Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

CEO at Purity Productions | Connecting brands with human nature

As the Managing Director of Purity, I'm proud to lead a team of passionate and talented individuals who share my love for producing experiential campaigns that deliver real results for our clients. With 18 years of experience working on some of the most amazing events and biggest brands globally, I've learned the art of creating unforgettable experiences. And with a track record of delivering the best results in the business, it's no wonder our clients come back to us year after year. Let's connect and share our passion for the world of experiential marketing!

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling and promotional staff.

Our clients include Greene King, Pernod Ricard, Samsung, Mondelez, Danone, Hiscox and BAT. 

Check out some of our work https://wearepurity.com/projects/

taplio

The Battle

🤪 Abeiene N.

Mark Dunn

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