Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

Team Coach

Climate Coaching Alliance Quebec

Member

NorthStar Earth & Space

Agile Coach/Scrum Master

- Enable multiple re-teaming and help increase team engagement and effectiveness. 
- Created a collaborative culture and effective process for a non-traditional software team responsible for building and fixing Wrk Actions. Encouraged cross-training and skill-sharing through pairing, resulting in a highly engaged team that improved delivery times & visibility to the organization in 3 weeks..
- Coached team leads and product owners on how to support the team and interactions to help team move to self-management.
- Collaborated with engineering manager and VP to optimize team structure using concepts from dynamic reteaming and team topology.
- Transition teams to kanban by defining with the team their workflow definition and leverage of flow metrics for teams to identify bottlenecks and improvements.
- Led strategic workshops for executives and directors to align marketing, sales, operations, engineering, and product.
- Advised C-level and VP on move towards outcome-based product roadmaps.

Agile Coach

Aspen Technology

Scrum master for 2 teams on 3 weeks cadence. Both teams are building a new
platform to help accelerate other R&D teams to migrate to cloud and simplify controlled
deployment.

• Manager for one Scrum Master and Technical Writer.
• Coach product management on the importance of Product Vision and goals and provide
guidance on how to define a vision and goals.
• Proposed and facilitated a story board for new product with the technical leads and
product manager to gain clearer picture of product direction. Enabling the teams to
provide high level estimate.
• Design, provide training and facilitate workshops to teams on various concepts, Scrum,
story map, example mapping, Kanban flow metrics and forecasts using Monte Carlo,
design their workflow and team building activities.
• Lead the change to use flow metrics for forecast and planning with Scrum that enables
the team to better forecast their work for the sprint rather than use Story Points.
• Continuous work on improving team dynamics with team building activities, 1-1 sessions
with different team members to understand gaps and motivation.
• Delivered major improvements to sprint planning engagement by creating a
collaborative space where team members and product manager craft their sprint goal
together and select their items for the sprint.

Principal Scrum Master

LogMeIn

Provide visibility on high-risk project by using Kanban metrics to forecast project end and
creating space to discuss risk and mitigation plan.

Enabled regular release train for GoToConnect weekly deployments by leading the
process and improvement change across seven different teams with different product
owners, leads and directors: resulting a fully self-organized release train driven by
individual team members.

Led the change to use Nexus Framework for team scaling while being the single Scrum
Master to the 4 teams for the GoToConnect product.

Guide the team to move from Scrum to Kanban by providing training, setting up Jira and
providing metrics so team members understand their pace and can predict deliverables
with higher level confidence.

Optimize team story refinement sessions by 50% by coaching the team to have proper
acceptance criteria, using poker planning to help consolidate conversations.

Introduced Discovery/Delivery concept and phase for Contact Center product group and
implemented Kanban workflow which enabled product and team to have a much more
responsive roadmap.

Initiated conversation on the need for user story mapping workshop and facilitated and
trained team to use story mapping to define epics, priorities, and estimation.

Agile Coach Scrum Master

AppHelp by AppDirect

• Own the strategy and roadmap for overall product portfolio for user's to gain access to help and support.
• Product owner for an integration team to deliver platform upgrade for white-label
internet security program and web platform for end-user to access help.
• Collaborate with third-party vendor for upgrade and rebrand project for white-label
Internet security program.
• Present to customers product highlights and high-level timeline.

Product Manager

• Coordinate projects and programs across various teams.
• Create high level estimates (HLE) and statement of work (SOW) for customer facing projects and lead project kick off meetings, track project progress and customer communication.

• Work closely with Product Owner on creating user stories, requirements, user experience and ensure a collaborative environment with the team so that everyone shares the same understanding for product delivery. 

• Collaboration with Product team for roadmap planning and story mapping, brainstorming workshop.

• Lead a 5 days design sprint to enable product clarity. 
		- Collaboration with product management to prepare materials and problem statements.
		- Collaborated with leadership and management to have the team and SMEs for 5 consecutive days.
		- Prepare all facilities for the next 5 days.
		- Prepare daily agenda to meet the objective. 
		- Run and facilitate the daily workshops.

Agile Program Manager

• Scrum master for a team of 13 members. 
		- Setup big room planning so that sub-teams can easily communicate with others during planning. Facilitate planning with leads and product owner to ensure there is alignment. 
		- Run retrospective for large team in a way to ensure everyone's voice is heard and setup a system to prioritize the discussion by using post-it and point distribution. 

• Lead the department merge of 30 members to adopt agile and find better and more efficient ways of working together. 
	- worked with external agile consultant to setup interviews and surveys and transform his recommendation into pragmatic action items.
	- Analyse, recommend and lead changes on 4 different teams with 4 different needs and motion the 4 teams to operate. 2 scrum, 1 Kanban and 1 traditional/JIT.
	- Setup and conduct the Scrum of Scrum meeting to ensure the flow of dependencies across teams.
		- Configure Jira to meet different team needs so that the team is not bogged down by the tool.

Wajam

• Implement JIRA/Greenhopper to support agile software development. Manage the workflows and configuration for all teams. 

• Oversee the development of Wajam's web and platform projects. 
Manage internal team develop, testing and deployments by:
- Identifying milestone for project delivery
- Identifying road blocks and action items
- Identifying schedule risks and mitigation plan
- Communicate and coordinate with various stakeholder to ensure project success.
- Work and collaborate with functional groups: product manager, developer, QA, operations, business dev.

• Train and guide the QA team to deliver higher quality products and setup internal process to ensure efficiency and productivity within the team.

Project Manager

Radialpoint

Oversaw the development of Radialpoint's dashboard application and Business Intelligence development.

• Manage internal team through Agile methology:
- Maintain scrum rituals: planning, review, retrospective and daily stand ups.
- Implement poker planning

• Identify schedule risks and mitigation plan.
• Manage multiple projects in parallel.
• Manage teams of 6 + members.
• Manage scope and schedule.
• Identify milestone for project delivery.
• Identify road blocks and action items.
• Identify schedule risks and mitigation plan.
• Communicate and coordinate with different stakeholder to ensure the project success.
• Work with different functional groups: Product Owner, Developer, QA, Operations, Solutions...

• Performance management of a team of 6-11 members of the QA team.
• Identify team goals to deliver quality products, road blocks and drive technical and process improvement.
• Provide and accountable for all test estimation base on requirements.
• Plan test stratetegies and consulted development and management team to mitigate project risks.
• Maintain our test machines, VM ESX server and backend servers (Linux, Microsoft Windows Server, Microsoft SQL, Oracle server, mysql server etc.)

Technical Project Manager/SQA Team Lead

- Perform data warehouse, ETL and report testing on Oracle, MySQL, Microsoft SQL DB
- Validate Cognos Reports.

Business Intelligence Quality Assurance Analyst

Project Test Lead
- Lead the test effort for Mac client and activation server platform.
- Estimate QA Efforts
- Train and motivate resources
- Manage and drive test suites
- Analyze and test server client environment
- Analyze and test cross platform code on Mac and Windows client

Senior Software Quality Assurance Analyst

- Develop test cases.
- Execute test cases.
- Research and manage our test case repository.

Software Quality Assurance Analyst

McGill University

Assist McGill students, professors with their Computer problems:

- Internet Access
- VPN setup
- Norton AV setup
- Outlook setup
- Email Accounts
- Internet Access account

taplio

The Battle

🤪 Abeiene N.

Yu-Ju Lin

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?