Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Lyndi Thompson

Calm

Senior Director of Demand Marketing 
- Owning the demand marketing strategy and execution for Calm Business.

- Led the strategy and execution of B2B demand generation programs, including paid programs, digital marketing, account-based marketing, website, growth, PLG, web personalization, partner marketing, email database campaigns, community-led programs, direct mail, field marketing, integrated campaigns, virtual and in-person events. 

- Build and manage a high-performing demand generation team, as well as manage agencies, vendors, and contractors.

- Collaborate closely with sales, sales development, consultant/broker leadership, healthcare sales, customer success, product, engineering, executive leadership, finance, RevOps, and the broader B2B marketing team to achieve MQL and opportunity creation targets.

- Develop and report on key demand generation KPIs, track progress, provide insights into performance and trends, leverage data to inform marketing investments and strategy, and guide the go-to-market strategy towards achieving marketing sourced pipeline and PLG revenue. 

- Partner with sales leadership and inbound and outbound development teams to create coordinated inbound and outbound lead generation programs, win-back campaigns, ABM programs, field programs, and journeys.

- Recruit, manage, and coach a diverse B2B demand generation team.

- Oversee marketing tech stack, lead scoring, routing, analytics infrastructure, and attribution models. 

- Develop and manage the demand generation marketing budget and investment strategy. Create forecasting models that guide investment strategy and work in partnership with Revenue Operations, Finance, and leadership on long-term investments to scale pipeline generation and revenue. 

- Test new demand generation channels and programs to assess opportunities and ROI. 

- Optimize conversion funnels and lead nurture programs to ensure demand generation initiatives translate into revenue.

Global Head of Demand and Lifecycle Marketing

mParticle

- Responsible for developing and executing our global demand generation strategy to drive scaled qualified pipeline for enterprise, commercial, and PLG.

- Responsible for building and driving efficiency and effectiveness of the marketing portfolio and iterating based on customer, field, and product feedback and key initiatives 

_ Collaborate cross-functionally and systemize processes with Sales, Product, Engineering, Product Marketing, Customer Success, and  UX to identify and execute on opportunities to drive awareness, invest in communities, and drive qualified pipeline 

- Own and drive setting and optimizing for key performance targets (CAC, CPL, CPO), modeling, forecasting, program spend allocation, and reporting 

- Member of the senior GTM leadership team reporting to the CMO

- Own all customer-facing marketing channels, web, digital, social, and events. 

- Responsible for hiring, managing, and developing a team of global marketing professionals across SDRs, Marketing Operations, Campaigns, Events, Partner Marketing, Digital, Growth, Lifecycle, and Field. 

- Provide digital marketing leadership, achieving successful results with SEO, paid search, conversion optimization, and marketing automation, including evaluating new tools and systems across the MarTech stack

VP Marketing

Stripe

Leading growth and enterprise prospect demand generation programs and campaigns. Anchored in data, this role executes and delivers multi-touch, multi-channel campaigns that build and accelerate pipeline for new business. 

Targeting the buying committee, engaging and earning opt-in from target account contacts, in partnership with sales to build a holistic strategy from inquiry, to qualified lead, qualified account to open opportunity, this role engages and nurtures target accounts with a personalized experience. 

We are improving pipeline growth by analyzing the entire marketing and sales process, from acquisition to opportunity, enhancing and accelerate pipeline calibrating lead management, including lead scoring, lead routing, and program tracking, all anchored in a customer-first perspective.  

Developing new and on-going evergreen campaigns across the buyer journey, nurture programs, leveraging data to make informed recommendations and strategy to better engage, educate, and serve prospects across paid investments and organic channels. 

Reaching target accounts through account-based marketing strategies (ABM), leveraging key demand generation tools and systems (Marketo, Google Analytics, Linkedin)

Demand Marketing - Growth and Enterprise Marketing

Accolade, Inc.

Own and drive all enterprise Demand Generation strategy, program planning, vendor programs, execution and performance analysis. 

Aggressively use growth tactics, web personalization, emails, digital advertising. 

Conceptualize, manage and execute a diverse range of marketing programs such as live webinars, SEO, SEM, re-targeting, content syndication, social media and support driving prospects to live events and to engage with content.

Working with sales, business development and market development teams daily to manage, measure, and optimize the marketing and sales process

Rigorously manage and measure all marketing campaigns and tactics driving to conversion rate increases and funnel optimization

Analyze all stages of the demand creation process to continually identify ways to optimize conversions and pipeline

Work closely with Content Marketing, Product Marketing and Product Management teams to leverage positioning, messaging, buyer personas and other information to target segments and generate sales qualified leads.

Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates

Drive creative processes, database strategies, program executions and measure the success of these activities

Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making

Collaborate with participate in planning and reviews with senior levels of the business unit and marketing management

Manage, direct and optimize organic and paid social channels
Partner with internal stake holders to support corporate initiatives like recruiting, employee engagement and brand ambassadors. 
Own roadmap for corporate website and optimization 
Direct employee advocacy software to further reach and build field personal brands

Senior Demand Marketing Manager

Responsible for developing personalized marketing campaigns to drive upsell and cross-sell inside Accolade's tiered segment accounts. 
Work with sales executives and market development representatives to develop tiered segment account-based marketing (ABM) initiatives, as well as specific strategic 1:1 account marketing plans that will result in increased pipeline and revenue growth.
Work with a very sophisticated tools to enable account based marketing, automation, and reporting in order to succeed.

Demand Generation Manager

Tableau Software

Driving key initiatives by working with a cross functional team to execute across all marketing channels, online, in-person, and through Tableau's technology and OEM partner eco-system. 

This role is responsible for setting the the marketing strategy with consistent, seamless, and multidimensional brand experience for the target audience targeting mid-market and enterprise clients in partnership with top tier partners and key initiatives..

Role includes:
Defining marketing objectives, strategies to support corporate strategy through thought leadership initiatives, revenue and market reach goals. 
Design, develop and implement long term global programs while consistently driving tactical program and asset creation aligned to the buyer's journey for consumption and placement.

Be a driven leader collaborating and working with Product Marketing, Marketing Operations, Creative, Corporate Communications, Partner Marketing and channel execution teams.

Primary Responsibilities:
Develop marketing strategies that include timeline and tactical plan for a particular solution, customer segment, vertical or competitive plan across all channels to market driving traffic, engagement, and qualities leads, accounts and re-engagement for sales.
Define marketing mix strategy and provide budget guidelines for placement, identify key marketing programs that should be supported in theater.
Provide solution, vertical or competitive go-to-market strategy that can be executed in the field.
Manage database marketing campaigns to segmented audience
Global collaboration with regional marketing leaders and execution of campaigns were appropriate for each market.
Consult on best practices for social media channels, paid and organic and which content work on each and why
Define business results expected each quarter by channel across all routes to market, for pipeline and revenue and for digital impact overall
Understand and influence optimization strategies to inform go-to-market planning

Integrated Marketing Manager, Demand Generation 

At Tableau our mission is to help people see and understand their data. In serving that mission, my role develops, plans, executes and measures strategic lead generation and engagement programs. 

Organization collaboration is key, working with Product Marketing, Product Management, Business Systems, and Sales to build and deliver outbound programs. Programs are aligned to drive demand for target industries, accounts and roles. 

Technology Partner Programs: 
Joint marketing program development with Tableau Technology Partners includes; relationship management, coordinating and managing integrated marketing campaigns. 

OEM/AaaS Programs: 
Target account, vertical based, customer stories and showcases and integrated marketing programs. 

Marketing Programs: 
webinars, online events, integrated marketing programs, paid vendor programs, re-engagement, messaging, conversion optimization, and lead quality metrics. 

Analysis: 
Target list segmentation, data-driven program planning, metrics on effectiveness of direct and department wide programs, campaign revenue influence and report education.

Program Systems: 
marketing automation platform (Eloqua) and sales CRM (Salesforce), web content management system (Drupal), data analysis (Tableau), 

Skills: 
HTML, CSS, email marketing, data analysis

Marketing Programs Specialist, Demand Generation

Lyndit Marketing, LLC

Developing traction and lead generation through integrated marketing campaigns for hungry startups, ecommerce, technology companies and brick and mortar businesses. Expertise in developing marketing programs designed to scale, and be executed by small teams with long life span use. 

Highly technical full stack marketer that understands how to maximize budgets driving high quality leads and engagement. Expertise in communicating highly technical products into business user friendly messaging across channels.

Specializes in the emerging markets, disruptive technologies and scrappy multi-channel community engagement. Advocate for the best foot forward customer experience no matter the medium. 

Sought out expertise of search engine marketing and search engine optimization through display advertising (Display Network), content marketing (blog, whitepapers and guidebooks), leveraging community brand advocates and increasing coverage in publications. 

Frequent speaker on, Scrappy Marketing for Startups, Attract and Hire Data-Driven Marketers, Taking Your Business Online, Own Your Hard Earned Leads with Email Marketing and other topics.

Demand Marketing Program Contractor

BizeeBee Inc.

Lead marketing, user acquisition and managed customer facing channels. B2B lead generation targeted small businesses through online channels: search engine marketing, display advertising, search engine optimization, content marketing. 

Community management goals of creating brand heroes, evangelists and leveraging thought leaders. Developing company brand and position as a thought leader in small business management software. 

Vertical based marketing targeting brick and mortar companies. 

Managed company website (Wordpress) and development contractors. 

Email marketing (Mailchimp), developing nurture drip campaigns, re-targeting lists, closed/lost customers, and trailers.
Revenue programs: pre-paid account campaigns, customer experience advocate. 

Data driven program planning and execution to increase trailers, optimize efforts and reduce inefficiencies. 

Role encompassed sales support, customer service, community building, marketing programs, social advertising (Facebook, Stumbleupon, Twitter), UI/UX, and product messaging.

Marketing Manager - Buzz Bee

SanMar

Hired to direct the transfer of SanMar's ecommerce website from outside contractor to an internally maintained website. After transfer was complete was part of SanMar's web marketing team that focused on improving the sales cycle for new and returning ecommerce customers. My specific role focused on project organization, research of best analytic tools, implementation of hosted Webtrends tracking ecommerce sales funnels. 

Managed website updates, implemented social media and online outreach tactics under the guidance of brand and business owners. 

Online marketing initiatives 
- Sales, catalog launches, promotions and more
Social media campaigns 
Competitive research
Works with gathering and creating concise project requirements
User interface design/development
Graphic design
Work with business, ecommerce, and marketing departments
Webtrends

Web Marketing Specialist

Sesame Communications

Served within Sesame's Search Marketing team as a Search Marketing Specialist. Incorporating traditional SEO, SEM into Social Media marketing to create a comprehensive far reaching online presence as we as a team  provide online marketing consulting to Orthodontist and Dentist practices around the nation. Improving their organic search position, increasing potential patient traffic, improving website content, and always striving to provide the best customer service.

Responsible for Online Search Marketing for our members. Project and campaign management for active accounts.

Customer service and education
Internal company and team search marketing education
Account executive management 
Online Marketing utilizing social networking
Creating and distributing campaign promotions
Designing custom profiles online using current digital media tools
Analysis of member sites and creating strategies for improving online visibility, online marketing performance

Search Marketing Specialist

Worked directly with the Domains Specialist in ensuring customer service was held to the highest standards. From creating template based starter sites, to making custom graphics. I supported the Domains, Edits and Search team during those four months. 

Quick to learn how to best manage my work load and continue to improve processes and procedures to best serve our team, and members.

Transition Content Coordinator

Demand Marketing Leader at Calm

In my professional endeavors, whether collaborating with a team or providing counsel to a non-profit, my perspective on marketing is grounded in the belief that it represents an opportunity to serve others. This foundational principle is integral to being an effective and customer-focused marketer. I see marketing as a mission to enlighten and arouse curiosity, ultimately contributing to the support and growth of sustainable organizations.

With over a decade of experience in demand generation and marketing strategy, I've found fulfillment in every chapter of my journey, from supporting early-stage startups and inspiring entrepreneurs to surpassing goals for high-growth companies.

My approach, honed over the years, is tailored to yield results at scale. It is founded on making data-driven decisions, fostering empowerment, and maintaining a sense of humor when faced with challenges.

Beyond the confines of my computer screen, my interests extend to spending quality time with my family, embarking on adventures on our hobby farm, navigating the mountains of the Pacific Northwest on horseback, sharing insights from my marketing journey with curious audiences, and actively contributing to the local community through volunteering.

Approachable and brimming with innovative ideas, I am eager to collaborate on prioritizing actionable steps for today and strategically planning the next stages that align with our collective vision. Let's embark on this iterative journey together, one step at a time, to uncover new opportunities, connect with customers, and craft memorable experiences.

If you’re building in life sciences or thinking about tackling a tough, high-stakes industry, you need to know Collate.

Led by Surbhi Sarna, a founder who sold her last startup for $275M, Collate is automating the most painful, time-consuming part of life sciences: 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. With AI at its core, they’re helping companies move faster, focus on innovation, and bring life-saving treatments to market.

Here’s why founders should pay attention:

 • 𝗦𝗼𝗹𝘃𝗲 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂’𝘃𝗲 𝗹𝗶𝘃𝗲𝗱: Surbhi built Collate because she’s been in the trenches and knows the inefficiencies firsthand. Real pain + real insight = massive opportunity.
 • 𝗧𝗵𝗶𝗻𝗸 𝗯𝗶𝗴, 𝘀𝘁𝗮𝗿𝘁 𝗳𝗼𝗰𝘂𝘀𝗲𝗱: Starting with high-value enterprise customers, but with a vision that could transform the whole industry.
 • 𝗕𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗲𝗮𝗺: Complementary cofounders in product, tech, and domain expertise make execution faster and smarter.
 • 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗮𝗹𝗹 𝗵𝘆𝗽𝗲—𝗶𝘁’𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲: Generative AI automates tedious work that deterministic code could never scale.
 • 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗺𝗮𝘁𝘁𝗲𝗿: From day one, Surbhi is intentional about team and culture, setting the foundation for scalable growth.

Collate is early, but their trajectory is a blueprint for ambitious founders: 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗱𝗲𝗲𝗽 𝗽𝗮𝗶𝗻, 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝗰𝘂𝘁𝘁𝗶𝗻𝗴-𝗲𝗱𝗴𝗲 𝘁𝗲𝗰𝗵, 𝗮𝗻𝗱 𝗮𝘀𝘀𝗲𝗺𝗯𝗹𝗲 𝗮 𝘁𝗲𝗮𝗺 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁.

Read more about their story in Forbes: https://lnkd.in/gqa_qi4G

#EveryFouner #LifeSciences #AI #YC #Startup

Open article: This YC Partner Just Raised $30 Million For An AI Startup Automating Paperwork For Biotech by forbes.com

This YC Partner Just Raised $30 Million For An AI Startup Automating Paperwork For Biotech

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Aaron Bird

Lyndi Thompson

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The Battle

Aaron Bird

Lyndi Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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Performance ScoreAaron Bird's LinkedIn Performance