Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Humanic AI

At Humanic, we are building the world's first prompt based Marketing Automation Platform

Founder/CEO

GrowthSimple

We help Predict User Behavior to enable targeted growth strategies

Find out how SaaS companies use our AI platform and data science services to drive significant revenue growth http://www.growthsimple.ai

Co-Founder

Evernote

Head of product for Growth Infrastructure (Data & Personalization)

Developed an 18-month moonshot personalization strategy to enable  20% topline revenue growth. Resulted in creation of a 6 member dedicated personalization team

Principal Product Manager, Growth

Adobe

Founding PM of the Personalization @ Adobe initiative. Evangelized vision for new personalization platform. Presented to Adobe’s CEO and influenced numerous senior stakeholders across Adobe to adopt the approach.

Responsible for product roadmap and launch. Rapidly delivered 4 versions of the personalization platform with a 30-person remote engineering team. To meet the tight delivery timeline, developed a culture of building tightly to specifications and capturing feedback instantly.

Increased In-App tutorial engagement by an additional 10% by using ML-powered clustering technology to create the radically new user experience. Selected among 50 entries for presentation at the Adobe Tech Summit 2017.

Links:

New Start Screen Experience in Photoshop CC
https://medium.com/@ulm/where-creativity-starts-9cda3e6f5e58#.yxf0k2qcu

Senior Product Manager, Growth @ Photoshop

Yahoo!

Member of the Y! Front Page Personalization Product team, Responsible for the Personalization Platform, which contributed to a 300%+ increase in CTR over 4 years. 

Directed a team of 3 product managers as the lead PM for all Yahoo Video infrastructure; Responsible for product roadmap and all feature definitions, development, and launch of the components of the platform

Shaped, the launch of Y! Screen as a key member of the founding team. Managed multiple stakeholders to collate and curate the largest collection of premium content on the web.

Lead  Product Manager, Front Page Personalization & Flickr Video

Streamlogics

Head of Product and member of the 6-person executive team of a startup with 35 employees.

Drove platform vision to consolidate ~20 different code silos into a single unified platform. Increased capacity to handle webcasts by 4x, more than doubling company revenue to $5.2M.

Built and managed a cross-functional team of 8, including software engineers, a quality engineer, and a technical writer.

Conducted user research sessions and iterated on self-service console design based on user feedback. Trained team of 10 content producers on using the platform.

Director, Product Management

TOS Ltd

Doubled sales to $4M. 

Innovated to create home grown CRM tool to record and capture notes from conversation with prospects. Used system to tenaciously cold call enterprise prospects and follow up at regular intervals. In addition, submitted 30 meticulously written RFP’s to win several Canadian government contracts.

National Sales Manager

FastForward Networks-Inktomi

Radically changed the way product strategy was presented to the executive team – created a wall sized poster in the board room and painstaking compiled sector landscape to clearly visualize the complex online video delivery ecosystem. This large canvas rendering of the competitive landscape made for easy visual digestion and became the reference for subsequent strategy conversation accelerating executive understanding. 

Hired as 9th employee straight from graduate school to build technology to disrupt traditional television broadcast. Wore multiple hats (Software Engineer, Patent writer, QE & Product Manager) as company grew rapidly to 75 employees and was acquired by Inktomi for $1.3B in 2000.

Network Software Engineer

Founder/CEO @ Humanic PLG OS

At Humanic, we are building the lovable for Email Marketing 

Before this, I focused on tackling growth challenges at Adobe Creative Cloud and Evernote. Earlier in my career, I was among the first team members at two successful startups: FastForward Networks, acquired by Inktomi for $1.3 billion, and Streamlogics, which was later acquired by Thomson Reuters.

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The Battle

Aaron Bird

Arjun Saksena

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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