Louder Online — We Deliver Growth

Louder.Online is an Internet Marketing business with a focus on search marketing, content marketing and social media. We work with some of the world's most recognised brands to deliver high ROI to their businesses through the web.

SEO (Search Engine Optimisation)
Our straightforward, sound SEO tactics deliver more than just high rankings. By creating a solid technical platform, as well as taking a considered approach to content creation and backlinks, we are able to ease prospective customers from the search results through to conversion.

Content Marketing
Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.

Social Media
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.

Managing Director

Forbes Agency Council

Official Member

Social Media Today, LLC

Contributor

Content Marketing Institute

Search Engine Journal

HubSpot

Entrepreneur Media

Acquisitionpreneur

We are business acquisition specialists who help entrepreneurs acquire their next 7 figure business. We teach you how to buy wildly profitable businesses for little to  no money out of pocket.

We purchase businesses for a living and actively mentor other entrepreneurs through our exclusive Mastermind on how to acquire businesses. We teach our mastermind members;

- How to Position Yourself
- Sourcing Acquisition Deals
- Due Diligence Investigation
- Calculate how much a business is worth
- Deal Structuring
- How to understand the dynamics and issues that frequently arise
- Transfer business ownership
- Leverage the business owner through the transition
- How to grow income and market share
- and so much more

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty. Maybe you don't have the funding, connections, or world-changing vision required to get moon-shot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. 

You can grow your business by buying or merging with a smaller business. 

The Acquisitionpreneur Mastermind is for all the frustrated business owners & entrepreneurs that have been paying their dues, at the cost of their family, health, and mental wellness trying to get ahead in business and just can't seem to find the gas pedal. 

This is your chance to make waves, break out, end the frustration, and find your stride in business. If you're ready to stand up and become an Acquisitionpreneur we're ready to help you make the transition from a world of mediocrity to a world of exceptional.

Whether you stay involved in the day-to-day or step back and let others do that, you'll now have a valuable asset — and more personal freedom.

👉 If you want to learn how we buy businesses with  no money out of pocket then get in touch now!

Co-Founder

Heritage Wealth Capital

Atomic 212º Group

As Search Director, I developed strategic planning for client's search campaigns to help them attain their business goals with increase ROI. Multiple initiatives were also taken to implement internal search strategy approach and strategies to enable clients achieve the best long term search benefits through our onsite and offsite strategies.

Search Director

Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

Think your SEO strategy is bulletproof? That’s exactly why it’s dead weight dragging your business into stagnation.

Most of you are clinging so hard to outdated tactics you can’t smell the rot.

You’re afraid to invite outsiders to tear apart your “proven” methods because deep down, you know—you’re not innovating, you’re stagnating.

And if that stings, good.

Comfort is the last refuge of the small-minded.

My 2025 work strategy:
➔ Let specialists dissect every inch of my SEO until there’s nowhere left to hide.

Too confrontational? Perfect.

Anything less is a waste of payroll and potential.

Every week I:
➔ Recruit external SEO pros to dismantle our strategy
➔ Measure performance in traffic, conversions, and bottom-line ROI
➔ Purge dead tactics—no matter who built them

Also:
➔ Kill in-house ego with critique from people who don’t care about politics
➔ Force teams to justify every move—no data, no value, it’s gone
➔ Build a culture obsessed with evolution—AI, schema, predictive insights, nothing is sacred

What worked? Admitting I know less than the right outsider.

Letting specialists destroy our old ways exploded traffic 60% and doubled conversions in six months.

What doesn’t work?

Comfort. Sentimentality. Pet projects.

They’ll get you to page three on Google—if you’re lucky.

SEO isn’t about feelings.

It’s about ROI.

If your strategy can’t survive external critique, it’s garbage.

I treat my business like a surgeon treats a dying patient: cut deep, cut fast, cut often.

The best specialists don’t care about your feelings.

They care about results.

Still convinced your sacred SEO cow doesn’t need slaughtering? Stay cozy—while the competition eats your lunch.

For the rest: dismantle your superficiality.

Only then will you see real progress.

Letting SEO Specialists Challenge Our Methods

🚀 Excited to announce the launch of Get AI Ready across Australia, New Zealand, and the Asia-Pacific region.

Here's the reality we're seeing: 65% of AI projects never make it to production. Not because the technology isn't ready, but because the data isn't.
Most enterprises have data. What they don't have is AI-ready data with the right governance, security, and structure to actually deploy AI at scale.

That's exactly what we solve. 🧮 

Get AI Ready is the Australian consulting division of Rhino Partners. We work with enterprises across finance, government, healthcare, manufacturing, and retail to transform their data infrastructure using Databricks, the global leader in unified data and AI platforms.

Our clients have seen reporting cycles drop from weeks to real-time, claims processing times cut by 60%, and secure cross-agency collaboration with 100% compliance. Real results, not just proof of concepts.

💡 If your organization is asking "Is our data ready for AI?" we should talk.
Take our free AI Readiness Assessment or book a consultation at www.getaiready.com.au

Let's turn your data into a strategic asset!! 📊

Open article: Get AI Ready | Turn Your Data into AI-Ready Data by getaiready.com.au

Get AI Ready | Turn Your Data into AI-Ready Data

The difference between survivors and casualties is willingness to invite outside critique. It’s willingness to hold every tactic, every page, every word to a standard where good enough is indistinguishable from failure.

You’re not going to like this. Your so-called “robust” SEO strategy? It’s a problem. It’s quietly strangling your business while you convince yourself

Open article: The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die) by Aaron Agius • 8 min read

The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die)

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

99% of people get a degree, get a job, then stop learning.

High performers ensure after-hours learning is a habit. They're obsessed with learning and becoming 1% better each day.

I used to waste my lunch breaks while working in finance binge-watching Youtube. My people leader at the time suggested I make a change.

He gave me Ted Talks to watch instead. Later on he assigned me books to read like Carol Dweck "Mindset."

Over the next 2 years I got promoted constantly. 

All the learning changed how I viewed the world. It help me develop EQ instead of IQ. 

Bizarrely, the learning journey also helped me heal from mental illness. 

You don't learn once then earn for the rest of your career. No. Use self-learning to upgrade your career and explode your value.

Am I missing anything?

Credit: Tim Denning ( go follow him )

One day, you’ll look back and realize…

You did it.

👉You stopped waiting for the perfect time.
👉You stopped asking for permission.
👉You got tired of "maybe someday".
And you finally bet on yourself.

It wasn’t luck. It was courage.
You chose the hard thing.

AND 

It worked.

The truth? Most people never start because they fear failure.
But the real regret isn’t failing.
It’s never finding out what could’ve happened if you tried.

Keep going.
Your future self is already proud of you.

Image Credit: Dearme2_ on Twitter/X

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Credit: Chase Dimond

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

Once you understand this, you'll never look at logos the same way

Color psychology in marketing leverages the emotional and behavioral impact of colors to influence consumers

shaping perceptions of a brand and driving purchasing decisions

Colors can evoke feelings of trust (blue), energy (red), or health (green), but their meaning can vary by individual experience, culture, and context

Marketers use color strategically in logos, websites, and packaging to build brand recognition, create atmosphere, and promote specific actions, such as impulse buys or calls to action

Credit: Edgar Bitencourt

The future of ads is PERSONAL ✌️ 

US digital ad spend just hit $309.3 billion.


For the very first time in history at that benchmark!

eMarketer compiled all the aggregate market spend for digital ad products across the US at the end of 2024. That's a 15.1% increase since 2023 btw.


But there's a gap still...
 
58% of consumers do NOT trust the ads they get on social.



So what's working?

Ads that feel personal.

Forrester has found that more than 85% of companies that use intent data harvest higher response rates and other benefits. AKA, personalized ads that feel relevant and consumers are willing to share their info to get a more personal experience. The 2024 United States Consumer Trends Index shows that 91% of consumers are willing to share information in exchange for reward.

And that aligned closely with the preference <> ad engagement meta data analysis with 84% of consumers cite they are likely to engage with a personalized offer tailored to their interests.

The more important piece is THIS imo. 91% of consumers say their favorite brand treats them like an individual. That's what personalization has the power to do. Where you don't show up like a "brand". You should up like a friend would in the group chat.


So...


What personalization do people want most?

How consumers stack ranked their top options

👇 

Consumers were willing to swap info for promos:

1) Discounts/coupons (90%)
2) Early/exclusive access to offers (88%)
3) A chance to win something (84%)

Gated content and brand community plays lagged behind at 69% and 67% respectively so the TLDR here is that personalized offers related to immediate shopping value are still the most valuable from a consumer POV.


Digital ad spend is forecast to reach $460.5 billion by 2028 with display advertising forecasted to capture 85.7% of the $90 billion in additional ad spending between 2024 and 2028.

If you're not investing in personalization.

Now is the time...

Credit: Varun Kundra

Managers may have status.

But leaders create true impact.

Here is what impactful leadership is not:

- Neglecting professional development and training
- Not acknowledging and actioning feedback
- Micro-managing every single detail
- Avoiding difficult conversations
- Favouring people over others
- Setting unclear expectations
- Taking all the credit
- Ignoring team input
- Being inaccessible
- Resisting change

Impactful leadership is:

- Listening actively
- Taking full responsibility
- Treating everyone equally
- Being friendly and approachable
- Empowering everyone around you
- Having difficult but necessary talks
- Embracing change and adapting fast
- Accepting feedback and taking action on it
- Celebrating achievements no matter what size
- Providing clear guidance, especially in difficult times

The best leaders focus on:

↳ Setting the example
↳ How they make people feel
↳ Bringing the best out of everyone

It’s far more than a title.

Know a leader who’s changed your life?
Tag them below to show them they are appreciated! ⬇️

♻️ Repost this to support the leaders in your network.
Credit:  Chris Donnelly

Uncomfortable truth.. 

Work is NOT a family

A red flag we don't talk about enough? 

🚩 Companies that say "family" when they really mean "team" 

(Especially the big ones) 

I have worked in cultures like this, and I know how toxic it can be

This is a lesson I learned the hard way, but you don't have to

The "work-family" mindset : 

🚫 Blurs the lines between home and work 
Saying "no" feels like a betrayal and creates burnout
 
🚫 Makes feedback feel personal and targeted
This can drive internal divisions and personal attacks 

🚫 Sets unrealistic expectations 
People don't owe anything to the company except what they're paid for 
 

Work is important, but it's not on par with your family 

No matter how collaborative and supportive your team is 

Here's what a healthy workplace looks like:

● There are clear boundaries 
↳ A real work-life balance is nurtured and encouraged 

● Everyone maintains their perspective 
↳ Work comes first in the office, but life comes first outside

● There is a focus on respect, not "love." 
↳ You don't need to be family to trust and support each other 

Your family loves you unconditionally and is your support system 

Your team respects you and works with you toward shared goals 

P.S. Have you been part of a "work-family" culture? 

Credit: Hamza Rauf Khan

The fastest way to learn anything?

Start before you're ready.

Here's what most people do: 

→ Research for months 
→ Plan every detail 
→ Wait for the "perfect" moment 
→ Never actually begin

Meanwhile, the people who succeed are already figuring it out.

You can't learn to swim by reading about water.
You can't learn to code without writing messy code. 
You can't learn to sell without making awkward pitches.

The real education happens when you're doing the work.

Every successful person has this in common: 

→ They started with incomplete knowledge 
→ They learned by making mistakes 
→ They adjusted as they went 
→ They got better through repetition

The market is the best teacher. 

Customers are the best feedback. 

Experience is the best education.

Planning has its place, but action has the power.

Your idea doesn't need to be perfect. 
Your plan doesn't need to be bulletproof. 

Your skills don't need to be complete.
You just need to begin.

The road reveals itself as you walk.

Сredit: Noemi Kis✨

Your reputation might open doors, but your character decides which ones stay open. 

Stop being selectively kind. 
The true measure of a leader is found in these 7 actions 👇

1️⃣ Respect everyone, regardless of title or influence.
Treat the intern, the cleaner, and the CEO with the same attention and humanity. Titles fade, but the impression of respect lasts.

2️⃣ Be honest even when it’s uncomfortable or costly.
Integrity often requires walking away from shortcuts and easy wins. The price might be high in the moment, but it compounds into credibility over time.

3️⃣ Offer help without expecting anything in return.
True generosity is when your motive isn’t recognition or reciprocity - it’s the simple belief that doing good adds value to the world.

4️⃣ Keep your promises, especially the small ones.
Following through on the minor commitments - the emails, the deadlines, the callbacks - shows reliability more than grand declarations ever could.

5️⃣ Give credit loudly and sincerely.
When someone else does great work, say so. The most confident leaders amplify others because they’re not afraid to share the spotlight.

6️⃣ Stay kind when you’re under pressure.
How you act when stressed, tired, or frustrated reveals more than how you act when everything is easy. Grace in chaos is a quiet form of strength.

7️⃣ Do what’s right when no one’s watching.
Reputation is built in public, but character is shaped in private. The choices you make alone define the person people trust when it matters.

Because in the long run -
your title fades, your metrics change, your results evolve.

But the way you made people feel?
That’s what your name will stand for.

Most of your audience is not ready to buy.

The goal of marketing is that when they are ready to buy, your brand is top of mind.

Credit: Dmurr68 on Twitter/X

And the award for most creative resume goes to...





Credit: Libby Moyer

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: mkobach on Twitter/X

After two successful exits (Google & Zynga)

you need THIS "Decision Layer" to win deals 👇



What I call "Layer 3"

Let me explain:


1️⃣ Surface Layer (Table Stakes)
→ Company data
→ Basic tech stack
→ Team structure
→ Recent news
→ Public metrics


But this is where most stop.

Because it's easy to automate this research.

If you want your outreach to land?

You need to hit these layers:


2️⃣ Strategic Layer (The Context)
→ Growth vectors
→ Tech architecture
→ Market position
→ Competition map
→ Customer sentiment
→ Investment areas
→ Product roadmap


And how you really stand out?

Layer 3 "Decision Layer" data:

3️⃣ Decision Layer
→ Stakeholder dynamics
→ Internal processes
→ Budget ownership
→ Success metrics
→ Career motivators
→ Risk tolerance
→ Change appetite



👀 The reality in my experience?

95% of sales teams never reach Layer 3.

Because it requires:

→ Systematic thinking
→ Pattern recognition
→ Deep industry knowledge
→ Cross-functional understanding
→ Technical acumen

Most teams are under pressure to deliver.

And can't create the space / resources to hit layer 3.



But...

Those who master all 3 layers?

They don't just sell. They consult.


That’s how you’re seen as a strategic advisor in your deals.

That’s how you up your ACV and your win rate.

Credit: Jeff Chen

Some years test your patience more than your skills.

And that’s okay👊 
Not every season is about growth charts and wins.

Steve Jobs said it best:
"Some years you win, some years you build character".

Some years are meant to shape you, not scale you.

The comeback always hits harder when the foundation’s solid.

So if this year feels heavy…

It’s not punishment. It’s preparation.

Keep building. The wins will catch up.

Every email marketer right now: running on caffeine, stress, and “please let this flow convert.”

I’ve been there.

You’re double-checking links, rewriting subject lines, and refreshing metrics, as if it’ll make them move faster.

And even with the best prep, BFCM week always finds a way to test your limits.

But the truth is... the brands that win BFCM won’t be the loudest ones.
They’ll be the ones who planned smarter.

That’s where Omnisend changed everything for my strategy.

It’s the platform that helps you do more with less chaos:
✅ Pre-built automations that actually drive repeat purchases
✅ Email + SMS in one dashboard (no more app hopping)
✅ AI tools that write, test, and optimize while you’re still on your first coffee

If you’re still piecing together campaigns or juggling tools before the big weekend rush… now’s your chance to simplify.

Omnisend’s Black Friday sale is live right now, and it’s the best time to lock in before the madness hits.

👉 Take advantage of the sale here and get 30% off your first 3 months >> https://lnkd.in/gSWi_hkU

Brand partnership • Sales and Marketing at CBF Labels

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The Battle

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