Keurig Dr Pepper Inc.

Beverage Lead, Growth Marketing

Startups and Scholars

• Trains and supervises interns for startup projects involving content marketing, web design, SEO, and event planning, resulting in thousands of dollars in generated revenue.
• Consults with clients and develops effective marketing strategies to drive business growth.
• Conducts workshops to enhance intern skillsets, including personal branding and career development.

Project Manager

Love Therapy Thursday 💭

President

Founding Member

Vice President Marketing

Gupta Media

• Researching and reporting on the latest digital trends

•Helping research and build media plans for a variety of projects

•Analyzing data from campaigns and building reports to present results

•Learning key media metrics and applying them to campaign learnings

•Joining and contributing to team meetings and brainstorms

•Assisting media analysts with creative concepting, copywriting, and mock up ad creation

Media Intern

Digitas North America

✦ Act as the agency expert and client liaison on the topic of digital ad verification, brand safety and suitability
✦ Drive internal processes across agency capability teams to ensure adherence to brand safety and suitability guardrails
✦ Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
✦ Monitor reporting and optimize to ensure digital media is being shown to a real person in a brand safe environment 
✦ "Push the envelope" with vendors, publishers, and platforms to create solutions that work best to satisfy the needs of Digitas and our clients
✦ Research industry trends and evaluate client performance data to inform discussions and performance reviews
✦ Manage and audit multiple inclusion/exclusion lists
✦ Coordinate, aggregate and task manage across capabilities, to create unified client deliverables
✦ Update and evangelize brand safety publisher/vendor registry
✦ Create, update, and evangelize vendor guardrails and reference guides
✦ Keep clients and internal teams moving and on task to complete deliverables
✦ Work across agency capability teams to understand processes and platform/vendor improvements impacts on brand safety and suitability
✦ Keep a pulse on industry news & innovations

Analyst, Media Technology

Evolution Brazilian Jiu-Jitsu

I managed the social media accounts for a mixed martial arts gym in Lowell, Massachusetts. I filmed, edited, and uploaded content to promote their Brazilian Jiu-Jitsu, Boxing, and Muay Thai classes on Tik Tok and Instagram. My services have helped them gain over 12,000 followers and almost half a million views in under 3 weeks on Tik Tok.

Social Media Manager

Hi, I’m Aaron Kennen 👋🏽
I help businesses scale smarter—not harder—by combining paid advertising, creative content, and AI automation.

I’m the founder of House of Rose Media, a full-service digital marketing and automation agency that works with small businesses, startups, and solopreneurs to build full-funnel growth systems. We specialize in paid ads (Meta, Google, TikTok), organic media (social, SEO, podcasts), creative services (video, design, animation), and custom AI voice/chat automations via our proprietary platform, Agape AI.

With 7+ years of experience and an MBA with an option in Marketing from UMass Lowell, I’ve helped:

📈 Keurig.com generate $350K in revenue from a $60K ad budget

🛠️ Home service businesses automate lead capture, qualification, and reactivation

🎙️ Podcasts and influencers reach 5M+ views and land brand deals

🧠 Local businesses streamline operations using AI-powered voice assistants and CRM automation

I’ve also worked at top agencies like Gupta Media and Digitas North America, supporting brands like Disney, Amazon, Fender, Bank of America, and more—managing campaign performance, paid media strategy, and brand safety.

Outside of my agency, I serve as a Project Manager at Startups and Scholars, where I lead interns and oversee marketing strategy, SEO, content development, and growth initiatives for early-stage ventures.

🚀 Let’s connect if you’re a business owner looking to scale, a marketer exploring automation, or someone curious about what’s possible when growth meets systems.

📬 DM me to book a virtual coffee chat or learn how we can work together.

Aaron Kennen 💭

PCI Government Services LLC

In my role at PCI, I provide strategic management consulting and technical administrative support to the Department of Health and Human Services (HHS) Office of Acquisitions. My focus is on addressing complex challenges in human resources, customer service, and outreach within the Acquisition Workforce and Strategic Initiatives Division.

Key Achievements:

Enhanced Program Efficiency: Significantly improved the efficiency of acquisition and workforce strategic plans by 20% within the first month. This was achieved by conducting a thorough review and identifying critical improvement areas.

Strategic Organization and Analysis: Developed a comprehensive program roadmap and communications plan. This initiative stemmed from an in-depth organizational assessment, ensuring alignment with mission objectives.

Revitalizing Stalled Projects: Executed a detailed organizational assessment and staffing modeling study, analyzing policies, procedures, and funding structures. My contributions were instrumental in reinvigorating a project that had been stagnant for over three years, identifying and implementing optimal solutions for the client.

Senior Program and Management Analyst

BGSF

As a Technical Project Coordinator at Exelon, I spearheaded several high-impact projects, including a pivotal billion-dollar CIS transformation initiative. My role combined strong project coordination skills with advanced data analysis and reporting, driving significant improvements in project outcomes.

Key Contributions:

Strategic Project Management: Successfully managed and delivered a critical billion-dollar CIS transformation project. My focused leadership ensured an on-time go-live, enhancing customer visibility and operational efficiency.

Data Analysis and Cost Reduction: Utilized sophisticated data analytics to identify and implement cost-saving strategies, achieving a 10% reduction in overall project expenses without compromising quality.

Enhanced Reporting and Efficiency: Developed and utilized comprehensive PowerBI and MS Excel reports to improve data transparency and support data-driven decision-making. This initiative led to a 15% increase in project efficiency.

Cross-Functional Team Leadership: My approach to fostering collaboration across various teams streamlined project execution, reducing the project timeline by 20% while maintaining adherence to budget constraints.

Lead Technical Project Coordinator-Client: Exelon

In my tenure as the Interim Director, I managed a broad spectrum of government and higher education projects, harnessing the Agile methodology to drive remarkable operational efficiencies across various departments. My emphasis was on fortifying areas like digital and structural infrastructure, cybersecurity, social security, healthcare, and finance.

Key Achievements:

Efficiency Optimization: Implemented Agile practices, which catalyzed a 20% increase in departmental efficiency, fostering a more cohesive and effective work environment through enhanced interdepartmental collaboration.

Project Management Excellence: Achieved a significant improvement in project timelines, raising operational effectiveness from below 60% to above 90% within six months, utilizing DMAIC, Value Stream Mapping, and other Lean problem-solving techniques.

Large-Scale Construction Leadership: Spearheaded the management of $500M construction projects, ensuring their quality and timely completion, which played a pivotal role in the campus development of UDC.

Cybersecurity Initiative Leadership: Led critical cybersecurity projects, impacting over 100,000 users, significantly enhancing IT security infrastructure and user safety.

Project Revitalization: Successfully rescued and revitalized 7 previously stalled projects, effectively resolving critical issues and re-establishing stakeholder engagement with major vendors.

Senior Project Manager-Client: The University of the District of Columbia

At T. Rowe Price, I employed an Agile approach to bridge the gap between Legal and Business Units, ensuring efficient project resource management and accurate financial forecasting. My role involved meticulous coordination and translation of project timelines into actionable financial insights.

Key Accomplishments:

Operational Enhancement: Championed initiatives that led to a 20% increase in network efficiencies, particularly in the investment and sales departments. This improvement was a direct result of my strategic oversight and agile project management.

Quality Assurance and Compliance: Maintained rigorous quality assurance of critical financial documents, including those related to key employee benefits such as 401K plans and Health Insurance Reimbursement, ensuring compliance and accuracy.

Financial Reporting Analyst and Change Management Director-Client: T Rowe Price

I led a pivotal initiative at 3M, focusing on the migration of on-premises servers to a digital environment. This project required strategic planning, effective coordination with key stakeholders, and meticulous execution.

Key Contributions:

Strategic Planning and Execution: Orchestrated the entire server migration process, from initial liaison with the client’s IT leadership to coordinating with internal teams. This included the development of comprehensive software manuals to facilitate a smooth transition.

Cybersecurity and Risk Management: Played a crucial role in guiding enterprise-level cybersecurity and supply chain risk management efforts. My leadership in these areas significantly enhanced the project's execution speed, resulting in a 40% increase in completion rate.

Project Manager and Scheduling Coordinator-Client: 3M

At Paragon Solutions, I led a quality assurance team of 10 professionals, implementing a balanced mix of Agile and Waterfall methodologies to optimize project delivery. My role was integral in managing and elevating the quality of projects for key clients like Wells Fargo.

Key Achievements:

Methodology Integration: Skillfully integrated Agile and Waterfall methodologies, establishing a robust project matrix that catered to diverse project needs and timelines.

Project Management for Wells Fargo: Managed critical projects focused on customer data, mailing information, and supply chain issues for Wells Fargo, significantly enhancing project quality and outcomes.

Exceeding Timelines: Successfully achieved project completion 26 days ahead of schedule, demonstrating exceptional efficiency and effective team coordination.

Quality Assurance Analyst-Client: Paragon Solutions

In my role at Wells Fargo, I led a team of 10 in the Quality Assurance department, where I championed the adoption of both Agile and Waterfall methodologies to create a more dynamic and responsive project management environment.

Key Accomplishments:

Methodology Implementation: Successfully implemented a balanced project matrix, integrating Agile and Waterfall methodologies to enhance project flexibility and efficiency.

Project Quality Management: Focused on critical areas such as customer data, mailing information, and supply chain issues, significantly improving the overall quality of these projects.

Efficiency in Project Delivery: My leadership and strategic planning led to the completion of key projects 26 days ahead of schedule, showcasing exceptional project management and team coordination skills.

Project Manager and Business Analyst-Client: Wells Fargo

DealerOn, Inc

At DealerON, I specialized in managing and implementing data migration projects, particularly for high-profile clients like Ford, Porsche, and GM. My role was crucial in streamlining the migration process and ensuring data integrity throughout the transition.

Key Contributions:

Rapid Skill Advancement: Quickly achieved recognition as one of the fastest data migration specialists within the company, a testament to my efficiency and expertise in this domain.

Project Completion Excellence: Led 14 projects to completion ahead of schedule, demonstrating my ability to manage tight timelines and deliver results effectively.

Quality Improvement Initiatives: Conducted thorough live site audits and provided strategic recommendations for enhancing information quality and reporting procedures. My efforts resulted in the implementation of innovative, cost-effective solutions.

Software Quality Assurance Analyst 

Allstate

In my role at Allstate, I was at the forefront of implementing the company's mobile claims application, significantly enhancing customer experience and service clarity. I also managed a dedicated team of data analysts, focusing on innovative data analytics solutions to optimize project performance.

Key Achievements:

Innovative Application Implementation: Led the successful implementation of Allstate's mobile claims application, markedly boosting customer visibility and understanding of the claims process.

Data Analysis Team Leadership: Directed a 10-member data analysis team, pioneering prototypes in data analytics to effectively gauge project controls and identify functional trends.

Enhanced Claims Satisfaction: Collaborated cross-departmentally, contributing to a remarkable increase in claims satisfaction rates. My efforts were instrumental in achieving an 80% satisfaction rate, a substantial improvement from the initial 60%.

Strategic Presentations and Improvements: Regularly presented data-driven insights and improvements in executive meetings, significantly enhancing the evaluation and direction of projects.

AMERICAN SECURITY 

In my role at American Security, I managed a 15-member team of field installation experts, focusing on the installation of electrical products and adhering to state and federal guidelines for household structure blueprinting.

Key Highlights:

Effective Team Management: Successfully oversaw complex installations, ensuring compliance with rigorous standards and guidelines.

Productivity Enhancement: Implemented strategic measures that led to a remarkable 32% increase in productivity through improved project clarity and optimized resource allocation.

Operational Improvements: Drove significant operational enhancements, achieving a 20% increase in network efficiencies, particularly in the investment and sales departments.

As a seasoned Project Delivery Leader, I am deeply passionate about steering large-scale enterprise initiatives to success across diverse industries. My career is marked by a robust ability to bridge the gap between technical brilliance and strategic business vision, fostering a collaborative environment where cross-functional teams thrive and exceed expectations.

My core expertise lies in asset management, program and project management, and software development methodologies, underpinned by robust communication and leadership skills. I take pride in my track record of leading groundbreaking projects in digital infrastructure, cybersecurity, and finance. Notably, my approach has catalyzed operational enhancements, steered complex construction projects, and revitalized stagnant initiatives, consistently delivering excellence and innovation.

I believe that the intersection of technology and business strategy is where true transformation occurs. My journey is a testament to this belief, as I have successfully navigated and led teams through this dynamic landscape, achieving tangible results that speak volumes of our collective effort and dedication.

Skills:
Leadership and management, strategic planning and execution, communication and collaboration, decision making, Unix/Linux, macOS, Python, SQL, HTML, API testing, SharePoint, project management, interpersonal skills, adaptability and flexibility, ethics and integrity, Windows Server, Google Analytics, Microsoft Project, Microsoft Office, Microsoft 365, Common App, Jira, Ellucian Cloud

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Aaron Kennen 💭

Donnie Richardson

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