Louder Online — We Deliver Growth

Louder.Online is an Internet Marketing business with a focus on search marketing, content marketing and social media. We work with some of the world's most recognised brands to deliver high ROI to their businesses through the web.

SEO (Search Engine Optimisation)
Our straightforward, sound SEO tactics deliver more than just high rankings. By creating a solid technical platform, as well as taking a considered approach to content creation and backlinks, we are able to ease prospective customers from the search results through to conversion.

Content Marketing
Our meaningful, engaging content marketing plans generate content that genuinely connects with your customers in a way that’s relevant and personal. We’ll deliver content ideas for your brand that are so good, it will be impossible for your readers not to comment, like and share.

Social Media
We can help you connect the dots between content marketing, search and social media, creating a comprehensive strategy that helps with your site’s rankings. Our expert team are here to help you create a clever, relevant social media plan that engages your audience wherever they hang out.

Managing Director

Forbes Agency Council

Official Member

Social Media Today, LLC

Contributor

Content Marketing Institute

Search Engine Journal

HubSpot

Entrepreneur Media

Acquisitionpreneur

We are business acquisition specialists who help entrepreneurs acquire their next 7 figure business. We teach you how to buy wildly profitable businesses for little to  no money out of pocket.

We purchase businesses for a living and actively mentor other entrepreneurs through our exclusive Mastermind on how to acquire businesses. We teach our mastermind members;

- How to Position Yourself
- Sourcing Acquisition Deals
- Due Diligence Investigation
- Calculate how much a business is worth
- Deal Structuring
- How to understand the dynamics and issues that frequently arise
- Transfer business ownership
- Leverage the business owner through the transition
- How to grow income and market share
- and so much more

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty. Maybe you don't have the funding, connections, or world-changing vision required to get moon-shot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. 

You can grow your business by buying or merging with a smaller business. 

The Acquisitionpreneur Mastermind is for all the frustrated business owners & entrepreneurs that have been paying their dues, at the cost of their family, health, and mental wellness trying to get ahead in business and just can't seem to find the gas pedal. 

This is your chance to make waves, break out, end the frustration, and find your stride in business. If you're ready to stand up and become an Acquisitionpreneur we're ready to help you make the transition from a world of mediocrity to a world of exceptional.

Whether you stay involved in the day-to-day or step back and let others do that, you'll now have a valuable asset — and more personal freedom.

👉 If you want to learn how we buy businesses with  no money out of pocket then get in touch now!

Co-Founder

Heritage Wealth Capital

Atomic 212º Group

As Search Director, I developed strategic planning for client's search campaigns to help them attain their business goals with increase ROI. Multiple initiatives were also taken to implement internal search strategy approach and strategies to enable clients achieve the best long term search benefits through our onsite and offsite strategies.

Search Director

Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

Think your SEO strategy is bulletproof? That’s exactly why it’s dead weight dragging your business into stagnation.

Most of you are clinging so hard to outdated tactics you can’t smell the rot.

You’re afraid to invite outsiders to tear apart your “proven” methods because deep down, you know—you’re not innovating, you’re stagnating.

And if that stings, good.

Comfort is the last refuge of the small-minded.

My 2025 work strategy:
➔ Let specialists dissect every inch of my SEO until there’s nowhere left to hide.

Too confrontational? Perfect.

Anything less is a waste of payroll and potential.

Every week I:
➔ Recruit external SEO pros to dismantle our strategy
➔ Measure performance in traffic, conversions, and bottom-line ROI
➔ Purge dead tactics—no matter who built them

Also:
➔ Kill in-house ego with critique from people who don’t care about politics
➔ Force teams to justify every move—no data, no value, it’s gone
➔ Build a culture obsessed with evolution—AI, schema, predictive insights, nothing is sacred

What worked? Admitting I know less than the right outsider.

Letting specialists destroy our old ways exploded traffic 60% and doubled conversions in six months.

What doesn’t work?

Comfort. Sentimentality. Pet projects.

They’ll get you to page three on Google—if you’re lucky.

SEO isn’t about feelings.

It’s about ROI.

If your strategy can’t survive external critique, it’s garbage.

I treat my business like a surgeon treats a dying patient: cut deep, cut fast, cut often.

The best specialists don’t care about your feelings.

They care about results.

Still convinced your sacred SEO cow doesn’t need slaughtering? Stay cozy—while the competition eats your lunch.

For the rest: dismantle your superficiality.

Only then will you see real progress.

Letting SEO Specialists Challenge Our Methods

🚀 Excited to announce the launch of Get AI Ready across Australia, New Zealand, and the Asia-Pacific region.

Here's the reality we're seeing: 65% of AI projects never make it to production. Not because the technology isn't ready, but because the data isn't.
Most enterprises have data. What they don't have is AI-ready data with the right governance, security, and structure to actually deploy AI at scale.

That's exactly what we solve. 🧮 

Get AI Ready is the Australian consulting division of Rhino Partners. We work with enterprises across finance, government, healthcare, manufacturing, and retail to transform their data infrastructure using Databricks, the global leader in unified data and AI platforms.

Our clients have seen reporting cycles drop from weeks to real-time, claims processing times cut by 60%, and secure cross-agency collaboration with 100% compliance. Real results, not just proof of concepts.

💡 If your organization is asking "Is our data ready for AI?" we should talk.
Take our free AI Readiness Assessment or book a consultation at www.getaiready.com.au

Let's turn your data into a strategic asset!! 📊

Open article: Get AI Ready | Turn Your Data into AI-Ready Data by getaiready.com.au

Get AI Ready | Turn Your Data into AI-Ready Data

The difference between survivors and casualties is willingness to invite outside critique. It’s willingness to hold every tactic, every page, every word to a standard where good enough is indistinguishable from failure.

You’re not going to like this. Your so-called “robust” SEO strategy? It’s a problem. It’s quietly strangling your business while you convince yourself

Open article: The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die) by Aaron Agius • 8 min read

The Lie You Tell Yourself: Why Your SEO Strategy Needs Brutal, External Critique (Or Why Your Business Will Die)

Blue Water Marketing

Chief Executive Officer

Managing Partner

I have 15 years of experience building marketing plans, purchasing media and analyzing successes for companies including Match.com, Nat Geo, Lending Tree, Harvard Business School & EMC. I founded BWM in 2017 and currently oversee all marketing activities at the company as Chief Marketing Officer. 

I currently lead a team of professionals who cover all aspects of integrated marketing and communications, including product marketing, market research, branding, social media, PPC, SEO & lead generation.

My diverse experience has enabled me to manage all aspects of a BWM's profile—from developing marketing plans to client-relations. 

Also, as part of my role at BWM, I've had the privilege of interviewing a number of business owners on our Podcast highlighting the life of a business owner, discussing the growing pains, planning & successes of various business owners.

Chief Marketing Officer

TCSM Holdings

TCSM Holdings is the parent company of direct-to-consumer eCommerce stores in the United States,  committed to providing excellent products for all their customers.

Principal Owner

https://chrismarrano.com/

Business Coach

Harvard Business School

On a daily basis, I was in charge of purchasing, maintaining and tracking all digital and traditional media placements to ensure all programs and courses were up to date and filled.   

Additionally, I updated course websites with new faculty, dates and program subject matter.   

I researched, secured and managed all events and promotions for Business School courses and programs.  

Worked closely with web team and Social Media team to plan and establish campaigns for future programs and events.  

Helped create Instagram, Facebook and Twitter posts that aligned with both existing and future programs.

Marketing Account Executive

Coordinated the implementation of a variety of global online, print, mobile, and sponsorship initiatives, as well managed marketing operations and deliverables with our ad agency.

Worked with media buying agency and creative agency/in-house creative services to coordinate advertisements with various online publishers, print publications, and outdoor venues. 
Additionally, I worked closely with internal teams to create messaging and custom content with publishers. Furthermore, established various online strategy plans for custom brand content with thought leadership and web teams.

I assisted with the planning and implementation of various sponsorship initiatives that involved brand activation of sponsorships for MLB, PGA, NFL, and F1. Within those sponsorships I managed all deliverables required for activation, logistics and tracking. I also created Excel and Powerpoint for documentation of sponsorship benefits and metrics which included proof of placements, impressions and various other results for clients.

Associate Program Manager

Mullen

I worked on planning all offline media for four national brands. I strategically implemented ads in magazines, newspapers, radio and television, while also working hand-in-hand with the digital media teams for the brands. 

On a daily basis, I worked with our Brands' account and creative teams in making sure our clients were happy with everything within their plans. Additionally, I worked with outside sales representatives across all mediums to make sure that the clients received the best positioning and timing for their media buying.

Assistant Media Planner

BarCast Network, LLC

Assisted with sales and promotion initiatives for digital advertising network displaying broadcasts on a proprietary channel in bars and restaurants in major cities in the US. 
Generated weekly activity reports to CEO and partners. 
Participated in partnership strategy meetings with major accounts such as Anheuser-Busch and Diageo and provided demographic input and feedback for programs.

Intern

Founder @Blue Water Marketing | eCommerce & Digital Marketing Nerd

Hey, I’m Chris Marrano.

I’ve spent the last 15 years in the trenches of digital marketing, starting on Madison Avenue-style agency floors at Mullen (Boston) working with brands like Match.com and LendingTree, then going client-side at Harvard Business School before launching Blue Water Marketing from the ground up.

Today, I run an eCommerce growth agency that helps Shopify brands scale from 7 to 8 figures—without bleeding budget.

We do this by combining Meta Ads, Google Ads, Klaviyo, and content at scale with deep financial visibility (think MER, aMER, CAC, and contribution margin). We don't just run ads—we integrate into your brand’s systems and decision-making so growth isn’t just fast—it’s profitable.

I'm also building ADIQ.AI, an AI-powered SaaS platform that helps brands analyze creative performance in real time—because in this market, "creative testing" without data is guesswork.

Outside of business, I live in South Florida with my wife Taylor and our two boys. I’m a family-first operator. Weekends usually involve beach days, t-ball games, and building something in the garage (usually with a goldendoodle supervising).

If you're a DTC founder looking to:
✅ Turn creative chaos into profitable customer acquisition
✅ Build predictable growth systems backed by numbers
✅ Actually understand what's driving your MER

Let’s connect.

Chris Marrano

We built a BFCM Tracking Sheet that keeps media buyers and operators aligned every 2 hours during the biggest week of the year.

If you run a 7–8 figure Shopify brand, you already know what happens during BFCM.

Budgets move fast. Slack threads explode. Everyone reacts. Nobody documents why decisions were made.

That’s how profit gets lost.

This sheet fixes that.
✅ Tracks Meta and Google spend in real time
✅ Updates revenue, new customer mix, and aMER automatically
✅ Logs every scaling and pullback decision with notes
✅ Keeps operators and buyers synced on one thing: profitability

We use it internally for every brand we manage.

Our buyers check in every 2 hours to log spend, performance, and rationale so there’s a clear trail of decisions — not just gut reactions.

This isn’t a dashboard. It’s a command center for BFCM weekend.

If you want the free template, drop TRACKER in the comments and I’ll send it over.

Scaling 7 & 8 Figure DTC Brands Profitably | Building AI-enhanced systems | Founder@BlueWaterMarketing | Founder@ADIQ.AI

Most brands want to rank on Google, ChatGPT, and Perplexity. But they don't have the system to actually do it.

We tried building our own content engine in-house. It kind of worked, until it didn’t.

Research, briefs, content structure, internal linking, QA, publishing.
- Six different tools.
- Too many bottlenecks.
- No unified workflow.

We could automate parts of it, but never the entire loop. Which meant we were never going to scale it across our portfolio or our SaaS.

The turning point was when I started testing AirOps. Not as another “AI tool,” but as the system that finally stitched everything together.

Here is how it works… 
1. Drop in a keyword
The workflow pulls supporting questions, competitors, gaps, and outlines.
2. Build a production-ready article
With real internal linking paths, brand voice, expert quotes, and embedded case studies.
3. Automatic quality checks
Fact checks, terminology consistency, citations, and tone adjustments.
4. Repurpose instantly
LinkedIn posts, social snippets, video scripts, FAQ sections, summaries, email variants.
5. Human review at the right points
Not to rewrite everything.

Just to add expertise, context, and brand alignment. This took us from 40 to 50 hours to roughly 3 to 4. Not because we wrote faster. Because the system did the work we could never automate end to end.

If you are trying to rank on Google, ChatGPT, Perplexity, or Gemini, you need a real engine behind the scenes.

Not writers guessing. Not a bunch of disconnected tools.

A system.

I have a five minute walkthrough of the exact workflow we are using.

How it works, why it works, and how you can install it inside AirOps without writing a single line of code.

Comment “ENGINE” and I will send you the video.

I’ve spent well over six figures this year developing AI systems for media buying, creative analysis, and performance automation.

Here’s what I’ve learned. There’s good, bad, and ugly.

The good:
AI is helping us move faster.
We’ve automated reporting, analysis, and daily performance insights.

No dashboards. No manual exports. Just clean data and faster decisions.

The bad:
Most people are trying to use AI as a shortcut instead of a system.

It doesn’t replace operational discipline.
It just makes your existing process faster, for better or worse.

The ugly:
Most of what’s being built right now isn’t useful.
It looks good in demos, but it doesn’t solve real operator problems.

Teams don’t need more AI “tools.” They need AI integrations that make their workflow more efficient.

If you’re investing in AI, focus on depth, not hype.
Build systems that your team actually touches every day.

That’s where the real ROI lives.

Most of the brands I spoke with this week are already planning for Q1. Not December. Not holiday cleanup.

And every conversation pointed to the same reality:

Meta’s Andromeda update increased the demand for creative volume more than anyone expected.

Not random ideas.
Not more of the same ad.
Real volume built around structured hooks, benefits, and angles that make it easy for the retrieval engine to understand what your product actually solves.

Here is the part most operators are not ready for:

Andromeda is built to evaluate massive creative sets.
If you hand it four ads, you are starving it.
If you hand it forty strong variations, it finally has enough signal to work with.

This week I talked to multiple eight figure brands and one thing is consistent.

They are already building creative pipelines for January and February.

They know Q1 performance will be driven by how much quality input they give the system.

Meta changed how ads are ranked.
Creative signals are now the entire game.

So going into the weekend, here is my advice to every Shopify operator:

Build your Q1 creative volume plan now.
Build your themes now.
Build your hook bank now.
Do not wait until January to start producing.

And because we are deep in this on our side, we have been using AdIQ to generate and test creative ideas at a speed that was never possible before.

I am going to share a batch of the AI generated concepts we have been producing.
Take a look at the angles, the hooks, and how the layouts shift.
This is the type of volume the system needs now.

If you want some AI statics for your brand, drop STATICS down below and we’ll create 5 for you.

(Be mindful, our designers fix any typos)

No alternative text description for this image

Most people don’t realize how different running a real agency is until they hit the wall.

I remember a few years ago, a brand scaled from $30K to $300K a month in spend with us. It should’ve felt like a win.

Instead, it exposed every weak point in our system.

Creative was late. Buyers were reactive. Reporting took hours to compile.

And our team was operating off five different versions of the truth.

That’s when I realized that we weren’t running an agency.

We were running organized chaos.

When you’re a freelancer, growth feels like more clients, more work, more revenue.

When you’re an actual agency, growth means your operations can scale without breaking.

Here’s what that looks like inside a real team:

✅ Creative throughput is planned, not guessed.
We track production velocity, not “how many ads we made this week.”
Every concept has a system, briefed, built, reviewed, launched.

✅ Media buyers don’t live in silos.
Daily performance rolls up into one internal view.
Everyone sees spend, ROAS, CAC, MER before 10 AM.

✅ Decisions are frameworks, not feelings.
“Looks good” doesn’t fly.
Every call is backed by thresholds and data logic.

✅ Ownership is defined.
Creative owns velocity. Media owns performance. Retention owns LTV. Each team is accountable to a metric, not just a task.

✅ Client communication is a process.
No random check-ins. No scattered Slack threads.
Reporting cadence, deliverables, and next steps are locked in.

That’s the difference between being a freelancer with help and running an actual agency.

One scales people. The other scales systems.

When that brand hit $500K months, we weren’t reacting anymore.

The team knew exactly what to do, when to do it, and why it mattered.

That’s what operational maturity looks like, and why most “agencies” never get there.

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Chris Marrano

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The Battle

Aaron Agius

Chris Marrano

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