Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

We're hiring for multiple creative strategist roles (junior through senior). 

Honestly it’s because our strategists keep landing incredible roles at amazing brands that they can’t turn down (I’m proud of them).

Our people have been hired by Athletic Greens, Gruns, and other best-in-class DTC brands. 

You're a good fit for this if:
- You have a feel for making TikTok's that get lots of views
- You can work across data, taste, and creation
- You believe the next winning ad is 1 deep insight away
- You're AI native & use it as a strategic / operational partner

What we offer: 
- 100% remote work
- Make ads for best-in-class brands & build an elite portfolio
- Cutting edge creative strategy: AI, elevated shoots, native content
- In-person team event in January in Miami
- Insane growth potential, we promote fast

Links in comments 👇

JSESSIONID

(58) High Scale: People | LinkedIn

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

so we're all just ignoring the fact that...

1. you can have AI analyze the top 1% of content in your niche and extract the exact frameworks, hooks, and structures that actually get engagement.

2. you can voice-record your thoughts with Wispr Flow and have Claude turn them into polished LinkedIn posts, Twitter threads, and newsletter drafts.

3. you can upload a single piece of winning content to Claude and prompt it to take that same idea and put it into 8 different formats. 

4. you can have AI watch viral videos in your space and give you detailed breakdowns of why they worked, then help generate similar concepts for your own story and area of expertise.

5. you can feed AI your best-performing posts and have it generate 100 variations in your voice and style.

6. you can turn any industry report, podcast transcript, or article into 20 pieces of original content with your unique take.

7. you can create custom GPTs trained on your writing style.

8. you can generate post-ready thumbnails, graphics, and visual assets without touching Photoshop.

9. you can take one 60-minute conversation and have AI turn it into 2 week's worth of content: posts, threads, newsletters, video scripts.

10. you can have AI analyze your audience's comments and engagement to identify exactly what topics and formats resonate most.

11. you can rip the structures of high-performing creators (in your niche or not) and plug in your own ideas and perspectives

12. you can literally just pick up your phone, record a TikTok with your raw thoughts, and TikTok will basically just handle the editing and captions.

13. you can have AI scrape viral content in any category and automatically organize it into your Airtable database with full analysis of what made it work.

14. you can set up N8N workflows that automatically find trending topics in your space and generate content briefs before anyone else catches on.

15. you can have AI agents specialized for different content types: one for LinkedIn thought leadership, another for TikTok scripts, another for newsletter storytelling.

16. you can take any boring industry insight and have AI help you find the contrarian angle that gets people talking.

Now is the single greatest time in history to join the 5% of humans who actually create content, instead of mindlessly consuming it. 

What are you waiting for?

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

Advergent

Co-Founder

Improve Creative

LKR Collective

LKR Collective is a marketing firm that comprise advertising and LTV-focused marketing teams that help scale and increase valuation of companies. Our portfolio of clients include leading E-com & DTC companies, B2B SaaS Businesses, and several other B2B verticals.

For E-commerce Growth - Go to www.weimprovcreative.com
For B2B SaaS & Other B2B Growth - Go to www.advergent.co

Generating profits through direct-response ad creatives

If you're serious about turning your SaaS profitable on acquisition, book your call with me here: https://advergent.co/

At Advergent, we help B2B SaaS companies fix broken unit economics by creating an additional high-ticket funnel to increase their cash flow and profitability.

Most SaaS companies lose money on ads, wait 12–18 months for CAC payback, and churn customers before ever breaking even.

We solve that by engineering a system where acquisition, retention, and expansion work together in a closed-loop flywheel.

In simple terms: We make your ad spend profitable on day one.

Our system is built around three interconnected engines:

Profitable Acquisition Engine –
We package your SaaS with a high-ticket front-end offer ($3K–$10K) that sells a solution, not a demo. This creates immediate cash flow and turns your ads into an investment, not an expense.

Retention & Lifecycle Engine –
We install 9 automated email and SMS flows that guide every user from onboarding to activation to success, cutting churn from 15–20% down to 3–5%.

Ascension & Expansion Engine –
We turn successful users into advocates and higher-tier buyers, boosting Net Revenue Retention to 120%+.

The result:
✅ CAC payback inside 60 days
✅ 4:1 LTV:CAC ratio from day one
✅ 1–3 point increase in valuation multiple

We’re not a media buying agency.

We’re a growth architecture firm that builds self-sustaining acquisition machines for SaaS companies who want scalable, defensible, and investor-ready businesses.

Batuhan Ulker

Cold email is the exact reason your business fails to grow.

And you can't admit it.

The experts on this platform can't too.

Look, if you're selling something valuable, a 50-word cold email won't be enough to land a meeting with your leads.

It will be a lot of back and forth 

"Oh I can send you this resource"

"We can do performance-based"

"Sure here's more info"

Endless loop to hopefully hook them in and get on a call.

Of course there are exceptions to this, but cold email is a cold traffic and unless you're selling a $1k offer they won't easily convert.

Ads flip this.

We sell packages at $10k, $15k, even $20k price points.

How? Because we leverage the power of media and it's full exposure to anyone who opts in our funnel.

We don't "generate" demand. We capture it.

Closing every single knowledge gap our leads have with 45-60-second founder-made ads, pre-call email systems, organic social media flows and linkedin follow ups.

There is almost zero chance someone who's slightly interested to escape our system. I mean this ethically.

When you do this after booking someone on a cold email, they get defensive.

Because who the hell are you to send a lot of assets their way and frustrate them with your nonsense content?

But with ads? There is an intent. 

You send those resources because they opted in your funnel.

You send those emails because they wanted to learn more a few hours ago.

You reach out to them on X or Linkedin because THEY booked in a call with you, and might have questions you can answer prior to the call.

Ads are a blue ocean to properly implement this system and get you on calls with decision makers who have the finances to invest in your SaaS.

But sure, keep doing what you're doing with your cold email campaign with blacklisted domains and burn another $5-10k to it.

B2B & SaaS: Charge High-Ticket & Run Ads Profitably | $55M in Tracked Meta Attributed Sales

I'm 25 and I helped SaaS companies close $240k+ worth deals this Q4 so far

I wish I knew these 8 truths when I started:

1 → You can always sell a premium version of your low-ticket subscription and make more cash flow.

2 → Your churn problem is an activation problem. Fix onboarding, fix retention.

3 → CAC payback in 6-12 months is a death sentence. Compress it as much as you can.

4 → LTV doesn't matter if customers churn before payback.

5 → Ads work when you sell a high-ticket. They bleed when you sell low-ticket.

6 → NRR below 110% means you're replacing revenue, not growing.

7 → Profitable unit economics beats VC funding every time.

8 → Do it for cash flow, not runway.

Building something big for SaaS founders next week. 👀

Hit the follow button to get notified.

Ads are a blue ocean for B2B SaaS.

Most B2B SaaS founders are grinding on the wrong channels.

- Building LinkedIn audiences for 18 months(you should actually do this but it’s slow)
- Fighting deliverability issues with cold email. 
- Getting ghosted in DMs that barely convert.

Meanwhile, there's a $100B+ pipeline sitting in paid ads that almost nobody in B2B SaaS knows how to capture.

Here's why:

They're running ads to free trials and demos & burning cash with 12-18 month payback periods.

And the fix to this stale system is obvious. 

Package your SaaS as a high-ticket front-end offer ($3K-$10K one-time) and send ad traffic to a system that pre-sells, qualifies, and converts premium users for you.

Result: Day-one profitable CAC while competitors wait 18 months to break even.

I've created a private mastermind breaking down: 
→ How to structure profitable ad funnels for B2B SaaS 
→ The exact high-ticket packaging framework 
→ Pre-call sequences that cut sales cycles by 30%+ 
→ Creative systems that scale without fatigue

This replaces months of audience building with an immediate qualified pipeline.

Want access?

- Connect with me
- Comment "saas"

I'll send the breakdown once we're connected.

I slept in my college’s park the night before flying home.

Because I bought my ticket with my last money. 

When I got home, I watched my mom struggle to keep our family afloat.

A few things I've done since that night:
- Learned marketing & sales
- Failed 3 companies before building one that works
- Built a system that makes businesses profit on day one
- Spent $25M+ on ads and made $55M back for my clients
- Helped my mom stop cleaning homes for good and started sending money to her every month
- Now helping SaaS companies enable profitability on day one of user acquisition

And lastly, because this one took me a while.   

I learnt the most valuable lesson of my entire life.   

What you’re given in life isn’t all you can get.

Your circumstances don't dictate your ceiling. Your willingness to rebuild does.

It’s about how you respond to difficulties and the solutions you can bring.

I rarely talk about this now, but I felt like I needed to.

Because I’d never be who I am today, if I didn't take the first step back then.

Most SaaS founders I talk to have NEVER used their own platform.

They say: "I'm too busy running the business."

That's the problem.

If you don't experience what your solution feels like to your customers, you'll never understand why they churn.

You won't know if onboarding is confusing.

You won't see where friction lives.

You won't feel the gap between what you promised and what they experience.

And that gap is killing your: 

→ Acquisition (confused prospects don't convert) 
→ Retention (frustrated users don't stay) 
→ Expansion (unactivated customers don't upgrade)

Here's what changed for one of my clients:

We walked through the entire tool together. 

Discovered onboarding took 6 steps when it should've taken 2.

They rebuilt it. Activation jumped 43%. Churn dropped significantly.

And our ads became much more efficient after these changes.

Your product isn't the problem. Your blind spots are.

Stop optimizing for the customer you think you have.

Start building for the one who's actually using your tool.

That's the difference between a 2:1 and 5:1 LTV:CAC.

We have 93% show rate in our calls booked for a client.

87% call quality rate.

32% close rate on COLD traffic.

All coming the ads we made for them.

At this rate we're just going to beat all of our competition in a few months.

Your old perception of B2B SaaS client acquisition is killing your growth while we do exceptional things on the other side.

Will drop a resource on how we do this soon.

I see founders hitting $2M MRR still drowning in FOMO.

Watching competitors scale faster. Questioning their strategy. Wondering if they're thinking big enough.

But you have no idea about this one thing:

Most of those companies you're comparing yourself to are burning millions to get there.

$80M ARR sounds impressive until you realize they're still net negative from their ad spend with 18-month payback periods.

The real question isn't "how do I grow faster?"

It's "how do I grow profitably enough that I stop caring what everyone else is doing?"

And believe me or not, the answer is in your unit economics.

And if you want to fix acquisition and grow like you have 10 VC companies behind you, you HAVE TO fix your unit economics.

That's when FOMO dies.

Not because you're the biggest. Because your math is unbreakable.

How do you do this?

You solve the friction points of your business and monetize it.

Let it be:
- DFY onboarding
- Or premium activation

Even if you sell this extra package to 10 of your clients out of 100, you will make net net profit from every single transaction.

No additional features, no improved dashboard, and all other BS.

Stop letting prospects "circle back" after internal discussions.

That's where deals die.

Instead, at the end of every call:

You: "How long will it take to consult with your team?"

Prospect: "Two weeks"

You: "Perfect. Let's book our next call now for 14 days from today."

Then between now and that call:

Day 4: Send case study 

Day 8: Send relevant content 

Day 13: Final reminder with value piece

This keeps momentum. No chasing. No ghosting.

Your follow-up becomes proactive, not desperate.

Book a meeting from a meeting. 

Every single time.

(Most will get offended reading this. Don't bother if you have a soft heart)

Prospect: "We've run ads for our SaaS before it doesn't work"

Me: "Oh yeah? What type of ads have you run?"

Prospect: "Mostly images communicating our offer"

Communicating which offer?

You have one frame to:

- Explain the problem 
- Show your mechanism 
- Prove the outcome

It's impossible to do it at once.

PLUS, your ONLY offer is the measurable outcome your platform brings to their business. 

Stop the %30 OFF BS.

Video ads are the only format that builds proper demand.

You need 90 seconds minimum to:

- Call out the problem 
- Explain your unique solution 
- Show the measurable outcome

Video ads convey 10x more than image ads ever will.

If you only ran image ads and got bad results, I don't want to see you complain about ads performance.

Because that's clearly a skill issue.

The fact that I get so low views on Youtube is great actually.

Because no one gets to see the systems we implement for our clients that make them so successful with their business.

Zuckerberg probably nerfed my views himself

Don't blame him tbh

I cut CAC payback from 12 months to day one for SaaS companies

Here's the 3-step system I use:

Step 1: The Offer Reconstruction (40% of the profit)

I audit your current low-ticket subscription

Look at: 

→ What friction points kill activation 
→ Which setup steps users abandon 
→ What makes power users stick 
→ Where premium buyers exist

Then package it into a $3K-$10K done-for-you activation offer

(85% of qualified prospects take this)

(And no, you don't have to shut down your low-ticket offering)

Step 2: The Funnel Build (60% of conversions)

I use a VSL-based acquisition funnel:

1 - 60-90 second ads explaining the broken unit economics they're stuck in
2 - VSL landing page that shows how high-ticket solves CAC payback
3 - Application form that filters for financial qualification
4 - Pre-call sequence that turns cold leads into pre-sold buyer in 48 hours

Step 3: My Closing Process

Two-stage system:

Stage 1 - 45-min qualification call to confirm your software can be helpful (yes, we don’t do selling from get go)
Stage 2 - Demo & Proposal call where you show them measurable ROI of using your product
Stage 3 - Infinite farming follow up systems if they don't close in the 2nd call

(No spam BS)

If you're stuck with CAC paybacks or long sales cycles, DM me and I'll audit your entire buyer journey.

How I helped SaaS founders close $243k+ high-ticket deals in Q4 so far.

(with 32% close rate and ads running on autopilot)

After watching SaaS founders struggle with low ACV for their businesses

I built a system that turns cold traffic into pre-sold buyers with high contract values.

→ That turns $99/mo subscriptions into $5K upfront offers 
→ Without changing a single line of code 
→ Without touching their existing pricing

Built with profitable acquisition + instant CAC payback.

One-time build, infinite scalable growth.

Want the complete system breakdown?

Like this post Comment "SYSTEM" Connect with me

I'll send the full framework.

P.S - The longer you wait, the more months you bleed cash on unprofitable ads.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Abrams's LinkedIn Performance

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