Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

Transformative Learning & Development Programs for Talent Teams

𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 · 𝗧𝗮𝗹𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 · 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

I founded The Collab Lab, Inc. to help teams strengthen how work gets done, especially during periods of growth, change, and increased complexity.

My work comes to life through fractional advisory, leadership coaching, and facilitating practical learning experiences designed for real teams doing real work.

My goal is to help people work better together and make progress they can see and sustain.

I’m most often brought in as a collaborator when:
✅ Teams are growing in responsibility, not just headcount
✅ Existing ways of working start to strain under new demands
✅ One or two people quietly carry critical work others depend on
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Here’s how collaborators describe their experience:

🗣️“The session was intentionally and masterfully designed for participants to bring our best selves for everyone’s benefit.” -𝘓𝘰𝘳𝘪 𝘗., 𝘔𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳, 𝘙𝘗𝘖

🗣️“Working with Maisha has been truly transformative. She has an incredible way of holding space that helped me slow down, reflect, and discover insights I didn't even realize I was searching for.” -𝘔𝘰𝘳𝘨𝘢𝘯 𝘈., 𝘚𝘵𝘢𝘧𝘧𝘪𝘯𝘨 & 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘓𝘦𝘢𝘥

🗣️“Maisha creates a supportive space where clients feel truly heard and understood, and her thoughtful questions invite meaningful reflection and insight.” -𝘕𝘪𝘤𝘬 𝘒., 𝘚𝘦𝘯𝘪𝘰𝘳 𝘓&𝘋 𝘔𝘢𝘯𝘢𝘨𝘦𝘳

If you are navigating growth or change and want support that is practical and human, we should talk.

“Clarity affords focus.”
-Thomas Leonard, ICF Founder

𝘛𝘩𝘦 𝘊𝘰𝘭𝘭𝘢𝘣 𝘓𝘢𝘣, 𝘐𝘯𝘤. 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘧𝘰𝘳 𝘏𝘙𝘊𝘐 & 𝘚𝘏𝘙𝘔 𝘢𝘯𝘥 𝘢𝘯 𝘐𝘊𝘍 𝘊𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘯𝘨 𝘊𝘰𝘢𝘤𝘩 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳.

taplio

The Battle

🤪 Abeiene N.

Maisha L. Cannon

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