Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Google

Working with Google Cloud's product teams & customers to launch/develop AI products and propositions

AI Product Development Engagement Lead - Google Cloud

Description: 
Lead, design and execute strategic initiatives on behalf of the Cloud EMEA B2B Sales/Go-to-Market (GTM) division by driving cross-functional teams (incl. externals) and senior leadership across Cloud technologies (e.g. Generative AI, IaaS). Exceeded expectations


Examples:
-Launched EMEA’s Generative AI (GenAI) 2023/2024: from planning to launch resulting in XXXM$ pipeline incl. won XXM$ deals & additional revenue. This included leading 12 teams (e.g. Sales, Operations, Data Centre Planning, Marketing, Partners) and individual customer initiatives (e.g. team co-design & pitch use cases to 100+ customers’ CXO resulting in additional XXM$ pipeline & acceleration (including revenue generation) within 4 months)
-Distinguished with EMEA VP Award for driving with senior leaders (incl. VP level) a 1-year transformation to solve the P&L KPI gap vs. target of key EMEA OKRs by implementing governance, running frontline research and generating new initiatives (e.g. revised tracking, updated incentives). P&L KPI gap vs. target was improved by 33 ppts/+XXX M$.

EMEA Go To Market  - Google Cloud

Description:
Responsible for UK-based (incl. global) Telcos’ partnerships to resell Google Cloud requiring C-level pitches, signing new contracts, running joint GTM strategies, co-marketing and sales enablement (incl. 1 report)

Examples:
-Kicked off new reseller agreement including defining top opportunities across key B2B divisions (Multinationals and Large Accounts) with a >XXXM$ outlook after pitching Google Cloud to Enterprise CEO & SME Director 
-Developed & led the creation with a large Telco of the first UK Google Bundle for Start-ups (G Suite + Phone+ Laptop + connectivity) competitively priced (same price as standard mobile plan) to grow +XM£/year revenue

Head of UK&I Telco Partnerships - Google Cloud

Vodafone

Description:
Took over a global transformation practice for external Telco customers which included managing a talented team of 10 people. We did business development (incl. CXOs), consulting and P&L turnarounds implementations in the areas of AI & Big Data, Customer Value Management (CVM)/CRM and Digital Marketing acceleration. Exceeded targets

Examples:
-Revamped EU Telco’s stagnant prepay market with innovative 1 to 1 Data/AI upsell with an intelligent micro-offers engine for dynamic daily offers via SMS & app. Got CMO praise for improving FY revenue +2% and -10% churn 
-Led LATAM Telco transformation across marketing, channels & regulatory teams with CEO sponsorship to turn around churn through new frontline KPIs & incentives (+65% MoM sales), digital journeys and advising local Telecom Regulator on device theft & fraud management

Partner Markets Head of Big Data & AI, Digital and CVM - Acting (previously Principal)

Description:
1) Drove B2C P&L improvements for Vodafone worldwide through on-site delivery, internal consulting and thought leadership programmes. Promoted to Senior Manager and later exceeded targets (top 10% performers)
2) Develop innovative commercial propositions (e.g. Big Data use cases) and sell/develop new business opportunities for Telecom Partners 

Examples:
-Turned around dilution risk through global programme at Vodafone with incremental +274M£ YoY impact on revenues. Acknowledged by C-level 
-Proactively created innovative AI & Data driven upsell programme across channels (e.g. call centre, digital app). Pilot markets improved +30M€, +5M€ revenue within 6 months and then sold to EU Telecom Partner with performance based remuneration

Senior Customer Value Management (CVM), Commercial Marketing Manager  -  Vodafone International HQ

Description:
1) Steer and implement Vodafone's global strategy for Consumer services (e.g. apps, music, data, communications)
2) Steer commercial guidance and budget planning (e.g developing business cases, roadmap) for new services/projects
3) Prepare/brief presentations for C-Level & internal communications

Examples:
-Proactively created consumer cloud strategy 4 across product teams and modelled 1B£ revenue streams 
-Planned Vodafone’s worldwide consumer strategy for 2 fiscal years with positive feedback from C-level (CEO)

Global Strategy & Planning - Consumer Services - Vodafone International HQ

Ericsson

Description:
Sales responsible for New Multimedia Portfolio for local leader Portugal Telecom incl. strategy, CXO relationship management, negotiations and New sales models/partnerships (3rd party (e.g. Napster music, FIFA mobile content)

National Account Manager (Multimedia Solutions)

INSEAD

MBA - Class July 2010

Nokia Networks

Description:
Post merger with Siemens Communications, in addition to previous role I also became member of Tiger Team for New technologies (e.g. Wimax)

Solution Sales Manager

Siemens

Description:
Sales management of Local telecoms (e.g. Vodafone Portugal) incl. customer presentations, product solutions, customer relationship management and Bid Management for European Operators (e.g. Orange): bid preparation, managed team stakeholders, pricing models and advised sales leaders.

Awarded High Potential Title and 2x Siemens Innovation Awards

Sales Consultant

I'm a versatile leader with ~20 years of international experience in leading transformative initiatives for top  corporations (e.g. Google, Vodafone), driven by the pursuit of impactful change and excel in environments that demand strategic vision, execution and collaborative leadership. I'm recognised for strong problem-solving and self-starter skills that led me to creating something innovative applying Data & AI with tangible P&L impact in every role I had.

Top skills:
1) Leadership, Execution & Change Management  (e.g. At Google I spearheaded the launch of EMEA’s Generative AI Go-to-Market (GTM), resulting in a XXX M$ pipeline and high revenue growth)

2) Transformation & Consulting (e.g. at Vodafone I led LATAM Telco transformation with CEO sponsorship, achieving significant reduction in churn combining AI with Marketing as well as pivoting the call centre into a revenue generator)

3) People & Stakeholder management (e.g. At Vodafone managed team of 10 and led transformations with diverse, cross-functional teams engaging 30+ people)

Other Skills/Experience:
Data & AI (incl. leading experts)
Go-to-Market Strategy & Execution
Sales/Business Development (incl. CXO level)
P&L Management

A little bit about me: Love spending time with my family, travelling, training martial arts and a former  "movie buff"

taplio

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Abbhi Sekar 🤝

Francisco Villanueva

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