Atlan

AI program manager

Springworks

Founder's office

Docsumo

Founder's Office

Batelle

- Assisted the growth team to improve & optimize top of the funnel conversion of customer cycles which increased the customer base by 200%
- Collaborated with the product owner to automate the distribution & fulfilment supply chain which reduced the costs by 5%
- Helped to optimize landing pages after analyzing click data, user journey, and feedback; suggested appropriate call to actions on the website and navigation bar optimization which increased leads by 25%
- Set up analytics on Mix Panel & Full Story to create user journeys & funnels to ensure better decision making
- Carried out investigations with the product owner to improve the onboarding process, post-purchase flow & reduce customer churn 
- Piloted new features for enhanced brand building by translating goals into product requirement documents with the help of the product owner which included writing epics, user stories, feature prioritization logics, roadmap analysis, impact & metric analysis
- Cohesively collaborated in a 360-degree format across Technology, Operations, Growth & Leadership team
- Part of the growth team which ran A/B tests, interpreted quantitative & qualitative data to derive insights & suggest appropriate recommendations on the future course of action

Product Growth

Ellekart.com

- Founded an e-commerce website that catered to millennial fashion apparel. Designed the website from the ground up on Shopify & worked on product designs using Adobe Illustrator. 
- Created a go-to-market strategy for product launch, product designs, & catalogue effectiveness after studying the US market landscape & behaviour, with thorough competition research
- Sold $300 worth of clothing within 2 weeks of launch, using organic channels
- Negotiated & automated the entire fulfilment process which resulted in cost reduction by 30%, & led to break-even every month
- Overhauled brand presence on the E-commerce platform by implementing a content strategy – including creative development & enhanced brand content on social media platforms

Founder

The Himalaya Drug Company

- Devised a product roadmap for the company’s pharmaceutical vertical in Indonesia by analyzing the consumer touch points & the competitive landscape
- Deep-dived into the 5-year sales data to analyze market trends of their top pharmaceutical product to derive actionable insights which helped to position better against competitors & maintain their market share
- Assisted in identifying problems within the distribution channels of the products in the growth phase & provided recommendations for rectifying them, which resulted in an increase in the top-line of the brand
- Created product dashboards which helped the various stakeholders to undertake strategic decisions regarding sales trends, distribution channels, top-performing brands & sales executives

Summer Intern - Product

- Assisted in a US $3.5 Bn Insolvency resolution case of a consumer durables company, conducted financial & operational due diligence; developed a turn-around strategy & created a business plan to achieve profitability & resume operations
- Collaborated with PwC UK for the sale of 35 distressed companies for a leading Indian Bank by conducting due diligence & background checks 
- Supported Partner & Director in preparation of pitch-book for US $875Mn credit side restructuring deals
- Empanelled an insolvency database solution provider which resulted in an increase of leads by 25%

Analyst

Three years back, I did something crazy...

I said no to picking a single path in my career, even when everyone doubted me and said I needed to "find a lane."

Was I crazy? Maybe. 

But being locked into one career felt too limiting for my curious mindset. I'm hardwired for exploring and learning across disciplines.

I kept hearing "no thanks" from roles that couldn't appreciate my eclectic mix of skills. 

But then, I clicked with a gig that welcomed my unconventional blend.

I dove headfirst into strategy, operations, product, hiring - you name it. 

That generalist vibe? It worked. Everything suddenly made sense. I think I found my calling.

Over the last few years, my multi-disciplinary approach has unlocked growth and innovation through diverse perspectives and ideas (ask my previous managers :D)

Now, I'm tinkering with AI at Atlan.

Being endlessly curious is my thing. I believe generalists like me will drive the next wave of innovation (agree to disagree)

Fellow Generalist? Slide into my DM's and say Hi

Stay curious. That’s my motto as an unapologetic generalist!

Aayush Maheshwari

Kotak Mahindra Bank

Taking up a new challenge in Co-brand Credit Card as the “Marketing” guy where I’ll be working on PVR, Myntra, IOCL & IndiGo Kotak Credit Cards’ marketing.

Product Marketing Manager

- Instrumental in the development and strategic planning of Myntra Kotak Cobrand Credit Cards, a new cobrand collaboration between Myntra and Kotak Mahindra Bank.

- Developed a comprehensive product roadmap, outlining the timeline, milestones, and deliverables required for a successful pre-launch phase.

- Worked closely with stakeholders to align the product strategy with broader business objectives, ensuring a cohesive and integrated approach to market entry.

- Collaborated with legal and compliance teams to negotiate partnership agreements and contractual terms, ensuring regulatory compliance and risk mitigation.

- Collaborated with the marketing team to craft compelling messaging, value propositions, and positioning statements, tailored to resonate with target customers.

- Collected and analyzed user feedback, identifying areas for improvement and addressing pain points to enhance the product's overall user experience.

- Worked closely with cross-functional teams to implement user feedback, ensuring that the product delivers exceptional value and meets

Senior Product Manager

ICICI Bank

- Led cross-functional teams to manage MakeMyTrip ICICI Bank Credit Card with timely delivery and seamless customer experience.

- Developed strategic partnerships with IIT Kanpur to create exclusive offerings for niche customers.

- Conducted comprehensive benchmarking, market research and analyzed customer feedback for product enhancements

- Managed product roadmap based on customer needs, competition, and business objectives.

- Collaborated with sales and marketing teams for campaigns in order to increased market share.

- Monitored product performance metrics and implemented data-driven strategies for optimization and business growth.

Product Manager

DMRK Consultancy

- Developed and executed social media strategies for a diverse range of clients, including fashion, B2B businesses, and one of the largest beverage retail chains.

- Developed engaging content across multiple social media platforms.

- Managed multiple accounts to deliver timely and engaging content.

- Collaborated with clients to execute campaigns and boost brand awareness, engagement, and sales.

- Conducted market research and analyzed metrics to optimize content.

- Worked independently and efficiently to meet deadlines and deliver high-quality work.

Freelance

Darwaaza

- Founded an artist community website for college students to showcase their art and gain exposure.

- Managed launch, social media marketing, customer engagement, collaborations, and competitions.

- Led student ambassadors program to develop content creation skills.

- Built and managed a community of artists, providing networking opportunities and exposure to potential customers.

- Conducted market research and developed effective engagement strategies for college students.

- Leveraged social media to increase engagement and user acquisition.

- Developed partnerships with local art galleries and organizations for wider reach.

Ekohum Foundation

Responsibilities include:
1) Developing website
2) Managing on Page SEO
3) Designing and implementing Social Media strategy

Volunteer

Business Technology Club (B.T.C) - SDA Bocconi Asia Center

Responsibilities include:
1) Writing copies
2) Managing social media handles

Digital Marketing Head

Responsibilities include:
1) Conducting research on millennial customers, their spending behavior and pattern
2) Creating a strategy around the results for maximizing engagement 
3) Creating a project planner

Management Intern

Firestorm Advisory

Strategy Consultant

Hindustan Petroleum Corporation Limited

Conducted research on "Impact of Brand Ambassadors in brand promotion in corporate organizations" and on the change of trends in brand promotion (from TV to Social media)

Intern

Analyzed the effects of crude oil prices on the economy of India.

Research Intern

I'm a Management Graduate from SDA Bocconi School of Management, with an Economics Hons degree from the University of Delhi. I've had the privilege of interning at HPCL, Firestorm, Ekohum Foundation (NGO), and ICICI Bank, which provided me with invaluable experience.

In my free time, I enjoy helping small and medium enterprises leverage digital technologies and tools to enhance their online presence. As an SEO-SEM Specialist, I have a track record of success in both domestic and international markets.

Currently, I'm working as a Product Marketing Manager in the Credit Cards (Cobrand) Marketing Team at Kotak Mahindra Bank.

And, when I'm not at work, I can often be found sharing my musical talents on Instagram: @sriwowstava

taplio

The Battle

Aayush Maheshwari

Eeshan Srivastava

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