Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Inflection.io is now a Validated Technology Partner with Databricks!

Inflection is the only B2B marketing automation provider with a full bi-directional integration with Databricks.

This means you can leverage all the great data available within Databricks for marketing audiences and personalization and write campaign performance back into Databricks for reporting and sharing the campaign data with other systems.

Excited to work more closely with the Databricks team!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

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So many times I have met with marketing to brainstorm and whiteboard a marketing journey.

The Inflection product team saw me doing this and came up with one of the coolest use cases for Inflection's new AI capabilities.

Inflection can now develop a campaign from a picture.

In this demo, I draw out a journey 𝗼𝗻 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿, upload the photo to Inflection with a prompt, and Inflection builds out a draft.

Sauce Labs had product data—but no way to act on it.

Marketo couldn’t trigger campaigns based on real usage, so they switched to Inflection. Sales got alerts tied to in-product behavior, onboarding adapted to each user’s role, and CS could step in before usage dropped. And the results speak for themselves.

✅ 8 new opps from product-driven sales alerts.
✅ 20% more users inviting teammates.
✅ 6 figures in ARR from a single abandoned trial campaign.
✅ Multiple churn risks caught early.

Here’s a detailed breakdown of how they did it

Open article: How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue by inflection.io

How Sauce Labs Turned Product Signals Into Pipeline and Expansion Revenue

New: AI-generated Segments (audiences) is now live in Inflection!

You just describe the audience and it will create different segments for that audience. 

It can be something like this which is target personas.

It could be something like Segments by lifecycle stage.

What's neat is you don't need to do all the variations. In this example, the AI generated these Segments using lots of title variations. I didn't need to manually declare them.

graphical user interface, text, application, email

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner, creative, data teams, and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack in a matter of minutes.

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

My favorite kind of reactions from prospects.

graphical user interface, text, application

When agents can talk directly to your apps through an MCP server, everything changes.

Instead of a human jumping between Salesforce, Airtable, etc...
an agent can do it autonomously:

Summarize call transcripts for target accounts from Gong

Pass those summaries to Inflection to create custom segments

Draft a target account campaign based on these custom segments 

No brittle integrations. No copy-paste workflows. No “please log in and click this button.”

The agent just acts — safely, deterministically, and across systems via multiple MCP servers.

Alex Strand

SDL.

Help teams and founders engage ideal personas through licensing verifiable social data at scale

Founder & CEO

Maizing

Help Midwest farmers upcycle agri-waste to scale products designed to disappear

Co-Founder

Muros

Muros pushes boundaries in the advertising and experiential marketing space through art.

Director of Business Development

Attain

Attain is a platform enabling marketers with permissioned future-proof data.

Activation Lead

Workstorm

Workstorm bundles easy to use and affordable collaboration software.

Commercial Lead

Poolside

Poolside provides a two-sided marketplace for talent and businesses in the restaurant industry. Unfortunately, due to COVID, Poolside was forced to close in 2020.

Fooda

A workplace food program to love and look forward to. Fooda Brings Restaurant Meals to People at Work.

Director of Restaurant Partnerships

Continental Painting and Decorating, Inc.

Managed external communications and commercial interior projects for Chicago's largest commercial painter, including the Cubs Team Store and the Alice Center at Goodman Theatre.

Director Of Client Relations

Uber

Restaurant Partnerships Manager

Business Development Manager

Always looking for new problems to help solve

I grew up in Hong Kong and this forever informed my world view. From an early age I learned that people come from all different walks of life and to always ask questions to find my way around. 

My true passions are meeting interesting people, solving problems and listening to stories. I geek out on expansion strategy and believe the world is a big place with lots of opportunity, but also a small place where it really helps to know the right people. 

My mission is to help brands, founders and sales teams tell compelling stories that inspire; design playbooks that scale efficiently and build concrete centers of truths for revenue systems. My hope is to share my knowledge about social selling and customer relationship data management so others can scale successfully and save time.

I rely on intuition, optimism and testing hypotheses to better understand data and inform future-forward decision making. I understand sales data management better than most I know, especially as it pertains to multi-location, channel based or non-traditional business development. 

If you want to chat and pick my brain please reach out via email - alex@salesdesignlabs.com

We help teams start more conversations...

I'm excited to share that Hubmee is entering a major new phase of growth! 

Over the past several weeks, we’ve been actively presenting at major tech events, meeting with investors, and receiving strong interest as we move toward closing our Seed Round.

Hubmee continues to evolve rapidly; expanding our AI-driven personal management tools to advancing our B2B partnerships, white-label opportunities, and overall platform capabilities. 

The Seed Round is structured at an early-stage valuation to strengthen our infrastructure, expand features and prepare to support the next stage of growth with a possible exit in the coming years.
 
Take a look at what we’re building at www.hubmee.com or drop me a line and I can demo how it helps me keep my own life in order!

Open article: Personal manager in your pocket - Hubmee by hubmee.com

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The Battle

Aaron Bird

Alex Strand

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taplio

The Battle

Aaron Bird

Alex Strand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

Performance ScoreAlex Strand's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Bird's LinkedIn Performance