Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Beyond Grad

There's loads of advice on how to land jobs on LinkedIn™.

I’ve helped experienced professionals 1-1, land interviews at:

● Automotive: Ford, Rivian
● Tech: Google, Meta, Instacart
● Finance: State Street, AMEX, Equifax
● Other: CVS, Samsung, Mathworks, Staples
● And many other small-to-big dream companies

My advice after helping them do that:

A. Think of yourself as a product
B. Create positioning materials that do justice to you 
C. Develop a sales strategy to pitch your network and firms

I’ve also helped over 1,000 who've taken my workshops.

I love to coach. And I love to see people win more.

Are you and I gonna win together?

Let me know if you're interested in my 1:1 coaching services.

My booking links:
● 1-1 Job Leap Coaching Program: https://www.beyondgrad.com/job-leap
● 1-1 Power Hour: https://www.beyondgrad.com/power-hour

Or DM me on LinkedIn™. Just say "Unstuck"! 👋

EngSim Corporation

As a partner in the company, I work with the company founder in sales, inbound/outbound marketing, and strategic growth.

Partner

My technical expertise involves using 1D/3D simulation to support advanced development at OEM and Tier-1 companies. Here are my work achievements divided into 3 domains (limited to 2000 words)

Hybrid:
● Designed a P1 and P2 48V mild hybrid vehicle model for a large SUV with an LD-GCI engine with a 16 kW ISG and 8 kWh battery. The novel setup resulted in a 105% fuel economy improvement in an FTP cycle over the baseline vehicle.
● Developed a P0 mild hybrid Ford F-150 demonstration vehicle with a Tier-I supplier to showcase the fuel economy benefit of hybridization to achieve the US 2025 emissions standards.
● Built a complete vehicle systems model in GT-SUITE to simulate US drive cycles. The model included a 2L turbocharged gasoline DI engine, electric motor, electric battery, e-Booster, and P0 hybrid supervisory controls. Results published at SAE World Congress 2018.

Internal Combustion Engine (ICE):
● Evaluated the effect of variable compression ratio [VCR], variable valve timing [VVT], and levels of external exhaust gas recirculation [EGR] on engine fuel economy and performance.
● Results from the above project were a 7.2% fuel economy benefit at low speed low loads, and a 5.8% fuel economy benefit at low speed high loads.
● Simulated water injection with VCR, VVT, and EGR technologies to show a 23% fuel economy benefit at high speed high loads. Results published at SAE World Congress in 2019.
● Tested a 6 speed transmission to calculate the spin loss and the variables it depends on.  Used this data to develop a spin loss model for a 6 speed transmission in GT-drive.

Computational Fluid Dynamics (CFD):
● Improved prototype development of a Generac generator enclosure by analyzing flow speed and temperatures in CONVERGE CFD and evolving designs to reduce velocity magnitude (noise) by 19.1% and increasing flow rate by 21.3%
● Analyzed cold steady flow, and combustion analysis of cylinder head designs of an 8.8L PFI gasoline engines using a 3D CFD tool CONVERGE.

Senior Engineer

BorgWarner

I was a simulation engineer working on GT-Power, GT-Cool and GT-Drive.

During this time, I co-authored a journal paper and presented at SAE World Congress and Thermal Management Systems Symposium.

You can find the journal paper at: http://papers.sae.org/2013-01-0849/

Advanced Engine Simulation Engineer

Partner at EngSim | I help US immigrants boost their income in three ways at Beyond Grad 🎓 -- land a new job, get promoted, and earn on the side.

Are you struggling to land that leap job:

● Even after being a top performer?
● Even after having relevant experience/skills?
● Even after working at top brands in your domain?

On top of that, you have people in your family and friends group doubting you and questioning your talent.

How can’t they when you are scratching your head as well?

I know the frustration…

The fact is – job search has changed.

(Especially if you’re going after top jobs.)

● There are many top performers in the market.
● Having just a resume is not enough for a leap job.
● Companies are looking for perfect fits after layoffs.

So, then what’s working?

Hi, my name is Varun.

And I have helped professionals land interviews at Google, Meta, Instacart, State Street, AMEX, and many other exciting companies.

I’ve talked 1-1 with 100+ top performers in the past year (no hyperbole).

The current job market confounds all of them.

● Online applications seem to go nowhere
● High competition from everywhere
● Even referrals are not working

So how are my mentees landing interviews at the top companies?

They are leading their job search as a product business. Where they are the excellent product.

Like you.

● I help you build your marketing strategy: resume, LinkedIn, pitch deck
● I help you build you sales strategy: networking, interviewing
● I help build your confidence in negotiating a fair value

Above all, I help you rediscover and communicate why YOU are a top candidate. 

💪🏽

3 ways you can start working with me:

1. 1-1 Job LeapCoaching Program
2. 1-1 Power Hour - 1 hour, ask me anything
3. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

● 1-1 Coaching Program: https://www.beyondgrad.com/job-leap
● 1-1 Power Hour: https://www.beyondgrad.com/power-hour

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

taplio

The Battle

Abbhi Sekar 🤝

Varun Negandhi

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