Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

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❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

Head of Marketing @ Invesp | CRO Live Hour Podcast Co-Host 🎙 | Writes The Conversion Casebook Newsletter

𝑯𝒖𝒎𝒂𝒏-𝒐𝒃𝒔𝒆𝒔𝒔𝒆𝒅 𝑪𝑹𝑶. 𝑫𝒆𝒆𝒑 𝒊𝒏𝒕𝒐 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉. 𝑺𝒉𝒂𝒓𝒑 𝒐𝒏 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚. 

You probably landed here wondering, “Who is this Simbar guy, and why did I end up on his profile?”

Fair question.

I started out in journalism. Asking questions, following stories, and trying to understand what makes people tick. That hasn’t changed. I’ve just shifted the lens from newsrooms to user behavior.

These days, at Enavi, I focus on conversion research. Digging into user journeys. Spotting friction. Figuring out why people don’t convert and what to do about it.

Before that, I led marketing at one of Invesp for 6+ years. Ran experiments. Built growth systems. Helped brands scale without losing sight of the customer.

Now, I focus on what happens before the A/B test.
The insight. 
The strategy. 
The “why” behind the numbers.

If you're into thoughtful experimentation, research-backed growth, and calling BS on surface-level wins, we’ll probably get along. 🚀

taplio

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Aazar Ali Shad

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