Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

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❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

At 10, they put me in a box. "He's a B student."

At 18, they put me in a box. "He can't speak English well."

At 23, they put me in a box. "He can only do sales, not marketing."

At 30, they put me in a box. "He can't lead a team."

Now I'm 36.

I create A+ ads that scale. I lead a 6-person agency team. I manage 15+ clients, crushing their marketing goals.

People will always try to box you in.

When they do, let it fuel your inner belief and prove them wrong.

Scaling Brands from $3Mn to $25Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

I hate being wrong.

Yesterday, a founder changed my mind about performance and ads.

He built a 7-figure brand without virality. No viral posts. No paid traffic blitz.

Just word of mouth.

The common thread? Storytelling.

He gave customers such an elevated experience they felt guilty NOT sharing it.

Most brands chase clicks and conversions. They forget the best growth lever is a customer who can't stop talking about you.

Performance ads amplify what already works. But if your product doesn't 
create stories worth repeating, you're just buying attention that disappears.

Here's what I learned:
Give people an experience so good they have to tell someone.

That's how brands are built.

Performance is the booster. Storytelling is the foundation.

I changed my mind on brand vs performance.

Turns out, storytelling comes first. Everything else follows.

Thanks to Robbie Bent for this AMAZING session. Othership is indeed of one of my favorite companies.

My 2026 tool that you can't miss as an agency is AdManage.ai.

I simply can't live without it.

How I turn one customer interview into 30+ ad variations in 30 Minutes.

I manage $100M+ in ad spend.

Here's what most brands get wrong: they create content once and use it once.

I do the opposite.

One customer interview becomes 30+ authentic ads. All in 30 minutes.

Here's how: I send customers a Riverside link. They record on their phone. I get studio-quality footage instantly.

Then Riverside’s Magic Clips feature automatically generates short-form clips. Customer testimonials. Before-and-after stories. Objection handlers. Product demos in real life.

All ad-ready. All authentic. All from one recording.

No editor needed. No file mess. Just a library of content that converts.

People crave authenticity. AI-generated content feels fake. Real customers telling real stories? That's what performs.

This is how I scale ad accounts without burning through creative budgets.

Check out Riverside

Link here: https://lnkd.in/dq6q4Rbt

#riversidepartner

Steal this VINTAGE ad format.

Comment "ads" to get my winning ads swipe file.

How to crush video ads with this one simple hack.

Badal Pandey

eCommerce Growth & Facebook Ads Consultant || Managing over $1M+ in monthly Ad-spend for some of the fastest growing brand

Hi, I’m Badal, & I help eCommerce brands to Scale🚀 profitably to Multiple 7 & 8 figures Using Paid Ads & proven funnel Strategies (By Maximizing the lifetime value of the Customer).

Before we continue, let me ask you a question... Does your E-commerce store have one or more of these problems/challenges?

➤You have a great product but your current social media marketing strategy isn’t working
➤You are running your campaigns on a break-even or even losing money on your current marketing expenses
➤You know your E-commerce store can scale up wildly but you don’t have enough time to look at all the aspects on your own whether it is marketing or logistics.
➤ Your E-commerce store is struggling to maintain the ROAS While scaling.

If you answered 'yes' to one or more of the above problems, then I have the solution for you. Here is how I can help you …

✅I run Profitable campaigns for E-commerce store & help them scale fiercely while maintaining the ROAS.
✅I help with maximising the Lifetime Value of Customer using Email Automations & SMS sequences
✅I treat my clients as my partner & I know as an Entrepreneur how much your company means to you. I see you as my partner & I understand your needs & difficulties & I work alongside you.

So… if you're still reading this…

And you’re intrigued about how I can help you grow your store and increase your sales

Then let’s connect over a brief call to see if I can help you do that.

Shoot me a private message on LinkedIn, or book a call using the link below:

https://xlr-media.com/startegy-session/

Your Partner in Growth,
Badal

Founder

DTC Examples is a weekly Newsletter, With Insights & learnings from the fastest-growing DTC brand & top marketers.

If you’d like to purchase advertising with DTC Examples, email me at badal@dtcexamples.com.

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