Growth Marketer & Automation Expert | Specializing in B2B SaaS & No-Code Development

Over the last 11 years, I have worked with over 100+ companies, which include early-stage startups, growth-stage SMBs and even Fortune 500 organizations. I’m extremely good at identifying content gaps, hacking user motivation, and weaving business outcomes with technical & design implementation. 

During my career span, I have worked as a Growth Hacker, Digital Marketer, Content Writer, Copywriter, Blogger, Technical Writer, Social Media Strategist, SEO Expert, Journalist, HTML/CSS Designer, and iOS/Android/Java Developer for numerous startups and businesses.

The wide array of cross-functional experience allows me to create content strategies that not only drive growth but also understand business requirements and weave a consistent brand experience.

I'm currently working full-time to scale up my startup (www.smartify.in), which is currently the #1 ranked home automation/smart home store in India. That being said, I'm open to any marketing/growth-hacking consulting opportunities on a freelance basis. 

To know more about me, please visit: http://abhibavishi.com or drop an email to: ab@smartify.in.

Abhi B.

Builder.ai

Built the foundation for product & partner marketing and GTM programs across global regions. Developed content-led demand gen campaigns, multi-channel marketing plays, and enablement frameworks that drive engagement, co-marketing, and ecosystem growth. Shaped positioning narratives, redefined engagement models, and aligned functions to scale demand and advocacy globally across US, EU, MENA, IN, and ASEAN countries.

Senior Manager, Global Product and Partner Marketing

Times Bridge

Drove strategic growth for global brands expanding into India. Blended positioning, partnerships, and platform-specific storytelling to unlock traction. Worked closely with HQs and ecosystem players to tailor market entry and brand-led experiments.

Manager, Product Marketing & Portfolio Partnerships 

Times Bridge is the U.S.'s largest venture firm bringing the world's best ideas to India. Current investment portfolio includes Airbnb, Uber, Coursera, Houzz, MUBI, Smule, Headspace, and others. Capitalized by Bennett Coleman & The Times Group. More @timesbridge and timesbridge.com.

Manager, Product Marketing and Strategic Partnerships

Shemaroo Entertainment Ltd.

Shaped monetization and marketing narratives for legacy IPs across OTT and telco ecosystems. Led co-branded IP rollouts, content evaluations, and rights-led syndication planning. Acted as category custodian for classics in a streaming-first world.

Manager, Product Marketing and Partnerships, Bollywood

Steered brand-building, digital activation, and co-branded product launches. Drove platform-fit campaigns and content innovations rooted in Bollywood IP. Enabled revenue loops via market-facing experiments across channels.

Asst. Manager, Marketing and Partnerships, Bollywood

Initiated IP-driven content experiments in regional media and supported merchandising-led growth. Collaborated on content marketing pilots and first-party brand placements.

Management Trainee

HT Media Ltd

Led a print sales team to upsell Google Ads-led bundled plan to 300+ accounts in 5 regions. Supported campaign ops and GTM enablers for on-ground media sales.

Sales And Marketing Intern

Tata Consultancy Services

Supported BFSI clients on data intelligence programs. Mapped risk and compliance use-cases into reporting systems. Acted as a conduit between business logic and engineering execution.

Systems Engineer | BI Developer | Techno-Business Analyst

I spot the next big tech or cultural shift on X… then wait a week for it to catch up here with the flair.

10 years of building brands, product narratives, and driving growth across enterprise tech, consumer tech, and SaaS ecosystems. I love the challenge of launching the new, shaping the global GTM strategy, and turning technology into traction, especially when the scale of subscriptions, platforms, and partnerships is in play. I'm data-driven, fluent in owning outcomes, and sharp on aligning brand with business. Most of all, I believe in the power of relationships – whether with peers, customers, partners, or just interesting people.

When I’m not geeking out on growth, you’ll find me chasing altitude on mountain hikes, dissecting pop culture, rewatching cult films, or pondering the future of network states. Let’s connect and see what we can build next.

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Abhi B.

Pritesh Desai

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