Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

We're hiring for multiple creative strategist roles (junior through senior). 

Honestly it’s because our strategists keep landing incredible roles at amazing brands that they can’t turn down (I’m proud of them).

Our people have been hired by Athletic Greens, Gruns, and other best-in-class DTC brands. 

You're a good fit for this if:
- You have a feel for making TikTok's that get lots of views
- You can work across data, taste, and creation
- You believe the next winning ad is 1 deep insight away
- You're AI native & use it as a strategic / operational partner

What we offer: 
- 100% remote work
- Make ads for best-in-class brands & build an elite portfolio
- Cutting edge creative strategy: AI, elevated shoots, native content
- In-person team event in January in Miami
- Insane growth potential, we promote fast

Links in comments 👇

JSESSIONID

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

A 9-figure brand I've been studying is driving 50M+ organic TikTok views a month with this wild new growth strategy. 

Horizontal scaling through organic TikTok carousels.

Here's what they figured out:

They / one of their partners own dozens, maybe hundreds of TikTok accounts. Not branded accounts. Third-party accounts about topics adjacent to their product.

Each account posts 5-10 times per day. Faceless slideshow content. Educational. Entertaining. No hard sells.

The product shows up on slide 4 or 5. So it's super subtle selling.

Heard they're getting sub-$4 CPMs on organic reach. That's lower than TikTok ads. Way lower than Meta.

The impression quality may even be higher because people are actually engaged with the content. Not skipping an ad.

Honestly I almost didn't write this post. This feels like a real short-term arbitrage window. But most people reading this won't take any action anyway. 

So here's how it works, step-by-step:

1. Creative strategy matters.
If you sell toothpaste, you don't make 20 toothpaste accounts. You make accounts about fresh breath facts. Dentist tips. Dating advice. Morning routines.
Spread the themes across anything adjacent to your vertical.

2. Then you need a content engine.
Use Claude to write carousel prompts at scale. Tools like GenViral and Reelfarm help with templates and posting across accounts. For your product shots, use Nanobanana Pro to generate realistic lifestyle images.

3. Account warming is real.
New accounts posting aggressively get banned. There's a process to warm them up. You can also buy pre-warmed accounts in Discord communities if you want a head start.

This solves the linear / declining growth problem I keep seeing with brands stuck on the Meta hamster wheel. 

This is massive short-term arbitrage that every 8 & 9-figure brand should be exploring for 2026. 

Want the full 11-minute video breakdown?

- Like this post
- Comment "TikTok"
- Make sure we're connected so I can DM you

Founder @Inizio Media | Get leads & authority on LinkedIn with personal branding, DM outreach and AI tech | LinkedIn Consultant for B2B Companies

Your content shouldn’t just build visibility.
It should drive leads, trust and authority on autopilot.

That’s the system I’ve built for my clients.

I work with B2B Founders and CEOs to grow their personal brands on LinkedIn and 4-6 calls weekly with DFY LinkedIn content + outreach (appointment setting).

📈Results delivered:

⟶ 1000+ leads for 50+ clients in 6 countries
⟶ Collaborated with 12+ global brands
⟶ 70M+ organic views across client accounts
⟶ 100k+ followers gained through DFY systems
⟶ 200+ freelancers mentored through 1:1 calls
⟶ Generated $200K+ revenue for a client in 90 days 
⟶ Got 7 inbound leads in 10 days for a solar founder
⟶ Generated 5+ weekly leads for an SEO agency
⟶ Fully booked a web dev agency for 2 months 
⟶ Helped a SaaS founder add $3000 MRR in a week

✨There are 3 ways I can help you:

~ 1:1 Coaching / Consultation Call with me
~ LinkedIn GTM Strategy (for B2B companies)
~ DFY LinkedIn Management & Lead Generation (for B2B Founders & CEOs)

I'm also the Founder & CEO of Inizio Media.
So trust me when I say, Personal Branding is a NECESSITY.

——

Let's turn your NAME into BRAND!™ 🚀

If you want to know HOW and WHY, reach out to me at:

arushi@iniziomedia.com

Or, let's book a call to understand your needs!

(Checkout featured section for more ↓)

Arushi Malviya

If LinkedIn tips you see everyday actually worked, your calendar would look very different right now.

Scroll for five minutes and it’s the same thing on repeat:

“Use this hook.”
“Post at this time.”
“Comment on 50 posts a day.”

Look, tips aren’t useless.
They just can’t rescue a broken setup.

In real work, the turning point is usually simple:

- Decide what LinkedIn is actually responsible for in your GTM
- Map how a stranger goes from “who is this?” to “let’s talk”
- Give someone clear ownership so it doesn’t die the moment things get busy


Once that’s in place, tips start to matter:

- A better hook means more of the right people see you
- A better format keeps them reading long enough to get your message
- A better CTA moves more of them into DMs or your calendar

Without that, tips just become a gallery of screenshots and saved posts you never use.

Exciting on Monday, irrelevant by Friday.

After working across 50+ personal brands and around $1.5M in LinkedIn-driven revenue, 
the ones who win aren’t the ones memorising tricks.

They’re the ones who decided:

➝ Who they’re speaking to
➝ What they’re selling
➝ How LinkedIn plugs into revenue

Thoughtful, consistent content from real people still beats polished brand fluff.

The real problem is rarely “we don’t know what to post”.

The real problem is “we don’t have a system around it”.

——

If you have been collecting tips but LinkedIn still doesn’t show up in your revenue review, the structure is the issue, not your effort.

DM me “SYSTEM” and I’ll tell you straight whether a serious LinkedIn GTM build-out would actually move the needle for your business or not.

Founder & CEO @Inizio Media | LinkedIn Growth Partner for Global Founders & VCs | Personal Branding & Lead Generation | Brand Consultant

No alternative text description for this image

I have posted nearly 3-5 times every single week here for the past 18 months.

Honestly, I never aimed to build a business out of LinkedIn.

Hell, I didn’t even know if one could do that.

So when someone asks me how I started, I don’t really have a straight answer because I didn’t come here with a plan.

Back then, I was working as a content strategist at a startup.

I didn’t even know what LinkedIn really could do.

I used to post about the work I did, small things I learned, campaigns we ran or something interesting that happened at work.

That’s all.

I didn’t know people built businesses here or you could get clients.

I was just posting because I enjoyed writing and talking about work.

And then one morning, I woke up to 170 new followers overnight.

I remember sitting there thinking, “Wait, what just happened?”

That is exactly when I decided to give LinkedIn a chance.

18 months later:

> built a 5 person agency
> worked with 50+ clients
> got invited to speak at events
> featured on podcasts
> coached over 200 freelancers
> featured on Times Square, twice
> built a community of 50K+ across socials
> started a 3x a week newsletter
> networked with top 1% entrepreneurs
> collaborated with 15+ global brands
> launched a free skool community

What I do wish to do more in 2026? Lots of things!

Thank you to everyone for being a part of this fabulous journey.

2026, the best is yet to come!🧿

P.S. Need help with LinkedIn? You know where to find me ;)

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders, SaaS & agencies | Brand Consultant

I signed 2 coaching clients (1:1) in the past 4 days without posting about the offer even once.

I’ve been creating content on LinkedIn for the past 18 months.

Since then, thousands of people have seen me on their feeds post about my business and learnings.

So naturally, I built trust among my audience.

About four weeks ago, I mentioned very casually that I had opened a few 1:1 coaching spots.

Just a simple mention because a few people had already reached out.

Since then, six people have joined and the progress they’re making is insane:

→ One signed a client in the first 3 weeks
→ Another has 3 solid leads in the pipeline already
→ Three of my earlier mentees have opened their own agencies
→ One even closed a $1000 client last week
→ One booked his very first call

And we’re talking freelancers who were stuck and who had no idea how to turn attention into clients.

They just needed the right direction and someone who has actually done it.

And no, you don’t have to necessarily offer personal branding service.

It can be any industry, as long as you’re good at what you do.

So, I’m opening 3 more coaching spots.

And, there’s a New Year offer for those who join.

BUT, this offer isn’t built for anyone starting from zero.

It’s for freelancers who already know their skill, have worked with at least 1 client and want to level up from side hustle to proper business.

I currently help in two ways:

𝟏/ 𝟔𝟎-𝙢𝙞𝙣𝙪𝙩𝙚 𝟏:𝟏 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙩𝙞𝙤𝙣

⤷ For people who want feedback, direction or help fixing their LinkedIn strategy, offer or outreach (ideal for beginners)

𝟐/ 𝟖-𝙬𝙚𝙚𝙠 𝟏:𝟏 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙥𝙧𝙤𝙜𝙧𝙖𝙢 

⤷ For freelancers and agency owners who want to scale to ₹1-3 lakhs per month in 2026 and sign predictable clients from LinkedIn and want to learn the system I use myself at my agency. 

———

If you want 2025 to be the year you stop guessing, stop waiting for inbounds and finally build a predictable way to get clients,

DM me “NEW YEAR.”

I’ll send all the details so you can see if it’s a fit for where you’re headed.

We drive 30M+ views and $100K+ in revenue every month for our clients. Here’s how that actually started.

It didn’t start like this.

It started with one frustrated founder and one broken LinkedIn presence.

He had:

- A strong offer
- A busy sales team
- A “we post sometimes” profile

But, ZERO LinkedIn pipeline.

We ran a simple experiment:

- Picked one clear ICP and one core offer
- Rewrote his profile like a sales page, not a CV
- Turned his client wins into sharp proof posts a week
- Set up a DM routine his team could run in under an hour a day
- Reviewed every week what turned into calls and what didn’t

And here’s what changed:

- Calls started with “I’ve been seeing your posts for a while…”
- SDRs stopped over-explaining who they were
- LinkedIn moved from “nice to have” to a real revenue channel

That playbook became the base.

We refined it, tested it across niches, scaled it.

Now it’s the system behind:

👉🏻 30M+ views/month across client accounts

👉🏻 $100K+ in revenue/month directly from LinkedIn

It didn’t come from being everywhere,
But by being very intentional in one place.

———

We are taking on only 3 more founders to install our LinkedIn system in their biz and then closing the doors till New Year.

Those 3 will get access to a New Year offer upgrade on the DFY system that won’t be available again.

DM “LEADS” to see if you’re a fit.

“We are paying our current agency less than half of what you quoted.”

These are the exact words of a founder I was on a call with last week.

I simply said to him, “If their work was good, you wouldn’t be looking to change them so hastily.”

For context, his current agency is getting him less than 1/4th leads of what we guarantee.

⤷ No real ROI on the investment.

Whereas, 

We promise a fixed number of qualified leads with a risk-free guarantee, because we know we’re the best at what we do.

We are not another personal branding agency who is here for cheap projects and posts for the sake of the algorithm.

My team and I at Inizio Media have built 50+ LinkedIn personal brands across 6 countries that build authority 24/7 and book 10-20 qualified sales calls for our clients every single month.

So yes, we are not the cheapest (and don’t want to be)

Because we get you real results and revenue instead of fake promise of virality by copy-pasting AI content.

———

⤷ If you are a Founder or CEO reading this and want us to install our LinkedIn system into your business that gets you leads on autopilot, 

Book a free audit call with me or email me at: arushi@iniziomedia.com (only 3 spots before we close for the year)

Let’s see if you qualify for our New Year offer upgrade ;)

I wasn’t planning to run a Black Friday offer this year.

But so many founders told me, “I’ll start LinkedIn properly in January,” that I had to say this out loud:

January is when the entire platform wakes up.
If you walk in cold, you’ll be invisible.

So here’s what I’m doing instead, something I’ve never offered before:

I’m opening 3 seats for my full DFY LinkedIn system with a Black Friday discount applied.

The full system, exactly how we run it for founders across the US, UK, UAE, Belgium, Canada and India.

Here’s what you get with 100% done-for-you:

- Your entire LinkedIn profile rebuilt
- 20 high-authority posts every month
- Carousels, designs and custom visuals
- Complete content strategy built around your offer
- 4 custom lead magnet resources & posts created for you
- Daily DM outreach to your ICP
- Creating targeted lead lists
- Sending messages and follow-ups
- Appointment setting with ICP
- Simple tracking so you always know your numbers

This is the same system behind $1.5M+ client revenue, 50+ founder-led brands and 200+ people coached. 

And when you install it properly, it brings 10-30 qualified sales calls every month without you spending hours posting or chasing people.

The discount applies only to the 3-month package because I want the right founders entering January with momentum, not New Year panic.

There are only 3 seats. 
Once they’re taken, we stop onboarding at this price.

If you want the Black Friday 3-month incentive details, DM me “FRIDAY” or book a free call with me from above.

Offer ends on Tuesday 7 pm IST.

Before you connect any LinkedIn automation tool, run this quick checklist.

If it fails, walk away.

1️⃣ Safety you can actually see

- “We take safety seriously” on the homepage isn’t enough.
- Look for clear limits, a steady sending pattern, time-zone based sending and a history of accounts staying safe.
- You should feel calm looking at the dashboard, not nervous.

2️⃣ A unified inbox that replaces 10 tabs

- If you still need multiple LinkedIn tabs open “just in case”, the inbox isn’t really unified.
- Everything should show up in one stream: replies from all profiles, filters, tags and notes so anyone on the team can jump in and instantly see what’s going on.

3️⃣ Multi-account as the default

- Agencies and sales teams rarely live on one profile.

- The tool should make it normal to:
1/ Connect several accounts to one dashboard
2/ Run a single campaign across multiple profiles
3/ Distribute leads without exporting and re-uploading spreadsheets

If multi-account feels bolted on, scaling will feel painful later.

4️⃣ It fits inside your GTM stack

- LinkedIn shouldn’t live in a different universe from email, CRM, and data tools.
- Check how easily it connects with Clay, Make, Zapier, HubSpot or whatever you already use. 
- The goal is one system, not five separate workflows.

I learned the hard way that if a tool fails even one of these, it usually becomes a problem later, just at a bigger scale.

When this checklist is applied, Aimfox is one of the few tools that actually holds up.

I tested it on our own agency accounts and the Unibox alone replaced that mess of 8-10 open LinkedIn tabs.

If you’re reviewing tools right now, Aimfox should be on your watchlist.

I’ll drop the link in the comments.

$1000 client closed, 3 more in pipeline, 3 calls booked in 7 days…all through LinkedIn.

These are the results that my 1:1 coaching clients have been getting.

➠ Client 1: 

- Closed a $1000 website design client.
We cleaned up his positioning and outreach. Same skill, clearer message → different level of clients.


➠ Client 2: 

- Booked his first 3 sales calls ever.
Before: posting and being active.
After: a sharper profile, a clear offer and DMs that actually led somewhere.


➠ Client 3: 

- Has 3 solid leads in pipeline at around $1200 each.
She went from “nothing is moving” to “I have options.” 
That shift alone changes how you show up.

None of this is viral content magic.

It’s real skill + clear positioning + a simple LinkedIn system that works 24/7 on autopilot.

In the last 18+ months,

I’ve worked with 50+ clients and coached 200+ freelancers and agency owners on using LinkedIn to bring in high-ticket deals.

I’m opening a few 1:1 coaching spots for freelancers and agency owners who are already good at what they do,

But want clearer positioning, buyer-focused content and a simple path from posts → DMs → calls.

📍If you want details, comment or DM me “NEW YEAR” and I’ll send everything over before I increase the price next year.

This one honestly made me grin while scrolling.

Wendy’s India just dropped a full-on rap + hip hop music video for a burger and it actually works. 

Not in a “let’s be cool for the kids” way, but in a “this is pure chaos and I’m here for it” way.

Most QSR work is: product shot, close-up, cheesy VO, done.

Here, they’ve gone, “Cajun is wild, so the campaign should feel wild too.”

So you get:
– A rap track that sticks
– A hip hop troupe matching the energy of the flavour
– Visuals that feel like a music release, not a 30-second ad

Cajun as a flavour is still new for a lot of people in India. 

Instead of explaining it, they’ve turned it into a feeling. 

You can almost sense the spice and bold notes just from the sound and movement.

What I really liked: it feels fearless, not forced.

This is a QSR brand playing inside youth culture, not just borrowing aesthetics for a campaign. 

Big respect to the folks at Wendy’s India, Rebel Foods and the wider Wendy’s team for backing something this unfiltered.

Loved how refreshing this felt on my feed. 
More of this, please.

Wendy - The Redhead Baddie Rebel Foods The Wendy's Company

When you’re handling outreach for multiple clients, you realise very fast that the problem isn’t the work.
It’s the way the work is organised.

For months, we were hopping between accounts, opening 10 tabs at once, checking replies in different places and trying to remember which message belonged to which client.

Nothing was wrong with our strategy.
The system was the bottleneck.

So we rebuilt it.

Today, our entire outreach stack runs on Aimfox and it honestly changed everything for us.

→ One dashboard for all client accounts
→ Campaigns running safely across different profiles
→ Every single LinkedIn reply showing up in one clean Unibox

Once we switched, things got much easier.

We finally knew what was working, what wasn’t and where to tweak.

We stopped guessing and started operating like an actual team with a process.

The best part?

We stopped playing catch-up.

We finally had a clear view of what was working, what wasn’t and where to adjust.

And the team stopped asking, “Wait, which account is this conversation from?”.

And when you’re managing a dozen client pipelines, that repeatability is the difference between growing and burning out.

If your outreach still lives in scattered tabs and half-broken spreadsheets, take a step back.

Fix the system first. Scale follows.
Your business (and your brain) will thank you.

Try Aimfox here: https://lnkd.in/dvkzgAVh

Everyone loves big numbers.

10,000 leads. 5,000 emails. 100s of sequences.

Looks great until half of it bounces.

I’ve been there.

The dashboards look busy, but replies? Dead silent.

That’s not a copy problem. 
It’s a data problem.

So we started running every list through Icypeas before it even enters a campaign.

It cleans, verifies and enriches data so you’re not sending messages into thin air.

Once we made that one small change:

→ Deliverability went up
→ Reply rates doubled
→ And we finally stopped wasting time on bad leads

Everyone wants to scale outreach.
Very few want to clean it first.

If your team is sending emails at scale, verify them first.

Icypeas has made that part effortless for us.

This Saturday, Nov 29th, I’m doing a free webinar on something a little different.

A simple Q&A session where you can ask me anything about LinkedIn: content, leads, personal branding, positioning or whatever you’re currently stuck with.

Here’s what I’ve planned for you:

1/ You can ask me anything about LinkedIn
2/ Drop your questions live in the chat
3/ A quick welcome for our new community members
4/ I’ll share the LinkedIn systems I’m using going into 2026
5/ Keep one question per person to give everyone a chance.

Just show up with your questions and I’ll answer them the best I can, based on what’s actually working right now.

I’ll be sharing the systems I’m using going into 2026, what I’d do differently if I were starting again today and the mistakes I still see people making every week on this platform.

I’ll also be welcoming our new community members and might bring in a couple of people for quick chats if it fits the flow.

I’ll be live for about an hour - consider it a working session, not a webinar.

If you want to make the most of it:
- Share this post with someone who should join you.
- Invite a friend who’s serious about building on LinkedIn.
- Drop a question in the comments and I’ll try to answer it live.

Save your free spot here: https://lnkd.in/dqH55Enb

See you this Saturday.

63% of winning ads today rely on strong B-roll.

Not talent, not complicated scripts, just clean, cinematic visuals.

The problem?
Most brands don’t have the time, gear, lighting, locations or editors to produce it consistently.

That’s why MakeUGC’s B-Roll Generator feels like a genuine unlock.

You type what you want and it gives you dynamic camera motion, depth of field, real product POVs, lifestyle scenes, transitions, environment changes… all the stuff you normally pay creators for.

No shoots.
No retakes.
No “waiting for the right angle.”
Just high-conversion visual assets you can plug into Meta, TikTok, and YouTube ads instantly.

But the magic isn’t the feature.

It’s knowing how to use it inside a creative system - how to pair it with the right hooks, scripts and edits to create ads that actually convert.

So I created a guide breakdown showing:

→ How brands are replacing entire shoots with AI B-roll
→ How to generate 10-30 product visuals in minutes
→ How to structure ads when you don’t rely on a human creator
→ What types of B-roll Meta favors for higher hook rate
→ Real examples from top DTC brands using MakeUGC
→ A full workflow: Script → B-roll → Edit → Variations

It’s not a template.
It’s a complete creative system around one feature.

Comment “UGC” and I’ll send you the guide.

2026 will be very kind to founders who get distribution right.

Buyers are doing more of the journey without you.
They read, listen, ask around, compare, long before they book a call.

If your LinkedIn looks vague or half-hearted, you lose ground before sales even shows up.

Here’s what I see working across accounts right now:

- Founders who show how they think, not just what they sell
- Simple, repeatable content that speaks to one real problem on repeat
- Clean handoffs from content to DMs to calls
- Clear offers that don’t need a 20-minute explanation

The opposite is also true:

↳ Generic “we help businesses grow” positioning
↳ Activity with no ownership
↳ Teams still treating LinkedIn like PR, not GTM

The gap between those two groups is getting wider every quarter.

Next year doesn’t magically fix that but a better system sure will.

You don’t have to shout, post 5 times a day or become an influencer.
But you do have to be deliberate.

——

If you want your LinkedIn to behave like a proper revenue channel in 2026, we should talk now, not in March.

DM me “2026” and I’ll tell you what a serious LinkedIn build would look like for your business.

Your team is active on LinkedIn but your pipeline doesn’t care.

I hear this line a lot:
“We post regularly but nothing happens.”

Here’s what I usually find when I look inside:

1️⃣ Content talks to everyone

⤷ One day it’s founders, next day it’s job seekers and next day it’s generic entrepreneur wisdom.
⤷ When you talk to everyone, nobody feels, “This is for me.”


2️⃣ Updates instead of positions

“We hired.”
“We launched.”
“We attended.”
⤷ None of this tells a buyer how you see their problem or why they should trust you to solve it.


3️⃣ No outbound system

⤷ People like, comment, view the profile.
⤷ Nobody owns the job of turning that into conversations and calls.

The accounts that start seeing LinkedIn-driven deals fix these three things before they chase tricks:

1/ One clear buyer
2/ One consistent point of view
3/ One simple path from content → DM → call

Everything else is cherry on the top.

——

If you want to see how this looks in actual founder accounts,
DM “SYSTEM” if you want me to audit your LinkedIn strategy.

taplio

The Battle

Jake Abrams

Arushi Malviya

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taplio

The Battle

Jake Abrams

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Abrams's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJake Abrams's LinkedIn Performance