Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Andrew (Drew) Smith

Attributa

Founder/CEO

Attribution Nation Podcast

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Host

Directive

Director of Growth, Revenue Operations

LeadMD

I create and drive marketing ops and sales ops strategies to help clients maximize revenue operations. I help marketing orgs identify how their marketing strategies and tactics are currently performing and how to optimize. I work with organizations to streamline and optimize their business process to remove inefficiencies.

Engagement Manager - Managed Services

Sr. Marketing Consultant

I work with companies large and small to transform their marketing departments into modern data-driven departments. Using Marketo and Salesforce best practices, I help guide marketing leaders into the new digital world. This leads to greater visibility into their analytics, business process and quite frankly, what is working and what is not working.

Marketing Consultant

University of Phoenix

Responsible for creating web strategy and content creation for internally managed website. This also included all online analytics for the website. Devise email marketing and social media marketing strategy and execution including management of monthly content calendar and analytics.

Created strategy that increased web traffic by more than 300% and engagement by more than 50% year-over-year.

Lead project to create and implement new responsive email template design leading to a reduction in unsubscribe rate of more than 70% year-over-year.

Collaborated on new paid social media strategy and new content strategy leading to a dramatic increase in reach, engagement and clicks.

Created and developed new social media analytics strategy allowing for both quantitative and qualitative analysis of social media posts. This new strategy also allowed for more flexible analysis including year-over-year, quarterly, monthly and content-based analysis.

Developed new email marketing analytics strategy allowing for both quantitative and qualitative analysis of email marketing efforts. This new strategy allowed for year-over-year, quarterly and monthly analysis.

Implemented new online analytics tracking strategy for content posted to website to allow for enhanced behavior tracking.

Lead development and implementation of LinkedIn Group strategy growing the group membership by more than 20% in just 5 months. This also lead to an increase of discussion comments and posts. Also acted as day-to-day community manager for the LinkedIn Group with moderation and direct response responsibilities.

Sr. Manager, Alumni Relations

Project management, design, copy editing and editorial assistance for three print and digital publications. I also lead all online analytics efforts to assist in strategic business decisions.

Created new online analytics strategy with Google Analytics allowing for campaign and traffic source level tracking and analysis along with long-form analytics dashboard allowing for year-over-year, quarterly and monthly traffic analysis.

Sr. Manager, Constituency Relations

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Brand ownership of multiple lines of business within B2B space.

Developed interactive conversation map to help with client conversations. Lead rebranding efforts and strategy for one line of business, driving a new vision, mission and go-to-market strategy for that line.

Sr. Marketing Manager

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Promoted to Sr. Marketing Manager after three months in this position.

Marketing Manager

Bob Bondurant School of High  Performance Driving

Responsible for sales of high-performance driving classes on an inbound and outbound basis. Assisted as on-site staff for corporate partnerships and events as needed. Contributed to marketing programs through idea generation and editing of assets.

Grew sales year-over-year and over predecessor.

Inside Sales Associate

Insight Enterprises

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Responsible for campus-based internal marketing and communications efforts. Created and executed marketing strategy for Insight Bowl partnership.

Marketing Events Coordinator

Created and executed marketing strategy for multiple partnerships with sports teams/properties across geographies. Acquired new sports partnership adding more than $1 million in sales revenue over 3 year term of the partnership.

Corporate Partnerships Coordinator

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Created and executed marketing strategy for multiple partnerships with sports teams/properties. Day-to-day supervisor for 5 event coordinators split between Tempe and Chicago offices.

Promoted after two years in this role to Corporate Partnerships Coordinator.

Team Lead, Corporate Events

Planned an executed more than 100 tradeshows annually in support of Public Sector sales. Created and executed marketing strategy around Insight Bowl sponsorship. Managed budget and accounting for the larger Events team.

Promoted after two and a half years in this role to Team Lead.

Events Coordinator

Responsible for driving new sales of hardware, software and services to B2B clients through a relationship-based sales approach.

Grew sales year-over-year and achieved top 25% in both revenue and gross profit.

Account Executive

CEO Attributa | Helping organizations prove the value of marketing through attribution

Modern marketing measurement methodologies do a great job of understanding how/where people buy and how/where they engage with brands. But, they have a blind spot.

That blind spot, is that they do not capture *why* people buy.

That's why we're launching our newest service offering. Our new service offering will help uncover those hidden whys and help unlock new data to help your organization optimize your marketing strategy.

To be clear, this service offering doesn't replace methodologies like attribution, incrementality testing, or media mix modeling. Those methodologies are all good at what they do... you still need/want those. This service offering is designed to supplement those things and add even more context.

For more information, shoot me a DM and I'm happy to discuss. Also, there's a link in the comments that you can use to check out the webpage that has a lot more info.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

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The Battle

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Andrew (Drew) Smith

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taplio

The Battle

Aaron Bird

Andrew (Drew) Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreAaron Bird's LinkedIn Performance