Keurig Dr Pepper Inc.

Beverage Lead, Growth Marketing

Startups and Scholars

• Trains and supervises interns for startup projects involving content marketing, web design, SEO, and event planning, resulting in thousands of dollars in generated revenue.
• Consults with clients and develops effective marketing strategies to drive business growth.
• Conducts workshops to enhance intern skillsets, including personal branding and career development.

Project Manager

Love Therapy Thursday 💭

President

Founding Member

Vice President Marketing

Gupta Media

• Researching and reporting on the latest digital trends

•Helping research and build media plans for a variety of projects

•Analyzing data from campaigns and building reports to present results

•Learning key media metrics and applying them to campaign learnings

•Joining and contributing to team meetings and brainstorms

•Assisting media analysts with creative concepting, copywriting, and mock up ad creation

Media Intern

Digitas North America

✦ Act as the agency expert and client liaison on the topic of digital ad verification, brand safety and suitability
✦ Drive internal processes across agency capability teams to ensure adherence to brand safety and suitability guardrails
✦ Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
✦ Monitor reporting and optimize to ensure digital media is being shown to a real person in a brand safe environment 
✦ "Push the envelope" with vendors, publishers, and platforms to create solutions that work best to satisfy the needs of Digitas and our clients
✦ Research industry trends and evaluate client performance data to inform discussions and performance reviews
✦ Manage and audit multiple inclusion/exclusion lists
✦ Coordinate, aggregate and task manage across capabilities, to create unified client deliverables
✦ Update and evangelize brand safety publisher/vendor registry
✦ Create, update, and evangelize vendor guardrails and reference guides
✦ Keep clients and internal teams moving and on task to complete deliverables
✦ Work across agency capability teams to understand processes and platform/vendor improvements impacts on brand safety and suitability
✦ Keep a pulse on industry news & innovations

Analyst, Media Technology

Evolution Brazilian Jiu-Jitsu

I managed the social media accounts for a mixed martial arts gym in Lowell, Massachusetts. I filmed, edited, and uploaded content to promote their Brazilian Jiu-Jitsu, Boxing, and Muay Thai classes on Tik Tok and Instagram. My services have helped them gain over 12,000 followers and almost half a million views in under 3 weeks on Tik Tok.

Social Media Manager

Hi, I’m Aaron Kennen 👋🏽
I help businesses scale smarter—not harder—by combining paid advertising, creative content, and AI automation.

I’m the founder of House of Rose Media, a full-service digital marketing and automation agency that works with small businesses, startups, and solopreneurs to build full-funnel growth systems. We specialize in paid ads (Meta, Google, TikTok), organic media (social, SEO, podcasts), creative services (video, design, animation), and custom AI voice/chat automations via our proprietary platform, Agape AI.

With 7+ years of experience and an MBA with an option in Marketing from UMass Lowell, I’ve helped:

📈 Keurig.com generate $350K in revenue from a $60K ad budget

🛠️ Home service businesses automate lead capture, qualification, and reactivation

🎙️ Podcasts and influencers reach 5M+ views and land brand deals

🧠 Local businesses streamline operations using AI-powered voice assistants and CRM automation

I’ve also worked at top agencies like Gupta Media and Digitas North America, supporting brands like Disney, Amazon, Fender, Bank of America, and more—managing campaign performance, paid media strategy, and brand safety.

Outside of my agency, I serve as a Project Manager at Startups and Scholars, where I lead interns and oversee marketing strategy, SEO, content development, and growth initiatives for early-stage ventures.

🚀 Let’s connect if you’re a business owner looking to scale, a marketer exploring automation, or someone curious about what’s possible when growth meets systems.

📬 DM me to book a virtual coffee chat or learn how we can work together.

Aaron Kennen 💭

Infosys

• Review and evaluate petitions (H1B, TN1/2, and E3 visas) ensuring compliance with updated USCIS regulations.
• Update databases with employment authorization documents to maintain accuracy and compliance.
• Manage document scanning processes and assist in packaging documents to support efficient workflow.

Administrative Assistant

Manning School of Business, UMass Lowell

• Skillfully managed front desk operations by expertly utilizing my resource management and interpersonal skills to meet the fast-paced demands of the position.
• With my attentive and welcoming demeanor, I delivered exceptional service to all customers and ensured a smooth operation.
• Greeted visitors, determined their needs, and directed them to the appropriate personnel.
• Organized office operations and procedures, such as managing calendars, scheduling appointments, preparing reports, and maintaining records.

Office Assistant

Joy Tong Women in Business

Manage various components of the Joy Tong Women in Business organization with the objective of augmenting the organization's growth and wellbeing.

Engaged with local and regional stakeholders to facilitate service initiatives in collaboration with Joy Tong Women in Business.

Director of Community Service

Boys & Girls Club of Greater Lowell

I had the wonderful opportunity to assist an amazing leader, Tara Levine, in duties such as managing paperwork and our X2Vol tracking system, ensuring that conflicts affecting our volunteers were swiftly resolved, and creating engaging social media posts. The environment was transformative, and I genuinely believe that my time at the Club as an Immersive Scholar will be valuable as I progress in my career.

Volunteer Program Assistant

I graduated with honors from UMass Lowell with a BSBA degree and a dual concentration in Management and Management Information Systems, along with a Computer Science minor. I have developed and applied various skills, such as communication, problem solving, and organization, through my academic and extracurricular activities. I am eager to be involved with a socially responsible workforce that aligns with my values and goals, and where I can leverage my expertise and passion for business and technology.

As the president of Joy Tong Women in Business, I managed various components of the organization with the objective of augmenting its growth and wellbeing. I engaged with local and regional stakeholders to facilitate service initiatives in collaboration with the team, and contributed to the development and execution of strategic plans, events, and programs.

taplio

The Battle

Aaron Kennen 💭

Khadija Mir

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