Loving All Things Partnerships Experience | I think therefore I often can’t sleep | Podcast: Behind the SaaS

Dragging Partnerships into the RevOps framework, one client at a time.

Aaron Howerton

Scrut Automation

1. Leading a team of three LDR professionals by streamlining the automation process for account and contact mining, ensuring they meet daily/weekly KPIs.
2. Automated ICP validation and industry classification, transitioning from manual processes to Clay and Bitscale-based solutions.Designed and implemented end-to-end automation for lead and account enrichment, leveraging various tools to enhance efficiency.
3. Designed and implemented end-to-end automation for lead and account enrichment, leveraging various tools to enhance efficiency.
4. Evaluated, onboarded, and integrated new tools for LDR and Marketing Ops, optimizing workflows.
5. Maintaining HubSpot data integrity and hygiene across accounts, contacts, and deals.
6. Spearheaded the account allocation process for the BDR team, ensuring seamless geographic-based assignments and data uploads.
7. Implemented and managed Jira ticketing, overseeing cross-functional ticket prioritization and allocation.
8. Facilitating bi-weekly SDR feedback sessions, identifying pain points, and implementing process improvements.
9. Conducted end-to-end TAM and customer analysis on LinkedIn and Apollo to refine ICP targeting based on geography, employee size, and industry.
10. Built a competitor analysis framework for Scrut Automation, identifying strategic opportunities.

Team Lead Marketing Database

Spendflo

1. Established and led the MRE team from inception, managing and mentoring a team of four high-performing LDRs to drive lead generation and data enrichment.
2. Executed a successful data migration project, ensuring accurate transfer and validation of customer and prospect data between Pipedrive systems and Salesforce.
3. Maintained and enriched Salesforce and HubSpot CRM data, ensuring data integrity, deduplication, and compliance with hygiene best practices to improve sales and marketing effectiveness.
4. Configured and managed Salesforce lead assignment rules, data validation, report generation, and automation to optimize sales processes.
5. Troubleshot and resolved integration issues between Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, and other third-party tools to ensure seamless data flow and synchronization.
6. Developed targeted TAM and bulk contact lists, leveraging CRM insights, market research, and automation tools to enhance marketing campaigns and sales prospecting.
7. Automated sales and marketing processes by implementing workflows, custom reports, and API integrations to improve efficiency and decision-making.
8. Collaborated with cross-functional teams to refine CRM strategies, ensuring data-driven insights support business growth.

Marketing Research & operations Manager

Hippo Video: Video CX Platform

1. Innovative Analyst and Researcher with hands-on experience in various tools and CRM systems.
2. Designed and implemented workflows and cadences to establish a high-performing LDR team.
3. Enabled sales and marketing teams through a combination of manual and automated processes using various tools and techniques.
4. Led a team of six in sales operations, enablement, and support, driving efficiency and process optimization.
5. Ensured CRM(Hubspot) hygiene by maintaining data integrity, deduplication, and enrichment.
6. Supported Marketing and Sales teams in lead scrubbing and account enrichment through automation techniques, as well as manual extraction via LinkedIn, ZoomInfo, Seamless, and other prospecting tools.
7. Developed and refined TAM (Total Addressable Market) based on Ideal Customer Profile (ICP) to optimize targeting and outreach.
8. Allocated accounts and contacts daily based on intent data from 6sense, ensuring targeted outreach aligned with geographical insights.

Assistant Manager-Market Research

Freshworks

1. Facilitated effective team communication and information sharing for meetings.
2. Contributed to continuous process improvement through proactive problem-solving and strategic suggestions.
3. Maintained high energy and productivity in fast-paced work environments.
4. Conducted targeted prospect research based on SDR requests, leveraging LinkedIn and ZoomInfo to gather key details (name, email, direct number).
5. Analyzed and verified account details from TAM sheets, including employee size and industry, before updating CRM upon SDR approval, ensuring ticket closure within SLA.
6. Incorporated feedback into data extraction processes to enhance lead quality through a continuous improvement approach.
7. Achieved consistent daily and weekly targets for researched contacts and accounts, ensuring high-quality leads for the SDR team.
8. Assisted in the development and analysis of Total Addressable Market (TAM) to identify growth opportunities and strategic insights.

Marketing Research Executive

Frost & Sullivan

1. Conducted extensive secondary research across global industries to support event-based insights and decision-making.
2. Performed market research and analysis on new accounts and contacts, evaluating their complete profiles for business opportunities.
3. Generated and maintained reports using MS Excel to track and analyze research findings.
4. Created and managed email databases for lead generation and email marketing campaigns.
5. Expanded CRM database by adding new accounts and contacts for future sales and marketing outreach.
6. Updated and maintained CRM data in Saleslogix, ensuring accuracy and completeness.
7. Proactively deployed CRM insights to measure and improve campaign effectiveness.
8. Managed CRM and campaign operations, optimizing lead management and outreach strategies.
9. Expert in search engine research, leveraging Google, Hoovers, ZoomInfo, and LinkedIn for data gathering.
10. Mastered Saleslogix CRM, enhancing data management for Frost & Sullivan.
11. Established benchmark targets, consistently achieving and exceeding research and lead generation goals.

Marketing Automation Specialist

Bigdatabees Consulting Services

*Learned the big data bees technology to manage traffic intelligence.

*Suggested and worked for the project of traffic intelligence in OMR road.

*Submitted an presentation along with the report for research done along with suggestions.

Internship Trainee

Intellect Design Arena Ltd

* Mastering the new and the most innovative technique of Design thinking to solve the problems.

*Extensive Secondary Research of similar concept used by other Industries  

*Report submitted on research done.

Summer Intern

Experienced Automation Specialist with expertise in Marketing Operations, Market Research, and CRM management. I have a demonstrated history of working in the management consulting and SaaS industries, contributing to critical business functions and driving operational excellence.

I played a key role in establishing the LDR (Market Research) function from the ground up, ensuring streamlined processes and effective outcomes. Additionally, I have successfully managed CRM data migration projects, facilitated seamless integrations between tools, and optimized data flow between HubSpot and Salesforce. As a TAM (Total Addressable Market) specialist, I excel at delivering insights that empower sales and marketing teams to achieve their goals.

Key Skills:
	•	Lead Generation and Automation
	•	Marketing Operations
	•	Sales Support and Enablement
	•	Market Research

Tools Proficiency:
	•	ZoomInfo
	•	Seamless
	•	Apollo
	•	6sense
	•	HubSpot
	•	Freshsales
	•	LinkedIn Sales Navigator
	•	Salesforce
	•	Lusha
	•	Clay
	•	Bitscale

Driven by innovation and results, I am committed to helping organizations optimize their marketing and sales functions through automation and data-driven strategies.

Dakshin  Karthik

I’ve been using Bitscale for about a year now, and it’s amazing how far the product has come.

When I first started using it, the team was small and the product was still being built(typical early stage startup).

I do remember things moving very fast though. Sometimes you’d run into something missing, mention it, and a few weeks later it would actually exist.

In the beginning we mostly used it for simple things, finding emails, filling missing contact info, cleaning up our CRM a bit.

Slowly it started doing more for us.

Now we use it to quickly understand whether a company is even worth reaching out to before spending time on it. Our entire GTM Stack really.

But honestly the most interesting part has just been watching the product grow month by month.

Features that used to feel rough around the edges have turned into proper workflows. You can tell the team is constantly improving things.

Also with Clay raising prices recently, a lot of people in our circle started looking for alternatives. Bitscale has quietly become the tool that keeps coming up in those conversations.

Anyway, just sharing this as someone who’s been using it for a while.(Not a paid post btw)

Love how fast you guys move, and how far you've come Sanket Goyal

Dakshin  Karthik 

GTM Engineer at Scrut Automation | GTM & Marketing Operations Specialist | Skilled in HubSpot, Clay/Bitscale, No-Code Integrations & AI-Driven Revenue Workflows

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Aaron Howerton

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