Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Inflection.io

Angel Investor

ZoomInfo

VP of Engineering and CTO, India

Insent.ai

Founder, CTO

Indorse

Consulting Architect

International Association of Exhibition and Events

The Technologies Committee will be comprised of technology domain experts and exhibition organizers who are thought leaders and who will provide regular insight and feedback on current and emerging technology trends that have the potential of disrupting the exhibitions and events industry. The outcome of this initiative will be an annual report with a collection of use cases showing how technology is currently impacting the industry and identifying trends for the industry, “Current and Future Technology Trends Affecting the Exhibitions and Events Industry.” Given the pace of technological advancement and adoption, any technology that is disruptive overseas will also cause disruption in the US in a matter of time, and vice versa, and therefore the committee will be globally focused.

Chairperson, Technologies Committee

Hubvents

Co-Founder

IEEE

Chair, Section Education Outreach Committee

Member, Educational Activities Board

MGA Board Representative, Educational Activities Board

I am a part of the IEEE Asia Pacific Student Activities committee and lead the Global Integrated Network of IEEE for Students (GINI) Intiative at the AP Level . My job responsibility includes working with Student Activities Committee from various countries across Asia Pacific and establish a sustained network model of Student Activities Operation across Asia Pacific

Asia Pacific Co-ordinator of the Intiative "Global Integrated Network of IEEE Students"

I currently serve as the GOLD Liaison to the Educational Activities Board . As a Member of the Board , i take part in the Board Meetings and help IEEE Strategise and frame Educational Policies that can help Young Engineers and Students workwide . I am also responsible for Evangelizing IEEE Educational policies worldwide and get more members involved in working of the Board Activities

Gold Liaison - Educational Activities Board

As a member of the 8 member team for Humanitarian Technologies , my job responsibility will be to 

a) Identify and Inventory humanitarian activities across the IEEE, including an assessment of their progress to date and their anticipated outcomes
b) Provide operational oversight of IEEE's Humanitarian Technology Network initiative 
c) Develop a recommended strategy for IEEE humanitarian activities, including measures of success by Nov 2010

Member ,Committee on Humanitarian Activities

IEEE Hyderabad Section

Chair GOLD

IBM India Software Labs

Software Engineer - Project Lead

As a part of the IBM University Relations Team i have served as the Manager for Campus Relations of IBM India for NITW . I have conducted various events and lead introduction of various strategies for a strong and sustained relationship between IBM India and NIT Warangal

Campus Relationship Manager

IT Specialist

Centre for Development of Advanced Computing (CDAC)

I worked as a Trainee at the National Param Supercomputing Centre under the guidance of Dr VCV Rao .Worked on a On demand Video Streaming Project based on Grid Computing

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The Battle

Aaron Bird

Prasanna Venkatesan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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