Abhishek Shah

Anchor Group

The Anchor Group now includes Anchor Realty and new consumer ventures.

New Ventures

DTC Experts

Co-Founder

Sharma Brands

Marketing

Psychology of Marketing

Started and scaled a media company to exit within a year.

Founder

beehiiv

Growth Marketing

Beni

Business Development

Running events for 8/9 figure DTC founders & executives.

The marketing newsletter that's based on science.

Zach Bingham

Business Development Representative

Lunar Solar Group

partnerships, business development, marketing, & events to drive go-to-market growth @ lunar solar group.

we identify growth opportunities and rapidly implement them via our marketing and creative firepower

+ mutesix - creative first customer acquisition
+ enkore - turnkey lifecycle and retention programs to drive ltv and build community
+ no sleep - performance first website design and development

ready to accelerate? reach out: missioncontrol@lunarsolargroup.com

growth & partnerships

CreatorCommerce

a co-pilot for co-selling, enabling top dtc brands to elevate the affiliate referral experience & drive better outcomes

advisor

Toki - Loyalty, Memberships, Cashback

lead out partnerships, marketing, events, and all things lead gen

head of growth

senior account executive

Luminous

account executive

Stay Ai

business development representative

Route

sales development representative

Vivint

sales

Lendio

lender services

cx representative

Founder @ Lumibuild - We Build Websites | Ecom Connect | CreatorCommerce | Builder | UT

leading growth @ Lunar Solar Group by day, & writing Cpgconnect.xyz by night.

ive worked across the shopify ecosystem from SaaS, to agencies, but the throughline has always been the same: commerce, content & community.

based in utah, if I’m not online, I’m skiing, biking, or training for my next race.

Account Executive

First go-to-market Account Executive hire at Luminous. Luminous helps with Supply Chain Data Visibility From Source to Sale - Purchasing, Inventory Management, Forecasting, & More.

Back to having a space again.


After nearly three years of being remote, I realized how much I’ve missed being around people. I love community, I love connection, and I love having a place to go that isn’t my house.

Since 2023, I’ve been fully remote, and heading into 2026, it felt like the right time to get back into a space. Huge thanks to Lane for reaching out about Anata Studios. hUnTeR STUTZ, and I moved in this week, and I couldn’t be more excited.

It’s the perfect setup with great people, creative energy, and a space to lock in and build. 

+ comes with a dope gym.

PS: With the new office comes a need for new bevies and snacks. If you’ve got any CPG favorites I should stock the shelves with, drop your recs below. 

I’ll be ordering this week. 👀 

#remote #office #cpg

growth & partnerships @ lunar solar group | cpgconnect.xyz

CPG founders really go from:

“We just launched!”

to

“Our freight forwarder ghosted us, Shopify broke, and our co-packer’s on vacation.”

Faster than you can say better-for-you beverage.

#cpg #dtc

This week in Cpgconnect...

→ Cymbiotika raises a $25M seed round led by David Grutman, with investors including Post Malone, Peggy Gou, and Daymond John.
 → The Coca-Cola Company launches its first new holiday flavor in five years, Holiday Creamy Vanilla- rolling out nationwide this week.
 → Laoban Dumplings and Bachan's team up for a limited-edition Taiwanese Popcorn Chicken collab, now at Whole Foods Market.
 → Lemme enters the colostrum category with its first liposomal product, expanding beyond its signature gummies.
 → Dua Lipa and Augustinus Bader debut DUA by AB Science, bringing accessible luxury to skincare.
 → Cove Soda raises a $15M Series A to scale its zero-sugar probiotic sodas across North America.
 → Urban Farmer acquires CAULIPOWER to build a better-for-you frozen food powerhouse.
 → Novak Djokovic joins Cob Foods as co-founder, leading a $5M seed round for the corn-free sorghum popcorn brand.
 → New Unwrapped segment w/ Billy from BEEFY Meat Chips.

Big shoutout to our sponsor this week Glimpse. 

Read this week’s edition here → [https://lnkd.in/gzakqnzN]

#cpg #dtc #foodandbev

I’ve tried a lot of supplements, but this one ACTUALLY works. 


The focus, clarity, and energy have been next level over the last few weeks when I started taking it.

Congrats to the team at Graymatter Labs on their $1.3M seed round led by Venrex and Apex Group Ltd. 

Founded by Jim Phillips and Novisa M. Petrusich, Graymatter is on a mission to make brain health a daily ritual.

And I’m here for it.

#cpg #wellness

Popcorn is quietly turning into one of the most competitive categories in better-for-you snacking.


Novak Djokovic just joined Jessica Brondo Davidoff & Cob Foods, a corn-free sorghum popcorn brand, as co-founder and lead investor in a $5M seed round.

What makes this launch interesting:
• Sorghum may be the next ingredient breakout. It delivers the popcorn experience without corn, aligns with gluten-free and gut-friendly trends, and is more drought-resistant and sustainable.
• Real founder story. The idea came from a parent searching for a corn alternative due to her son’s allergy.
• Celebrity involvement with intention. Djokovic isn't just lending his name, he’s contributing to product strategy and expansion.
• This category is heating up fast. Between Khloud, KUDO, BUNKY, and now Cob, popcorn is evolving around cleaner labels, performance messaging, and lifestyle positioning.

It’s a great example of how a familiar category gets reinvented by swapping the ingredient foundation, not the format.

The brands that win aren’t inventing new habits. They’re rebuilding the products people already love with better inputs and sharper storytelling.

#cpg #dtc #brandbuilding

Big thank you to The Cumin Club for not just the meals but the mission.


They started with a simple idea: bringing authentic, home-style Indian food to anyone, anywhere, in just minutes. 

No preservatives. No shortcuts. Just real ingredients and regional recipes made by chefs across India.

It’s one of those brands that blends culture, convenience, and craftsmanship perfectly, and as someone who’s always on the go, I’m seriously impressed.

Appreciate what you’re building, Ragoth Bala & Harish Visweswaran, and how you’re doing it.

#cpg #dtc #brandstory

The beverage world is on fire right now.


Lucky Energy just raised $25M, TRIP pulled in $40M at a $300M valuation, Recess secured $30M, Cove Soda raised $15M, and even Monster Energy is launching a female-focused energy drink called FLRT.

So what’s going on here?

The entire beverage category is evolving. People don’t just want caffeine anymore, they want function.

Energy. Mood. Focus. Gut health.

It’s all blending into a new wave of functional wellness drinks that feel more like lifestyle brands than beverages.

And people are paying for it. Premium, clean, zero sugar, better for you.

Brands like Alani Nutrition and CELSIUS along with poppi (acquired by PepsiCo for nearly $2 billion) & OLIPOP PBC already proved the playbook. 

Build a strong identity, connect with your audience, and scale into retail.

Investors are flooding in because drinks move fast. You can go from DTC to Target in a year if the brand hits right.

If you’re seeing new bev brands pop up every week, it’s not your imagination. This category is booming.

And personally, as a bevy guy, I love to see it.

#cpg #beverage

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The Battle

Abhishek Shah

Zach Bingham

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taplio

The Battle

Abhishek Shah

Zach Bingham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zach Bingham's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZach Bingham's LinkedIn Performance