Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

RBN Education Consulting

I specialise in mentoring highly ambitious professionals receive admission from leading postgraduate programs globally. My expertise lies in crafting and editing high-quality bespoke application materials (including statements and essays) that top universities demand. 

I have assisted over 150 applicants receive admission from leading universities across 12 countries. My clients have received over USD 250,000 in scholarships.

As I am a freelancer, my charges are extremely competitive and typically lower than reputed consultancies in the same category of services, while providing better (as per my clients' feedback) services.

Host of After the Master Podcast

Ivyprep India

Education Mentor

The Red Pen

As an external consultant, I work closely with the head of the postgraduate admissions team on crafting high-quality application materials, particularly statements and essays. 

These materials are meant for a range of postgraduate programs and fields of studies, primarily across the US and UK.

Consultant

Ashoka Trust for Research in Ecology and the Environment

Senior Research Fellow/Coordinator

The Nature Conservancy

Conducted field research for 6 forestry and restoration projects in northeastern Minnesota. 

Monitored and surveyed plantings in sites for the "Coastal Climate Adaptation Project", spread across 4 watersheds using the RelevE protocol.

Conducted stand assessments for over 8000 acres of forest along the Mississippi River in the Chippewa National Forest (in collaboration with the U.S. Forest Service) to prioritize forest management.

Ground proofed LiDAR data through field surveys. 

Obtained trends by comparing growth statistics of planted seedlings by species and site.

Generated heat maps to obtain trends in climate data such as mean precipitation, mean, maximum and minimum temperature using historic data (1900-2015) using ArcGIS.

Research Assistant

University of Michigan

Assisted with research related to the recruitment of forest stands in Michigan.

Identification and segregated seeds for nearly 100 species from seed traps set in various properties owned by the University of  Michigan as well as other sites throughout the state of Michigan.
 
Updated and managed a database with historic data to determine trends in the rate of recruitment in the stands. 

Evaluated canopy cover of stands throughout Michigan by analyzing hemishperical photographs (using HemiView).

Berenty Reserve Naturelle 

Planned and executed a forest management plan aimed at reforesting gaps at multiple sites within the reserve. 

Surveyed and prepared the research blocks by identifying and supervising the removal of invasive and other undesirable species. 

Recorded growth metrics for seedlings, saplings, and adult trees within the research blocks.
 
Supervised the planting of over 1300 seedlings of nearly 30 species of trees.
 
Created a database with the measurements of all the seedlings as well as existing trees. 

Daily interaction with stakeholders including the owner, Madame Claire Foulon, Dr. Vanessa 
Winchester and a team of local residents to coordinate the planting. 

Trained a team of local residents to sustain and continue similar projects in the future.

Research Intern

Mahindra & Mahindra

Intern

AFCONS Infrastructure Limited - A Shapoorji Pallonji Group Company

Simplified 1:1 higher education and admissions mentoring | I help ambitious people reach leading universities | University of Michigan alum

I help high-achieving students & professionals apply to top graduate programs primarily in the US and the UK. I strive to deliver the quality that top universities demand, and I'd love to help you in your journey!

From computer science to creative writing, civil engineering, biomedical engineering, environmental engineering, entrepreneurship and even fashion design, I've independently assisted over 100 applicants receive offers from leading programs from 12 countries, mainly the US and the UK.

Here are select admits my clients have received: https://rbnedu.com/results/

Do you wish to pursue higher education at a top university? 

I specialize in complete application support including editing essays, statements, LORs and CVs, among other application documents, across fields of study. Most importantly, I tailor my work to highlight your story and achievements. 

"Your success is my success." - this is my motto. 
 
I also produce a weekly video podcast, 'After the Master', where I talk to professionals who have recently earned a master's degree, about their experiences during grad school, and their career advice for young professionals.

Rubin Sagar

The personal statement/personal history statement (if required with a statement of purpose) often flabbergasts first-time graduate applicants. Some tips:

1. A personal statement must highlight your strengths, supported with examples, in terms of competence and commitment. 

- Connect your strongest academic achievements (as described in your SOP) with your values and personal traits. Is there a personal reason for pursuing your chosen field (e.g., facing extreme pollution that motivates your interest in sustainable aviation)?

- Descriptions of your commitment should be based on demonstrations through specific anecdotes (e.g., working long hours to solve a problem, overcoming challenges in research, resilience in pursuing problems). Don’t merely assert your commitment.

- You could also share your commitment to the academic discipline, such as how you served or led discipline-related activities and communities. If appropriate, you could describe how you were involved in mentoring future generations of students or doing outreach activities to broaden participation in your field.

2. Describe how your lived experiences contribute to the social, intellectual, or cultural diversity within a campus community and your chosen field.

- Often, you're not just writing about the aspects that drive you. You must also reflect on your unique background, personal identity, challenges, or significant life events that have shaped your specific worldview.

- Connect how these experiences give you a distinct perspective—intellectually, socially, or culturally—that differs from that of your peers (think about your immediate peers in the present or recent past).

- Finally, explain how this unique viewpoint will actively enrich classroom discussions, research, and the overall campus community in your specific field. Often, universities value your contribution to the department by participation in student-led groups and events.

3. Identify weaknesses or anomalies in your application—e.g., a significant drop in your GPA during a term; weak GRE score; a significant career/academic gap, changes in your academic trajectory, etc.

- Factually state what went wrong. Do not get melodramatic and provide concrete evidence wherever possible. 

- Never ever blame anyone else. Do not show others in a negative light.

- Be concise (don’t dwell on the issues), but also be complete (don’t lead to other potentially unanswered questions). For example, if a drop in grades during a term was due to a health issue, explain whether the health issue is recurring, managed now with medication, resolved, etc.

- For more nuanced challenges, focus on overcoming them. Do not make excuses. 

-- 
These are general tips, and the personal statement/personal history statement you write must directly address the guidelines and prompts asked by the program(s) you apply to. 

Examples in a future post!

Craft a top 1% CV with my CV Guide | Founder @Rbnedu | I help ambitious people reach top universities

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The Battle

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Rubin Sagar

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The Battle

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Rubin Sagar

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Engagements

Likes

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