Urvann

Listen, din bhar phone chalao — at least 30 times a day.

Senior Marketing Executive – Social Media & Copy

Ensuring that people discuss plants, not people.

Social media executive

Megabyte marketing solutions

Just trying to be audible and visible in the first go.

Social media and Content strategist 

InsideIIM.com | AltUni.in | Kampus App

Created content for Ed-tech brand.
Managed a community of 400k+ users.
worked for brands like Uniliver and IMT ghaziabad.

Social Media Manager

Inferente

•Worked alongside the team to create a plan for social media strategies monthly.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Monitored postings to ensure brand message is constant from the terminology  used to images posted.

•Aided in the daily aspects of promoting the business campaigns.

•Interacted with potential followers and customers by communicating and answering through the companies social pages.

•Assisted in implementing plans to increase followers on popular platforms like twitter, linkedin, Instagram and YouTube.

•Created and implemented monthly editorials which included monthly objectives and initiatives.

•Prepared reports at the end of every month and reviewd analytics.

Digital Marketing Intern

Pixaflip Technologies

•Used social media such as LinkedIn, Twitter, e-mails to build professional connections.

•Created new content to assist marketing campaigns.

•Posted content in a planned manner keeping in mind proper timings and hashtags to be used.

•Planned and monitored the ongoing Pixaflip presence on social media (Linkedin, Twitter, Facebook etc.)

•Acquired insights into online marketing trends and kept strategies up-to-date.
Maintained partnerships with vendors and probable clients.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Interacted with followers and potential clients by communicating and answering questions through Pixaflip's social pages.

•Assisted in implementing plans to increase followers on Linkedin, Twitter, Facebook etc.

Social media & Content manager

GAOTek Inc.

•Used social media platforms such as Linkedin, Facebook, emails to build professional connections, for the company and answered their queries using the same platforms.

•Participated in a team to organize virtual global conferences.

•Agenda planning.

•Events coordination.

•speaker initiations.

Social Media Marketing Intern

Turiya Communications

Since it was my first Internship, I was getting paid for learning
*Oh sry sleeping.

The idea of content was pretty alien to me till the time I started with an Internship at a PR company in the first year of my college.

It was a 3 month long internship and I spent the majority of the time sleeping and called it learning.

While it was not very satisfactory monetary, it changed the way I looked at content, since I was spending most of my time sleeping and dreaming, the only thing I used to dream about was ideas, which were authentic and at least true to me.

Internship karke itna toh pata chal gaya tha ki career toh content me hi banana hai, chahe wo career Dinesh Karthik jaisi kyu na ho( inserts a cricketing joke).

It's pretty hard to remain consistent at what you do. It's boring especially when you see no growth in the first couple of years.

But my love for content is beyond any metrics and praise, it's a part of my life, it makes me feel content and that is what matters.

Well, I am not someone who will promise to make your brand a unicorn in 30 days, nor can I skyrocket your growth exponentially.

But if you're someone who is looking for core authenticity and a community of people who trust you then I might do it.

Apart from work, you will see me cracking silly jokes, almost every second minute.

I cannot write jokes in the about us section. But if you want to chat about anything, I am just a DM away.

Ohh wait I am also reachable @- sivammishra56@gmail.com

Abhilash Mishra

Assist Founders and Entrepreneurs to create a personal brand | LinkedIn Growth | Community Building | Organic Lead Generation

Hi all,

I’m Ashi, founder of Social Toast, a personal branding agency that loves giving social profiles a powerful makeover and here’s why we should work together to get the results your profile deserves!

My journey began when I started building my own brand from scratch. I experimented, tested strategies, and discovered what truly works and what doesn't. 

But here's the thing, I’ve always been fascinated by stories. Whether it’s a startup’s bold beginning, a founder’s journey, or a professional finding their voice, I believe stories are what make people memorable. That love for human connection naturally led me to personal branding. 

I realized that behind every profile is a person with a story worth sharing and I wanted to help them tell it in a way that drives real impact.

Today, at Social Toast, my team and I bring that same passion to every project. We combine strategic thinking with authentic storytelling to build brands that people don’t just notice but they remember.

If you're ready to turn your profile into a powerful narrative, let’s connect!

Ashi Kesarwani

In my early days, I misunderstood what a “professional tone” was supposed to look like.


In my writing, it meant sounding more formal than necessary. In client conversations, it meant being overly careful and choosing safe words, softening clarity, and keeping a bit of distance so I didn’t come across the wrong way.

I thought that was professionalism.

But over time, my understanding of professionalism changed. I started valuing clarity, steadiness, and honesty more than polish. 

The same approach worked everywhere, in posts, in client messages, and in real conversations.

Once I stopped trying to “sound professional” and focused on communicating well, everything got easier. 

Writing felt more natural and so did the client conversations. And there was less room for confusion on both sides.

So now, this is how I define professionalism. It doesn’t mean being distant or overly formal. It means being clear, respectful, and human and that approach works everywhere.


#solopreneurship

Helping founders drive sales by turning their story into a sales magnet. | Community Building | Organic Lead Generation | Corporate trainings

A client once said to me, while reviewing a draft, “I don’t want this to be taken the wrong way.”


We were discussing a post that had a clear point of view. Nothing controversial, just honest. 

And that sentence explained why their content kept sounding careful instead of confident.

The ideas were strong, but they were softened at the last minute. Extra context was added. Opinions were diluted and eventually the message tried to make space for every possible reaction.

They knew what they wanted to say. But the second-guessing started when they thought about how people might read it.

So we slowed the process down. Instead of rewriting the idea, we removed the extra lines added for safety. 

We asked one simple question: if this landed with the right person, would it still make sense? That became the filter.

We tightened the language, cut the explanations, and let the point stand on its own. No cushioning and no pre-emptive clarifications.

That approach comes up more often than people realize, in posts, in client messages, even in leadership decisions.

“I don’t want this to be taken the wrong way” is usually a signal to simplify, not soften.

Clarity doesn’t need protection. And thoughtful communication works best when it’s precise.

That’s usually where better work begins.

There are certain sentences that instantly make good content sound “generic”.


I wouldn’t say they're wrong. But they're really overused, over-polished, and emotionally empty at this point.

For example:

"1. Do this, 2. Avoid that, 3. Remember this"
"At the end of the day, what really matters is…”
"Success and failure. Fear and courage."

Most people don’t realize how often these slip into their writing and how much they flatten otherwise strong thinking.

I’ve put together a list of 10 such sentences and some generic buzz words I actively remove when refining content.

If you want it, comment GENERIC and I’ll share it.

Simple tweaks, big difference.

Strategic vulnerability (not emotional dumping)
There’s a difference.


Sharing something real vs sharing something that weakens how people perceive you.

Early on, I used to over-explain everything. I thought clarity meant saying more.

But it doesn’t.

Clarity is knowing what to leave out and trusting people to catch up.

I’ve also realized the hardest part of building a brand isn’t consistency or content. It’s unlearning all the borrowed voices you picked up along the way.

And one of the biggest unlearning is, I stopped trying to sound impressive. Now I completely focus on sounding precise.

Because that’s when people start listening.

Vulnerability works best when it adds depth and sharpens trust.

Everything else belongs in a journal, not on the feed.

If you think people come to LinkedIn mainly to read about your work, achievements, or what’s happening in your life, you might be slightly off.


Most people are here because they’re trying to make sense of something. 

It can be a problem at work. A decision they’re stuck on. A shift they’re noticing in their industry but can’t fully articulate yet.

They read to understand how others are thinking about the same challenges. What’s working and what isn’t. What someone else tried when things didn’t go as planned.

That’s why posts focused only on ourselves rarely land the way we expect them to. They inform, but they don’t always connect.

What tends to resonate more is when you talk about the real problems you’ve faced recently. 

Not abstract ones or generic solutions. But situations you’ve actually navigated, like the trade-offs you made, the mistakes you noticed, the small adjustments that helped.

Your experience still matters. It just works better when it’s used as context, not the headline.

Remember people aren’t here to follow lives. They’re here to sharpen their thinking.

If your content helps them do that, they’ll remember you.

I’m in Bangalore for the next couple of days.
Thinking of doing a super chill creators’ catch-up.

No agenda and definitely no networking pressure.

Just conversations, coffee, and meeting people off LinkedIn.

📍 Bangalore
🗓️ 8th Jan
⏰ 11 AM – 1 PM

So if you’re around and feel like joining, DM me.

Let's catch up! :)

The internet didn’t get disrespectful. It got accessible.


I’ve noticed that when women step into visible positions of power, boundaries start getting blurry. 

Professional presence is mistaken for personal availability. Confidence gets read as openness.
Titles don’t protect the way they once did. 
Being public now often means people feel entitled to access, without earning familiarity.

What’s taken for granted isn’t attention. It’s access.

There’s an expectation that visible women should be accommodating. That strength should be softened. And when it isn’t, it’s quickly labelled as arrogance or attitude.

But boundaries aren’t arrogance. They’re self-respect.

Being visible doesn’t mean being available. And power often shows up as restraint.

On Republic Day, this feels like a reminder we still need. Visibility doesn’t cancel boundaries and power doesn’t require permission.

Happy Republic Day all!

One thing I’ve noticed after working with clients for a while is that no one wakes up and decides to hire you because of one post.


What usually happens is way quieter.

Someone sees your name pop up once, then again, weeks later. Then they realise, “Oh, I’ve read her stuff before.”

They don’t follow immediately nor do they like anything immediately. But they just keep reading.

And at some point, you become familiar and yeah not famous or viral. 
They start feeling relatable and relevant with your content.

And that’s when the DM happens.

Not after a best post or an offer launch.

But on a random day when they finally feel ready.

That’s why consistency matters in a very unsexy way.

Because you’re not convincing people, you’re just becoming obvious.

So if you’re doing “everything right” and still feel stuck then you’re probably not invisible.

You’re just early in someone else’s decision.

And believe me I have experienced this firsthand, I’m sure clients are quietly watching you too!

Just a small reminder, especially if you’re building something.


I’m a founder too, and last year my health took a bigger hit than it ever had before. 

It was a quiet reminder that health really is wealth and no amount of consistency or visibility makes up for burning yourself out.

Rest is also part of brand building.

Because when you slow down, you come back with better energy, clearer thinking, and a voice that feels more like you.

So if you’ve been pushing non-stop, take this as a sign to pause.

Your work and your brand will benefit from it.

Happy weekends :)

I’ve always found Hermès interesting


Hermès doesn’t sell urgency or chase conversions, and it rarely explains itself but it sells trust.
Scarcity is a byproduct there. 

Supply is limited because craftsmanship takes time, not because demand needs to be engineered. You don’t rush a Hermès purchase, and they don’t rush you into one.

What they build instead is a long-term relationship. Familiarity over time and repeated exposure. 

A good understanding that if you’re here, you already know why.

The brand assumes patience. And in doing so, it filters for people who value longevity over impulse.

And that’s the best part.

Personal brands work the same way.

Elite personal brands don’t chase virality or explain themselves repeatedly. They simply show up consistently with a clear point of view and let recognition compound.

Trust is built through repeated, calm exposure and not spikes.

Hermès doesn’t sell to everyone. And that’s exactly why it’s trusted by those who matter.

Personal brands that age well understand this well, that you don’t grow by being everywhere.
You grow by being unmistakable.

So maybe cater to lesser clients but cater them like Hermes :)

Repetitive content is one thing you see very often on LinkedIn.


Same language and similar framings. Just phrased differently every few weeks.

I used to think the problem was what I was posting about. That I needed new topics to stay interesting.

Turns out, that wasn’t it.

I see people writing from surface opinions instead of lived insight. 

Saying things they agreed with, but hadn’t fully thought through yet. When the thinking stays shallow, the content starts sounding repetitive, even if the topic changes.

I believe this could be fixed easily by changing the angle.

Less “this is what people say about this” and more “this is what I’ve actually noticed.”

Once you start writing from experience, the repetition stops feeling boring. The same ideas start to carry more depth and more truth.

Now I very well know, the topic wasn’t the problem, the thinking just needed to go deeper.
That made all the difference.

Try doing the same, I’m sure you’ll stand on the other side.


#personalbranding

In my freelancing days, I thought negotiation was about proving value.


Making the case, justifying the number or just explaining why something was worth the price.

Over time, that understanding changed.

Now I see negotiation as reducing risk on both sides. 

My focus is on creating clarity and making sure expectations are aligned and no one feels exposed after the decision is made.

I believe when people feel safe about outcomes, timelines, and intent, conversations get easier. 

Less pushing. Less posturing. More honesty.

Yes, value still matters. But trust is what actually closes the gap.

That shift quietly changed how I approach every conversation since.

I’m very selective about tools, especially when it comes to LinkedIn.


I think most tools don’t actually make things easier. They just add dashboards, notifications, and things to “keep track of,” which quietly increases mental load instead of reducing it.

So for personal branding on LinkedIn, I stick to a very small, very practical stack. All free, all LinkedIn-specific and all management-centric.

- For scheduling, I mostly rely on LinkedIn’s native scheduler. It’s simple, built into the platform, and removes the pressure of posting in real time. If I need a queue view, Buffer’s free plan does the job without overcomplicating things.


- For performance tracking, I don’t use external dashboards. LinkedIn’s own post analytics tell you enough about impressions, engagement, who’s actually reading. 


- For profile and positioning checks, tools like AuthoredUp help you review how your profile and posts are landing, without turning it into a growth hack exercise.


- For writing and research, it has always been Chatgpt and Claude too helps writing good posts.


- And for planning, I still use Google Sheets. One sheet usually has Day and Date, Theme of post, Target, topics, Content Link, Status of the post and quick notes. Simple and sorted!


That’s it, that’s literally my whole system.

I think if a tool doesn’t reduce cognitive load and make LinkedIn feel easier to manage, there’s no point keeping it around.

What’s your favorite tool for management?


#aitools #AI

This is something I’ve been tracking for a while, because the numbers on the surface can be misleading.


Likes, comments, impressions - they feel like progress. But they don’t always correlate with what most people actually want from LinkedIn, that is inbound conversations.

When I started looking at posts side by side, a pattern emerged.

Posts with high likes were often the most agreeable ones. Easy to react to and easy to scroll past. They performed well publicly, but rarely translated into profile visits or DMs.

Posts with high comments were better, especially when the comments were thoughtful. They created visibility and familiarity. But even here, not every heavily commented post led to real inbound.

The strongest correlation showed up elsewhere.

Posts that led to profile visits and DMs were usually the ones with a clear point of view. Not always the most popular but specific enough that the right people felt seen and curious.

That’s why low-engagement posts can still convert. Because engagement is public validation and Inbound is private intent.

If you’re building a business, it’s worth paying attention to which metric you’re optimizing for. 

Because they don’t always move together and the quieter signals are often the ones that matter most.

For a change today, I don’t want to share the bts grind.


No late-night laptop photos or the “always busy” moments. They don’t really show where good work comes from anyway.

What actually matters are the small, quiet rituals behind the scenes. 

Sitting at a calm desk, letting the sun shine through, writing things down and giving your mind some space instead of jumping from one screen to another.

That’s usually where clarity barges in. 

These moments are my favorite, they shape everything that follows.

And I must tell you deep work is the only way to produce high-stake strategies.
This is where the magic actually happens.

Over the last few weeks, I started tracking a different kind of LinkedIn post.


The small, observational posts, the ones that sound like someone noting something they noticed while working.

I looked at around 30–50 posts like this across my feed.

Here’s what I noted down..

Most of these posts didn’t cross high like counts. Many stayed under 20–30 likes and some barely had comments.

But nearly 40–50% of them were reposted and often by operators, founders, or people with very selective feeds.

A few patterns were consistent:

- They usually mentioned one small observation, not a big takeaway.
- They avoided advice and didn’t tell people what to do.
- They read like notes someone wrote for themselves and decided to share.

What surprised me was where they travelled.

Because some of these posts were discussed in our creator circle, regardless of how they performed on the feed.

It made something very clear to me that high engagement gets attention but quiet signal gets passed around.

If you’re building for the right audience then, observation-first posts work incredibly well.

They let the right people recognize them silently.

I’ve always been a confident communicator. Speaking, expressing ideas, holding a room, those things came naturally to me early on.


And personal branding has only added more precision to my confidence.

It made me more intentional with how I frame thoughts, when to say less, and how to let ideas land without overworking them. 

I became more aware of the context of who I’m speaking to, what they’re listening for, and what actually needs to be said at that moment.

It also sharpened how I communicate in work settings. 

Client conversations became cleaner. Expectations are clearer and feedback is more direct, without losing warmth.

Personal branding didn’t give me a voice. Rather, it helped me use it better.

And that refinement has quietly carried into everything I do here, in meetings, and in real conversations.


#personalbranding

LinkedIn has rolled out its 2026 algorithm update, and the impact on reach is already visible.


Lower impressions could be noticed even for people who are posting consistently.

LinkedIn is now looking for clearer signals of who you are and what you’re known for before it decides who should see your content. 

Your profile, your topics, and your network matter more than volume now.

Here’s what aligns better with how the platform works now:

- Your profile and your content need to match. If your headline says founder but your posts read like an HR feed, the system gets confused and so does your audience.

- Relevance beats random reach. Jumping across too many topics dilutes distribution. Clear, repeatable themes help LinkedIn understand where you belong.

- Prioritizing saves and thoughtful comments matter more than likes. 

- Consistency now means topic consistency, not daily posting. Showing up around the same ideas trains both the algorithm and your audience.

- Depth performs better than surface-level takes. Posts that keep people reading are favored over quick, disposable ones.

- Engaging intentionally within your niche helps distribution. Who you interact with shapes where your content travels next.

- The algorithm has outgrown many of the old tactics. Things like chasing the “perfect” posting time or stuffing hashtags don’t really help now. System is about context and quality.


Being understood now matters more than being everywhere.

That’s the direction LinkedIn is clearly moving in for 2026.

taplio

The Battle

Abhilash Mishra

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance ScoreAshi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Abhilash Mishra

Ashi Kesarwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashi Kesarwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAshi Kesarwani's LinkedIn Performance