Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Emerging Payments Association Asia

Asia is becoming a hotspot for payments innovations and solutions globally.

To assist define the future of the payments industry environment, the Emerging Payments Association (EPA) brings together businesses from throughout the emerging payments spectrum. It's a dynamic network of payments experts whose objectives are to develop and broaden the payments sector for the good of all stakeholders.

As an EPAA Ambassador, I provide the organisation with subject matter expertise so that it may better serve its membership base across APAC and benefit from their knowledge of the payments sector.

I cooperate with the core EPAA team to: - 
- Support EPAA's vision to become a regional hub for payments innovation by organising, hosting, and participating in events with participants from across the world 
- Assist 130 members throughout the payments value chain, such as payment schemes, banks and issuers, merchant acquirers, PSPs, retailers, and more, in speaking with an unified voice.

Ambassador

Masters' Union

Teach 'Breaking into Product Management' to the PGP In Technology and Business Management batch

Visiting Faculty

MRC | Merchant Risk Council

Merchant Risk Council connects eCommerce fraud prevention and payments professionals through global membership opportunities. Serving companies since 2000.
As APAC Co-Lead, I support MRC’s charter in APAC

APAC Co-Lead

India FinTech Forum

The India FinTech Forum is a non-profit initiative that offers a platform for fintech companies to collaborate and voice their opinions on the relevant policy issues. More than 2,000 fintech companies and over 25,000 individuals who are members of this forum, are dedicated to enhancing the ecosystem to ensure that India leads the global fintech innovation wave. The India FinTech Forum aims to position the fintech community in India as a global leader in innovation and entrepreneurship.  Join - India FinTech Forum’s IFTA 2021, 23rd – 25th November, 2021.

Executive Committee Member

twid

In my role as Chief Growth Product Officer (CGPO), I'm thrilled to be at the forefront of our company's FinTech ascent. This is an exciting opportunity to not only shape the future of our rewards based payments network but also to significantly grow the business.

My focus will be on developing and implementing a comprehensive growth strategy. This won't be a solo mission; I'll be working closely with the leadership team to leverage strategic partnerships across banks, payment networks and others. 

 By collaborating with the right partners, we can significantly increase our market reach, user base, and ultimately, our revenue streams.

Chief Growth and Partnerships Officer

GoTo Financial

* Managing everything Money for Consumer Payments vertical in GoTo Financial 
* Developing a single platform (GoPay) for users to Save, Spend, and Grow their Money, as well as Merchants grow their business.
* Product And Business Responsibilities for the vertical

Head of Money Management

Comviva

Leading the Mobile Financial Services Product Management Group (PMG) at Comviva, a TechM Company. The Unit has over 130 deployments in 55 countries across telecom service providers, banks and Fintech players, we process digital financial transactions valuing over $180 billion annually, touching over a billion consumers, meeting their financial needs and aspirations.

I manage a high performing team that has built a suite of global products, leading the unit’s strategy and vision for product portfolio expansion and maintaining leadership in the existing markets.

Head Of Product Management, Mobile Financial Solutions

Mastercard

Building a sustainable, long term business 
franchise for Mastercard around Digital Players, Fintech – driving strategic engagement, addressing market wide opportunities, embedding Mastercard's existing capabilities, keeping an eye on market expansion with new solutions to cater to the evolving Digital Economy and Emerging Landscape in-Market

Head of Digital & Emerging Partnerships

Accountable for delivering Mastercard South Asia’s digital payments agenda, driving go to market strategy and product deployment locally. Leverage regional and global Digital Payments/Solutions to drive a long term strategy for the region with a focus to achieve market leadership

Head Of Digital Payments

Product Lead for Masterpass, South Asia. Go-to-market, commercial deployment, localization and India specific product roadmap development

Head of MasterPass and eCommerce, India and South Asia

PayPal

Principal Product Manager

Snr Product Manager - Card Acquring, Global Core Payments

Senior Product Manager

· Define product functional specifications for PayPal consumer features, including writing Functional Specification Documents (FSDs)
· Work with the product development team and x-functional team members to bring key features live to the site
· Manage product features through the lifetime of a product
· Manage and resolve conflicts, communicate effectively influence and engage x-functional units to deliver consumer oriented products to meet customer needs

Technical Product Manager

ACL Wireless

Product Manager

•	Digital business executive with over twenty years of global experience in strategizing, defining, leading, building and deploying commercially viable innovative software products and solutions, primarily in Financial Services. 
•	Solving for consumers in Digital Payments and Consumer Products is a passion, continuously learning to support businesses to grow and disrupt is both my strength and a key driver.
•	Accomplished Product Leader: managed multiyear strategic initiatives across design, development, deployment and Go-To-Market (primarily for the financial services industry)
•	International exposure in multiple geographies USA, Singapore, Taiwan and India
•	Since 2017, I’ve spearheaded a new vertical for large Digital Players, emerging Fintech leading initiatives across sales, business development, product and other cross-functional areas (Legal, Marketing, Policy) to create new revenue opportunities and expansion opportunities of payment rails in India

Core Competencies:
•	Product Management: Vision, Strategy, Roadmap, New Product Development, Go-to-market
•	Business Development: Growing market share & business vertical’s footprint by discovering new customers, opportunities and identifying strategic product opportunities in the market
•	FinTech: Financial Products & Emerging Technologies, Startups
•	Core Payments: Emerging business models, Ecommerce, Digital Products, Card Acquiring
•	Stakeholder management: Across the organization ranging from senior stakeholders in global/regional/local executive positions to cross‐functional cluster heads of government engagement, policy, marketing

Monica Jasuja

If you want to understand the real shift in global payments, start with one number.
India now accounts for 50 percent of all real-time transactions on the planet.

Two hundred and fifty billion payments in a single year.
More than the US, UK, Brazil, China, Indonesia, Nigeria, South Korea and Thailand combined.
Yes, combined.

Look at the map and a story appears.

Not about volume.
About systems.
India didn’t grow because of luck.
India grew because it built rails that matched its population, its behaviour and its ambition.
UPI became the operating system for money.

Compare this with the rest of the world:

United States: 6 to 8 billion transactions
Japan: 3 to 5 billion
UK: 4 to 5 billion
Indonesia: 3 to 5 billion
South Korea: 12 to 15 billion
Brazil: 75 to 85 billion
Thailand: 25 to 30 billion
Nigeria: 10 to 12 billion
China: Alipay volumes still massive, but no longer the centre of the global conversation
And then there is India at 250 billion.

This isn’t just scale.
This is infrastructure maturity.
This is behavioural change at population level.
This is the clearest proof that when a country builds inclusive rails, inclusion follows.
Not through incentives.
Through design.

UPI did for payments what highways did for economies.
It made movement seamless.

PIX in Brazil shows the same trajectory.
PromptPay in Thailand.
Mobile money in Nigeria.
Wallet ecosystems in Indonesia.

And yet, one thing stands out:
India has shown what happens when public infrastructure meets private innovation at the right moment.

The world has entered the “real-time decade.”
But one country is writing the playbook the rest are trying to learn from.

The question now is simple.
Which nation builds the next UPI-scale leap?
And which ones wait too long and fall behind?

De-Cember, De-clutter, De-tach & De-lete
anything that De-values you life.
Don’t bring it into 2026.

Have you begun preparations for the new year?

taplio

The Battle

Abbhi Sekar 🤝

Monica Jasuja

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The Battle

Abbhi Sekar 🤝

Monica Jasuja

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Monica Jasuja's LinkedIn Performance

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