Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

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Abbhi Sekar 🤝

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