Louder Online — We Deliver Growth

Louder.Online is an Internet Marketing business with a focus on search marketing, content marketing and social media. We work with some of the world's most recognised brands to deliver high ROI to their businesses through the web.

SEO (Search Engine Optimisation)
Our straightforward, sound SEO tactics deliver more than just high rankings. By creating a solid technical platform, as well as taking a considered approach to content creation and backlinks, we are able to ease prospective customers from the search results through to conversion.

Content Marketing
Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.

Social Media
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.

Managing Director

Forbes Agency Council

Official Member

Social Media Today, LLC

Contributor

Content Marketing Institute

Search Engine Journal

HubSpot

Entrepreneur Media

Acquisitionpreneur

We are business acquisition specialists who help entrepreneurs acquire their next 7 figure business. We teach you how to buy wildly profitable businesses for little to  no money out of pocket.

We purchase businesses for a living and actively mentor other entrepreneurs through our exclusive Mastermind on how to acquire businesses. We teach our mastermind members;

- How to Position Yourself
- Sourcing Acquisition Deals
- Due Diligence Investigation
- Calculate how much a business is worth
- Deal Structuring
- How to understand the dynamics and issues that frequently arise
- Transfer business ownership
- Leverage the business owner through the transition
- How to grow income and market share
- and so much more

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty. Maybe you don't have the funding, connections, or world-changing vision required to get moon-shot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. 

You can grow your business by buying or merging with a smaller business. 

The Acquisitionpreneur Mastermind is for all the frustrated business owners & entrepreneurs that have been paying their dues, at the cost of their family, health, and mental wellness trying to get ahead in business and just can't seem to find the gas pedal. 

This is your chance to make waves, break out, end the frustration, and find your stride in business. If you're ready to stand up and become an Acquisitionpreneur we're ready to help you make the transition from a world of mediocrity to a world of exceptional.

Whether you stay involved in the day-to-day or step back and let others do that, you'll now have a valuable asset — and more personal freedom.

👉 If you want to learn how we buy businesses with  no money out of pocket then get in touch now!

Co-Founder

Heritage Wealth Capital

Atomic 212º Group

As Search Director, I developed strategic planning for client's search campaigns to help them attain their business goals with increase ROI. Multiple initiatives were also taken to implement internal search strategy approach and strategies to enable clients achieve the best long term search benefits through our onsite and offsite strategies.

Search Director

Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

Think your SEO strategy is bulletproof? That’s exactly why it’s dead weight dragging your business into stagnation.

Most of you are clinging so hard to outdated tactics you can’t smell the rot.

You’re afraid to invite outsiders to tear apart your “proven” methods because deep down, you know—you’re not innovating, you’re stagnating.

And if that stings, good.

Comfort is the last refuge of the small-minded.

My 2025 work strategy:
➔ Let specialists dissect every inch of my SEO until there’s nowhere left to hide.

Too confrontational? Perfect.

Anything less is a waste of payroll and potential.

Every week I:
➔ Recruit external SEO pros to dismantle our strategy
➔ Measure performance in traffic, conversions, and bottom-line ROI
➔ Purge dead tactics—no matter who built them

Also:
➔ Kill in-house ego with critique from people who don’t care about politics
➔ Force teams to justify every move—no data, no value, it’s gone
➔ Build a culture obsessed with evolution—AI, schema, predictive insights, nothing is sacred

What worked? Admitting I know less than the right outsider.

Letting specialists destroy our old ways exploded traffic 60% and doubled conversions in six months.

What doesn’t work?

Comfort. Sentimentality. Pet projects.

They’ll get you to page three on Google—if you’re lucky.

SEO isn’t about feelings.

It’s about ROI.

If your strategy can’t survive external critique, it’s garbage.

I treat my business like a surgeon treats a dying patient: cut deep, cut fast, cut often.

The best specialists don’t care about your feelings.

They care about results.

Still convinced your sacred SEO cow doesn’t need slaughtering? Stay cozy—while the competition eats your lunch.

For the rest: dismantle your superficiality.

Only then will you see real progress.

Letting SEO Specialists Challenge Our Methods

🚀 Excited to announce the launch of Get AI Ready across Australia, New Zealand, and the Asia-Pacific region.

Here's the reality we're seeing: 65% of AI projects never make it to production. Not because the technology isn't ready, but because the data isn't.
Most enterprises have data. What they don't have is AI-ready data with the right governance, security, and structure to actually deploy AI at scale.

That's exactly what we solve. 🧮 

Get AI Ready is the Australian consulting division of Rhino Partners. We work with enterprises across finance, government, healthcare, manufacturing, and retail to transform their data infrastructure using Databricks, the global leader in unified data and AI platforms.

Our clients have seen reporting cycles drop from weeks to real-time, claims processing times cut by 60%, and secure cross-agency collaboration with 100% compliance. Real results, not just proof of concepts.

💡 If your organization is asking "Is our data ready for AI?" we should talk.
Take our free AI Readiness Assessment or book a consultation at www.getaiready.com.au

Let's turn your data into a strategic asset!! 📊

Open article: Get AI Ready | Turn Your Data into AI-Ready Data by getaiready.com.au

Get AI Ready | Turn Your Data into AI-Ready Data

The difference between survivors and casualties is willingness to invite outside critique. It’s willingness to hold every tactic, every page, every word to a standard where good enough is indistinguishable from failure.

You’re not going to like this. Your so-called “robust” SEO strategy? It’s a problem. It’s quietly strangling your business while you convince yourself

Open article: The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die) by Aaron Agius • 8 min read

The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die)

Award Winning Fortune 500 Growth Marketing Executive | Coached 15,000+ tech workers | Ex-Google | Ex-LinkedIn

I’m drawn to bold, future-forward missions.
The kind that demand reinvention and challenge the status quo.

From leading never-done-before initiatives at LinkedIn across the Venture, Electric Vehicle customers, B2B retail, and Finance/Decentralized finance segments, to driving early adoption of AI-powered marketing solutions at Google to deliver on double and triple digit growth to $1B, I thrive at the intersection of innovation and impact.

Big bets are where I feel most alive,
whether that’s shaping new business frontiers,
or pioneering industry shifts before they become mainstream.

Equally, my passion for people runs deep.
I’ve coached over 15,000 women at Google
 through a program that continues to empower talent today. 

Guiding the next generation to step into their potential isn’t just part of my work… 
It's my life’s mission.

If you have an opportunity where you're looking: 
- for  someone to join as an Independent Board Member, 
- to partner on a thought leadership piece or branded content
- to hire a speaker to talk about the future of work with AI
-  or C-Level to grow your brand while driving  revenue growth at Scale.  
contact me.

If you aspire to transform yourself into a bold leader, discover my top 5% method below:
https://www.top5percentmethod.com/
Reach out at: hello@Drivingimpact.io

Katheline Jean-Pierre, MSc

Most people wait for the “big move.” 
The big "shiny thing".
The promotion. The startup. The million-dollar idea.

The reality is:
You don’t need to do great things.

Do small things, and do them soooo well that others can't ignore them.

Here’s how:

✅ Sweep the floor. Do it better than anyone else.

✅ Reply to the email. Fast, thorough, no excuses.

✅ Nail the presentation. Own the small details.

✅ Help someone quietly. No recognition needed.

✅ Consistency > Inspiration. Show up, every single day.


Small actions done insanely well compound into massive results.

Every. Single. Day.

#ExecutionOverExcuses

♻️ Repost to help someone build momentum today. Not tomorrow. 
📣 Follow me Katheline Jean-Pierre, MSc for life, leadership and career inspiration.

They wanted me to stay silent.
They wanted me to stay small.
30,000 followers later, I learned to be UNAPOLOGICALLY myself.🔥🔥🔥

My LinkedIn family is now 30,000+ strong.
But the number isn’t the story.
Non, non, non... 🤦🏾‍♀️
The story is everything I had to overcome to get here. 

I overcame:

“You’re going to destroy your career!”
 → The 10+ text threads telling me I was insane for posting every day.
 Three years later, those same people got laid off… and came back asking how to grow their LinkedIn and launch their consulting business... 🫠 

“Who does she think she is, posting like that?”
→ Yes, that one came from former coworkers. 
They wanted me to stay silent. 
They wanted me to stay stunted. 
But I’ve learned: envy is just praise in disguise. 
So I exited the room to be able to shout and shine louder.

“Your sister isn’t scared of losing her job? She posts so much.”
 → Those same voices who reached out to my sister to complain, later asked me for advice...

And then there were the mornings when my posts went live while I was still asleep…. and I’d wake up to Andrea Henderson, SPHR, CIR, RACR in my inbox saying:
 “It’s 5am in LA, you’re probably sleeping...  I handled comments from your trolls.”

Wow. Thank you girl. 

That’s understanding.
That’s community.
That’s support.

She knows I’m a single mom of a toddler 
running a business the best way I can.

Some days I need to sleep.
Some days there are typos.
Some days two posts go out at once.
Some days an old post I forgot to delete goes live... 🙃 
Yes, that happens.

 C'est pas facile, mais c'est vrai! 
Andrea has had my back.
YOU have had my back.

And I’m grateful for you all:
for showing up,
for sharing our collective light,
for walking with me whether I was half-awake, sleepless or fully present.


30,000+ is a milestone,
but it’s also nearly 10X from when I started at 3,300.
When I was scared about what people thought of me.
Scared about 'getting out there'.
Scared of 'being seen'.

If you're reading this... 
This is a reminder that consistency, courage, 
and community matter MORE than approval.

You will find your own tribe.
You will align with your true purpose. 

Andrea Henderson, SPHR, CIR, RACR and I will be hosting a career webinar on December 9th at Noon PDT.  
I will ping the Zoom link in the comments SOON. ⬇️ 

You can "Ask us anything." 
Bask in the fun.
Come hangout. 
This will be an open mic.

Now, I wasn't sure which picture to post so I posted both. If you had to choose one, which one would you choose for this milestone post?

Comment below 👇🏾

LEFT →The "I'm laughing out loud picture - LOL"

or

RIGHT → The more serious and 'appropriate' one. 


P.s.: Now I'm going back to bed. (just kidding but not kidding). 

♻️ Repost because your girl would love more impressions and more community.

Award Winning Fortune 500 Growth Marketing Executive | Chief Growth Officer | Coached 15,000+ tech workers to Build a Career they Control | Ex-Google |

Culture is how people feel years after they leave.

I still miss my best bosses.
Even now, I catch myself quoting them in meetings.

Their stories became MY stories.
Their wisdom, MY compass.

Those 1:1s we had?
I can still feel the safety of that space.
How they listened. 
How they invested.
How they made me feel seen.

But I also still sweat when I think about the others.

The ones who saw me as a resource to drain.
Who took credit for my work.
Who made me feel small,
when I should have felt empowered.

Years later, 
(and your nervous system still remembers).
Leadership leaves marks.

You might think culture is your mission statement or your company values hanging in the lobby.



But culture is:

1/ What your team carries in their bones long after they've turned in their badge.

2/ It’s the stories they tell about you.

3/ The way their chest tightens or opens when your name comes up.

4/ The lessons they learned about power and how it should be used.

5/ It’s the lingering feeling when they think about their experience. 


Every interaction you have as a leader is writing itself into someone's story.

So what story are you writing?
Will your people miss you?
Or will they spend years unlearning the damage you left behind?


_________________
♻️ Repost to help others reflect on the best cultures they've had.
Hi 👋🏾 If you’re new here, I’m Katheline Jean-Pierre, MSc I share high-performance strategies, and systems to maximize your impact.

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers | Ex-Google | Ex-LinkedIn

The most future-ready professionals 
aren’t choosing between corporate or entrepreneurial paths anymore.

 Instead of following old career maps, they are:

• Building portfolio careers that evolve with them

• Launching new income streams without quitting their jobs

• Reinventing themselves and breaking into industries they actually care about


Because the new power move isn’t picking a lane…

it’s designing your own.

That’s why I created The Top 5% Method®: 
a dedicated space to help ambitious professionals build what’s next.

Step-by-step.

One brick at a time.

🔑 Tell us about your goals: https://lnkd.in/gSjNSxT5
📌 Join the waitlist: https://lnkd.in/dfk8B-WT.
➕ Learn more about your coaches: https://lnkd.in/gtyHmpgp

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers to Build a Career & Business they actually control | Ex-Google

Carve Your Parallel Path, Your Own Portfolio Career

You’re missing out on $782,000.
Yes, that’s close to $1,000,000
in earnings!
I’ve spent 10 years figuring out how to fix it. 
Then built a system around it.

Stanford found that women lose precisely $782,000 in lifetime earnings. 

The stat is real. 
$782,000. 
That's not a typo.

But here's what Stanford didn't say: why does this happen?

It's not because women work less.

I've coached thousands of women who outwork everyone in their org.

It's not because they're less qualified. 
Some of the smartest people I know are invisible, because they don't know HOW to make their impact visible to the people who decide on promotions.

They think visibility = bragging. 
So they hide.
And keep hiding…

They think their work should ‘speak for itself’. 

So it whispers instead of roars.

They think asking for recognition is "difficult." 

So they ask for nothing…

And every year that passes, 
the $782,000 gap grows. 😨

Here's what I learned after coaching thousands women at Google:

Visibility isn't vanity. 

It's architecture.

It's a system.

And like any system, you can learn it.

The women who close the visibility gap aren't naturally self-promotional. 

They're strategically intentional about three things:


1) They know WHO needs to see their work (not everyone)
2) They know WHAT that person needs to see (not everything) 
3) They know WHEN to show it (not always)

That's it.
It's not complicated. It's strategic.
And it works.

The women I teach this to see an average of +18% salary increase within 12 months. 

More importantly: they stop waiting for permission.

If you're doing great work but not being seen, 
the problem isn't you. 
It's that nobody taught you the system.

That's what my Career Academy is for.

📌📌📌Comment "VISIBLE " and I'll send you the framework.

♻️ Repost if you know someone who could use these simple career resets.

People are always surprised when I tell them that:

 The top 5% of LinkedIn creators leave 449% more comments than average.

When I spoke to 200 business consultants in Montreal about how to promote their company and services, the conversation went like this:

- Me: “Don’t forget to comment. Every day. 20 comments a day.”
- Them: [surprised looks] “Why comment?”
- Me: “Because it’s a social network. You can’t build community if you never engage.” You can’t be anti-social.

I call it the "LinkedIn Generosity Flywheel"
 It's the art of showing up with curiosity, giving value freely, and building community with other humans online.

But here’s the deeper intel:  comments don’t just help you connect, they help you get seen when within your niche.

✔️They expand your reach across similar-minded audiences 
✔️It brings eyeballs to your profile and helps you get discovered
✔️ It’s the kind of visibility that's so important that Linkedin tracks impressions per comment and you can seem them too!

So, next time you think about your LinkedIn strategy, think about your engagement strategy too: when will you comment? 
Within which niche? Which community?

(Also, yes — I caught a massive man cold on my way back from Montreal, I'm still recovering from...  but it was worth it.)

➕ For LinkedIn Influencer, Speaker services, Event & Press Requests, please reach out to: hello@drivingimpact.io  See my list of topics: https://www.katheline.co/

There are 3 types of career pivots. 
Most people only know about one.
Here's why it matters. 👇🏾

In my career, I've made many career moves from:
- Editorial to product
- Product to marketing
- Marketing to sales
- Corporate to entrepreneurship 
- Entrepreneurship to corporate,
and I changed geographies twice.

Career design isn't just about "follow your passion" or "climb the ladder."

There are three distinct ways to redesign your career,
and each one requires a totally different strategy. 

Hear me out, here are the 3 types:

1) The Lateral Shift 
(same level, different function)
- For: People with credibility who need a new challenge
- Advantage: You keep your network, your title relevance 
- Risk: You're not seen as an "expert" in the new space

2) The Climb & Pivot 
(move up while moving sideways)
- For: People building multiple competencies before a bigger move
- Advantage: You gain seniority + proof you can cross domains
- Risk: Takes longer. Requires patience.

3) The Leap 
(leave entirely, rebuild from scratch)
- For: People willing to take a risk for alignment 
- Advantage: Full reinvention. Permission to be new.
- Risk: You lose institutional credibility. You start over.

I've done all three. 

And each one of these requires a whole different operating system!

Most people try strategy #3, when they actually need strategy #1.  
Get this straight. 

Then they burn out, 
start feeling like failures, 
and blame themselves unnecessarily.

The problem isn't them. 
The problem is:
they didn't match the strategy to their actual situation,
instead of matching it to their core aspiration.

Now off to you: 
Which pivot are you in right now?
Or which one should you be in?

♻️ Repost to help others explore their rightful career path. 
Hi 👋🏾  If you’re new here, I’m Katheline Jean-Pierre, MSc I share high-performance strategies, psychology, and systems used by top 5% achievers to maximize your impact.

Make an Intentional Career Pivot

Them: “There’s been 950,000 layoffs!”
Me: “I stopped counting.”

Them: “Do you not care?”
Me: “I care deeply.
But I’m too busy creating the jobs of the future.”

Them: 👁️‍🗨️ 👁️‍🗨️

Yes there has been 950,000 layoffs in the US so far in 2025. It is also our opportunity to start creating the jobs of the future. Join me today on the Main Stage at the  Wonder Women Tech Conference in Long Beach, LA  at Noon PDT where I’ll be sharing how to future-proof your career in the age of AI, with clarity, courage, and conscious reinvention.



♻️ Repost if you know someone who’s ready for a career reboot.
 📣 Follow me Katheline Jean-Pierre, MSc for more on the future of work, AI literacy, and purposeful reinvention.

Future Proof Your Career in the World of AI - Main Stage

Career ladders are becoming obsolete.

Portfolio careers are in.

I had a blast speaking at Wonder Women Tech last week in Long Beach
on 'How to future-proof your career in the age of AI'. 

Because the old career maps are no longer going to work.

The most future-ready professionals I have seen aren’t choosing between corporate and entrepreneurial paths anymore.

They’re building portfolio careers that allow them to grow, adapt and evolve.

This way, they can try new things, and thrive without giving up what matters most to them.

History has shown that companies able to endure big historical "shifts" do 3 things very well.

1️⃣ They relentlessly focus on the customer. They build products that offer genuine value and transform behavior for the better.

2️⃣ They develop viable business models.  They go beyond easy "band-aid" solutions.

3️⃣ They're frugal and persist over time. They discipline themselves to navigate uncertainty and limited access to capital.

That's how they face Big Shifts.

But what about us professionals? 
What should we do?

We can do the same. 
We can choose to be more open-minded, more nimble, 
and more flexible.

We can explore what a portfolio career might look like in reality.
Because traditional career ladders often become power games,
with zero-sum pursuits,
and fiefdoms... (Yes, fiefdoms!)

This Big Shift is an opportunity to treat your career like an investment portfolio:

→ Some assets for stability
→ Some for growth
→ Some for passion

And while you're at it, you can leverage AI to build your OWN one-person company. (Just like Sam Altman suggested a few months ago!)

Your next edge won’t come from climbing the ladder alone.

It might come from finding big, deep, unsolved problems that YOU will build for.

Want access to the full talk?
I got you.

💬  Comment "Portfolio" in the comments ⬇️
➕  Follow me Katheline Jean-Pierre, MSc for career diversification and future-proofing strategies as we enter the 'Big Shift" era.

FUTURE-PROOF YOUR CAREER IN THE AGE OF AI

She joined as a neurodivergent young woman feeling alienated. Six weeks in, her words changed: 'I feel more empowered to pursue my career.' 
Here's what actually shifted.

What she says:
"Ever since joining the Top 5% program, I've been holding myself more accountable by checking in with my peers and leaders. This is a results-based course, which has helped me become more comfortable stepping outside my comfort zone, motivating me to stick with my goals. As a neurodivergent young ethnic woman I can truly say this course is truly worth it and I feel more empowered to pursue my career than feeling alienated."

Read that again. 
She went from Alienated → Empowered.

And that's not motivational. 
That's transformation.

Here's what i actually know: 
The objections aren't really about time, industry, past failures, or money. 
They're about trust. 

You need to trust: 
✓ That this actually works (it does, look at her transformation) 
✓ That it will work for you specifically (it will: the framework is universal) 
✓ That the time/money is worth it (it is, the ROI is clear) 

That trust is earned by seeing proof. 
Sahra's testimonial? 
That's proof. But it's HER proof, not yours yet. 

So here's what I offer: One free consultation call. 
30 minutes. 
No pitch. 

Just: I ask about your actual situation 
You ask about the program 
We figure out if it's the right fit 
That's it. No obligation.

Because not everyone should join this program.
If you're comfortable where you are, don't join.

If you're waiting for it to be "the perfect time," it will never be. 

If you're looking for motivation or inspiration,  there's free content for that. 

But if you're ready to actually design your career, 
to stop playing by someone else's playbook and build something intentional, then let's talk.

Build a Career You Actually Control

Careers are becoming more like career roulette. 
You're not choosing between security or freedom anymore. 
Here's what actually works.👇🏽

Career ladders are becoming obsolete. 
Portfolio careers give you both: 
The corporate path and the entrepreneurial path.
Portfolio careers make you agile in the age of AI.

Traditional ladders trap you in fiefdoms and zero-sum games.
Portfolio careers give you:
 flexibility, experimentation, and growth on your own terms.


Here’s the framework:
Build your career like a diversified portfolio:
- Stability: your paycheck
- Growth: your next opportunity
- Passion: your edge

You can do the same by being nimble, open-minded,
and using AI to build your own one-person company.

Your next edge might not come only from climbing.
 It’ll come from solving meaningful problems,
and exploring high-skill areas,
all while giving your best to your day job!

💬 Comment 'PORTFOLIO' if you’re ready to future-proof your career.
♻️ Repost to help someone carve their own path.

Future-ready professionals aren’t choosing between corporate or entrepreneurial paths.

They’re building portfolio careers.

I stayed in the same role for 2 years because I was too good at saying yes.
Then my manager asked me one question that changed everything:

“What project are you working on that decision-makers know about?”

I froze.
Because the answer was: none.

That’s when I learned:
Being helpful and being promotable are two different career paths.

If you're stuck doing “office housework,” 
you’re not lacking talent,
you’re lacking visibility.

📌 Flip the carousel to discover a different approach.
📨 DM me “STRATEGIC HOUSEWORK” and I’ll show you the framework that gets women promoted.

BE STRATEGICALLY VALUABLE

My friend’s client gets 40% of his leads from ChatGPT.
 Yes… ChatGPT.
 AI search + LLM traffic is quietly becoming his #1 lead gen channel.

As someone who made a living selling Google Ads to performance advertisers for 10 years:  partnering with CMOs, CROs and entire growth teams...

Even I can say it:
Search is undergoing a full-blown rewrite. 
Especially brand discovery.

And with that rewrite?
A brand-new vocabulary every CMO, founder, marketer and growth team needs to understand.

Thankfully, Chris Donnelly broke it all down in the infographic below.

If you touch revenue, marketing, SEO, product-led growth or GTM in any way… check this out.

Because ranking on Google is no longer the finish line.
The search volume inside LLMs is exploding.

Which means GEO / AEO / AIO / SXO are becoming the new competitive edge.

The best part?
 It’s still early.
 There’s time to be ahead of the curve being diligent about learning new strategies.

Here’s the new landscape 👇🏽

🧩 SEO — Search Engine Optimization
Rank through keywords & backlinks.
 Pros: Proven, long-term authority.
 Cons: Slow + competitive.
 Win by: Targeting high-intent keyword clusters and refreshing content.

🧩 GEO — Generative Engine Optimization
Optimizing to be cited by AI engines (ChatGPT, Perplexity, Gemini).
 Pros: Early-mover advantage, trust-building, new traffic source.
 Cons: Impact is harder to measure.
 Win by: Entity-rich content, forums, structured data, clear tables & FAQs.

🧩 AEO — Answer Engine Optimization
Optimizing for zero-click answers + AI overviews.
 Pros: Instant authority.
 Cons: Click volume drops.
 Win by: 40–60 word answers, schema, PAA question coverage.

🧩 AIO — AI Optimization
Ensuring your brand appears accurately in AI outputs.
 Pros: Builds trust whenever AI surfaces you.
 Cons: Limited influence on training data.
 Win by: Consistent, structured content across credible sources.

🧩 SXO — Search Experience Optimization
Optimizing the entire on-site experience so visitors convert.
 Pros: Turns traffic into revenue, boosts retention.
 Cons: Requires strong CRO + aligned messaging.
 Win by: Fast UX, mobile-first design, aligned content, clear CTAs.

Oui, oui, oui.
It's happening now. 
Brands will either be found… or forgotten. There’s no middle.


If you want to stay visible, and competitive in 2025 and beyond:
Start learning these terms. Start applying them. Start experimenting.


♻️ Repost to help founders, CEOs, CMOs, CROs and growth teams stay ahead of the shift. 
🔔 Follow me Katheline Jean-Pierre, MSc for more growth driving strategies in the evolving world of AI.

Thanksgiving just passed. If you're grateful for 2025, great. 
If you're not, this is your sign to start completely fresh... 
In French, we call this "Faire table rase".

What it means: start afresh, make a squeaky clean slate, 
make the hard reboot! Oui, oui, oui.

Many people treat goal-setting like a ritual...

What it should be is a STRATEGY. 
Your own strategy.
Your mastermind.
Your plan to win.

As we are giving much needed thanks this season, 
this is your invitation to focus on the real drivers of success. 

It's time to "Faire table rase" on your goals and the broken systems.

It's time to adopt a squeaky fresh attitude,
 and reboot your mindset with these 4 things:

•⁠ Being grateful.
•⁠ Cherishing the present moment.
•⁠ Adopting a fresh new mindset.
•⁠ Do the hard goal reboot based on data, not feelings.


Flip through the carousel to get a light start on your 2025 reflection.
This is also your moment to STOP repeating malfunctioning 2025 habits as we head into 2026.

Most people treat New Year goal-setting like a ritual,
but you're not most people. 
Build your strategy now. 

Comment 'STRATEGY' if you want me to sit at your 2026 strategic mastermind table discussion.

♻️  Repost to help others start afresh with a TABLE RASE mindset. ♻️ 
📣 Follow me for more career advancement and personal growth insights with a French flair (From Quebec, not from France 😉 ).

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers to Build a Career they actually control | Ex-Google

YOUR 2025 GOALS DIDN'T WORK. BUILD ONES THAT ACTUALLY DO.

I’m drawn to bold, future-forward missions.
The kind that demand reinvention and challenge the status quo.
Over the years, I’ve learned something about myself:

I’m at my best when the path doesn’t exist yet.

From leading never-done-before initiatives at LinkedIn,
 to driving early adoption of AI-powered marketing solutions at Google 
before AI was a thing,
I’ve always gravitated toward the intersection of innovation and impact.

Big bets are where I feel most alive.

Whether it’s shaping new business frontiers
or pioneering industry shifts before they hit the mainstream,
reinvention is my default mode.

But the work that fuels me the most?
People.
I’ve coached over 15,000 women at Google through a program that continues to empower talent today.
Guiding the next generation to step into their potential isn’t just something I do 
—
it’s my life’s mission.

So if you’re exploring opportunities that need a leader who builds what doesn’t yet exist, let’s talk.

I’m open to:
- Independent Board Member roles
- Thought leadership partnerships + branded content
- Speaking on the Future of Work & AI
- C-Suite roles driving innovation + revenue at scale



📨 DM me or Reach me at: hello@DrivingImpact.io

“I’ve been feeling invisible. I’ve been promised a promotion for 3 years… with no change. This has to stop.”

That's what she told me in our first coaching call. But... I hear this story all the time. When high-achieving overlooked professionals come to me, they feel under-recognized, and unsure how to make a change. And their manager doesn't help. 

Let me tell you something... 

Nothing changes until YOU decide to design your career on purpose.

A lot of talented professionals have relied on hope:

They hope they get the promotion.
They hope a head hunter reaches out.
They hope their manager notices how hard they work.
They hope the next opportunity magically appears. Tadam!


What I've seen works:
- Breakthroughs are BUILT.
- Coaching HELPS.
- You make LEAPS when you gain clarity.
- You follow a clear direction and a path.
- The confusion and the noise slowly disappears.
- That's how la crème de la crème MOVES.
- That's how high performing professionals quantum leap.

That’s why I created The Top 5% Method® and its core framework, The VIVID System: a proven methodology used by 15,000+ professionals to create quantum leaps in their careers.

It clarifies your next chapter, surrounds you with the right community,
validates your direction, aligns your actions, and helps you turn momentum into long-term growth.

This is how transformation really happens: by DESIGN.
that's how La crème de la crème keeps ELEVATING.

And the results?
- Promotions with double-digit compensation jumps.
- Career pivots once considered impossible (in just 28 days!!!).
-  A renewed sense of confidence, clarity and a plan of attack!
- Average salary increases of 28%.

Your next level unlocks once you start DESIGNING,
and you stop WAITING.

The next Career Accelerator cohort begins January 21st, 2026.
 🔥 Only 30 spots left. 🔥

LinkedIn's algorithm doesn't reward 'perfect.' 
Here's what it actually prioritizes 👇🏽
(most people get this wrong).

Come get the real real LinkedIn tea 🍵

In case you haven't gotten the memo...
LinkedIn isn’t just for networking anymore.

It’s the most powerful platform to build a personal brand, 
to grow your career, and to unlock your next best opportunity.

But most people struggle with visibility, confidence, and consistency.
Trust me, I've been there. More than I'd like to admit.

This live session spills the real LinkedIn tea 🍵.
with Executive Search Pro, Andrea Henderson, SPHR, CIR, RACR,
I'll be chatting about what actually works, what doesn’t, 
and how to show up with clarity, confidence, and authenticity.

🔥 You’ll learn:
 • Common mistakes that kill your reach, and how to avoid them
 • How to define your voice and post with confidence
 • What the algorithm really prioritizes
 • Content that builds trust and visibility
 • A simple system for staying consistent

🔥 And Also:
• How to attract clients, recruiters and opportunities

Whether you’re just starting out or ready to level up, this session will help you take your LinkedIn presence to the next level.

👉🏽 Save your seat and start building the brand that attracts opportunities. 
Sign-Up on Zoom: https://lnkd.in/gtTAjTpZ


♻️ If LinkedIn still feels like a mystery to you, don’t miss this. Repost to spread the word further.

Alax Kaur, Harshita Porwal and 1 other connection attending

View event: The Linkedin Tea: Unleash Your Voice To Attract Recruiters, Clients & More!

The Linkedin Tea: Unleash Your Voice To Attract Recruiters, Clients & More!

What changed this Black Friday?
Discover the Big Shift from 2024 → 2025

Black Friday 2025 revealed a transformation in how Americans shop. Online sales hit a record $11.8B (+9.1%), but Salesforce shows the rise was driven by higher prices: average selling price up 7%, items per transaction down 2%.

Mobile officially dominated, generating 55.2% of online sales ($6.5B). In-store traffic was mixed, signaling the continued shift toward digital-first shopping.

Top sellers? 
Cosmetics, clothing, luxury accessories, toys, electronics, and appliances. BNPL surged again, driving $747.5M (+8.9%).

The biggest shift:  AI-driven shopping exploded, with referrals from AI tools up 805% YoY.

Cyber Monday is projected to hit $14.2B, and holiday spending is expected to pass $1T for the first time.

The message?  The consumer has changed, and digital, mobile, and AI now lead the way.

Tell me, what have changed for your business?
___________

♻️ Repost to help founders, CEOs, CMOs, CROs and growth teams stay ahead of the shift. 
🔔 Follow me Katheline Jean-Pierre, MSc for more growth driving strategies in the evolving world of AI.

Upcoming LinkedIn Event: The Job Search Has Changed:  Are you ready? Over the past few months, I’ve been hearing the same question from ambitious pros across industries:

“Why does it feel like recruiters have vanished?”

The inbox pings have slowed.
The inbound opportunities aren’t showing up the way they used to.
And the traditional signals of a healthy job market?
They’re not signaling the same things anymore.

What you need to know now: 
•⁠ The job search playbook has been rewritten, quietly.
•⁠ And most high-performers didn’t get the update.

To make sense of what’s really happening, I sit down with Executive Search expert Andrea Henderson, SPHR, CIR, RACR, who has a front-row seat to what hiring teams are actually doing right now.

We will cover questions like:
•⁠  What today’s job market requires from candidates
•⁠  Why visibility matters more than volume
•⁠  How opportunities are now being created, not discovered
•⁠  And the real reason so many talented people feel “invisible” in the search process


Her insights are too good not to share. So we’re opening the conversation up to the entire community.

🎤 LIVE EVENT: The New Rules of Job Searching
How to Navigate the Market & Create Your Own Path
 Featuring Executive Search Pro Andrea Henderson
📅 December 1st (Post–Turkey Day!)
 🕘 Live on Zoom
 💸 Free to attend

This session is for you if:
✔️ You’re in an active job search
✔️ You’re preparing for one in the new year
✔️ You want to understand how hiring actually works now
✔️ You’re tired of feeling stuck, unseen, or unsure of what’s changed

Bring your questions.
Bring your “Is it just me?” moments.
Bring the things no one else has been able to explain.

You’ll leave with clarity, strategy, and a new way to approach your search in 2026 and beyond.
🔗 Secure Your Spot:
Zoom Link: https://lnkd.in/gsv9X-EZ

♻️ Repost & help job seekers access this session with an exec search insider.

Alax Kaur, Naman Toshniwal and 2 other connections attending

View event: Where Did the Recruiters Go: How to navigate a Job search in this Landscape

Where Did the Recruiters Go: How to navigate a Job search in this Landscape

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The Battle

Aaron Agius

Katheline Jean-Pierre, MSc

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taplio

The Battle

Aaron Agius

Katheline Jean-Pierre, MSc

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Agius's LinkedIn Performance

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Performance ScoreAaron Agius's LinkedIn Performance