Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Co-Founder at Factors.ai, a B2B Marketing Analytics and Attribution platform. We help B2B Marketing and Growth Teams measure, analyze and optimize the impact of Marketing activities on Revenue leading to higher pipeline/revenue and low wastage of marketing dollars.

We automatically integrate all buyer touchpoints from the website, Ads, content, webinars, chat, offline events, emails, and CRM activities to stitch the entire Buyer Journey to help Marketing teams understand "What their prospects are doing ?" and "How to make their Buying process easy ".

Key usecase we solve for :

1. Attribution of  Ads on Revenue
2. Attribution of Content on Revenue
3. Complete Buyer Journey visualization from Campaign to CRM
4. Path Analysis and Segments
5. Website visitor deanonymization

We offer a free trial and full customer support. Please signup up here, https://app.factors.ai/signup . The Integration process is less than 30 mins. 

Apart from work, love discussing math, analytics, marketing, and history. Have a PhD in kite flying !!

Srikrishna Swaminathan

Factors.AI | B2B Pipeline Generation Software

Factors.ai empowers B2B/SaaS GTM teams to generate pipeline and accelerate deal closures. With our Signal-based account identification, account scoring, automated workflows and campaign optimization, B2B companies drive additional revenue efficiently. 

Our unique B2B GTM approach revolves around "Signal" based pipeline generation. Our product automatically collects data from first, second, and third party sources like Product, CRM, Website, Ad channels, LinkedIn , Review sites like G2 and Email data. It identifies the crucial "Signals"  that contribute to deal closures and organizes accounts according to their Signal-based intent. These accounts are then automatically engaged through Sales, Email, and Marketing campaign workflows. What sets us apart is our real-time Attribution and Customer journey analysis that accurately calculates the RoI of these campaigns. This allows us to provide feedback on the effectiveness of different segments in real time and make necessary adjustments.

As a LinkedIn Marketing partner, we also offer exclusive data to measure & attribute the impact of LinkedIn Ads and optimize LinkedIn Ads campaigns.

Co-Founder and CEO

Factors.AI helps B2B Marketing teams to drive more Revenue. We automatically integrate Marketing and Revenue data from multiple data silos, to deliver DeAnonymization, Buyer Journey Analytics and Attribution.

Are you going insane?

They say insanity is repeating the same mistakes over and over, and expecting different results. But true insanity is doing the same thing over again, watching positive outcomes decrease, but stubbornly repeating the exact same behaviour… and expecting things to magically improve.

So many marketers are stuck in the same traditional systems they’ve always used. Funnels, gated content, using snappy one-liners to get attention. But it simply isn’t working any more (except for the snappy one-liners, if you made it this far).

So, we analyzed marketing data from 100+ B2B companies and surveyed 125+ US-focused marketing leaders. We found that traditional marketing strategies are failing: 

> 12.7% decline in webinar registrations
> 5% drop in eBook downloads 
> 26.3% freefall in report downloads

If you’re doing the same things you’ve always done, and it’s failing, it’s not your fault. The market is changing. LLM’s, and generational changes on buying committees, and fatigue with same-same AI content is changing how buyers buy, and how marketers need to market. 

Meanwhile, one platform is bucking the trend: LinkedIn.

Why? People are here, on LinkedIn, writing posts like this, networking, and getting in front of customers in a far more natural and genuine way.

Our findings reveal that LinkedIn delivered a 44% advantage in median Return on Ad Spend (ROAS) compared to Google Ads. CMOs are seeing clear ROI, resulting in a 5x faster growth in LinkedIn ad budgets over Google.

We put weeks into dissecting this data and packaging it into a report that finally tells the truth about where B2B marketing is heading.

Would genuinely love your take on it once you read through it - https://lnkd.in/gw_rjad5

Building the Agentic Marketing Team for B2B

Before we rush into 2026.. I’m joining Clay and HubSpot to answer one question: What actually worked this year for top GTM teams and what should we stop doing?


If you’re a founder, RevOps leader, or marketer, here’s what you’ll get from the session:

1. the GTM motions that.. consistently drove pipeline in 2025
2. where AI delivered real pipeline impact vs unnecessary noise
3. the operational mistakes slowing teams down
4. early 2026 playbooks already showing results
5. a live teardown of real RevOps setups

Just operators comparing what really happened on the ground.

📍 Bengaluru
📅 Nov 21
Would love to see you there..

Link to register: https://lnkd.in/gPymATBn 

Siya Verma🦄✨ Kushagra T. Avinash Haridas Shakthivel Matheshwaran 🥾 Gwenllian Ching Ravindra M.K Natalie Eng

Early adopters are seeing 81% higher deal closure rates, 43% lower CPA !!

LinkedIn’s new Company-level reporting is proving to be the light at the end of the tunnel for B2B marketers…

And to show you how you can achieve these numbers, Liz Gentile, Product Manager at LinkedIn will be joined by my co-founder Praveen Das on a live webinar to explore-

> How to move from Vanity Metrics to Value..
> how integrations between Factors.ai and LinkedIn are helping marketers prove revenue impact .
> how top B2B brands are reducing CPL by over 50% (with case studies) !!

Register here - https://lnkd.in/gZyiV2FE

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The Battle

Aaron Bird

Srikrishna Swaminathan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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Performance ScoreAaron Bird's LinkedIn Performance