Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

Everton Lewis

OCAD U CO

At OCAD U CO, I collaborate with Canadian organizations to explore and prepare for the many possibilities that lie ahead.  We anticipate trends, identify emerging opportunities, and design innovative solutions that navigate the complexities of tomorrow. 

My passion lies in finding business problems to solve and using new approaches that lead to better solutions. I work with businesses to imagine what's around the corner and equip those businesses with the foresight to thrive in an ever-changing landscape. 

Join us in crafting a future where creativity, strategic thinking, and service design lead to enduring success.

Managing Director

Impact Signal

My responsibilities include project delivery, business development, talent management and thought leadership.  I work with product management, marketing, talent management and analytics teams to define user experiences by engaging the right people and gathering the right data for decision-making.

Partner

Clausehound

Product leadership for the organization.  In this role grew revenues by engaging with corporate clients to translate needs into product enhancements.  Also responsible for developing product marketing including sales materials, value proposition messages and other communication materials.

Product Design and Business Development Executive

Bridgeable

Using human centered design techniques, I helped executives co-create innovative products, services, and experiences  — for their customers, for their employees, and for their business.  I led multiple teams of designers, engineers, researchers, and business strategists to deliver solutions and build organizational capabilities.  My responsibilities included the growth and development of our consulting practice.  I was also a member of the leadership team, setting the long-term strategic direction for the organization.

Vice President and Practice Lead

I combined knowledge of people, process and technology issues to help clients transform their operations and deliver services in a different way.

Business Transformation Expert

Multiplicity

I provided strategic planning and business execution advice to start-up companies working in emerging technology areas.

Advisor

I was responsible for the sale and delivery of IBM Strategy & Analytics and IBM Interactive engagements.  During my tenure, I directly contributed to closing over $21 million of signings by IBM consulting services.

Managing Consultant

In this role, I provided advisory consulting that enabled our clients to become more effective through the transformation of their business model, operations, and organization -- differentiated by IBM’s technical knowledge.

Senior Consultant

Hospice Association of Ontario

I made recommendations regarding the suitability and possible structure of an End of Life Learning and Information Centre with an annual operating budget of  Cdn$100,000, a major initiative representing 15 % of the organizations current revenues

Research Associate

Ministry of Education U.A.E.  / CECN Educonsult, Abu Dhabi, UAE

I collaborated with a team of 12 Canadian teachers to write curriculum for the national public education system, leading to IT skill acquisition.

Consultant

Toronto District School Board

My responsibilities included the design of IT skill acquisition lessons for middle school students, mentoring new teachers through the teacher certification process, and championing the adoption of a new course outline in several schools in the district.

Information Technology Leader

Consumer Contact

In this role, I completed statistical analyses to identify trends in market research studies.   I also worked directly with representatives of companies such as TD Canada Trust to provide feedback about customer satisfaction and brand awareness in order to assist them with product-line, service decisions and incentive bonus programs

Tabulation Specialist

I approach business problems using a perspective that combines design, analytics, and technology.  I have guided clients during several large-scale business and technology transformations.  I facilitate the difficult conversations that lead to action.  

Specialties: Service Blueprinting and Product Roadmapping

taplio

The Battle

🤪 Abeiene N.

Everton Lewis

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