Urvann

Listen, din bhar phone chalao — at least 30 times a day.

Senior Marketing Executive – Social Media & Copy

Ensuring that people discuss plants, not people.

Social media executive

Megabyte marketing solutions

Just trying to be audible and visible in the first go.

Social media and Content strategist 

InsideIIM.com | AltUni.in | Kampus App

Created content for Ed-tech brand.
Managed a community of 400k+ users.
worked for brands like Uniliver and IMT ghaziabad.

Social Media Manager

Inferente

•Worked alongside the team to create a plan for social media strategies monthly.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Monitored postings to ensure brand message is constant from the terminology  used to images posted.

•Aided in the daily aspects of promoting the business campaigns.

•Interacted with potential followers and customers by communicating and answering through the companies social pages.

•Assisted in implementing plans to increase followers on popular platforms like twitter, linkedin, Instagram and YouTube.

•Created and implemented monthly editorials which included monthly objectives and initiatives.

•Prepared reports at the end of every month and reviewd analytics.

Digital Marketing Intern

Pixaflip Technologies

•Used social media such as LinkedIn, Twitter, e-mails to build professional connections.

•Created new content to assist marketing campaigns.

•Posted content in a planned manner keeping in mind proper timings and hashtags to be used.

•Planned and monitored the ongoing Pixaflip presence on social media (Linkedin, Twitter, Facebook etc.)

•Acquired insights into online marketing trends and kept strategies up-to-date.
Maintained partnerships with vendors and probable clients.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Interacted with followers and potential clients by communicating and answering questions through Pixaflip's social pages.

•Assisted in implementing plans to increase followers on Linkedin, Twitter, Facebook etc.

Social media & Content manager

GAOTek Inc.

•Used social media platforms such as Linkedin, Facebook, emails to build professional connections, for the company and answered their queries using the same platforms.

•Participated in a team to organize virtual global conferences.

•Agenda planning.

•Events coordination.

•speaker initiations.

Social Media Marketing Intern

Turiya Communications

Since it was my first Internship, I was getting paid for learning
*Oh sry sleeping.

The idea of content was pretty alien to me till the time I started with an Internship at a PR company in the first year of my college.

It was a 3 month long internship and I spent the majority of the time sleeping and called it learning.

While it was not very satisfactory monetary, it changed the way I looked at content, since I was spending most of my time sleeping and dreaming, the only thing I used to dream about was ideas, which were authentic and at least true to me.

Internship karke itna toh pata chal gaya tha ki career toh content me hi banana hai, chahe wo career Dinesh Karthik jaisi kyu na ho( inserts a cricketing joke).

It's pretty hard to remain consistent at what you do. It's boring especially when you see no growth in the first couple of years.

But my love for content is beyond any metrics and praise, it's a part of my life, it makes me feel content and that is what matters.

Well, I am not someone who will promise to make your brand a unicorn in 30 days, nor can I skyrocket your growth exponentially.

But if you're someone who is looking for core authenticity and a community of people who trust you then I might do it.

Apart from work, you will see me cracking silly jokes, almost every second minute.

I cannot write jokes in the about us section. But if you want to chat about anything, I am just a DM away.

Ohh wait I am also reachable @- sivammishra56@gmail.com

Abhilash Mishra

Assist Founders and Entrepreneurs to create a personal brand | LinkedIn Growth | Community Building | Organic Lead Generation

Hi all,

I’m Ashi, founder of Social Toast, a personal branding agency that loves giving social profiles a powerful makeover and here’s why we should work together to get the results your profile deserves!

My journey began when I started building my own brand from scratch. I experimented, tested strategies, and discovered what truly works and what doesn't. 

But here's the thing, I’ve always been fascinated by stories. Whether it’s a startup’s bold beginning, a founder’s journey, or a professional finding their voice, I believe stories are what make people memorable. That love for human connection naturally led me to personal branding. 

I realized that behind every profile is a person with a story worth sharing and I wanted to help them tell it in a way that drives real impact.

Today, at Social Toast, my team and I bring that same passion to every project. We combine strategic thinking with authentic storytelling to build brands that people don’t just notice but they remember.

If you're ready to turn your profile into a powerful narrative, let’s connect!

Ashi Kesarwani

Ever noticed how we’ve all normalised doom scrolling?


I was a part of it too.

And over time, I realised it was quietly affecting how I think. 

You can’t focus deeply, ideas feel less original, creativity feels rushed and the mind feels cluttered.

My work demands my presence on social media, so I can’t quit.

But I can definitely control how and how much I consumed.

So I became more mindful when I scroll and I stopped filling every empty moment with content. 

That small shift gave me time back to read, to go on solo coffee dates, to think creatively, and without interruption.

The difference has been real.

My ideas feel fresher and I see things with a new perspective instead of repeating what I’ve already absorbed online.

Being on social media doesn’t have to mean being consumed by it. When you manage your attention well, clarity follows.

And clarity makes both work and life feel lighter.

Helping founders drive sales by turning their story into a sales magnet. | Community Building | Organic Lead Generation | Corporate trainings

You have about 5 seconds to retain someone on your profile.


In those 5 seconds, it should be clear who you are, what you do, how you help, and why it matters to them.

That clarity comes from structure.

Your headline tells people whether to stay or leave.
Your summary shows how you think.
Your experience proves outcomes.
Your featured section points to one clear signal.
And your tone stays consistent so the profile feels intentional.

When this is done right, your content works harder without you posting more.

I’ve put this into a simple GPT prompt doc that helps you optimize your profile end-to-end.

Comment “PROFILE” and I’ll share it.

At a certain level, personal branding stops being about visibility.


For founders operating at scale, reach and engagement are secondary. What matters more is how a small, relevant group perceives you like board members, peers, partners, and competitors.

That’s the lens we work from at Social Toast.

We don’t focus on posting more or chasing virality. We focus on:
clarity of positioning

consistency in how a founder is perceived

restraint in what’s shared publicly

protecting privacy while influence grows

I’ve spent years mastering the balance between being a visible leader and a private person and I’ve learned that you don't have to give the world your personal life to give them your professional genius.

This approach is built for founders who are creating a digital presence that matches how they operate offline. 

It works best for people who value being understood over being everywhere.
That’s it.

A few unpopular work realizations I’ve picked up along the way in my career.


Curiosity played a bigger role in my career than networking ever did. 
Asking better questions and taking the work seriously changed what came my way.

Kindness at work turned out to be practical. It reduced friction, made conversations easier, and helped things move without unnecessary tension.

Some of the best phases of work felt boring. That usually meant the work had become stable and responsibility had increased.

Most work stress came from unclear expectations, not from too much work.

And growth rarely felt dramatic, when done right and through consistency.

You usually realise these things only after you’ve been in the work for a while.

I’m a solopreneur, but I’ve never believed in doing everything alone.


WIn my professional life when I’m stuck, unsure, or thinking in circles, I don’t pretend to have all the answers. I ask for guidance from my mentor and this way I learn faster.

In my personal life, when things feel heavy, confusing, or overwhelming, I don’t push through silently. I talk to my therapist and I try to understand myself better so I don’t carry unresolved weight into my work or my decisions.

That support doesn’t make me less independent than more stable.

Being a solopreneur doesn’t mean being a one-person army. 
It can also mean taking responsibility for your growth, and that includes knowing when to ask for help.

None of us arrived here fully prepared. We learn every day, about the business, the industry, and ourselves. 

So if you think being a solopreneur means carrying everything by yourself, let this be your reminder. 

You're allowed to ask and to learn. You’re allowed to have people who have your back.
There’s nothing weak about that. It’s how you last.

I live and work in Varanasi, one of the oldest living cities in the world.


This city has seen centuries pass. Empires came and went. People rebuilt, adapted, continued. And somehow, the core of it is still here.

Then, I open my laptop and enter the world of LinkedIn. 

A world obsessed with the latest "hack" to beat the algorithm, “Trending" audio and 5-second hooks and always chasing a viral moment that will be forgotten by tomorrow morning.

The contrast is jarring.

In Varanasi, you learn that anything built to last requires a foundation that doesn't move. In marketing, we call this Category Authority.

Most personal brands are built on "sand", they shift every time a new trend emerges. They look like everyone else, sound like everyone else, and eventually, disappear like everyone else.

But over time I have seen that the elite founders never look for a "moment." They are looking for a Legacy.

We don't build brands on what’s "happening now." We build them on:
Unshakeable Character.
Intellectual Depth.
Strategic Silence.

LinkedIn makes you believe speed is a strategy. But speed without clarity just creates more content. It doesn’t build memory.

If your brand depends on what’s trending, it will always feel fragile. If it depends on what you consistently stand for, it becomes stable.

In a place that has seen centuries pass, 24-hour trends don’t look very powerful.
 
After all, the real work is choosing what you’ll still stand by years from now.

I’ve noticed the word agency doesn’t get taken seriously anymore.


People automatically assume that agency = trap!

When I tell someone I run one, there’s often a pause, like something people get stuck into, not something they choose with intent.

That’s why we don’t call Social Toast an agency.

We operate as a growth partner and an extended team.

We as your extended team take responsibility. 

We don’t work outside our clients’ businesses, we work close to them. 
Our decisions affect their outcomes, and we treat them that way.

I’m not interested in being hired for tasks. I’m here to be trusted with outcomes.

Because we don’t optimise for labels, we optimise for results.

Vedang Patel, founder of The Souled Store, started with very little capital.


₹1.75 lakh of his own. ₹5.25 lakh between three founders.

Five years later, before raising any external money, The Souled Store was already doing ₹30+ crore in revenue and was profitable.

Such a huge gap wasn’t possible if the customers weren’t convinced.

The product worked the first time, so people came back.
Return rate was slow and word of mouth was doing its magic.

When repeat behaviour is predictable, messaging doesn’t need to work hard.

Experience was matched with expectation and trust was built naturally.

For Vedang, retention followed from clear positioning.

Over time, the brand moved from “this looks cool” to “this will work for me.”
That shift usually takes a lot of marketing effort but here, it didn’t.

When a product does what it promises consistently, customers stop evaluating and start trusting.

At that point, it doesn’t need to persuade as much, it just needs to stay present.

That’s why I’m cautious of marketing that feels heavy. More content and more spend often appear when clarity is still missing and the product needs explanation.

Strong products simplify marketing. 
Clear positioning shortens decisions. 
Consistency carries it forward.

If buying still feels risky, marketing can only do so much.

Mayur Gediya is not an aesthetic founder and that’s a big reason people trust him.


If you spend a few minutes on LinkedIn or Instagram, you’ll notice how much effort founders put into how they appear. 

Tight branding, perfectly curated tone and carefully planned content aiming for perfect positioning.

Mayur didn’t lean into that.

As the founder of BL Fabric, he shows up online the same way he runs the business. 
He focuses on explaining the product clearly, repeating exactly what he’s selling, and making it easy for people to understand and decide.

The best part is he does that in the same way again and again, his videos follow one specific pattern and it is all surrounded by his business solely.

That repetition builds familiarity, and familiarity builds trust.

This is a great example of how one can build credibility without oversharing his personal life and how repetition helps build community.

And by staying visible and close to the product, he became the trust layer himself. Customers don’t feel sold to, they feel informed.

The larger lesson here is that you don’t need to look impressive online. You just need to be clear, repetitive, understood and connected.

Because when clarity stays consistent, the rest tends to follow.

#sharktankfounder

Minimalist retains customers by being selective and not affordable.


The idea wasn’t new. Ingredient-first, clinical skincare already existed in markets like Canada and was trusted there.

Minimalist brought that standard to India and priced it within reach of a very specific buyer.

Not for bargain hunters, but for buyers who value clarity and consistency.

Minimalist also sits deliberately between two extremes. 

It isn’t luxury, and it isn’t very cheap. That middle ground is where repeat purchasing happens, because customers here are the people who want to be elite but they don’t have a lot of time in their hands.

These customers aren’t experimenting, they stick to their usuals and routines.

So basically retention here is driven from alignment. 

Mostly I have seen when retention drops or churn increases, the instinct is to become more affordable, more flexible and more pleasing. 

But price is a filter. When it’s too low, you attract experimenters and when it reflects outcomes, you attract stakeholders.

The same goes with positioning.

Brands that try to be liked by everyone end up being replaced easily. 

That’s the lens we apply at Social Toast as well. 

We don’t build voices for the masses, we help people become the obvious choice for the right audience.

So if you’re thinking about your own brand, it’s worth asking: Are people experimenting with you, or relying on you?

Because retention comes from being exactly right for someone and staying there.

IKEA’s marketing has always answered one core question:
How do we fit into your life?


That question explains almost everything about how IKEA operates.

IKEA doesn’t try to offer one perfect solution for everyone. It builds for variety.
A small apartment, a growing family, a temporary setup, a long-term home. The solutions change based on context.

That’s exactly how I think about personal branding.

Not everyone is here to build viral content or chase followers. Some people simply want a presence that feels right for them. A profile that reflects how they think and a way of showing up that aligns with who they are and how they want to be perceived.

At Social Toast, we don’t build profiles only for growth or visibility. We also build them for intention. 
For people who want their online presence to feel considered, consistent, and true to their context.

Personal branding doesn’t need only one outcome to be successful.
Sometimes, it’s simply about fitting into your life, the way you actually live it.

So, if too much online exposure feels unnecessary, that’s okay. Not every profile needs scale. Some are built simply to fit the person behind it.

taplio

The Battle

Abhilash Mishra

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance ScoreAshi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Abhilash Mishra

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshi Kesarwani's LinkedIn Performance