Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

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❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

At 10, they put me in a box. "He's a B student."

At 18, they put me in a box. "He can't speak English well."

At 23, they put me in a box. "He can only do sales, not marketing."

At 30, they put me in a box. "He can't lead a team."

Now I'm 36.

I create A+ ads that scale. I lead a 6-person agency team. I manage 15+ clients, crushing their marketing goals.

People will always try to box you in.

When they do, let it fuel your inner belief and prove them wrong.

Scaling Brands from $3Mn to $25Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

I hate being wrong.

Yesterday, a founder changed my mind about performance and ads.

He built a 7-figure brand without virality. No viral posts. No paid traffic blitz.

Just word of mouth.

The common thread? Storytelling.

He gave customers such an elevated experience they felt guilty NOT sharing it.

Most brands chase clicks and conversions. They forget the best growth lever is a customer who can't stop talking about you.

Performance ads amplify what already works. But if your product doesn't 
create stories worth repeating, you're just buying attention that disappears.

Here's what I learned:
Give people an experience so good they have to tell someone.

That's how brands are built.

Performance is the booster. Storytelling is the foundation.

I changed my mind on brand vs performance.

Turns out, storytelling comes first. Everything else follows.

Thanks to Robbie Bent for this AMAZING session. Othership is indeed of one of my favorite companies.

My 2026 tool that you can't miss as an agency is AdManage.ai.

I simply can't live without it.

How I turn one customer interview into 30+ ad variations in 30 Minutes.

I manage $100M+ in ad spend.

Here's what most brands get wrong: they create content once and use it once.

I do the opposite.

One customer interview becomes 30+ authentic ads. All in 30 minutes.

Here's how: I send customers a Riverside link. They record on their phone. I get studio-quality footage instantly.

Then Riverside’s Magic Clips feature automatically generates short-form clips. Customer testimonials. Before-and-after stories. Objection handlers. Product demos in real life.

All ad-ready. All authentic. All from one recording.

No editor needed. No file mess. Just a library of content that converts.

People crave authenticity. AI-generated content feels fake. Real customers telling real stories? That's what performs.

This is how I scale ad accounts without burning through creative budgets.

Check out Riverside

Link here: https://lnkd.in/dq6q4Rbt

#riversidepartner

Steal this VINTAGE ad format.

Comment "ads" to get my winning ads swipe file.

How to crush video ads with this one simple hack.

Arpit Singh

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

One of the hardest parts of sending 20K emails/month?

Email infrastructure setup.

The situation usually looks harmless.

Replies slow down.
The opens still look fine.
Nothing is obviously broken.

So teams assume it’s copy.
Or personalization.
Or the offer.

But that’s rarely the reason.

This happens because email infrastructure doesn’t fail loudly.
It degrades quietly.

Mailboxes burn.
Reputation slips.
Deliverability drops before dashboards warn you.

That’s why I’ve trusted Maildoso for over a year.

It fixes the boring part of outbound. And that boring part matters.

What made me stick with Maildoso:

• 98%+ inbox placement, even to Outlook
• In-house SMTP. No resold nonsense
• IP rotation that keeps things clean
• Self-healing mailboxes so campaigns don’t just… die
• $1.80–$2.50 per inbox, domains included

What Maildoso gave me wasn’t hacks or hype. 

It gave me predictability.

Outbound stopped feeling fragile. 

Replies started making sense again.

If you’re scaling cold email and replies dip without a clear reason…

It’s worth checking whether the problem is really email copy… 

or the infrastructure underneath it.


P.S. See the link in comments to check it out for yourself

I’ve been using HeyReach for 2+ years now.
What I’ve noticed every single time:
They ship fast when users ask for something.

Creators ask.
Customers ask.
Updates show up.

That’s the kind of product behavior GTM engineers respect.

A few weeks ago, they rolled out 2 updates.

Nothing flashy. But if you run LinkedIn outbound seriously, you’ll get why these matter.

1️⃣ Manager role

Access control used to be annoying.

You either gave someone Admin access 
or locked them down so much that they couldn’t really operate.

Now there’s a proper middle layer.

Managers can work inside external workspaces, run campaigns, manage users, see what matters without touching billing or permission settings.

If you work with agencies, contractors, or shared GTM teams, this removes a lot of unnecessary coordination.

2️⃣ Workspace API

This one’s clearly built for GTM engineers.

It covers the boring parts of scaling LinkedIn outbound
the stuff you normally fix with spreadsheets and Slack messages.

You can now:

• Create and manage workspaces
• Pull users by role or invite status
• Invite Managers, Admins, Members
• Create API keys per workspace
• Connect it with Make, Zapier, n8n, MCP, Public API

Which matters when you’re onboarding clients or spinning up new GTM pods regularly.

These aren’t exciting updates.

But they make your outbound setup easier to live with.

And that’s usually a sign the product is built for real operators.


Do you use HeyReach.io in your GTM stack or workflow?

I’ve been using Trigify.io for 1.5+ years now.

Now, I’ve been tracking 25+ LinkedIn profiles on it, mostly for my clients.

And one thing is very clear to me:

Posting on LinkedIn isn’t the hard part. 
Tracking what happens after is.

Most people stop at “posting consistently”.
That’s where the real problem starts.

What usually goes wrong...

1. Everyone tries to create content for their ICP
– very few do it consistently
– even fewer attract the right people

2. Some posts get engagement
– likes
– comments
– profile visits

3. And then… nothing
– no tracking
– no follow-up
– no system

That’s wasted INTENT.

What actually works (when you track it):

1. Lead magnet → warm outbound

→ Post a lead magnet
→ Track who engages with it
→ Enrich those profiles
→ Use that list for outbound

You’re no longer cold. You’re starting with context.

2. Competitor & creator engagement

→ Track engagement on competitor posts
→ Or people consistently posting in your niche
→ Scrape those interactions
→ Enrich the data

Now you’re reaching out to people who are already active in the problem space.

3. Keyword-based intent signals (underrated)

→ Track engagement around keywords like:

   ~ “intent signals”
   ~ “GTM Engineer”
   ~ “RevOps”

→ Build lead lists from those conversations

→ Reuse them for:
   ~ outbound
   ~ content ideas
   ~ account research

Same signal. Multiple plays.


Why I’ve stuck with Trigify.io, it’s not because it’s flashy. But how it turns LinkedIn activity into usable intent.

Post-level tracking.
Profile-level monitoring.
Keyword-level listening.

And now, workflows make this operational. 

Instead of exporting data, stitching tools, and manually following up, you can:
- track engagement
- enrich profiles
- route data where it needs to go
- trigger next steps automatically

They’ve also been adding integrations around enrichment, sequencing, and data sync, which makes these workflows practical in real GTM setups.

But the core idea stays the same: 

If you’re already creating content and doing outbound, you should be tracking who’s raising their hand.

Otherwise, you’re guessing. And guessing doesn’t scale.

This is the difference between posting content and building a system.

Do you actually know who’s engaging with your content?

taplio

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The Battle

Aazar Ali Shad

Arpit Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aazar Ali Shad's LinkedIn Performance

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