Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Aviso AI

Principal Engineer

Shell

Site Reliability Engineer - Platform Security

Cohesity

Senior Member of Technical Staff - Platform

Inflection.io

I'd worked in Inflection.io primarily towards building out their platform to be cloud agnostic, cloud native and distributed. To achieve them I'm using a wide toolset including (but not limited to), AWS, Terraform, Pulumi, K8s, Python, Golang, Github Actions, Rippling iDP, Cloudflare, Akamai, Zaproxy, Kubernetes, Grafana, Prometheus, Elasticsearch, Postgresql, Singlestore, Go-Client.
In parallel I'm also working in full capacity as the Lead InfoSec Engineer leading Inflection.io towards it's SOC2 compliance journey partnering with Sprinto.

Senior DevOps Engineer

shopflo

I've worked in Shopflo as the Lead DevSecOps Engineer working on building out their platform, product and compliance from scratch, being one of the first engineers on the team. Have worked on multiple capacities including DevSecOps Engineer (with tools like AWS, Pulumi, Python, Github Actions, NewRelic, Yaml, ECS, API Gateways, Cloudflare, Cloudflare ZTPA/OpenVPN ZTNA, RDS (Postgres), SNS/SQS, S3, DynamoDB, SwaggerUI, Google Workspace, Google iDP/SCIM, Docker, BetterUpTime, ZenDesk, Redis, ECS Service Mesh, Redshift, Lambdas, Glue, SSM, MetricStream, Kinesis Firehose) and as the Lead InfoSec Officer leading towards GDPR and SOC2 compliance.

DevOps Lead

Guidewire Software

I've worked in Guidewire Software to make an already mature product suit pivot towards being completely Cloud Native and Multi Tenant using a wide variety of tools like AWS, Terraform, K8s, Go-Client (k8s), GOPL, CoreDNS, Consul, Teamcity, Kong Ingress, Twistlock, PagerDuty, Datadog, SNS/SQS, Logtrail, DynamoDB, Typescript, SwaggerUI, Okta

Senior Platform Site Reliability Engineer

BlockFi

I've worked in BlockFi Inc, to make their Product Offerings Cloudnative and Compliant using a wide gamut of Technology using (but not limited to) Pulumi, Python, ECS, Fargate, Cloudwatch, Transit Gateways, Nat, IgW, RDS (Postgres), Consul, Nginx, HAProxy, Github Actions, Telegraf, Vector, Prometheus, Grafana, API Gateways, Auth0, Okta, IAM, Wireguard, AWS RAM, Cloudfare

Infrastructure Engineer

Rackspace Technology

I've worked in Rackspace as a Site Reliability Engineer, catering to the IaaS and DBaaS products provided by ObjectRocket as a part of Rackspace. Here I tend to the needs of constant upgrades, patching and solutioning of newer infrastructure pieces. On a daily basis, I work on Cobbler, Redfish and Python to kick HP/DELL on-prem environments, use python and ansible to automate and provide a dynamic inventory of the infrastructures, which consists of a wide gamet of Technologies, ranging of Elastic Beanstalk and Mongo/RedisToGo AWS Environments, to On-Prem hosted MongoDB instances housed in Open-VZ Containers

Site Reliability Engineer

Ericsson

I had been working in Ericsson since as a Solution Integration Engineer, working for On-Prem (HPE C7000 Gen 10 Blades and Gen 10 Racks) Vmware Integrated Openstack Private Cloud Solutioning, Deployment Automation, and Service Life Auto-healing using Puppet (Mcollective,Cobbler,Facter), Ansible and bash/python and, and AWS DevOps Pipelining and Deployment (Aws CodeCommit, Aws CodeBuild, AwS CodeDeploy, Aws CodePipeline, Elastic Beanstalk, RDS, Cloud Formation)

Solution Integration Engineer

Capgemini

I was working for Capgemini, as a Service Process Automation Engineer and as a Cloud Deployment Automation Engineer, leveraging Powershell, VMWare PowerCli, Elk Stack, Bash and Service Now

System Analyst

Platform Engineer | Site Reliability Engineer | Solution Integrator | DevSecOps Practitioner | Service Process Automation Solutioning | Automation Enthusiast | Continuous Integration - Continuous Delivery - Continuous Deployment - Continuous Monitoring | AWS DevOps Stack | Infrastructure as a Code Practitioner | Six-Sigma Green Belt

I have worked with a wide range of tools and technologies, including AWS, Terraform, Pulumi, K8s, Python, Golang, Github Actions, Rippling iDP, Cloudflare, Akamai, Zaproxy, Kubernetes, Grafana, Prometheus, Elasticsearch, Postgresql, Singlestore, and Go-Client. I am also a certified Red Hat System Administrator and OpenStack Administrator, demonstrating my proficiency in Linux and cloud environments. Additionally, I have led Inflection.io's and Shopflo's SOC2 compliance journey as the Lead InfoSec Engineer, showcasing my ability to manage complex projects and collaborate with cross-functional teams. My goal is to continue learning and growing as a Platform Architect.

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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