Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Evangelical Missionary Church of Canada (EMCC)

In my role as the Marketing and Communications Manager at the Evangelical Missionary Church of Canada, I took on the responsibility of crafting communication strategies and maintaining the organization's brand image. With a commitment to integrity, a servant-like attitude, and a strong work ethic characterized by adaptability and efficiency, I set out to elevate our marketing efforts.

In my initial months, I spearheaded the creation of a comprehensive playbook for Regional Gathering in collaboration with the marketing coordinator, ensuring a visually appealing design. I also supervised the introduction of a branded template for speaker presentations, guaranteeing a consistent and polished look for all materials. Through the creation of compelling stories and reels utilizing event visuals, I successfully grew our online following, engagement levels, and overall reach.

Expanding on our early successes, I led the development of a digital marketing manual for our team. This guide covers essential aspects of our marketing strategies, such as social media best practices, content creation guidelines, and brand consistency standards. It also offers step-by-step instructions on using our marketing tools and platforms for efficient campaign execution.

Moreover, I initiated a thorough examination of the event management tool on the website to enhance its functionality and user-friendliness for a seamless experience. By implementing these initiatives and strategies, I aimed to strengthen the church's communication efforts and leave a lasting impact on our members. 

https://www.emcc.ca/join-us/events/regional-gathering-2024-toolkit/

Marketing Communications Manager

OLiV Tasting Room

As the E-commerce Specialist at Olive International, I played a pivotal role in shaping the company's online presence and driving sales growth. I was a crucial driver in executing marketing projects and initiatives and provided vital support to regional sales and operations.

My role encompassed a diverse range of responsibilities, including facilitating the development of impactful marketing collateral, enhancing internal company communications, and maintaining seamless relationships with third-party vendors.

My responsibilities included:

•E-Commerce Strategy: Developed and executed e-commerce strategies to maximize online sales and customer engagement.

•Website Management: Managed the e-commerce website, ensuring it was user-friendly, up-to-date, and optimized for SEO.

•Product Listings: Created and maintained product listings, ensuring accurate and compelling product descriptions, images, and pricing.

•Customer Experience: Enhanced the online shopping experience and drove repeat business.

•Digital Marketing: Implemented effective digital marketing campaigns, including email marketing, PPC, and social media advertising.

•Analytics and Reporting: Monitored and analyzed e-commerce performance metrics, providing insights and recommendations for improvement.

•Order Fulfillment Coordination: Worked closely with the inventory production team and Director of Operations to ensure product availability and efficient order fulfillment.

•Promotional Strategy Development: Developed offers and promotional strategies.

Tools and platforms I utilized included:

* Eshipper
* Meta Business Suite
* Shopify
* MailChimp
* Canva
* Google Analytics

Marketing and E-commerce Specialist

Team Sabharwal

Instrumental role in the streamlining and implementation of automation tools. 

In less than 6 months I established the application of a chat plugin and implemented Salesforce for the seamless integration of leads and marketing tools. 

Increased web traffic by 20%, and Generated over 1.5 million in sales. 

Develop and execute marketing and sales campaigns including digital ads, and direct marketing.

Liaise with external agencies to achieve strategic goals .

Campaign & Content Strategy: develop, execute and optimize content and campaigns (blogs & social).

Social Media: Create and implement an extensive social media strategy. Work with third-party angencies to develop ad campaign strategies

Create, design and update promotional materials.

Lead Conversion Optimization: work with the leadership team and agents to increase conversion and production rates through marketing optimizations.

Website Maintenance: SEO maintenance and optimization 

Copywriting: Write effective and engaging copy for website, ads, listings, launches, social media and blog posts.

Brand Management: maintain brand voice across all channels. Spearhead 2022 brand refresh.

Email Marketing: oversee the planning and creation of effective email marketing programs including updating and optimizing existing workflows, emails and copy.

Competitor Research & Benchmarking: identify and evaluate content, market share, brands and advertising.

Manage team of 2. Delegate tasks. Oversee the completion of assigned tasks

Marketing Manager

Blue Mountain Property

Digital Marketer & Executive Assistant for luxury listing Broker, Senior Vice President. President Elect Lakelands Association of Realtors ® 

Drive the overall brand strategy, marketing and sales goals forward with optimized social media strategies and initiatives.

Oversee the tracking and analysis of platform performance and turn those insights into actionable tactics.

Provide administrative support of active listings and closed deals. 


Marketing: 

•Contact Management 
•Lead Generation
•Strategic Marketing 
•Social Media Management
•Digital ad campaigns 
•Digital designs 
•Printed materials
•Market reports 
•Newsletters 

System Applications: 

•Matrix
•Active Pipe 
•Design Vault 
•Canva
•Gateway / Lucidpress 
•BoomTown
•Daylite
•Hubspot

Role also included: 

Project Management 
Content Management 
Automation of Systems
Email Marketing

Digital Marketer

David's Bridal

Participated in the ongoing maintenance of the selling floor and fitting rooms, including re-sizing of fixtures, putting go-backs away, executing markdowns, and signing fixtures and windows where needed according to company standards

Maintained proper display of merchandise in the store, ensuring they comply with brand standards

Expedited merchandise transfers, customer sends, and Return To Vendors with urgency

Maintained cleanliness and organization of the back-of-house areas and ensure all duties are completed in a timely manner

Responded appropriately to customer questions, inquiries, and needs

Assisted on the sales floor when required

Adhere to Asset Protection control and compliance procedures

Efficiently completed tasks or special projects assigned by store leadership

Bridal Stylist

Evio Beauty Group Ltd.

Social Media Coordinator 
•Creative scheduling and Content creation
•Ideate and execute unique posts
•Maintain consistent high-quality brand image with every post
•Create posts that meet specific objectives (engagement, clicks, etc.)
•Long form caption writing 
•Podcast Edit + Show notes + Transcribe into stylized blog format
•Write community engaging blog posts 
•Make data-driven decisions to improve engagement and post quality
•Stay current with social media updates and trends
•Later.com, Basecamp


Production Assistant 
•Order pick & pack - get online orders ready for customer pick-up and delivery. Collect items for customers' online orders. Ensure each selection perfectly matches online purchase.
•Product assembly
•Quality Control (QC)

Social Media Coordinator

BAKER REAL ESTATE, LLC

Project Administrator for pre-construction sales
Support Sales representatives and Project Managers  to ensure all deal details are captured
Responsible for vetting all deals for pertinent information
Contribute to overall customer satisfaction by promptly responding to communication from real estate agents.

https://www.baker-re.com

•provide Administrative Support to Project Manager, Developers, and agents during campaign launches and Broker Events  
•Oversee sales administration from purchase through to completion of sale
• Enter sales deal - SalesForce.com SalesXpress, DocuSign
•Complete sales documents, amendments and addenda
•Follow up with agents about outstanding documents
•Manage setup and operation of pre-construction sales offices 
•Handle incoming emails by responding in a timely manner
•Upload documents into a paperless system
•Generate regular sales reports and presentations
•Execute pricing increases/adjustments
•Provide optimal customer experience throughout the sales process
•Review sales documents throughout the sales cycle, coordinate the execution of Agreements and creation of all sales-related templates
•Manage collection of deposits, mortgage pre-approvals and lawyer information
•Produce and distribute project-related communications to purchasers
•Track Tarion Critical Dates and notify relevant stakeholders
•Manage numbering and assignment of parking and locker units prior to Occupancy
• Print and disseminate legal documents related to purchasing
•Enter data for daily sales reports
•Create Deposit Structures for purchasing   
•Foster working relationships with external brokers and project developers 
•Colaborate with IT and Sales Operations

Customer Service/Client Service Rep
•Respond to inbound phone inquiries
•Outbound calls to sales agents to complete onboarding of the new website portal 
•Identify and troubleshoot issues. Initiate solutions
•Forward advance issues to IT
•Support Sales requests to grant access and update portal profiles

Project Administrator

Spencer Magazine Limited

Director of Media, stylist

Storm Cloud Creative Group

Responsible for developing and executing innovative content for brands across social media platforms. •Conceptualize and execute branding and marketing initiatives for clients
•Web design, eCommerce implementation, and content management. 
•Support online team with website maintenance and updates
· Maintain social media calendar. Utilize social media tools such as Later, Hootsuite, Planoly, etc…
•Craft engaging post copy that reflects channel tone of voice and brand guidelines, ensuring alignment with campaigns 
· Grow brand awareness across social media platforms: ensure brand voice is broadcast to the community in an authentic, relatable way. 
•Nurture conversations that engage audiences and add value and meaning. 
· Collaborate with client or marketing team on content creation. Create original social media content for organic and paid efforts
· Support the strategy, execution and coverage of promotional events which include: brand events, media and influencer events, charitable giving events, and other brand communication initiatives
· Support with analytics and activities to determine successes, opportunities, ROI, and coordinate reports
· Grow and lead a high performing team of digital storytellers and influencer experts
· Champion the value of strategic, data-driven influencer marketing internally and externally to drive new and continued business
· Develop and maintain a yearly budget 
· Research and integrate new brand services, technologies and tools to increase online traffic and revenue
•Strategically capture and share content at events (live and/or virtual) that take place with notable influencers (business leaders, government officials)
•Use social media tools and tracking platforms to produce reports featuring key metrics that demonstrate progress against overall business goals
•Location scout
Style clients for tv, film,  photoshoots, branding sessions, and music videos
•Decorate/stage locations for photoshoots and filming

Communications, Branding & Marketing Strategist

JouJou Hair Studio

•Develop and maintain new website

•Implement and Manage Ecommerce on the website and social media 
•Monitor web-programming and E-commerce
•Manage all social media platforms
•  Design social media calendar 
•Create action plans for virtual events, launches and campaigns
•Engage, recognize, and celebrate staff,  partners, clients on social media platforms when appropriate
•Identify new opportunities (organic and paid) to engage with potential ambassadors (policy and membership), members partners and sponsors through social media
•Monitor social media commentary. Recommend response strategies and escalating issues as they arise
•Track and report impact.  Gather insights from social tools and analytics to use data to educate the team and inform future activity.
•Develop content for online platforms and provide execution support during virtual events. Content (copy and images) for all social media audiences
•Encourage user-generated content creation and sharing from followers, clients, staff, partners, and event participants
•Work closely with graphic designers to create social media advertising assets and deploy them through paid social media efforts
•Strategize and execute branding and marketing initiatives

Social Media & Ecommerce Manager

Digital Marketer | Social Media Manager | E-Commerce Administrator | creative director | published stylist | Accounts Payable & Accounts Receivable specialist

A savvy digital marketing professional who uses both the left and right sides of the brain. 

A creative visual storyteller with a forward-thinking mindset. 

Excited about opportunities where creativity and business acumen are utilized. 

Enjoys participating in project and content management, road mapping inbound and outbound marketing strategies, and implementing systems to automate and streamline processes.



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The Battle

Abbhi Sekar 🤝

Marcia Reid

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