Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

Nick Zeckets

Nick is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO (two MarTech exits) and currently running Smoke Signals AI - the first AI-first HubSpot agency that wraps content, signals, AI and workflows into programs that generate real pipeline.

CEO, co-founder

This is the most exciting work I've ever had the pleasure of being a part of.

At Air Traffic Control, our team has enabled any marketing software from email to web with personalization features. Not segments. Not logic building. True machine learning that dynamically serves up content, products, and anything else a customer can dream up to *each* person.

We're growing rapidly and I welcome the opportunity to share our vision for mass-personalization with you.

So, I had a heart attack.

First, if you were all set for our AI in GTM lunch tomorrow.... we're moving it to later in February because, well, your host (me) isn't available. :-)

Second, yes, I'm fine. I'll be fine. But yeah, it was scary.

Third, from my team to our co-sponsors on the event, the response was NOT, "oh, damn. Now what do we do with the event?" It was, "hey, are you ok? How can I help? We've got this for you. Go get better."

I think this is because of who I try very, very hard to surround myself with. And I'm very thankful for it. Yes, I'm signing off now. But I wanted to make sure folks knew about the lunch. Really excited about it and hope everyone else is, too.

Most GTM AI is nonsense. Let's clear things up.

I don’t share much about my personal life. I’m proud of it. My family. My friends. But life is immense - running Smoke Signals AI . Getting ready to reveal a new agent layer for HubSpot (shhh). Kids across middle school, high school and college. So I started lifting heavy. And it’s saved me in a lot of ways. Tonight was a PR. But the second rep was a brutal fight and I’m proudest of that more than hitting 573.1 lbs. I like how being able to make that happen translates to work. A lot. If you were ever curious about the sport, drop me a line.

Next week on 1/22 in Boston Kelly Cheng, CMO of Goldcast, is going to share how her team is 10xing their content strategy with AI, repurposing their videos to extend  reach across the buyer journey.

I'm really looking forward to this.

Do you run webinars, a podcast, internal video?

I'm willing to bet you're NOT getting nearly the mileage out of it that you can. And the walls that I hit are:

1) Video is incredible source material, but video output is less forgiving than text.

2) Where does video output get deployed and how? Emails, landing pages, DMs, social? And to drive what impacts and where in the journey?

If you're a senior revenue leader join us. We're buying lunch. You know where to find the details.

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The Battle

Aaron Bird

Nick Zeckets

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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