Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

• Successfully revamped LinkedIn profiles, resulting in more reach in the search engine by being visible to recruiters for career opportunities and a remarkable growth in the client’s professional network. 

• Helmed support to clients by scheduling one-on-one training sessions for senior executives and managerial level on job search strategies by leveraging LinkedIn effectively.

• Created well-crafted CVs/Resumes by achieving a 65% increase in screening CVs for interviews and a 40% increase in client job offers.

• Executed multiple projects by meeting all deadlines while consistently delivering high-quality Resume, CVs and LinkedIn Profiles Optimization that exceeded client expectations.

Freelancer: Professional Resume/CV Writer & LinkedIn Profile Optimization Expert 

digiTAL Lebanon

• Conducted the data entry request for different projects on monthly tasks duties into database software and excel records.

• Achieved high quality projects and remunerated for the month of May 2022 as employee of the month.

• Validated and retained the accuracy and quality of leads to boost client’s sales and profits.

• Optimized managerial and board of director’s emails throughout internet research and paid tools.

Part-time Remote Virtual Assistant & Lead Generation

Romex S.A.R.L.

• Identified and expanded potential new products by conducting extensive research and creating a detailed comparison table across diverse suppliers, facilitating informed decision-making.

•  Collaborated with the artwork designer to deliver product designs that align with specifications and facilitated seamless coordination throughout the design process.

•  Established a comprehensive Sales Analysis report, enabling data-driven decision-making and contributing to a 25% increase in sales revenue and a 15% improvement in sales forecasting accuracy.

•  Ensured the alignment and verification of product quality control measures across diverse suppliers, maintaining consistent standards and adherence to specifications.

Procurement Coordinator

Foodrex

• Introduced company’s products by generating Email Marketing.

• Succeeded in conducting research in the food & beverage field. 

• Achieved new market strategy and strengthened sales. 

• Engaged potential clients in different forms of marketing.

International Marketing & Business Development Specialist

Basic Outlet Stores

• Won customer satisfaction of more than 100 happy client’s daily.

• Directed the cash register and rewarded as the employee of the month.

• Monitored a section area and guided in the fitting room upon request.

Customer Service Representative & Cashier

Big Star International Clothing

• Achieved the company goal and always maintained a long term relationship with customers to enhance a positive environment.

• Handled the cash register on Dolphin System and exceeded client retention by supporting every client's need.

Sales Executive & Customer Service Representative 

✏️  𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐟𝐚𝐦𝐢𝐥𝐲 𝐭𝐨 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞!

➡️  My name is Joelle Mansour:

As a highly motivated finance graduated with over 5 year's experience as a Remote Professional CV / Resume Writer & LinkedIn Profile Expert, Virtual Assistant, Human Resource Assistant, Procurement Coordinator with an International Marketing & Business Development, and Customer Service background; I will be an asset and add value to any reputable organization. I am always working smart and looking for new ways to improve my skills and capabilities in the fast lane of technology by selecting the most needed ones from 2020 till present.
 
 
👉  𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐒𝐤𝐢𝐥𝐥𝐬:

💡 I drove and built Resumes/CVs for job seekers starting with my full-time job, striving to scale their careers by providing customized CVs, LinkedIn Profile Optimization and 1-1 sessions on Job Search Strategies, and I'm currently acquiring it as a full-time remote freelancer job to help more people find suitable jobs and land their dream jobs.

💡 I successfully assisted candidates find jobs by facilitating the hiring process by reviewing resumes.
 
💡 I implemented the LinkedIn full star profile by offering clients LinkedIn Optimization & Consultation to help them stand out from the crowd so that recruiters would contact them.
 
💡 I achieved as a freelance virtual assistant, lead generation, and data entry client’s sales boosting and maximizing organizational growth and profitability.
 
💡 I won twice as employee of the month for great performance, for hard work, and for great customer satisfaction.
  
👉  Looking for unique & personalized support? 

You can reach me on my email: 

joelle.mansour3@gmail.com

Don't miss this opportunity to take your job search to the next level.

taplio

The Battle

Abbhi Sekar 🤝

Joelle Mansour

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