Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

Introducing Inflection's Agentic Marketing Agent

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Inflection.io

Cofounder - GTM

Adobe

Cofounder + Head of Technical Sales (Bizible)

Director, Sales Enablement

Marketo, an Adobe Company

Bizible

Acquired by Marketo.

Changing the way B2B marketers define success one company at a time. Forget leads, it's all about revenue.

We built the company from pre-idea, raised $19M in capital, and grew to 8 figure annual recurring revenue, culminating in a great outcome for all of our 150+ employees selling to Marketo in April 2018.

Awards:
179th fastest growing company in the US in 2017 (Inc Magazine)
22nd best place to work in the US in 2018 (Glassdoor)
2018 Best places to work in the US (Inc)
2017 Best places to work in WA (PSBJ)
2016, 2017, 2018 Best places to work in WA (Seattle Business Magazine)
2017 Gartner "Cool Vendor" (Gartner)
2018 Top 100 Software Companies (G2Crowd)
2018 #8 fastest growing Saas startup (SaaS 1000)
2017, 2018 Category Leader in marketing attribution, account based reporting, and marketing analytics (G2Crowd)
2017 Best SaaS Product for Business Intelligence or Analytics (SaaS Awards)

Cofounder

Head of Customer Success

Head of Sales

Techstars

 Alumni - Class of 2012 (Bizible)

Puget Sound Personnel Service

Helping adults with developmental disabilities find and keep productive and fulfilling careers.

Employment Case Manager

inflection.io - product-integrated b2b marketing automation

Andy Turman

"Why did this lead MQL in Marketo"

Not a tough question to answer, but when you get asked over and over the time adds up.

Marketo users can now quickly answer this question in Claude using our free MCP server for Marketo.

or better yet... let the team access the MCP server so they can self-serve questions like this.

Setup takes 15 minutes and you can access the instructions here:
https://lnkd.in/dqW-B78P

li_at

JSESSIONID

(91) Post | LinkedIn

Inflection.io - Marketing automation built for combined PLG + SLG

New: You can now add your own keys for OpenAI and Anthropic in Inflection!

Inflection is now an LLM-powered marketing automation.

You can chat with AI about how to meet your marketing goals and get recommendations of campaigns. Then, it can actually build the campaigns for you (emails and all).

Previously, this all operated on our OpenAI and Anthropic API keys.

Some of our ENT customers wanted to run through their APIs, and now that's possible, giving them better control and insights on AI-usage across the company.

Does your MAP do this?

Inflection you can go from idea (prompt) to full campaign -- journey, audiences, and emails -- in just a few minutes.

New: AI-generated Segments (audiences) is now live in Inflection!

Slice your DB like an apple pie 🥧
-Target Personas
-Lifecycle stage
-User activity spectrum
-Feature adoption milestones

Segments are updated automatically every 24hrs. 

Inflection AI knows your data, DB and business. Just ask it to slice the pie.

What are you making for Thanksgiving? 

I've been assigned a 'side-dish' without knowing what else will be on the table. Looking for inspo! 🦃

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The Battle

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taplio

The Battle

Aaron Bird

Andy Turman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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