Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

DuraNet Enterprises Inc.

Leadership/Communications Coaching & Development, Staff Engagement, Staff Accountability, Leading Success 101 Success Unlimited Seminars and Workshops in Personal Development serving organizations and individuals- programs that are focused on peak performance and Leadership. Project Management,
Customized programs for Corporations and Coaching people one-on-one to break through the barriers in their lives.

CEO and Head Coach

NORR Limited

Led Design Teams on Large Complex Architectural Projects.
Managed Client Expectations.
Motivated and Mentored team members
Reported on project status to clients and higher management
Supervised production of design and contract documents and coordinated with other disciplines
Liaised with consultants, authorities and other stakeholders

Project Manager

HOK Canada

Led Design Teams on Complex Architectural Projects.
Managed Client Expectations.
Motivated and Mentored team members
Reported on project status to clients and higher management
Supervised production of design and contract documents and coordinated with other disciplines
Liaised with consultants, authorities and other stakeholders

Senior Associate

The Austin Company

Led Design teams on numerous Design / Build  industrial and commercial projects
Prepared Design development and contract documents for many project.

Supervisory Architect

R.E.Barnett Architect

Designer for numerous retail and commercial projects

Designer

Team International Engineering and Consulting

Led Architect for the Abha Training Center Campus of Electricity South in Saudi Arabia

Architect

Mudun Architecture and Planning Group

Led Design teams on numerous Architectural proejcts in Residential, Commercial and Healthcare sectors. Assisted the owner in managing the office.

Khatib & Alami CEC

Designed and coordinated the work of Educaional Project in Abu Dhabi

I am Bestselling Author, Architect, Project Manager, Live and Lead by Design Coach, Educator, Speaker, Community Activist & Master Trainer of Verbal Aikido.

I am Founder & Head Coach of DuraNet Enterprises Inc. We provide Holistic Live and Lead by Design Coaching, Leadership, Communication Skills, Personal Development and Workplace Stress Management Training to Corporations, Businesses and Professional as well as Architectural Project Management Services,

As Architect & PM, I have extensive experience on large scale projects leading Design Teams with several International firms. 

 I work with a team of coaches providing services to Corporations, Business Owners and Professional Through Live and Lead by Design Coaching & Education:
Leadership & Communication Skills, 
Staff Engagement / Accountability, High Performance, 
The Art of Leadership In Project Management, 
Bridging the Communication Gap in Multi-Generational Workplace, 
Marketing Small Design firms in Urban Centres,
SWOT Analysis
The Passion Test  and
Live and Lead by Design Coaching covering Career, Life, Relationships
Group coaching through Success 101(TM) for Small Business Owners,  DARE (TM) & Success Unlimited(TM) for the  staff of corporations.
My recently designed "Conquer the Stress Pandemic through the SixPack Toolkit" is an effective way to help employees and staff cope with the Pandemic Stress and protect the mental health of the employees and staff.
Contact us via LinkedIn, T and W:1 647 222 6772 Web: www.duranet.ca , E: ahmad@duranet.ca , 

1st session of consultation is Free.

My book THE LEADERSHIP ZONE is now available in PDF and print from http://www.duranet.ca/the-leadership-zone-book.html  .

I have been interviewed many times on TV & Radio in different languages. As a community activist I am the recipient of the 2013 Lieutenant Governor of Ontario Award & Medal in Humanities / Social Justice "For Exceptional Services rendered to Community."​  I am also the recipient of the 2020 Ambassador for Peace Award from the United Peace Federation.

I have also done extensive research on Afghanistan and appeared on many Radio & TV shows. My paper "An Outside the Box Look at Afghanistan: New Ideas for Lasting Peace and Stability" explains why the conflict in Afghanistan has no end & how to deal with it.

Specialties: 1 On 1 & Group Coaching, Corporate Training and Education in Leadership & Communication skills, Staff Engagement,  Project & Team Management, Facilitation, Public Speaking, Passion Test and Master Trainer of James MacNeil's Verbal Aikido.

taplio

The Battle

🤪 Abeiene N.

Ahmad-Shah Duranai

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