Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

PLGTM

Creating the best event for GTM leaders & professionals at companies with a product-led motion. Learn more at PLGTM.com.

Co-founder PLGTM.com

Inflection.io

Co-founder & CMO

Co-founder & CEO

Adobe

I joined Adobe via the Marketo acquisition. I led a passionate team of marketers driving ABM for Marketo and Magento.

Director, Account-based Marketing

Marketo

I joined Marketo via the Bizible acquisition. I led a passionate team of marketers driving enterprise demand generation & ABM for Marketo.

Head of Enterprise Demand Generation & ABM

Bizible

I led an amazing marketing team in growing Bizible through revenue focused B2B marketing, which ultimately lead to a positive exit to Marketo. 

Some of awards we won as a team:
179th fastest growing company in the US in 2017 (Inc Magazine)
22nd best place to work in the US in 2018 (Glassdoor)
2018 Best places to work in the US (Inc)
2017 Best places to work in WA (PSBJ)
2016, 2017, 2018 Best places to work in WA (Seattle Business Magazine)
2017 Gartner "Cool Vendor" (Gartner)
2018 Top 100 Software Companies (G2Crowd)
2018 #8 fastest growing Saas startup (SaaS 1000)
2017, 2018 Category Leader in marketing attribution, account based reporting, and marketing analytics (G2Crowd)
2017 Best SaaS Product for Business Intelligence or Analytics (SaaS Awards)

Head/VP of Marketing

Microsoft

I was part of the team that launched the Bing Ads brand. I developed the first ever Bing Ads brand campaign, directly managed paid media, and launched the first influencer program. I learned I that I love B2B marketing.

Product Marketing Manager - Bing Ads

I joined the Bing marketing team right as Bing launched and held various growth-oriented roles. I learned my passion for growth.

Marketing Manager - Bing 

My intern project was to developed product marketing assets for a clever new program to drive search volume from workplaces. I learned my passion for working in tech.

Marketing Manager Intern

Quicken Loans

I drove organic search efforts for the nation's largest online mortgage lender were I increased organic search engine referrer traffic over 30% in less than 4 months. I learned that my passion for digital marketing can be a career.

Search Marketing Intern

Inflection.io - b2b marketing automation

Dave Rigotti (He/Him) is a CEO and marketing leader who has dedicated his career to furthering the B2B marketing industry and those who serve in it. Dave is the cofounder of Inflection.io, a modern B2B marketing automation startup.
 
He is a student, writer, and speaker about product-led growth, demand generation, marketing operations & technology, and account-based marketing. He’s presented at some of the industry's top conferences such as Adobe Summit, Marketo's Marketing Nation Summit, Demandbase's ABM Summit, PLGTM Summit, and many others.
 
Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing in the Digital Experience division, supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible where he helped grow revenue over 100x in 5 years. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.
 
Dave is from Ohio and holds a degree in business (marketing and entrepreneurship) from the University of Toledo.

Dave Rigotti

We finally cracked outbound at scale for Inflection because of AI-based personalization

We're now booking more meetings per month WITHOUT BDRs than when we had 2 BDRs

Here's how we do it:

"Week in review" emails are a popular Inflection use case

Clay does a great job with theirs

Lots of other customers too

So we used AI to scan our prospects websites.

Download their logo, grab their brand colors, analyze their website for how someone might use their product

Then AI generates a sample "week in review" email for their company.

Account-based marketing at scale, finally

8 hours to setup the AI

1 hour to generates 1000s of account-specific "week in review" emails

Less than $10 in AI credits

Amazing

Inspired by Chili Piper's outreach which is the best outbound email outreach I ever received

Largest B2B marketing conf in SF → DemandandExpand.com & co-founder at Inflection.io

Automatic "no hire" for me that surprisingly weeds out more than 1/2 of applications for my BDR role

1. No picture on LinkedIn profile

2. Emails littered with typos 

3. Fails to follow a simple instruction (please book time with me using this Calendly link)

4. They book time 2 weeks out

5. Won't turn on camera even after I ask them to do so 

Great way to weed out people honestly

On flip side, here are things I don't care about that a lot of other hiring managers do care about

1. Asking about salary on first call (totally fine)

2. Didn't graduate from college or maybe never went to college (totally fine)

JSESSIONID

li_at

5 years ago to the day I left a cushy marketing job at Adobe to start Inflection.io

We're in my favorite phase of marketing, which is the 1 - 10 journey.

We've done a lot in the last 5 years and I'm excited to see what we can accomplish in the next 5. 

I'm very appreciate of great customers and champions in folks like Jocelyn Brown M.H. Lines Adam Schoenfeld Adam New-Waterson Kristen Malkovich Katie Peters Paul Wilson 🤫 Andy Mowat Sangram Vajre Ronnie Duke Kris Rudeegraap Osman S. and early supporters of our conference like 🔮 Sandy Mangat Tido Carriero Eric Keating Ramli John ⭐️ great partners like Mike Rizzo Lauren Aquilino 💕 Sydney Mulligan ☕️ Courtney McAra 🤠 and honestly hundreds more people.

Thanks to everyone who has been a supporter and cheering us on, it means a lot!

SaaS Customer Success and Sales Executive

I wrangle chaos and bring strategic quality to the revenue tech stack

CEO at Keyplay.io | Analyst at PeerSignal.org

agentic ai

Revenue Marketing & Technology Leader

Marketing Operations & Strategy Leader

Enterprise GTM Systems Architect | Head of GTM Systems & Architecture at Mural | Speaker & Industry Voice on GTM Systems, Data & AI | Former Salesforce ▫️Slack ▫️Adobe ▫️Marketo

I connect great people <​> companies / 4x unicorn exec

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

Marketing Operations and Demand Gen Leader | Marketo Certified Expert

Co-CEO of Sendoso

GTM Ops at Clay

Head of Marketing @ Pocus (Coatue, First Round, Box Group) 🪄 🔮

Building Cursor

VP Marketing at Cloud Capital | Founder, Product-Led Growth Collective | GTM leader | AI native | Ex-ZoomInfo, Appcues, Compete

Building a community for product leaders (VP and Director-level). Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

When it comes to Community and Marketing Ops, I'm your huckleberry. Community-led founder and CEO of MarketingOps.com and MO Pros® -- where 20K+ Marketing Operations Professionals engage and learn weekly.

CEO @ EMMIE | SFDC certified | 2x Marketo Champion | cohost @ Pretty Funny Business

EMMIE Co-Founder | Pretty Funny Business Co-Host | Ops Nerd | Professional Shitposter

Taming wild databases | Independent MarTech Consultant | 5'1" 📏

I just spent $20K on swag b/c my CEO was using swag from our #1 competitor 

and so was a CSM and our Head of Success 🤦

Something like 7 years ago Marketo gave out REALLY nice backpacks

Our CEO and Head of Success were working at Marketo at the time, so got the backpack and the CSM was working in marketing operations and was a Marketo customer, so got one too.

It was so nice that they all hung on to it.

Even after we launched a Marketo competitor...

Even after we've moved companies from Marketo to Inflection...

They would even bring it to Inflection events 😢

Enough, I said! ha

We've finally bought some Inflection.io swag and I just had to get the nice backpack to finally replace the Marketo one

Starting your career in marketing operations is such a cheat code. Opens up so many paths...

Just at Inflection we’ve seen

MOPs → Product Sushrut S.
MOPs → Success Alicia Wilson 

I'm also trying to hire a BDR who is formerly MOPs

What is unique about marketing ops is you obsess over people, process, and have an efficiency improvement discipline across the entire marketing org. 

Plus, MOPs are some of the most "on it" people I've ever met.

Product @ Inflection.io | MOps | RevOps

Principal Solutions Architect @ Inflection.io | Marketing Platform for B2B & AI-native companies

Fight robots, fight!

I have a new hobby with my kids... combat robots! 

Specifically the 3lb weight class.

We are now competing at NHRL, a international level competition (last month had folks from 9 countries!), and it's been a blast. 

We're having fun together and learning a lot about engineering, design, continuous improvement improvement.

I have also been teaching them marketing. They helped pick the name, branding, a theme for us (we throw out candy to pump up the crowd to get a 'home field advantage') etc.

Thanks to everyone who came to our session at EvolveDigital + EvolveDrupal Summits in NY today!

I had a great time discussing and hypothesizing how AI is impacting marketing, the web, and customer experiences. 

I'm also grateful to my great panelists Catherine Spence and Charm W. who made it the session special, thankful to Kevin Shively from Pantheon for meting a great moderator, and appreciate the thoughtful questions from the audience. 

Here are some of the tools and resources mentioned in the talk

- Amplitude for AEO/GEO monitoring Carmen DeCouto
- Noble for getting placements in LLM citations Rahul Jain
- Inflection.io for marketing automation
- Docket Webless Worknet who is building web experiences for the feature (chat or voice based) Arjun Pillai Suyog Deshpande Ami Heitner
- Clay for their awesome billboards that have nothing to do with AI Bruno Estrella
- G2 as a site to care about for off-page AEO/GEO Sydney Sloan Palmer Houchins
- s/o to Sentry who added a toggle to turn off "marketing mode" on their site Rahul Chhabria

and +1 to Charm's great plug for Women in Revenue Shari Johnston

I can't wait to continue the conversation on many of these topics at Demand & Expand

EvolveDigital + EvolveDrupal Summits

Operating Exec | Investor | Enterprise AI | GTM Growth Partner

Strategic Marketing Leader | Expert in GTM Strategy, Brand Positioning, Global Campaign Execution, and Product Marketing

VP of Corporate Marketing @ Pantheon. Lets talk marketing, technology, and what makes the web work.

Pantheon

Amplitude

Growth | Product Marketing

Ensuring your company shows up on AI search | CEO & Cofounder at Noble

Docket

Webless

Worknet

Cofounder & CEO at Docket | fmr CDO at ZoomInfo (Nasdaq: ZI) | 2x Startup exits | Investor

Co-Founder CEO @ Webless | Generative Search & Content Discovery for B2B | Ex-Marketing Leader @ Samsara, Salesforce, Amplitude

We help users grow your business.

Clay

Head of Marketing @ Clay | ex-Webflow

Chief Marketing Officer | Board Member | Venture Advisor

VP, Marketing at G2

Sentry

VP of Marketing @ Sentry

Women in Revenue

COO | SaaS GTM Leader| Founder of WomeninRevenue.org | ABX Evangelist

Demand & Expand

Kudos to Mustafa Khan, Bruno Estrella, Karishma Rajaratnam, Osman S., Tong-Tong Li and the Clay team on crossing $100M ARR!

It was an honor having the Clay team a sponsor of Demand & Expand this year.

Their booth was more of a lounge than booth and it was AWESOME. Mustafa and Tong-Tong Li inspired me make more formal changes to Demand & Expand sponsorships for 2026 to let sponsors bring their own personality to the event. Long live brand!

Demand & Expand call for speakers is OPEN!

The audience quality is very high. Most conferences assume attendees are newer in career and push 101 content.

We want the opposite. We assume attendees are smart, experienced, and want content that is innovative and pushes people's boundaries.

We'll be closing it in a month.

This is your chance to speak at THE B2B marketing conference.

Apply today: https://lnkd.in/eRbGm3Vw

This is THE most impressive marketing automation demo I have ever seen

And really captures how Inflection is an AI-native marketing platform

In this demo, Aaron draws out a journey, uploads the photo to Inflection with a prompt, and Inflection builds out a draft

Congratulations Sushrut S. who demo'd our MCP server for Marketo at Mopsapalooza! Thanks for putting on a great event Audrey Harze ✨ and Mike Rizzo

CMO + MarTech Leader | Turning Strategy into Execution that Scales | Operational Intelligence™

The Call for Speakers for Demand & Expand is now open! (The largest B2B marketing conf in SF). 

We have 4 tracks this year:

Demand - demand generation
Expand - customer marketing & expansion marketing
GTM Ops - marketing ops
PLGTM - product-led marketing

Talks featuring creative uses of AI are HIGHLY encouraged and GREATLY increase chances of being selected.

Demand & Expand is the largest B2B marketing conference in SF. It's happening in May and we hope to see you there!

You can submit you talk here: https://lnkd.in/eEUN3RET

or learn more about the selection process here: https://lnkd.in/eRbGm3Vw

past speakers include Katie Peters Bruno Estrella Kris Rudeegraap Vanessa Thompson Tanya Littlefield David Yockelson Dave Boyce Angela Winegar Kyle Poyar Marcel Santilli Ramli John ⭐️ Sonal Mane

docs.google.com

Demand & Expand 2026 Call for Session Speakers

VP, Revenue & Growth Marketing

VP of Growth Marketing at Amplitude | Proven track record scaling teams and revenue at startups, scale-ups and growth stages | Growth | Product Marketing | Customer & Lifecycle | SaaS | PLG | AI

Distinguished VP Analyst and Gartner Fellow focused on Technology GTM (He/Him/His)

All-in on PLG and AI-assisted GTM.

SVP of Marketing @ Invisible | Angel Investor & early stage GTM Advisor | Ex-Bain, Carta, Investor

Founder & Creator | Growth Unhinged

CEO @ GrowthX.ai 🇺🇸 🇧🇷 // Ex- Deepgram, Scale AI, HashiCorp, ServiceTitan // CMO, Advisor, Investor

AI-First Product & Growth Executive | Chief Growth Officer | Scaling Partner Ecosystems & Product-Led Revenue Engines | $0–$500M+ Revenue Impact | Databricks | Former: Qualtrics, Microsoft

We're seeing fundamental shifts in martech user experience

From rule based workflows to agent-based chats

It used to require specialized teams of people with certifications to draft a campaign in marketing automation

Now anyone with a login can create a great first stab

Campaign ops teams are being upended from creators to reviewers

Also campaigns that used to take weeks of back and forth between many people is being compressed to just a few minutes of prompts now that the campaign owner can build a draft

I didn't make it to Mopsapalooza this year, but so amazing to see the Inflection.io brand organically show up throughout! Hope everyone had a good time!

See you at D&E in May!

https://lnkd.in/esp3ccfM

1:1 ABM at scale is finally possible AI

I pitched the team of Labubu-led growth (was declined)

There's this person on Etsy who makes custom Labubus

So I had the idea of using AI to take a picture of the sample and merge it with their LinkedIn headshot.

Then we'd reach out to prospects with their face on the Labubu and ask if they want a custom Labubu in exchange for meeting.

Team said too creepy, but the possibilities here are so fun.

New! Inflection now has folders

Folders are near and dear to many marketing professionals and this was one of our most requested features.

Folders are not about categorizing emails or lists or journeys. It's about categorizing emails and lists and journeys. 

For example, you might have a Prospect folder with the marketing database list with the prospect template with all the prospect journeys like nurturing and separate folder for customer communications.

Much more to come here, but excited to see this one ship!

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack. 

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

What marketing events are you going to in 2026? Here are the ones on my radar! https://lnkd.in/eSXdchyA

We see this with marketing teams at PLG & AI companies all the time:

Marketing is tasked with driving adoption, usage, and expansion,

but is unfamiliar with the product events and milestones to drive to and product & data times not having the bandwidth to fully support marketing.

One great use case with Inflection’s new AI capabilities is “product data discovery.”

Since Inflection has all the product events, you can ask it to provide you a list and recommend a campaign to drive your goal – eg more adoption, more expansion, etc.

THEN IT CAN ACTUALLY BUILD THE CAMPAIGN FOR YOU. 

Complete with audience and email assets.

taplio

The Battle

Aaron Bird

Dave Rigotti

Followers

Posts

Engagements

Likes

Performance ScoreAaron Bird's LinkedIn Performance

Performance ScoreDave Rigotti's LinkedIn Performance

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taplio

The Battle

Aaron Bird

Dave Rigotti

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

Performance ScoreDave Rigotti's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Bird's LinkedIn Performance