Abhishek Shah

Anchor Group

The Anchor Group now includes Anchor Realty and new consumer ventures.

New Ventures

DTC Experts

Co-Founder

Sharma Brands

Marketing

Psychology of Marketing

Started and scaled a media company to exit within a year.

Founder

beehiiv

Growth Marketing

Beni

Business Development

Running events for 8/9 figure DTC founders & executives.

The marketing newsletter that's based on science.

23 Year Old Shopify App Founder \\ Sharing my Startup Journey with the World

Creating the best popups in eCom

(trusted by Nike Strength, Comfrt, Aviator Nation, TOMs, Hostage Tape, and 2K+ others)

Shaan Arora

We scaled to $6.5M through word of mouth. We're now hiring a Head of Marketing👇🏽

Hot Ones, Graza, Hostage Tape, Nike Strength, and Comfrt are a few of the 2500+ brands working with us.

In the past 14 months, we went from less than $100K ARR to $6.5M ARR without raising a single dollar.

I think we're at a point in the company where our product is a lot better than our marketing of the product. 

It feels like people are surprised about how good our product is because our marketing isn't on par yet. 

Which I think is a really cool opportunity for a cracked marketer. 

We're looking for someone who's been in eCom or in SaaS before. And is ready to own both strategy and execution. 

If this sounds like you, please shoot me a dm. 

And if you're a friend reading this, maybe comment for visibility! :)

Bootstrapped to $6.5M ARR // Building The Next Generation of Popups

We’re hiring for a top 1% ML engineer. So far, we’ve bootstrapped to $6.5M ARR👇🏽

Hot Ones, Graza, Hostage Tape, Nike Strength, and Comfrt are a few of the 2500+ brands working with us.

In the past 14 months, we went from less than $100K ARR to $6.5M ARR without raising a single dollar.

We’re a young team and we love what we do.

We want to work with other folks who are hungry and who want to be impactful at an early stage startup.

Our popups get 100M views per month.

We’re looking for someone to make sense / use all of this data that we get.

If you have demonstrated experience solving challenging, real-world problems with large-scale data using machine learning - we want to meet you.

If you’re interested and fit the above qualificiations, pls shoot me a dm.

Or if you know anyone that could be a great fit, pls shoot me a dm as well.

I easily have the lowest IQ on my founding team 👇🏽


And I absolutely love it.

These three guys know a lot about a lot.

Tech, politics, history, literature, or literally anything at all.

They're often debating these topics, and I just listen in and try to learn.

My main contribution is usually asking, “Wait, can you explain that again?”

The smartest thing I ever did was find people way smarter than me and convince them to join.

Everyone says "build an advisory board."

I say find one advisor you can actually call a friend.

Here's the difference:

Most founders collect advisors like Pokémon cards. 

Huge names. Impressive titles. Zero real value.

Instead, find ONE person who's 1-2 years ahead of where you want to be.

- They need to be in the same industry
- Not a competitor
- And someone who's scaled the way you want to scale.

For us, it was Noah Tucker ☃️.

When we met him, we were at $200K ARR. And he was a year ahead of where we wanted to be. 

Bootstrapped. Same model. Same challenges we were about to face.

Now? He's someone I can text at 2 a.m. with questions.

Find one person who gets it.

Someone who's close enough to remember what your stage feels like, but far enough ahead to guide you through what's next.

I chose to do my startup full-time out of college. [most ppl shouldn’t]

Should you?

Answer these questions for yourself:

- Would it be fine if you were to make no (or very little) money for 6 months?

- Are you okay without having the typical benefits you’d get from a job? (401K, health insurance, etc.)

- Does the idea of working for someone else for any amount of time make you feel like throwing up?

- Are you ready to put this startup above anything else in your life for 6 months?

If the answers to the above are all a (resounding) yes, then you should think about giving yourself 6 months after college to work on your startup.

And if you’re making good progress after that time and can be fine financially, then you can think about continuing to build.

My path after college was living w/ my parents for 6 months and giving myself that time to try and build the company to a point where there was real progress.

After it, I felt that I was happy with the progress and traction and decided I would keep taking the gamble. And I’m glad I did.

Think about these questions above and sit with them.

Bootstrapped to $7M ARR // Building The Next Generation of Popups

Why I'm fine if my content gets called cringe

Holiday popups just absolutely CRUSH for brands

PLEASE keep your popups on during Black Friday. Here's why👇🏽


Your traffic will never be higher than it is in that week.

Every visitor who lands on your site is someone who showed intent, they clicked an ad, an email, or a social post to get there.

Turning off your popups means you’re losing the easiest chance to capture them.

--

And here's quick advice on what offer to put on the actual popup:

- it should match the sitewide offer that you're already giving

--- 

Attached is a super cool popup we made for a brand of ours as we approach bfcm.

taplio

The Battle

Abhishek Shah

Shaan Arora

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taplio

The Battle

Abhishek Shah

Shaan Arora

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shaan Arora's LinkedIn Performance

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