Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

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❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

At 10, they put me in a box. "He's a B student."

At 18, they put me in a box. "He can't speak English well."

At 23, they put me in a box. "He can only do sales, not marketing."

At 30, they put me in a box. "He can't lead a team."

Now I'm 36.

I create A+ ads that scale. I lead a 6-person agency team. I manage 15+ clients, crushing their marketing goals.

People will always try to box you in.

When they do, let it fuel your inner belief and prove them wrong.

Scaling Brands from $3Mn to $25Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

I hate being wrong.

Yesterday, a founder changed my mind about performance and ads.

He built a 7-figure brand without virality. No viral posts. No paid traffic blitz.

Just word of mouth.

The common thread? Storytelling.

He gave customers such an elevated experience they felt guilty NOT sharing it.

Most brands chase clicks and conversions. They forget the best growth lever is a customer who can't stop talking about you.

Performance ads amplify what already works. But if your product doesn't 
create stories worth repeating, you're just buying attention that disappears.

Here's what I learned:
Give people an experience so good they have to tell someone.

That's how brands are built.

Performance is the booster. Storytelling is the foundation.

I changed my mind on brand vs performance.

Turns out, storytelling comes first. Everything else follows.

Thanks to Robbie Bent for this AMAZING session. Othership is indeed of one of my favorite companies.

My 2026 tool that you can't miss as an agency is AdManage.ai.

I simply can't live without it.

How I turn one customer interview into 30+ ad variations in 30 Minutes.

I manage $100M+ in ad spend.

Here's what most brands get wrong: they create content once and use it once.

I do the opposite.

One customer interview becomes 30+ authentic ads. All in 30 minutes.

Here's how: I send customers a Riverside link. They record on their phone. I get studio-quality footage instantly.

Then Riverside’s Magic Clips feature automatically generates short-form clips. Customer testimonials. Before-and-after stories. Objection handlers. Product demos in real life.

All ad-ready. All authentic. All from one recording.

No editor needed. No file mess. Just a library of content that converts.

People crave authenticity. AI-generated content feels fake. Real customers telling real stories? That's what performs.

This is how I scale ad accounts without burning through creative budgets.

Check out Riverside

Link here: https://lnkd.in/dq6q4Rbt

#riversidepartner

Steal this VINTAGE ad format.

Comment "ads" to get my winning ads swipe file.

How to crush video ads with this one simple hack.

Hassan W. Bhatti

Snowflake Data Marketplace| Co-founder@CN (acq Snowflake)| Investor@Communityfund| I share insights on building start-ups and personal growth

I love building companies. Over the last 10 years, I’ve started, scaled, and exited 4 ventures—some bootstrapped to multi-million ARR, others acquired by industry leaders. Additionally - I was also fortunate to be part of Snowflake Pre-IPO to post-IPO growth phase - seeing what scaling looks like in the product and sales orgs. 

Right now, I’m deep in AI, co-running the world’s largest AI newsletter and building/researching in the Memory and AI agent space. I also invest actively—both through a fund and my own syndicate—backing founders who are building category-defining companies.

Always open to great conversations, whether it’s about building, investing, or the future of AI.

Founder roles currently (2024-Present):
- Superhuman AI (Co-leading fast growing media company)
- Stealth Co (Something in AI)

Founder roles previously (2017-2024):
- CryptoNumerics (Acquired Snowflake)
- Semantic Health (Acquired AAPC)
- Software Services business (Acquired by a family business) 
- Law Firm (Rebuilt and grew family law firm)

Previously worked at (2015-2024):
- Snowflake (Product and GTM roles)
- Iris Automation (1st Product and Biz hire)

Education:
- 2010-2015: BSc in Physics and Economics at University of British Columbia on a full ride scholarship 
- 2020-2023: LLB with Upper Second Class Honours (Grade 2:1) from University of London
- Multiple certifications in AI, business, and software from Uoft, Harvard, and other programs

Product & Partnerships - Data Marketplace 

Key focus areas:
- Native Apps (2023-Present)
- Global Lead for HCLS Vertical (2021 - 2023)
- Data Monetization Product and 0-1 growth strategy  (2021 - 2022)
- Working across all industries (2020 - 2022)
- Launched EMEA and APAC (2020-2021)
- Cryptonumerics integration (2020)

$10M ARR in under a year with a team of less than 10 people.

We sat down with co-founder of arcads AI, Romain Torres, to figure out how they scaled so fast and why AI influencers are no longer just a "cool gimmick."

If you want to see how marketers are winning unfairly with AI-driven content, this is an episode you can't miss.

Watch the full episode here: https://lnkd.in/eKRC7Gws

Building | 2x exited founder (acq Snowflake) | Start-up to Post-IPO | Investor@Nextwave

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