Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

PathFactory

Account Operations Manager

ZoomInfo

Manager, Technical Implementations

Customer Success Manager

Insent (A ZoomInfo Company)

Loop Reality

Co-Founder

XAMCHECK

-	Led a team of Subject Matter Experts and Graphic Designers to plan, schedule  and execute the development of content for 45 SKU’s of Kindergarten, for the Academic Year 2016 – 2017
-	Developed, supervised and executed procedures and metrics for critical review of content

Product Manager

- Developing the Client facing function: Developing the School facing "Interface"​ function to equip members to sustain curricular implementation for effective personalized learning among students at the member schools.
- Cross-functional Communication: Setting up effectual field data capturing methods to enable periodical communication of "critical" feedback to various stakeholders across the Organization

Cross Function and Customer Relationship

XSEED Education

- Mentored member schools in transitioning from traditional teaching methods to experiential learning methods 
- Contributed to the research of best school and classroom-level practices, outcomes of which are driving policy changes at school level across the country
- Promoted academic planning and curricular mapping to incorporate best practices and learnings from experiences
- Trained about 500 teachers on questioning strategies and supporting independent reading and writing in the classroom, making learning an enjoyable process for close to 10,000 school going children
- Supported teachers in improving quality of learning process through observation, co-preparation, co-teaching and providing constructive feedback
- Instituted and implemented collaborative methods to improve efficiency of teaching-learning process
- Championed the engagement of parents in the learning process through different activities

Education Coach

Deloitte Consulting

As a Business Analyst, my engagement included providing viable solutions to the clients in the Siebel CRM domain. I am skilled in the functional areas and performance enhancement of Siebel.

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