Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Marketo’s 20 year strangle hold over b2b marketing automation is finally coming to an end.

Inflection is the new way.

Our record quarter is proof that the market is finally ready for an AI-native, full lifecycle marketing platform.

The brittle, tinkering, silo’d MQL era is over.

The receipts from Q4:
- 58% QoQ growth and accelerating
- 60% of our Q4 new logos are publicly traded companies
- 178% NRR (accelerating from 155% in Q3)

Every CMO want to make the transition to modern AI native platforms. Legacy platforms like Marketo are now a liability. 

MOPs leaders are facing a red/blue pill moment.

They can either proactively drive martech AI transformation, or they can protect the old way and lose ground to competitors.

Yes it’s hard to replace core systems.

But we know the process now and have a viable, low risk path for you.

9 months or less left on your Marketo contract?  Come talk to me now and let's work backwards together.

2026 is the year of the AI native CMO.

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

OpenSesame

Senior Customer Success Operations Manager II

Senior Customer Success Operations Manager

GEOTAB

Conceived, created, designed, and simultaneously launched globalized scaled (1:Many) Customer Onboarding, Success & Expansion programs, covering 70% of customers enrolled in Geotab Support services, while managing launch of fully white-labeled global Scaled Onboarding program for Fortune 20 partner.

Lifted program engagement of target audience by 400% in my first 6 mos.

Leveraged Marketing Tech, CRM automation alignment, and segment/industry knowledge to build and automate best-in-class empowered onboarding program based on un-gating ideal path empowering our customers to choose their own best fit course of training. 

Conceptualized and managed design/build/launch of Geotab Academy to a global audience in 13 languages, boosting engagement on average 53% increasing in-content audience retention by 61%. The current monthly site revisits sit at 12x industry standard. 

Offset $6MM/yr+ in annual overhead and eliminated the need for 65 new hires while scaling a remote team 10x in 1yr,  top leadership survey scores in the department. 

Managed the build and launch of In-Application onboarding in 16 languages, creating a repeatable process to keep current with 90-day feature release tempo and support transactional communications within the application. 

Collaborated with Marketing and VOC teams to automate always-on Targeted Online Review Campaigns and the delivery of NPS/CSAT surveys at scale. 

Managed the creation of sustainable processes to drive controlled experimentation and optimization of all programs utilizing hard data to drive decisions -- Utilized Agile/Waterfall Sprint tactics to manage team production roadmap and timeline.

CX-Digital Automation Team Lead [ Digital Customer Success/Onboarding, Customer Marketing]

Leadium

VP of Partner Services

Head of Customer Success

Consistent #1 performer across all Team Metrics every month with avg 3x KPAs | 10x Employee Award Winner

Spearheaded multiple projects to improve CX/UI; wrote & executed training to upskill the team on discovery and success planning

Leveraged skillset to ingrain Geotab product  business-wide, incorporating C-Suite in planning to boost product adoption, feature expansion, and upsell/cross-sell opportunities

Team SME: Success Processes, Data Analysis, Success Planning, Discovery in Customer Success, Workflow Optimization 

Identified, designed and lifted a change to base product designed to empower our clients in ensuring their data is clean and actionable

Customer Success Manager

Caesars Entertainment Corporation

Managed a team of 7-50 Officers in myriad settings and conditions, focused on a client-centered approach to Safety Assurance to reduce complaints and increase in-venue spend by 27%

Asst Manager, Security Operations

Terminus: Account-Based Marketing

Specialized in onboarding and immediate value, leveraging skills gained as a counselor to build and deepen rapport with new clients. 

Reinvigorated relationships of non-using high-value subscribers, successfully reuniting 90% of "dark" clients likely to churn with the Terminus platform.

Generated on-topic, revenue-driving strategic content for the Terminus Customer Success Resource bank that is still used by current CSMs

Bizible

Consistently exceeded monthly demo quotas. 

Generated outbound campaigns with open and response rates of 60% and 35%, respectively. 

Authored and implemented team-wide training of consultative sales and social selling tactics, resulting in team-wide uptick in demos set. 

Successfully attended in-territory events to open/nurture prospect relationships, personally generating ARR from each event attended.

ADR/Social Sales/ Sales Ops/Enablement 

Navos

Utilized current research to devise and implement patient-specific treatment plans, decreasing need for patient restraint by 50%

Practiced client empowerment, increasing client engagement and positive outcome 

Provided conflict resolution and crisis management in a rapidly changing and complex environment.

Registered Counselor, Involuntary Inpatient Psychiatric Services

Haymaker Promotions & Artist Management Consultants

Provided ongoing consultation nationwide for artists regarding:
Promotions
Communications
Marketing
Booking
Crisis management 
Client relations
Artist consultations

Founder/Principal

KSUB Seattle

Plucky pirate radio station skyrockets into existence, burns brightly, gains audience, competes in a major market then collapses 

Marketing Manager (GA, DoubleClick, HubSpot)
Talent Buyer
Events Planning
Rebranding 
Product Visibility 
Marketing Research
Community Relations
Fundraising
Quality Assurance

Director of Everything

Customer Success Operations | 10x Builder | B2B SaaS | Digital Empowerment

Motivated, curious, self-directed, and team-minded Digital Customer Success and Onboarding leader with 5+ years experience driving customer empowerment and operational excellence.  Proven history of success retaining high-value customers, training/upskilling teams, and building processes and playbooks to streamline and codify operations in everything from Series A startups to Fortune 500 monoliths. 
Designed, launched, and led a cross-functional team lifting all aspects of a Digital Success and Onboarding program in concert with Community, Product, Marketing, Dev, and Learning Design teams to a global user base. A decisive, risk-tolerant builder on a Sisyphean search for “better”, my superpower is building systems and worlds leveraging user behavior customer stories, and internal data to add value for my customers at all points of the customer journey -- while capturing data critical to a better org-wide understand customer lifecycle.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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