Abhishek Shah

Anchor Group

The Anchor Group now includes Anchor Realty and new consumer ventures.

New Ventures

DTC Experts

Co-Founder

Sharma Brands

Marketing

Psychology of Marketing

Started and scaled a media company to exit within a year.

Founder

beehiiv

Growth Marketing

Beni

Business Development

Running events for 8/9 figure DTC founders & executives.

The marketing newsletter that's based on science.

Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

If I made a list of dream companies to work with, Durex would be on top ⭐️

Known for their innovation and creative ad’s, they sure know how to ignite the passion.

At Cooee, we are super pumped to be partnering with the amazing team for their D2C website personalization and conversion optimization.

Now that’s what I say, delivering an experience onsite and beyond🔥🛍️

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

graphical user interface, text, application, chat or text message

Smart personalisation isn’t spammy, it’s about helping your visitors find what they are looking for faster.

Most brands spend so much time and money on social media channels for acquiring targetted traffic but they end us showing the same post click experience on their Shopify website.

#AI now allows us to analyse realtime website analytics + behavioural events to understand the stage of buying journey each visitor is at to deliver a 1-to-1 personalised onsite experience.

Cooee 🛍️

Did you see the Mous viral dam jump ??


Although I absolutely loved the video, am glad I didn't have to do anything like that to have partnered with them at Cooee 🛍️ 

Thank you to the amazing team Issy Foot, Emma Holmes, Ben Alun-Jones, Hugh Williams.

We wont be able to jump the mountains for you but would definitely A/B test the heck out of those funnels to deliver improved conversions 📈 

Link to the viral video in comments.

Shashank Agrawal, Shikhar Jain, David Berry, Kunaal B, Anishka Ashtankar

So it begins.... 🚨 Black Friday Sales 🚨

If you had to pick just one strategy to guarantee improved conversions it should be to .......

Not treating each landing visitor the same.

Every one coming to your shopify store is in a different stage of buying journey. 

Ecommerce brands need to analyse the onsite behaviour to understand this and then personalise the Homepage > Collections > Product > Cart to achieve a full funnel conversion optimisation.

For this #BFCM, may the margins be with you 📈 🛍️ 

Cooee, Shikhar Jain, Shashank Agrawal, David Berry, Jyotii Sharma, Pooja Jadhav, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Omkar Kandke, Aryan Thube, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan

Shoppers have started looking for Black Friday offers 🛍️

Ecommerce brands, make the most of every 💲you spend on acquiring traffic by engaging with each visitor as per the stage of buying journey they are at.

1-to-1 personalisation, in realtime.

Cooee

Black Friday fever is taking over my home as well 😂 🛍️ 

My 8 year old hears me talking to different ecommerce brands all the time and in the past weeks it's all been about BFCM offers.

So she created a phone and now demands for an iPhone, given it will be on discount in the coming weeks ......

D2C brands, most of your prospective customers have been doing their research. Visiting different website and explore the kind of savings they can make.

Ensure you don't treat all visitors the same when they land on your Shopify store. Engage with them as per the stage of buying journey they are at to boost conversions and fuel revenues 📈 🚀 

Cooee

Kicking off ecommerce shopping season with an amazing customer review.

Superkicks is no doubt the place where one can find the most premium and desirable sneakers. To witness their phenomenal growth has been such a pleasure 🛍️ 

If I can let you in on the secret, it's because the way Dheeraj Kashyap & Sibbi Pillai look, analyse and obsess on data. 

Thank you for your support and partnership team, Team Cooee loves being part of your 🚀🚀🚀  

Shashank Agrawal, Shikhar Jain, Viraj Choudhary, Kunaal B, Jyotii Sharma, Pooja Jadhav, David Berry, Jayesh Deshmukh, Anishka Ashtankar

Hard truth is most traditional A/B tests are glorified button-color experiments, Here's what's broken .......

We work with 000's of ecommerce brands on Shopify to say 99% of them think of conversion optimisation is about a change in button colour, text or messaging.

But they don't understand 👇 

❌ Showing two different button colours might have an impact on click through rates but a visitor don't make a purchase decision only on that.

❌ A visitor journey includes browsing across Homepage > Collections > Product page > Cart but A/B tests are run only on a single page.

❌ It's take an average 3.2 sessions for an visitor to converts but traditional A/B test approach divides the traffic is 50%-50% split not taking into account the number of visits or stage of buying journey they are at.

At Cooee, we strongly advocate these two pillars for conversion optimisation:

1️⃣ A/B tests are not CRO but just a small part of it

2️⃣ Our platform has capabilities to run full funnel A/B tests that allows brands to deliver a 1-to-1 personalised experience across the buying journey based on clicks done on previous pages.

Here's the impact we delivered for a D2C jewellery brand just in 1 week📈 

Shikhar Jain, Shashank Agrawal, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver Collections page personalisation !!

Multi SKU D2C brands bring a decent % of their paid traffic onto collections page. Aim is for visitors to discover the range of products they offer so it sparks interest and these impressions lead visitors to a particular product page as they move ahead in the conversion funnel.

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver Homepage personalisation !!

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver personalisation on product page !!

80% plus traffic via paid channels is directed towards specific pdp's during Black Friday sale. Arriving visitors are in different stage of buying journey and D2C brands should customise their website experience based on this in real time.

Important factors  for product page personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of sessions to purchase
👉 Buying intent
👉 UTM source/channel where they are coming from

For example on 1st session try to highlight product benefits, on 2nd session offer a bundle and on 3rd a FOMO with stock counter.

Aim of product page personalisation is to remove all doubts in the mind of the buyer so they move forward with conversion.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

Black Friday is just a few days away & we are giving away our strategy playbook !!

This week, we will showcase the parts/blocks of your website to personalise for maximise impact and conversions.

First one - Homepage coming tomorrow.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shikhar Jain, Shashank Agrawal, Viraj Choudhary, Kunaal B

Gearing up for #BFCM 📈 

Launched a new feature for Shopify merchants to be able to see daily SKU sales and zoom in on which strategy lead to it. Organic discovery or via onsite personalisation 🎯 

Your website is the your most priced real estate, engaging with each visitor in realtime as per stage of buying journey boost conversion like no other.

Cooee 🛍️

🛍️ Black Friday came, hooray hooray,

The cart conversions went flying every way!

Mom got a deal on socks, Dad couponed a chair,

And Grandma’s running for half-price hair! 🤑

Cooee 📈 

#blackfriday #discounts #ecommerce

#BFCM ➡️ How to deliver data driven personalisation on the Cart 🛒 

The last checkpoint before the final conversion. 

Intent of visitors is very high, they want to move ahead until there is something that makes them unsure to change their mind. Also this is the place where upsells/cross sells works like magic, the critical AOV boosters.

Important factors for cart personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of products on the cart
👉 Strategy to be used to push AOV - Free Shipping, Free Gift, Subscriptions etc
👉 Buying intent

We have seen adding product specific reviews and also BOGO's can prove to be very effective.

Go, rock this Black Friday !!

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

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Abhishek Shah

Shwetank Tamer

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The Battle

Abhishek Shah

Shwetank Tamer

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shwetank Tamer's LinkedIn Performance

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