Idea Jar Studio

Content Writer

Web Content Writer

Content Creator

The Wise Idiot

SaaS Blog Writer

Visible

Zoringa

Infosys

Senior System Engineer

System Engineer

Hey, Thanks for checking me out.

I have started my Second Innings as a Freelance Content Writer!

I took a break from my IT job to enjoy my motherhood, and to be a single point of contact for my little one. After all, these years won't repeat, and I wish to make it more meaningful for me and my kids.

I then restarted my career, and the priority for me was work-life
balance, the flexibility of work and managing as per my pace, ability to keep exploring and learning.

I started freelancing as this was helping me meet the life I had imagined.

I kept grinding and hustling here and found my passion in Blogging. I felt great in helping people with my words.

I have written 90+ blogs in Fin-Tech, Health and SAAS Industry that are published. I feel proud to say that many of my blogs are ranked on Google's first page(SERP).

SAAS Blogs are my expertise now. I take pride in saying that my persuasive words can boost your SAAS business. 

How can I help you?

-- Write blogs and articles that drive traffic to your website.
-- Get Followers or Leads through LinkedIn
-- Well-researched, In-depth blogs that help your Audience
-- Rank Your Blogs in Google's SERP
-- Convey Your Brand Story as you do
-- Persuade and Influence your readers.

So, What are you waiting for?

If you need someone to assist you in your business socially and to write valuable content for you, I am just a DM away.

Let's Catch up to create big milestones :-)

Aboorva Shunmuganathan

I disappeared from LinkedIn for 2 years.


2 years is a long time to stay silent on a platform that never sleeps.

The last time I posted here, I was just starting to figure out the freelance world. I was a mother of two trying to bridge the gap between "Corporate Career" and "Being there for my kids."

Then, life happened.
I went into a cocoon. 
And honestly? It was exactly what I needed.

In those 500+ days: 
→ I moved houses (if you’ve done it with two kids, you know the chaos). 
→ I watched my little ones transition into school life. 
→ I traveled, took deep breaths, and saw more of the world.
→ I freelanced with several agencies.

But professionally, the "break" was anything but quiet.

I realized that if I wanted to make this lifestyle work, I couldn't just "𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭." I had to master the craft.

I attended workshops, signed up for classes, and obsessed over perfect writing and strategy. I was lucky enough to connect with Mythri. She taught me how to think bigger rather than how to write better.

Fast forward to today: I’m no longer just "𝐫𝐞𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠."

I spend my days building growth strategies, experimenting with writing styles, and helping brands find a voice that doesn't sound like a robot.

Managing a household and a career isn't always a "perfect balance." 
Some days are messy. 
Some days are just about hitting the restart button with a 15-minute music break.

But I’m back.

With more experience, a sharper lens on B2B/SaaS content and strategy, and a lot of stories to tell about what happens when you stop "𝐩𝐨𝐬𝐭𝐢𝐧𝐠" and start "𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠."

If we haven't spoken in a while: hi, I'm Aboorva.

What’s the biggest change in your world since 2024?

Content @ Idea Jar Studio | I write SaaS & product-led blogs that drive demos & signups | Building conversion-first content systems | Ex-Infosys

I help brands go from umm.. "Okay" to "Woah" using awesome Branding and SEO | SMO | Advertising | Email Marketing |

I turn attention into revenue. And brands into magnets.

I help founders, startups, and businesses grow using a sharp mix of Content Marketing, Performance Marketing, Personal Branding, and AI-driven Marketing systems.

Think of me as the intersection of:
📌 Strategy
📌 Creativity
📌 Data
📌 AI automation

What I actually do (in plain English):
• Build content that people want to stop scrolling for
• Run performance marketing that optimizes for profits, not vanity metrics
• Turn founders into authority brands on LinkedIn & beyond
• Use AI marketing & AI agents to scale content, leads, and growth without chaos

Industries I’ve worked with:
SaaS | AI | D2C | Solar & Energy | Healthcare | Web3 | Education | Travel

My approach:
👉 Audience-first
👉 Systems over hacks
👉 Brand + Performance together (never in silos)

If you’re looking to:
✔️ Build a personal brand that actually converts
✔️ Scale marketing without burning money
✔️ Use AI practically (not just as a buzzword)

You’re in the right place.

Let’s build visibility that compounds 🚀

taplio

The Battle

Aboorva Shunmuganathan

Shikhar Mishra

Followers

Posts

Engagements

Likes

Performance ScoreAboorva Shunmuganathan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aboorva Shunmuganathan

Shikhar Mishra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aboorva Shunmuganathan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAboorva Shunmuganathan's LinkedIn Performance