Louder Online — We Deliver Growth

Louder.Online is an Internet Marketing business with a focus on search marketing, content marketing and social media. We work with some of the world's most recognised brands to deliver high ROI to their businesses through the web.

SEO (Search Engine Optimisation)
Our straightforward, sound SEO tactics deliver more than just high rankings. By creating a solid technical platform, as well as taking a considered approach to content creation and backlinks, we are able to ease prospective customers from the search results through to conversion.

Content Marketing
Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.

Social Media
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.

Managing Director

Forbes Agency Council

Official Member

Social Media Today, LLC

Contributor

Content Marketing Institute

Search Engine Journal

HubSpot

Entrepreneur Media

Acquisitionpreneur

We are business acquisition specialists who help entrepreneurs acquire their next 7 figure business. We teach you how to buy wildly profitable businesses for little to  no money out of pocket.

We purchase businesses for a living and actively mentor other entrepreneurs through our exclusive Mastermind on how to acquire businesses. We teach our mastermind members;

- How to Position Yourself
- Sourcing Acquisition Deals
- Due Diligence Investigation
- Calculate how much a business is worth
- Deal Structuring
- How to understand the dynamics and issues that frequently arise
- Transfer business ownership
- Leverage the business owner through the transition
- How to grow income and market share
- and so much more

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty. Maybe you don't have the funding, connections, or world-changing vision required to get moon-shot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. 

You can grow your business by buying or merging with a smaller business. 

The Acquisitionpreneur Mastermind is for all the frustrated business owners & entrepreneurs that have been paying their dues, at the cost of their family, health, and mental wellness trying to get ahead in business and just can't seem to find the gas pedal. 

This is your chance to make waves, break out, end the frustration, and find your stride in business. If you're ready to stand up and become an Acquisitionpreneur we're ready to help you make the transition from a world of mediocrity to a world of exceptional.

Whether you stay involved in the day-to-day or step back and let others do that, you'll now have a valuable asset — and more personal freedom.

👉 If you want to learn how we buy businesses with  no money out of pocket then get in touch now!

Co-Founder

Heritage Wealth Capital

Atomic 212º Group

As Search Director, I developed strategic planning for client's search campaigns to help them attain their business goals with increase ROI. Multiple initiatives were also taken to implement internal search strategy approach and strategies to enable clients achieve the best long term search benefits through our onsite and offsite strategies.

Search Director

Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

Think your SEO strategy is bulletproof? That’s exactly why it’s dead weight dragging your business into stagnation.

Most of you are clinging so hard to outdated tactics you can’t smell the rot.

You’re afraid to invite outsiders to tear apart your “proven” methods because deep down, you know—you’re not innovating, you’re stagnating.

And if that stings, good.

Comfort is the last refuge of the small-minded.

My 2025 work strategy:
➔ Let specialists dissect every inch of my SEO until there’s nowhere left to hide.

Too confrontational? Perfect.

Anything less is a waste of payroll and potential.

Every week I:
➔ Recruit external SEO pros to dismantle our strategy
➔ Measure performance in traffic, conversions, and bottom-line ROI
➔ Purge dead tactics—no matter who built them

Also:
➔ Kill in-house ego with critique from people who don’t care about politics
➔ Force teams to justify every move—no data, no value, it’s gone
➔ Build a culture obsessed with evolution—AI, schema, predictive insights, nothing is sacred

What worked? Admitting I know less than the right outsider.

Letting specialists destroy our old ways exploded traffic 60% and doubled conversions in six months.

What doesn’t work?

Comfort. Sentimentality. Pet projects.

They’ll get you to page three on Google—if you’re lucky.

SEO isn’t about feelings.

It’s about ROI.

If your strategy can’t survive external critique, it’s garbage.

I treat my business like a surgeon treats a dying patient: cut deep, cut fast, cut often.

The best specialists don’t care about your feelings.

They care about results.

Still convinced your sacred SEO cow doesn’t need slaughtering? Stay cozy—while the competition eats your lunch.

For the rest: dismantle your superficiality.

Only then will you see real progress.

Letting SEO Specialists Challenge Our Methods

🚀 Excited to announce the launch of Get AI Ready across Australia, New Zealand, and the Asia-Pacific region.

Here's the reality we're seeing: 65% of AI projects never make it to production. Not because the technology isn't ready, but because the data isn't.
Most enterprises have data. What they don't have is AI-ready data with the right governance, security, and structure to actually deploy AI at scale.

That's exactly what we solve. 🧮 

Get AI Ready is the Australian consulting division of Rhino Partners. We work with enterprises across finance, government, healthcare, manufacturing, and retail to transform their data infrastructure using Databricks, the global leader in unified data and AI platforms.

Our clients have seen reporting cycles drop from weeks to real-time, claims processing times cut by 60%, and secure cross-agency collaboration with 100% compliance. Real results, not just proof of concepts.

💡 If your organization is asking "Is our data ready for AI?" we should talk.
Take our free AI Readiness Assessment or book a consultation at www.getaiready.com.au

Let's turn your data into a strategic asset!! 📊

Open article: Get AI Ready | Turn Your Data into AI-Ready Data by getaiready.com.au

Get AI Ready | Turn Your Data into AI-Ready Data

The difference between survivors and casualties is willingness to invite outside critique. It’s willingness to hold every tactic, every page, every word to a standard where good enough is indistinguishable from failure.

You’re not going to like this. Your so-called “robust” SEO strategy? It’s a problem. It’s quietly strangling your business while you convince yourself

Open article: The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die) by Aaron Agius • 8 min read

The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die)

Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

We just helped a brand pass $3,000,000/month on TikTok Shop LAST MONTH and it wasn’t luck!!

We’re now ranked as one of the Top 5 TikTok agencies in North America at Social Commerce Club!!

What I've seen is... 

Most brands have no clue what the investment into TikTok Shop ACTUALLY LOOKS LIKE!

They guess when to spend, when to restock, or when they’ll hit break-even.

We don’t guess.

We plan every move using a forecasting system we built in-house. 

It shows exactly:

 📈 When to scale and how fast
 💸 When you’ll hit break-even
 📊 How much to invest in creators, inventory, and ad spend
 ⚙️ When to pull back or double down

That system is the same one we use daily to manage multi-million-dollar TikTok Shop brands.

And now, we’ve decided to make it available to other operators.

If you want the same forecasting tool we use to plan, invest, and measure scale... comment “Forecast” and I’ll DM it to you. 

(must be connected)

Let me know what you think!

Another random day 
Another random screenshot from TikTok Shop at Social Commerce Club 

This is ALL incremental as fas as we can measure!

PLUS HALO 

Once you nail this channel things het WILD 

But... 

You really have to invest in the beginning. 

It's not facebook ads 

The bar to breaking even is higher thann you think. 

I just built a forecasting tool that keeps EVERY SINGLE NUMBER in mind. 

Send me a DM and I'll connect you with my team to walk you through it for your brand to see where break-even happens on platform.

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Here’s how I look at this…

At Social Commerce Club we… 

1. take the highest performing tiktok shop content

2. Offer a percentage of ad spend (capped) to the creator to use their content on Meta 

3. Print brands cash with these ads omnichannel 

This is the 2025 playbook imo

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

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