Atlan

AI program manager

Springworks

Founder's office

Docsumo

Founder's Office

Batelle

- Assisted the growth team to improve & optimize top of the funnel conversion of customer cycles which increased the customer base by 200%
- Collaborated with the product owner to automate the distribution & fulfilment supply chain which reduced the costs by 5%
- Helped to optimize landing pages after analyzing click data, user journey, and feedback; suggested appropriate call to actions on the website and navigation bar optimization which increased leads by 25%
- Set up analytics on Mix Panel & Full Story to create user journeys & funnels to ensure better decision making
- Carried out investigations with the product owner to improve the onboarding process, post-purchase flow & reduce customer churn 
- Piloted new features for enhanced brand building by translating goals into product requirement documents with the help of the product owner which included writing epics, user stories, feature prioritization logics, roadmap analysis, impact & metric analysis
- Cohesively collaborated in a 360-degree format across Technology, Operations, Growth & Leadership team
- Part of the growth team which ran A/B tests, interpreted quantitative & qualitative data to derive insights & suggest appropriate recommendations on the future course of action

Product Growth

Ellekart.com

- Founded an e-commerce website that catered to millennial fashion apparel. Designed the website from the ground up on Shopify & worked on product designs using Adobe Illustrator. 
- Created a go-to-market strategy for product launch, product designs, & catalogue effectiveness after studying the US market landscape & behaviour, with thorough competition research
- Sold $300 worth of clothing within 2 weeks of launch, using organic channels
- Negotiated & automated the entire fulfilment process which resulted in cost reduction by 30%, & led to break-even every month
- Overhauled brand presence on the E-commerce platform by implementing a content strategy – including creative development & enhanced brand content on social media platforms

Founder

The Himalaya Drug Company

- Devised a product roadmap for the company’s pharmaceutical vertical in Indonesia by analyzing the consumer touch points & the competitive landscape
- Deep-dived into the 5-year sales data to analyze market trends of their top pharmaceutical product to derive actionable insights which helped to position better against competitors & maintain their market share
- Assisted in identifying problems within the distribution channels of the products in the growth phase & provided recommendations for rectifying them, which resulted in an increase in the top-line of the brand
- Created product dashboards which helped the various stakeholders to undertake strategic decisions regarding sales trends, distribution channels, top-performing brands & sales executives

Summer Intern - Product

- Assisted in a US $3.5 Bn Insolvency resolution case of a consumer durables company, conducted financial & operational due diligence; developed a turn-around strategy & created a business plan to achieve profitability & resume operations
- Collaborated with PwC UK for the sale of 35 distressed companies for a leading Indian Bank by conducting due diligence & background checks 
- Supported Partner & Director in preparation of pitch-book for US $875Mn credit side restructuring deals
- Empanelled an insolvency database solution provider which resulted in an increase of leads by 25%

Analyst

Three years back, I did something crazy...

I said no to picking a single path in my career, even when everyone doubted me and said I needed to "find a lane."

Was I crazy? Maybe. 

But being locked into one career felt too limiting for my curious mindset. I'm hardwired for exploring and learning across disciplines.

I kept hearing "no thanks" from roles that couldn't appreciate my eclectic mix of skills. 

But then, I clicked with a gig that welcomed my unconventional blend.

I dove headfirst into strategy, operations, product, hiring - you name it. 

That generalist vibe? It worked. Everything suddenly made sense. I think I found my calling.

Over the last few years, my multi-disciplinary approach has unlocked growth and innovation through diverse perspectives and ideas (ask my previous managers :D)

Now, I'm tinkering with AI at Atlan.

Being endlessly curious is my thing. I believe generalists like me will drive the next wave of innovation (agree to disagree)

Fellow Generalist? Slide into my DM's and say Hi

Stay curious. That’s my motto as an unapologetic generalist!

Aayush Maheshwari

Gourav Khanna

With over 16+ years of proven expertise in technology leadership and IT management, Gourav Khanna is a visionary tech entrepreneur driving innovation in the software development and digital transformation space. As the Founder and CEO of APPWRK IT Solutions Pvt. Ltd., he leads a team committed to delivering cutting-edge IT services and scalable cloud solutions that empower businesses worldwide. 

Established in 2012, APPWRK IT Solutions is an India-based IT service provider specializing in: 

- 𝐀𝐈 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 
- 𝐂𝐥𝐨𝐮𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 
- 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐰𝐞𝐛 𝐚𝐩𝐩 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭  
- 𝐇𝐲𝐛𝐫𝐢𝐝 𝐦𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 
- 𝐀𝐈 𝐀𝐠𝐞𝐧𝐭𝐬 
- 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭  
- 𝐃𝐞𝐯𝐎𝐩𝐬 

At APPWRK, We partner with start-ups and global enterprises to accelerate growth through transparent, collaborative, and customized technology solutions. 

Our approach goes beyond project delivery from start-ups to enterprises, we solve real world problems not just tasks. We offer sales and marketing services to assist the digital product in reaching people all over the world. 


𝐂𝐥𝐢𝐞𝐧𝐭 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: 
"APPWRK excelled in delivering scalable and extensible cloud software solutions under tight timelines. Their agile development methodology and proactive collaboration set them apart. The team’s flexibility to take on additional work ensured project success." 

Gaurav’s global consulting experience spans markets including Australia, New Zealand, the USA, the UK, and Germany. He uniquely combines deep technology expertise with marketing insight to create solutions that fully leverage the digital opportunity. 

He believes in authentic relationships, emphasizing that “behind every LinkedIn profile is a real person.” Gaurav is eager to collaborate with businesses at any stage of their digital transformation journey.

CEO, Blog Author & Techpreneur

•	Working closely with development teams and clients to get their digital solutions delivered with best Quality.
•	Involved in Development of various complex scenarios and Delivery planning of the systems.
•	Managing the delivery of multiple complex simultaneous system development projects from design through to release
•	Developing new pages and tools in latest technologies and helping team members in achieving their user stories.
•	Understanding and contributing to the technical solution from design through to code level.
•	Working closely with Development Project Managers and Business Analysts to produce accurate delivery
•	Project teams and maintaining robust communication on the project status throughout its life cycle.
•	Participate in reviews and meetings and provide updates on project progress
•	Ownership, Development and management of allocated departmental processes.
•	Sizing the backlogs and its design using Agile methodology.
•	Maintaining strong communication between Cross teams.
•	Learn latest technologies and giving training to team members to help them Grow.


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Aayush Maheshwari

Gourav Khanna

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