Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Valon

Business Operations Manager

GlossGenius

Driving growth in customer acquisition through product improvements and experimentation.  PM focused on improving monetization and activation.  Lead a cross-functional group across engineering, design, analytics, and GTM (marketing).

- Improved adoption of premium pricing plan by ~30% by working with GTM and Design to better educate users in-app, upselling churned users, and collaborating with Business Development to implement premium plan with partners

- Increased customer activation rates by 2% by launching a feature to validate customer payment information and reduce churn caused by subscription payment and billing failures

- Achieved a 12+% increase in completion rates for the initial stage of the onboarding journey by analyzing funnel data to identify critical drop-off points and implementing a completely revamped onboarding experience via A/B test

Growth Product Manager

Co-founded a team responsible for managing and growing our payments / fintech business. Grew payment processing revenue by shipping growth initiatives to drive attach rates, expanding fintech product offerings, and identifying product improvements. 

- Optimized supply chain process for card reader, reducing inventory restocking period from 10 weeks to <4 weeks by consolidating vendors, standardizing ordering processes with suppliers, and streamlining internal approvals

- Grew attach rate of payments product by ~10% by using no-code solutions (Iterable, Segment, and SQL) to launch a custom and detailed business insights report for our customers, accessible only to payments users

- Introduced a chargeback insurance program, providing customers protection from payment disputes, by interviewing 20+ customers to validate idea and shipping initial offering via a low-code test, which was later operationalized

Business Operations Manager, Payments

Business Operations Senior Associate, Payments

GlossGenius is one of the fastest growing solutions powering business owners across the US in the beauty & wellness space with vibrant, easy-to-use software. GlossGenius’s complete business management platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.

GlossGenius is backed by Bessemer Venture Partners and Imaginary Ventures, along with a number of high-profile strategic investors.

Business Operations Associate

The Commons

Helping professionals achieve their career goals through The Commons (formerly Skillful), a skills-based learning platform & community for those seeking to level up their careers in tech. 

I lead teams of 4-6 mentees through intensive sprints based on real-world problems, coaching them on problem framing, data analysis, & SQL, as well as guiding mentees on career path & professional development. Learn more & join us at the link below!

Mentor

Arlington Capital Partners

Investor in regulated industries including technology, government services, healthcare, and aerospace.  Supported new platform investments and add-on acquisitions through diligence and financial analysis.  Helped scale platforms organically by working closely with management.

Private Equity Associate

Bank of America Merrill Lynch

Leveraged Finance

Industry generalist working on transactions including leveraged buyouts, restructurings and bankruptcies, and debt refinancings. 

Selected Transaction Experience: 
- ESL Partners buyout of Sears from Chapter 11 Bankruptcy 
- The  Carlyle Group and Stellex Capital Management acquisition and merger of Vigor Industrial and MHI Holdings
- Inaugural high yield bond offering for Korn Ferry International

Investment Banking Analyst

Forge

Where it all began... an unconventional college organization where I first exercised my entrepreneurial chops and met a bunch of really inspiring people 

I planned startup trips to cities including NYC, SF, and DC, taking groups of UVA students to visit 100+ startups, as well as organizing meetups with Alumni in each city.  Ran a team of 12 and coordinated everything including fundraising, transportation, lodging, venues, and company and alumni outreach. 

I also created a program to expose students to the world of entrepreneurship by hosting a "T-Shirt Sales Contest", where I challenged a group of students to see who could sell the most T-shirts online in a 1 month period.

Director of Special Projects

Wayfair

Business Operations Intern

Trifecta Technologies

Business Development Intern

Balz-Deli

Founded and ran a business that sold sandwiches and hot chocolate to students on Saturday nights/Sunday mornings.  Promoted it using email marketing, flyers, and word-of-mouth, to the point that I was a "household name"​ amongst many UVA students and even branched in to selling t-shirts.

A feature on me in a local entrepreneurship and innovation publication: http://thepioneer.co/2014/10/28/madhav-sekar-boy-behind-balz-deli/

Founder and Chief Nourishment Officer

Proven startup operator and "full stack" problem solver.  Experience in Growth, Business Operations (Biz Ops), and Product.  Scaled Payments at GlossGenius from 1 -> 100 and Growth from 0->1.  Previously worked as a Private Equity investor, partnering with founder-led companies in the software, government contracting, and national security sectors, helping them scale through M&A and organic initiatives.  Started my career in investment banking in BofA's Leveraged Finance group.

I enjoy working on complex, ambiguous problems in operationally intensive environments.  I thrive in early-stage startup environments, where I can work closely with a small team of highly trusted and competent peers to bring ambitious ideas from inception through execution.

taplio

The Battle

Abbhi Sekar 🤝

Madhav Sekar

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