Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

I’ve watched outdated SEO strategies die in real time.

The digital graveyard is full of businesses that thought lazy, generic SEO could win.

90% of “professionals” are still playing that losing game.

Do you honestly think you’re different?

Most still build SEO on wishful thinking:
➔ Pick random keywords
➔ Stuff them into useless content
➔ Chase backlinks like desperate attention-seekers

That’s exactly how Strategy B self-destructed.

Here’s how you actually dominate SEO today, and what Strategy A did:

Content & Intent
➔ Educational content solving real market pain points
➔ Surgical alignment with sector-specific search intent

Optimization & Testing
➔ Real-time, data-driven adaptation—not set-and-forget
➔ Technical excellence: site speed, mobile-first, UX
➔ A/B testing like a sniper, not spray-and-pray

Metrics & Authority
➔ Focus on real metrics: traffic, conversions, revenue
➔ Targeted, high-authority links earned intelligently

I use nothing except what delivers measurable, aggressive results.

Strategy A didn’t just beat Strategy B—it obliterated it: 4.2x more traffic, more revenue, more engagement.

Why? It was engineered to annihilate inferiority.

Without precision, relevance, and data, you’re irrelevant.

Your competitors who do invest in these will outpace, out-earn, and erase you.

Strong CTAs help—but strong brands are better.

Make people WANT to buy from you.

Don’t force them.

If your SEO is still on autopilot, you’re not just falling behind—you’re already buried.

The fastest way to kill an agency isn’t bad SEO; it’s hiring people who ‘know SEO.’

Join the top 1% of agency leaders by facing this truth:
Your obsession with “SEO experience” is suffocating your future.

Most agencies cling to experience like a life raft.

They treat it as gospel.

A shortcut to credibility.

But experience has quietly become a straitjacket.

The harder you demand it, the more you guarantee stagnation.

Ask yourself who’s really moving your agency forward: rule-followers, or rule-breakers?

I’ve watched agencies collapse under the weight of “proven” tactics and “seasoned” hires.

Creativity didn’t die.

It was choked out by predictable resumes and recycled solutions.

SEO innovation has never come from playing by the book.

Yet agencies keep hiring carbon copies of their competitors.

That isn’t strategy—it’s delusion.

Here’s the reality:

Experience doesn’t guarantee relevance.

It creates echo chambers.

It filters out the renegades: the ones bold enough to ask, “Why are we still doing this?”

SEO today doesn’t reward mastery of 2012 tactics.

It rewards people who see new patterns and act before consensus forms.

The agencies leading this industry aren’t run by veterans clutching dusty playbooks.

They’re driven by talent with audacity, curiosity, and vision.

This isn’t an argument for ignorance.

Technical skill matters, but only as a foundation.

Without creativity layered on top, it’s useless.

Hire safe, and you’ll rank safe.

And safe is invisible.

Keep demanding “SEO experience required,” and you’ll keep getting substandard work. 

Interchangeable campaigns. Predictable outcomes. Slow decline.

If you want to win, hire people who challenge you.

Who ask better questions instead of reciting old answers.

Break your addiction to experience as a proxy for value, or accept average results.

Because the future belongs to agencies willing to reject the default.

Your move.

Why 'SEO Experience Required' Is Killing Agency Innovation

You think office perks keep talent loyal?

Try locking a strong engineer into an outdated tech stack, then watch how fast the kombucha bar stops mattering.

The modern workplace does not lose top performers because snacks are poorly picked.

It loses them because leaders micromanage tools instead of trusting professionals.

Read that again.

How most teams think retention works:
➔ Free lunches and unlimited coffee
➔ Nap pods and ping-pong tables
➔ Trendy offices with beanbags

How retention actually works:
➔ Real autonomy to choose, test, and deploy the right technology
➔ Zero tolerance for legacy systems that choke creativity
➔ Trust in the people closest to the work to define what drives results

Ask your best developer what matters more: her keyboard or the pizza in the breakroom.

If she’s any good, she’ll dismiss the perks and ask for freedom to use the right tools.

Here’s what tech stack autonomy delivers:
➔ Teams focused on outcomes, not optics
➔ Faster cycles without friction from outdated software
➔ A culture that attracts serious talent
➔ Skill growth that compounds through real problem-solving

You don’t see elite companies leading with office perks.

You see them winning because they invest in adaptable tech and let experts decide what works.

Retention is not about dopamine hits from free stuff.

It’s about respecting intelligence.

Perks often mask deeper dysfunction.

Rigid tools signal control, not stability.

Top performers want environments where they can break, rebuild, and improve their own stack.

Anything less tells them they will be more valuable somewhere else.

If perks are still your retention strategy, competitors are already recruiting your team.

Strong CTAs matter.

But strong brands matter more.

Make people want to work for you.

Don’t try to trap them.

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Why Tech Stack Freedom Matters More Than Office Perks

I stopped solely chasing Google rankings years ago and scaled my businesses to seven figures while competitors stayed stuck on the keyword hamster wheel.

Most people still treat traditional SEO like a lifeline.

That’s why growth feels slow, visibility is inconsistent, and progress looks like motion without momentum.

The playbook is outdated, even if it’s familiar.

My domination strategy:
➔ Eliminate dependency on Google
➔ Distribute hyper-targeted content across syndication, affiliates, and dark social
➔ Automate omnipresence so my audience can’t avoid the message

Too aggressive? That’s usually what unqualified marketers say before irrelevance catches up.

Week to week, I’m outpacing competitors by:
➔ Building distribution networks that bypass search entirely
➔ Partnering with affiliates who reach audiences Google never will
➔ Seeding dark social with conversion-first assets that collapse the discovery cycle

Alongside that:
➔ I run automation pipelines that deploy content before rivals even react
➔ I choose syndication channels where brand control is absolute
➔ I use precision micro-distribution that bloated SaaS tools can’t replicate

What worked?

Killing SEO dependency.

No waiting. No link begging. No algorithm worship.

I move faster and command attention while others tweak metadata.

What doesn’t work?

Playing it safe: incremental keyword gains, endless dashboard watching, and hoping rankings turn into momentum.

Anyone still glued to Search Console is ignoring how fast this market moves.

This works because control beats compliance.

I refuse to let an algorithm designed to flatten ambition dictate my growth.

I build distribution that’s automated, precise, and relentless, so omnipresence is engineered, not earned.

Comfort kills scale.

If you want real growth, stop digging through SEO fossils and start building systems that can’t be throttled.

The future belongs to those who own distribution, not those waiting to be ranked.

Most digital marketing teams celebrated today are bloated relics, propped up by outdated thinking.

Everyone wants elite performance, yet almost no one wants to accept what it actually requires.

What I see with top enterprise clients is a very different model.

It is not stacked talent or big personalities.

It is precision, alignment, and results. Nothing else.

Here is where most digital teams fail.

They worship vanity metrics.

They stay busy with meetings, reports, and headcount growth that leads to stagnation.

Their structures mirror yesterday’s failures, not tomorrow’s wins.

They talk about analytics while guessing which levers matter.

Now compare that to what actually works.

I align marketing with sales, product, and customer success so no message conflicts.

Analytics should be foundational, not decorative. Data drives every assignment.

In addition:
➔ Every hire is intentional: there are no “nice-to-have” roles
➔ Roles are built for one clear outcome, not inflated resumes
➔ If a tool or automation does not drive progress, it is not purchased

What worked for me was relentless prioritization.

Teams must be built for impact, not appearance.

Trendy tools without measurable lift are wasted spend.

What never worked was growing teams for ego.

Chasing trends.

Separating marketing from sales and product.

If a team is not aligned around one strategy, one dataset, and one goal, it will fail.

Enterprise environments remove illusions fast.

Discipline and data decide everything. Everything else is noise.

The future belongs to leaders who build marketing teams as strategic weapons, not social clubs.

If you are still running a team built for 2016, the outcome is predictable.

You either define the next decade, or you get outperformed by it.

Watching enterprise websites bleed millions is like seeing a luxury yacht sink while the crew argues over who forgot to plug a hole.

Everyone gawks at digital “giants,” yet few have the guts to fix the mistakes draining revenue.

Right now, 83% of enterprise sites sabotage themselves—ignoring SEO audits and gifting revenue to competitors.

Tomorrow, those who embrace relentless auditing and optimization dominate.

Here’s how I approach it weekly:
➔ Full audits with Screaming Frog & Sitebulb—anything less is amateur hour
➔ Fix broken links, slow pages, outdated metadata before they drain revenue
➔ Mobile optimization checks—59% of search is mobile; ignoring it is malpractice

Beyond that:
➔ Page speed benchmarking—every second costs ~7% conversions
➔ Crawl & indexation analysis with GSC & Ahrefs
➔ Site architecture reviews—duplicate content, buried conversion paths, hidden opportunities

What works? Relentless, unsentimental audits.

What doesn’t? Overpaid agencies or “set-and-forget” in-house teams.

Complacency costs millions.

Why it works for me? Every missed audit is a personal attack on profit.

Numbers dip? I hold the process accountable, not Google.

The data doesn’t lie: 1 second of delay = 7% fewer conversions.

Mobile traffic dominates—fail there, and competitors feast.

No enterprise wins by accident.

The choice is clear:
➔ Audit, optimize, cash in
➔ Or watch market share vanish

Neglect is a choice.

Optimization is a weapon.

Budget won’t save broken processes.

Face the numbers. Confront reality. Do the work.

Your revenue depends on it.

Mistakes Enterprise Websites Should Watch Out For

Your “thought leadership” content isn’t building authority, it’s training your audience to scroll past.

I’ve seen too many enterprise marketing execs cling to their blogs like security blankets, while the audience moves on.

Your blog isn’t building authority.

It’s shouting into a void while people scroll, swipe, and click past.

Long articles, keyword stuffing, “thought leadership”: they’re mostly ignored.

Drop the delusion.

How most teams think engagement works in 2026:
➔ Four blog posts a week for “consistency”
➔ Endless SEO tweaks chasing shrinking search traffic
➔ Bloated articles that vanish after publishing

How engagement actually works:
➔ Data-driven, personalized content based on real audience signals
➔ Interactive video, audio, and immersive formats that stop scrolling
➔ Strategic distribution on channels people actually use

Reality check: over 50% of marketers report declining blog traffic.

Average attention? Less than 60 seconds.

Only 26% see ROI.

Meanwhile, audience-first content drives engagement and conversions up 200%+.

Blogging is the fax machine of marketing: familiar, expensive, ignored.

Every hour spent polishing posts is an hour not building experiences that actually connect.

Stop obsessing over calendars.

Start listening to data.

Build experiences, not posts.

Blogging was a tool.

Adaptive, audience-first content is your advantage.

If your strategy still revolves around publishing more words, you’ve already chosen mediocrity, while competitors build real relationships.

Why We Tell Our Clients to STOP Creating Blog Posts

Every SEO team has a budget and an outcome.

Here’s the truth: only one of these is truly yours.

Competitors can throw money at bloated agencies.

Fill seats with ineffective generalists.

Buy overpriced tools.

Boast about “full-service.”

But they can’t build surgical efficiency.

☑ Budgets Limit
Budgets come from profit constraints, not strategy or boldness.

☑ Outcomes Build Trust
Clients trust teams that deliver traffic, rankings, and revenue—on time, every time.

☑ Outcomes Differentiate
In a world of “big spend, minimal results,” outcomes set you apart.

Why outcomes matter more than budget:
➔ Showcase expertise
➔ Prove real impact
➔ Build credibility
➔ Attract results-focused clients
➔ Create loyalty through performance
➔ Fuel word-of-mouth with execution

Here’s how I focus on outcomes:

Team & Roles
➔ Hire a single full-time SEO lead for clarity, strategy, and cross-team alignment
➔ Use freelancers with deep expertise for high-impact work
➔ Demand role clarity—everyone owns a piece of the result

Tools & Processes
➔ Exploit only tools that matter: Ahrefs Lite, SEMrush Pro, GSC
➔ Cut “nice-to-have” software and vanity spends
➔ Enable cross-functional collaboration with devs, UX, content, and analytics

Learning & Measurement
➔ Rapidly upskill your team with free resources: Google SEO Starter Guide, Moz Academy
➔ Measure every KPI ruthlessly: rankings, organic sessions, revenue per page
➔ Reject the mindset that “budget = success”—brains, discipline, and adaptability drive results

Focusing on outcomes isn’t a tactic.

It’s the bedrock of a performance culture.

Lead with outcomes.

And watch market domination follow.

Building an SEO Team Without a Big Agency Budget

Stop fantasizing that clever slogans or bloated teams will propel you forward. Study the enterprises that win, then reengineer your marketing machinery with laser focus on efficiency and strategic thermonuclear power. Or, stick to your old ways and watch those quarterly reports slide deeper into shameful territory.

There is no magic formula, no shortcut, no fairy tale “hack” to building a world-class SEO team on a budget. There is only strategy, discipline, and the will to act while your competitors waste time and money.

It’s time for some honesty. You do not need a monstrous marketing budget or the razzle-dazzle of agency smoke and mirrors to build an SEO team that cr

Open article: Building an Elite SEO Team on a Budget: The Unforgiving Truth No Agency Will Tell You by Aaron Agius • 6 min read

Building an Elite SEO Team on a Budget: The Unforgiving Truth No Agency Will Tell You

If you want an agency that shapes tomorrow, recruit like your future depends on it—because it does.

Every time you hide behind “SEO experience required,” you’re lighting the funeral pyre for your own ambition. There will be no applause at the grave.

The Ruthless Truth About Innovation, Recruitment, and Survival in Modern Digital Marketing Let’s incinerate the industry’s most sacred cow right up fr

Open article: Is Your Obsession with “SEO Experience” Suffocating Your Agency’s Future? by Aaron Agius • 8 min read

Is Your Obsession with “SEO Experience” Suffocating Your Agency’s Future?

The benchmark for success is no longer innovation. It’s about acquiring, hacking, and out-optimizing every single move your competition makes—and then automating it so aggressively that human error and hesitation are eliminated.

Let me ask a question that will probably make you squirm: Just how naked are you, competitively speaking? I’m not talking about the LinkedIn vanity me

Open article: How Reverse Engineering Competitor Strategies Fuels Industry Leadership by Aaron Agius • 7 min read

How Reverse Engineering Competitor Strategies Fuels Industry Leadership

Empower your workforce to choose, adapt, and evolve their own tools, and you’ll lock in the best talent, outpace your industry, and shatter old benchmarks for innovation and growth. Stick to the myth of perks, and you'll wake up to a talent exodus and a stalled product roadmap.

Abandon everything you know about SEO. Engineer an underground content distribution system that guarantees visibility, authority, and conversion at scale. Traditionalists will be crushed. Only the relentless—the ones who dare to discard the outdated—will dominate.

Accept the harshest reality in digital marketing: traditional SEO is finished. Yes, you read that correctly. The endless grind of optimizing keywords,

Open article: From Zero to $1M: The Ruthless Content Distribution Blueprint That Annihilates Outdated SEO by Aaron Agius • 9 min read

From Zero to $1M: The Ruthless Content Distribution Blueprint That Annihilates Outdated SEO

It’s not too late to fix this. Shred your editorial calendar and interrogate your data. Ask your customers what they want—every quarter, every campaign, every channel. If your answer is “more blog posts,” you’re asking the wrong people, or you’re lying to yourself.

If you’re in the 83% still treating audits as an afterthought, just know this—the clock is counting down on your market share, your profitability, and, possibly, your job.

If you want to shift from bleeding revenue to dominating your sector, the path is simple and merciless: Audit. Fix. Audit again. Only the relentless survive. Only the disciplined thrive.

The $100 Million Blunder Sabotaging 83% of Big Brands Let’s destroy the myth right now: Enterprise organizations are not immune to catastrophic digita

Open article: Are Critical SEO Issues Costing Enterprise Websites Millions? by Aaron Agius • 9 min read

Are Critical SEO Issues Costing Enterprise Websites Millions?

If you still believe original ideas win markets, you’ve already lost.

The real power belongs to those ruthless enough to rip apart competitor strategies, reconstruct them with brutal efficiency, and then weaponize automation to dominate at scale.

The CEOs clinging to “innovation first” are simply donating market share to the cunning operators who treat competitor intelligence as the only path to victory.

Are you building your business on naive optimism or unforgiving reality?

Who wins the future: original “innovators,” or tacticians who dissect, replicate, and automate competitors until nothing is left to steal?

You can chase the ghost of “adequate SEO,” comfort yourself with pointless dashboards, and watch your competitors suffocate you in the SERPs.

Or you can build a program so empirically sound, so viciously focused, that 4.2x isn’t your ceiling—it’s your starting point. It’s not about working harder. It’s about being too precise, too ruthless, and too relentless for anyone else to keep up.

You want proof that most so-called “SEO experts” are nothing but glorified guessers? Keep reading. If you’re clinging to tired, generic strategies, yo

Open article: Why One SEO Strategy Outperformed Another by 4.2x (And Why Most Experts Never Will) by Aaron Agius • 8 min read

Why One SEO Strategy Outperformed Another by 4.2x (And Why Most Experts Never Will)

👋 Hi, I'm Luis Camacho - Founder @ GetAds (getads.co)

We help brands and agencies scale their conversion-driven creative output with our team of heavily vetted designers & video editors, expertly trained in advertising & consumer psychology.

Our team has worked with agencies and brands in various industries and business models. From DTC in the CPG space to biotech and B2B Service and SaaS in the fintech industry and mental health space to everything in between. If you're an agency or brand struggling with creative output, our team can help.

Here are some testimonials: 

"Spent a lot of time and money looking for a solution to our agency's ad creative output. I'm happy to say I think we've found the answer. Not only are GetAds ad creatives top quality, but they actually perform better than anything/anyone we've used before! Highly recommend!" - Mike W. ⭐️⭐️⭐️⭐️⭐️

"As an ad agency owner, I need unlimited creative that’s affordable, easy to use, and delivers high-quality results for my clients. GetAds is that. Their web portal is super easy to use, the price is the best in the business, and their team of designers are the best there is, bar none. I’m even impressed with their turnaround time. That’s all I need. Thanks, GetAds!" - Carlos C. ⭐️⭐️⭐️⭐️⭐️

"We are very very satisfied and will continue to use Get Ads for our business. They are almost fully integrated into our business via slack which is amazing and learn over time what we like and dislike." - Jake S. ⭐️⭐️⭐️⭐️⭐️

"GetAds has been a fantastic addition to our design suite. We are able to get strong B2B creative graphics/videos quickly with the GetAds team." - Josh L. ⭐️⭐️⭐️⭐️⭐️

Side note, our newest product helps media buyers & creative teams organize, collaborate, and save ad inspiration in one place. If you want to supercharge your ad creative workflow, sign up, it's free (forever) → getads.co/app

Want to chat? Shoot me a DM :)

Luis Camacho

AI is decimating my company and it’s probably doing the same to yours without you even realizing it…

Here’s the crazy thing I learned…

12:07 pm. I ask ChatGPT  “best UGC ad agency..”

It lists my competitors. We are not there. My coffee goes cold.

And the scary part?

This wasn’t a “research” query.

This was a buyer query.

Someone with intent. Someone deciding who to trust.

And AI confidently sent them elsewhere.

My first reaction was anger.

Then it turned into something worse.

How many people are doing this every day?

How many CMOs, founders, brand managers are asking AI who to hire and then seeing our competitors?

So I did what most founders do when they’re scared and pissed at the same time.

I went down the rabbit hole.

I wanted to understand how the h*ll you get seen by AI when AI is the one making the decision.

And that’s when I found a platform called Meridian.

It doesn’t try to get you traffic.

It shows you whether AI even knows you exist then gets you ranked higher. 

I don’t want other founders or CMOs to have that same moment:

Sitting there.

Watching AI confidently recommend your competitors.

Realizing deals are happening without you ever being in the room.

That feeling sucks.

So I’m sharing this to hopefully help one of you. 


Meridian lets you see things you literally cannot see anywhere else:

↳ Which brands AI recommends instead of you
↳ What sources AI is actually reading
↳ How often you show up across ChatGPT, Gemini, Perplexity, Google AI

One more thing.

I'm giving away the world's first AI visibility tracker that shows you exactly how you're ranking right now. Be aware, it may scare you.

Comment on Meridian, and I'll send it to you.

And yes, I am a Meridian partner because I believe in what they're doing.

Conversion-Driven Creatives On-Demand for agencies & brands with our streamlined process & platform. ⚡️

Stop writing briefs. Start publishing hypotheses.

Most briefs are mood boards dressed up as strategy. That’s why design teams make beautiful guesses and your ad account pays for them.

Here’s the brief that actually drives performance:

1️⃣ 3-Second Belief  
↳ One sentence the viewer must believe in 3 seconds. Example: "This snack keeps my toddler full until lunch."

2️⃣ Fail-Fast Conditions  
↳ Define what counts as failure in 48-72 hours. Example: "If Reels CTR < 0.4% and CPA > $45, kill creative."

3️⃣ Audience Micro-Story  
↳ Persona + context + motivation. Example: "Urban runner, 28-40, hurt by joint pain, wants quick recovery."

4️⃣ One Measurable Outcome  
↳ Pick one metric and timeline. Not 'brand awareness' — pick CPA, ATC rate, or ROAS in 7 days.

5️⃣ Next Experiment Ask  
↳ Give the team the exact variable to try next (hook, shot type, offer). Don’t leave them guessing.

Bonus: include the primary objection verbatim from customer research. If you can’t say the objection, you don’t understand the buyer.

Controversial truth: a brief that treats creative like a lab yields more winners than throwing money at "vibes." Briefs are your cheapest scaling tool.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. Want the one-page brief template we use to halve revision cycles? DM me.

Here’s an unpopular truth: swapping creative partners every time an ad set dips is the most expensive growth strategy in marketing.

If you want speed, scale, and compounding returns, stick with a good outsourced creative partner—especially one that owns part of the creative strategy. Here’s why:

1️⃣ Creative memory wins  
↳ Teams that stay together build institutional memory of audiences, hooks, and sequencing. Tests become data, not noise.

2️⃣ Strategy alignment reduces churn  
↳ When a partner helps set strategy, they optimize for LTV and journey, not just the next cheap conversion. That shifts every creative decision from short term to compounding value.

3️⃣ You get an R&D engine, not a vendor  
↳ A partner who tests, documents, and standardizes learns faster. You get libraries, templates, and playbooks that scale, cutting production cost per variation dramatically.

4️⃣ Faster algorithm adaptation  
↳ Partners who see patterns across brands adapt to platform shifts before your in-house team catches up. That’s the difference between reactive fixes and proactive wins.

Controversial bit: if you treat them like a transactional vendor you will get transactional results. Pay them to act like a partner—retainers, outcome bonuses, or equity align incentives and multiply focus.

Your creative partner should feel like an extension of your company, not an external checkbox. When they do, creative becomes an asset, not a cost.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

If you want Andromeda to love your account, confuse it on purpose.

Yeah, seriously.

Meta’s new algo rewards novelty. Feed it the same hero ad for months and it learns a narrow map of who will convert. That sounds good until the map runs out of roads.

Here’s a different way to think about creative testing: treat it like maintenance, not discovery.

1️⃣ Recalibration pulses  
↳ Every 7–14 days, launch 2 net new concepts that are intentionally different from your current winners. Different hook, different creative grammar, different CTA.

2️⃣ Temperature reset - allocate 10% of spend to exploration  
↳ Small budget. Big informational return. Let the system explore without risking your main CPA.

3️⃣ Shock and feed sequence  
↳ Shock with 2 radical concepts. Identify signals fast. Feed winners with 3-5 micro-variants to compound learning.

Why this works (and most brands miss it): Andromeda builds user embeddings over time. New concepts expand those embeddings. That lets the model personalize better, which improves match quality and reduces wasted reach. You are not just finding a single winner. You are expanding the pool of people who can become winners.

Stop treating testing like an afterthought. Make novelty part of your cadence.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative throughput? We can help.

We replaced our entire demo booking system with this.

No more long forms.  
No more back-and-forth.  
No more “book a call” pages that don’t convert.

At GetAds, we rebuilt how we book demos.

Not to get more leads.
To get better demos.

1️⃣ One appointment funnel  
↳ Mobile-first  
↳ Personalized questions  
↳ Micro-commitments that actually get completed  

2️⃣ The funnel does the filtering  
↳ Only qualified prospects see the calendar  
↳ Fewer no-shows  
↳ Shorter sales cycles  

The part that surprised me?

It took under 30 minutes to build.

We used Perspective.

No code.  
No design work.  
No messy tool stack.

So instead of keeping it to ourselves…

I rebuilt the exact appointment funnel we use so you can clone it.

Free.
One click.
Plug it in and start booking more calls.

If you sell a service or book calls for a living, this will save you hours.

Comment “PERSPECTIVE” and I’ll send you the clone link to get started and launch today.

Controversial: The best creative briefs are boring.

Boring = specific. Boring = testable. Boring = launches that don’t need a 48 hour revision cycle.

If your brief reads like a mood board for committee approval, expect a month-long back and forth. If it reads like a lab protocol, creatives ship in days.

Write briefs like experiments. Here’s a 6-field brief that forces speed and decisions:

1️⃣ Hypothesis  
↳ One sentence: "If we lead with X hook for Y audience, CPA drops by Z%."

2️⃣ Single Audience Moment  
↳ Exact context: "Scrolling between 7–9pm after parenting reels" not "busy parents."

3️⃣ Primary Emotion + Proof  
↳ What we want them to feel and the evidence that supports it. Example: "Relief - 4/5 5-star reviews mention 'instant setup.'"

4️⃣ Biggest Objection  
↳ Say it out loud. Then tell creatives one line to disarm it.

5️⃣ Concrete Deliverable  
↳ Format, length, 2 headline options, 1 CTA, and one raw asset to copy into the ad.

6️⃣ Success Criteria + Fail Budget  
↳ Metric, timeline, and how many quick variants to greenlight before pivoting. Example: "Launch 5 variants. If no win in 7 days, cut."

Stop asking for "a vibe" or "play around." That is creative laziness dressed as flexibility.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. Brief-writing is a bottleneck for most brands. We help fix that.

Most teams don’t have a scaling problem.

They have a decision problem.

Every week, the same questions come up:

Which ads should we scale?
Which ones are lying to us?
Where are we wasting budget?

The answers are usually scattered across dashboards, channels, and gut instinct.

That’s why most creative testing slows down as spend grows.

Not because teams stop testing, but because decisions start lagging behind performance.

GoMarble built a set of AI agents to solve that exact gap.

Each agent is designed to look at your data the way a senior strategist would, but without the bottlenecks. They analyze patterns across accounts, creatives, and performance signals to surface what actually matters.

The agents show how this works in practice.

It breaks down how GoMarble’s agents:

• Identify which ads are safe to scale and which ones are about to break
• Spot creative patterns that are working across campaigns, not just one
• Flag false positives before teams over-allocate budget
• Turn raw performance data into actionable creative direction

It’s about compressing weeks of analysis into minutes, so creative and media teams can move with confidence instead of hesitation.

That’s the difference between reacting to performance 
…and staying ahead of it.

Comment ‘'GOMARBLE’’ to get access to the agents.

Your 50 variations aren’t creative diversity. They’re just the same idea with different lipstick.

Here’s the real difference most teams miss:

Variation = tiny tweaks inside one concept family
↳ Color, thumbnail, wording, timing. Useful. Fast.

Diversity = net new ad concepts
↳ New hooks, new stories, new formats, new entry points. Feeds the algo real novelty.

Why Andromeda prefers diversity (and why you should too)
↳ The model doesn’t just reward better thumbnails. It rewards new signals it can stitch into journeys. Give it small tweaks and it learns one story. Give it new concepts and it builds new journeys.

A simple operating system to win the Andromeda era:
1️⃣ 3:1 Rule
↳ For every 3 micro-variations you launch, create 1 net new concept. Stop bloating the same idea.

2️⃣ Batch net new concepts
↳ Launch 5–7 executions of each new concept (UGC, discrediting angle, authority piece, demo). Let the model recognize the pattern.

3️⃣ Measure signal, not just CPA
↳ Track reach lift, sequence engagement, and cohort conversion paths. Novelty shows up in upstream signals before CPC beats appear.

Controversial take: obsessing over micro-optimizations trains your account to be narrow. If you want algorithmic distribution, feed it variety, not redundancy.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

I wasn’t planning on sharing this AI video workflow outside of our company.

But too many people keep asking how we’re pulling this type of creative off with almost nothing to work with.

So here it is 👇

1️⃣ We built a full video ad  
  
No custom footage.  
No fancy shoots.  
No bloated timelines.  

Just a handful of basic assets and a very intentional process.

2️⃣ The part nobody sees  
  
↳ Multiple AI tools chained together  
↳ Each one doing a very specific job  
↳ Prompt logic that took weeks to refine  
↳ Decisions that look simple only after you know them  

From the outside, it looks easy.

Behind the scenes, it’s anything but.

3️⃣ Why this works  
  
↳ You don’t need more assets  
↳ You need a smarter workflow  
↳ And a system that turns constraints into leverage  

We documented the exact AI Video Creation Workflow we use at GetAds.

Step by step.  
No fluff.

Curious how far AI can really take your creatives when assets are limited?

If you want it, comment "GETADS AI" and I’ll send it to you.

Controversial take: Outsourced creative strategy should run your ad tests for the first 90 days. Not just execute. Lead.

Here’s why most brands hire agencies for production and then wonder why nothing changes:

1️⃣ Outsiders force hypotheses  
↳ External strategists question sacred assumptions. That friction exposes which ideas are actual opportunities and which are brand myths.

2️⃣ They turn variety into learning velocity  
↳ Good outsourced teams deliver 30 to 60 micro-experiments in a quarter, not 3 "polished" concepts. Volume + structure = compounding wins.

3️⃣ They trade perfection for signal  
↳ Agencies can afford to push ugly, native-feeling hooks that reveal real user intent faster than an in-house team obsessed with pixel perfection.

4️⃣ They scale operationally  
↳ Fractional teams specialize in repeatable testing frameworks. You get a creative multiplexer that feeds the algorithm diverse inputs without blowing your budget.

How to make it work

1. Pay for learning, not assets. Fees tied to insights and validated winners.  
2. Give access, not approvals. 48-hour feedback windows. No endless iterations.  
3. Demand a public learning log. Weekly takeaways, winner templates, failed hypotheses.  
4. Treat them as a partner, not a vendor. Data access beats design notes every time.

If your agency refuses a learning-based contract, they want to stay comfortable. You want results.

Found this useful? Like, follow, and repost ♻️

Offers are lazy.

They ask customers to transact. Angles get customers to care.

Here’s why scaling with angles, not offers, wins long term:

1️⃣ Offers compress intent, they attract deal hunters
↳ 50% OFF gets clicks, not loyal customers. Cheap offers scale CPA but tank LTV.

2️⃣ Angles scale perception, they pre-qualify buyers
↳ Angles speak to identity, context, and urgency. They filter for buyers who stick around.

3️⃣ One offer, many angles is exponential leverage
↳ Keep the same pricing or promo. Test 12 angles across the same audience. Winners compound when you multiply creative formats.

How to operationalize it (practical playbook):

1. Map 3 core personas
2. For each persona, create 4 context angles (fear, aspiration, scarcity, social proof)
3. For each angle, craft 3 intensity levels (tease, proof, close)

Result: 3 x 4 x 3 = 36 distinct angles to feed the algorithm

Metric that matters: Angle Velocity
→ How fast you can validate an angle and create 3 creative variants for it. Faster velocity = faster scale.

Controversial take: If you’re rotating offers every week to chase volume, you are masking bad angle work. Fix the message first, then scale the spend.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

We helped an agency cut hours out of their reporting workflow using GoMarble + Gamma.

Not a hypothetical. This is already live.

Most agencies still build Meta Ads reports the hard way.

Pull data.
Screenshot dashboards.
Paste into slides.
Rewrite the same explanations every week.

Now imagine this instead.

GoMarble runs a daily analysis of your Meta Ads.

It surfaces spend, CAC, trends, and which creatives are actually winning.

You drop that output into Gamma.

Gamma turns it into a clean Meta Ads report automatically.

Five seconds later, you have a full presentation.

Ready to export to Google Slides.

When we showed this setup to an agency owner, their reaction was simple:

“Four hours saved every Monday.”

That’s 16 hours a month not spent formatting slides.

Sixteen hours back to strategy, testing, and client growth.

Setup takes about five minutes.

After that, it just runs.

Comment “Report” and I’ll send you the exact workflow we’re using.

Templates are the silent tax on your Meta budget. They make ads safe. Safe ads get ignored. Ignored ads lose to variety and surprise.

If you want net new creative ideas, stop hiring partners to "execute our templates." Hire them to break your templates.

Here’s a playbook we use to turn external partners into idea factories, not order takers:

1️⃣ Rebrief for disruption  
↳ Replace the art direction with a one-line challenge: "Shock a busy parent into stopping their scroll in 3 seconds." Give market segment, one persona, one metric.

2️⃣ Run 7-day idea sprints with outsiders  
↳ Use filmmakers, improv comedians, UX writers. Ask for 5 concepts: one-line hook, 15s storyboard, and the primary test metric.

3️⃣ Pay for hypotheses, not pixels  
↳ $500 idea bounty that doubles if the concept hits a CTR or VC threshold. Fast validation keeps creativity honest and cheap.

4️⃣ Feed winners into Meta as libraries, not one-offs  
↳ Upload hooks, pre-stories, and variants so the algo can sequence journeys across awareness to conversion.

5️⃣ Iterate like a lab, not a gallery  
↳ Document learnings. Kill myths. Scale what moves KPIs, not what looks pretty.

Templates are easy. Momentum is hard. If you want the latter, buy ideas, then automate the execution.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

If your agency is polite, you’re wasting money.

External partners are not hired to nod. They are hired to create productive conflict, speed up decisions, and shrink your idea debt. Too many brands outsource output and keep control of the creativity - that’s why nothing bold ever ships.

Here’s how to actually improve creative strategy with an external partner:

1️⃣ Hire for friction, not harmony  
↳ Pick a partner who pushes back. If they always say yes, they are doing you a favor and your competitors one too.

2️⃣ Give one real power: veto or ship  
↳ Let them veto one internal marketing idea per quarter or greenlight one experimental run without sign-off. That single permission forces accountability and speed.

3️⃣ Measure learning rate, not just CPA  
↳ Track ideas tested per month, lessons captured, and winning variants discovered. Reward velocity and compounding learnings, not just short-term ROAS.

4️⃣ Create an idea-to-spot SLA: 2 weeks  
↳ From concept to live ad in 14 days. No exceptions. Fast beats perfect when the algorithm favors recency and volume.

5️⃣ Rotate ownership every 6 months  
↳ Alternate which team leads the creative roadmap - your brand team then the partner. This prevents complacency and keeps fresh angles coming.

If your partner isn’t breaking things, they aren’t building momentum. Fire niceness. Hire outcomes.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

Hiring an agency to “make our ads faster” is the lazy play. Want real velocity? Don’t hire more creatives. Hire someone who builds the factory.

Here’s the brutal truth most brands miss:
Speed isn’t creativity. It is removing friction between idea → asset → live test.

If your external partner can’t hand you these 4 things on day 1, they are a vendor. Not a partner.

1️⃣ Creative Ops Stack
↳ Airtable or CMS + automated render pipeline (AI or templates) + version control. No manual uploads. No broken filenames.

2️⃣ Experiment Framework
↳ Weekly test matrix, sample size rules, master naming conventions. You need predictable cadence, not sporadic genius.

3️⃣ Data Contract
↳ UTM schema, creative id mapping, conversion attribution. If the creative team can’t prove which element moved the needle, it is guesswork.

4️⃣ SLA + Learning Loop
↳ 7 day turnaround on variants. Documented learnings after every batch. Replace what failed, double down on what worked.

Controversial spin: the person you need most on the partner team is not the senior creative director. It is a creative ops lead who can script, automate, and enforce the contract. Without that role you get pretty assets that never scale.

Want faster creative? Fix the handoffs first. Then the ideas will follow.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. need a plug-and-play creative factory? We build them.

Stop running creative tests. Start mining for audience pockets.

Most teams treat testing like a tournament - find one winner, scale it, rinse. That’s short-term optimization. The long game is using creative as a prospecting drill to uncover new micro-audiences you never knew existed.

Here’s the playbook we use:

1️⃣ Design tests to discover, not just win  
↳ Launch 6-8 purposeful variations around a single hypothesis - hook, angle, visual. Small batches reveal what resonates with which mindset.

2️⃣ Measure Audience Pocket Discovery Rate (APDR)  
↳ APDR = new micro-audiences found / creatives tested. Track it. Your goal is consistent discoveries, not one-off winners.

3️⃣ Budget for exploration - not just exploitation  
↳ Allocate ~15-25% of spend to discovery. Let low-volume pockets breathe long enough to surface signal, then seed them.

4️⃣ Operationalize discoveries fast  
↳ When a pocket shows 2x CTR or materially higher LTV potential, tag it, build lookalikes, and create 5-7 follow-up creatives that speak only to that pocket.

A controversial bit: if your testing cadence slows, you are contracting your market share. Algorithms reward variety. Creative mining feeds the system more than chasing a single hero creative.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling to measure APDR or run discovery budgets without blowing ROAS? We can help.

Most AI ad tools are dead in 12 months. Airpost hit $1M ARR in 6 months with 0% churn. The difference? This:

Every other AI ad tool can makes something that “looks” like an ad.

But that’s not the same as making something that performs.

↳Fast output.
↳No taste.
↳No strategy.

The problem isn’t AI. It’s trying to replace judgment with a prompt.

That’s why most AI ads feel generic and break when you scale.

Airpost does it differently.

It’s not “AI generates ads.”

It’s a creative system for performance teams spending real money.

> AI handles volume.
> Strategists handle decisions.

The edge is the taxonomy.

Breaking ads down by strategy, narrative, and execution so teams can scale what works without guessing.

That’s how brands ship 10–100+ ads a week without killing quality.

Not regular small time brands. Doordash, Cloaked, Dr. Squatch are using Airpost to scale their paid socials. Cloaked has spent $1m+ on ads made by Airpost.

In simple words, Airpost is not a toy. It’s an infrastructure.

What’s slowing you down more right now?

I made an n8n automation that tracks your competitors across Meta and Tiktok to find trends, viral formats, and more.

Like + comment “AIRPOST” and I’ll send it to you.

Faster creative is a productivity problem. No, wait. It’s a decision problem.

You can crank out 100 ads a month and learn nothing if each one is opinion dressed up as art. What actually wins is high decision density — more meaningful learnings per dollar spent.

Decision density = insights gained / ad spend

Here’s how to crank that number up fast:

1️⃣ Start with a single hypothesis  
↳ Know exactly what you want to prove. Hook, offer, or audience. Not all three.

2️⃣ One change per variant  
↳ Swap only the headline, or the thumbnail, or the CTA. If it wins, you know why.

3️⃣ Run 48-hour sprints, not month-long marathons  
↳ Fast early signals beat polished stagnation. Iterate daily, not weekly.

4️⃣ Use modular templates and pre-approved palettes  
↳ Swap copy and product shots in seconds. Cut feedback rounds to near zero.

5️⃣ Always log the takeaway, not just the winner  
↳ “This hook beat control by 18% — because it framed X.” Record it. Reuse it.

Controversial take: perfect creative is a marketing hobby. Testing is a business function. If your process worships polish over proof, you are funding your competitors’ experiments.

Want a ready-made 48-hour creative sprint template? Like, follow, and repost ♻️ — I’ll share the playbook.

Controversial take: hiring more creatives is not the fastest path to better ad performance.

What wins is importing the right creative playbooks from outside your category.

Here’s how top agencies actually scale performance by stealing ideas, not headcount:

1️⃣ Hunt outside your lane  
→ Political micro-targeting, mobile game UA, retail window design. Each has one repeatable superpower you can steal.

2️⃣ Translate playbooks into hooks, not assets  
→ Don’t copy visuals. Convert the tactic into a 3-word hook + pre-story + testable angle. Hooks drive the algorithm. Design amplifies them.

3️⃣ Run cultural experiments in controlled batches  
→ 5–7 variations per playbook. Learn fast, document the rule, then scale what changes user quality, not just CPA.

4️⃣ Price the import, measure the lift  
→ Charge a Creative Import Fee: scouting + translation + sequencing. Benchmarks should be LTV uplift, retention, and funnel quality, not just day-1 CPA.

Why this works: outside playbooks change who clicks. That changes who stays. Changing audience quality compounds revenue more than shaving a few cents off CPA.

If your agency growth plan is "hire 5 more creatives," you are scaling costs. If it is "import 3 new attention systems this quarter," you are scaling advantage.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. Need help importing a playbook? We help agencies do exactly this.

Stop praising "creative diversity." Most of what you call diversity is just cosmetic noise.

Here’s the real problem: teams churn out 20 color swaps and call it a strategy. The algorithm sees variations. Customers see the same message 20 ways. Nothing changes.

True ad creative diversity is multidimensional. It’s not more thumbnails. It’s different decision levers.

1️⃣ Psychological Triggers
↳ Emotion, logic, scarcity, identity, novelty. Each trigger pulls a different buyer psychology.

2️⃣ Offer Formats
↳ Free trial, subscription, bundle, limited-time. Same product, different buying friction.

3️⃣ Visual Grammar
↳ Native UGC, cinematic, data-led, schematic. Format should match trigger and channel.

4️⃣ Context & Channel Fit
↳ Reels native hooks vs TikTok native beats vs Feed educational reads. Don’t port creatives across platforms.

5️⃣ Sequencing Purpose
↳ Intro, qualify, convert, retain. Every creative should have a role in the journey.

Controversial but crucial tactic: build intentional repellent creatives. Make ads that repel low-LTV buyers. Yes, spend on ads that you expect to underperform on CPA. The payoff is higher quality cohorts and far better retention.

How to run it:
- Launch 5x variations across 3 axes, not 50 tiny tweaks
- Measure cohort LTV, not just day 7 CPA
- Double down on high-resonance triggers and repellent creatives that filter

If your "diversity" still looks like color swaps, you are wasting budget. Real diversity changes who walks through your door.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

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