Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

BREAKING NEWS: Sales Life signs exclusive two-year partnership deal with 30FC Wolves U7s 🐺⚽️

In a landmark deal for the grassroots football team, "Sales Life" becomes the Official Performance Partner of 30FC Wolves U7s - helping the next generation of Mancunian footballers master a “think big” mindset, personal development, and bravery on the pitch.

The partnership will see the Sales Life logo proudly featured across matchday jackets, as well as the occasional sponsored bacon butty and bag of sweets for the Player of the Match.

In return, the Wolves have committed to:
- A 100% increase in effort (especially when it’s raining)
- Improved conversion rates on shots to goals in Q4
- Full adoption of the “Courage over Compliance” mindset

Early results?
Promising.

One young star was overheard saying,
“We don’t chase the ball… we stick to the Account Plan.”

#SalesLife #GrassrootsFootball #Sponsorship #SalesLifeBook #30FCWolves

Aaron Norris

Still don’t understand why more Ent AEs and Sales Leaders aren’t using this…

Would be my #1 ask of the business if I were still an AE.

And if they said no?
I’d probably use it anyway and look forward to explaining how I hit the top.

Caught up on this golden 20 mins with Nate Nasralla and Peter Sheehan (VP @ Informatica) early this morning.
Easily some of the most relevant content for enterprise sellers I’ve watched this year.

Ps. this isn’t a sponsored post

Link to the recording: https://lnkd.in/eKShTVkb

“Oh… this isn’t just another sales rep.”

That’s what the SE told him she'd witnessed as they debriefed over airport beers.
And in ent sales, that realisation is a breakthrough moment...the exact second you know you’ve found a new level.

An Enterprise AE I’m working with secured an exec meeting with a PE-backed  software company trying to migrate a huge legacy customer base to more profitable SaaS products.

He didn’t lead with a product.
He didn’t talk features.
He didn’t try to “get to the demo.”
He didn’t do anything they’d expect from an AE.

He led with an executive, business-level point of view on their transformation... a narrative about their pressures, their economics, their next 5 years.
No slides.
Laptop stayed in the bag.

And the room responded instantly:
the entire mood change
They leaned in (he saw their physical posture change, and he knew he had their attention)

He held 90 minutes with an SVP who normally declines sales meetings
His predecessor never even got close to meeting them

This kind of approach didn’t just help.
It elevated him.
It changed who he was in that room.

This is the unlock most AEs never experience
Most won't even brave it

When your business perspective becomes the value…
you stop being “a seller”
and start being the person executives wants to listen to.

Executives don’t lean in for bits of tech.
They lean in for people who understand their world
and who can help architect a future of growth (the one they desire)

If you want to get to the 7/8-figure wins:
Ditch the decks.
Stop selling products.
Start offering perspective.

Someone wise (and undoubtedly wealthy) once said:
“The best time to plant a tree was 20 years ago. The second-best time is today.”
They were right.

Every Nov/Dec, I slow down.
Look up.
Decide what next year will look like before it begins.

I know the big leaps I’ll make starting in January.
Always did, back when I was selling (and closing Q4) too.

Most don’t.
They crawl exhausted to the finish line with underwhelming results,
Then act surprised when January feels like another mountain to climb.

By the time they’ve found their spark again,
They’ve already lost a month.
And the year starts in chase mode.

You don’t start the work in Q1.
You collect the compound interest of what you built in Q4
The prep you did while no one was watching.

Next quarter’s already being written.
Make sure it’s you with the pen.

Senior sales specialist (VMC on AWS)

VMware

Senior Lead SAAS Transformation - EMEA 

VMware 

Senior VMC on AWS sales specialist

 VMC on AWS Sales Specialist 

DataCore Software

Channel Development Manager

Exclusive Networks Limited UK

Divisional Sales Manager

Arrow ECS United Kingdom

Responsible for the revenue, margin and growth of the Advantage & Strategic accounts within Arrow ECS. This consists of  all product lines and 14 staff.. 
Key duties include managing the day to day operations of the sales team and owning specific areas of growth for the business including our partner growth programme. 

For the first full year in the role, I grew the business from £31million to £52million

Business Sector Manager

I am responsible for driving the Arrow ECS sales strategy and delivering sustainable revenue and margin through a select group of current and future partners in the U.K. 

Having enjoyed YoY growth taking a relatively small set of customer from £31million to circa £82million. The Premier team now fall under my remit, which brings my total accountability to £168million and 22 direct reports, I have also been influential in the Graduate replacement scheme.

Head of Sales Advantage and Premier Sales

Responsible for Arrow`s Advantage division and the targets for three seperate teams. Creation of the management processes and structures for these teams. In a short space of time these processes and structures have increased the margin in our division by 162%. This growth has come about through better training, and better methodology, assisting my team on articulating the Arrow message.

Citrix Business Development Manager

Virtue Technologies

Account Manager

Bell Microproducts

•	Autonomous for sales, stock inventory and marketing as well as acting as a pre  sales resource for not only our reseller community (3-com, Netgear, Allied Telesyn, Hp Procurve), but across the Bell Micro Group. (Manchester, Chessington, Leeds)

	•	Working largely within the education sector. I worked closely with many schools advising and consulting regarding BSF projects. I have presented too many boards of governors, SMT, LEA`s and steering groups on there current infrastructure and the newly proposed infrastructure. This was not only limited to LAN and Wireless infrastructure but WAN connectivity VLE requirements and VOIP solutions. 

	•	Deliver both pre-sales and post-sales design support

	•	Provide mentoring, coaching, and problem solving assistance to others within the networking division and sales teams.

Network Design Consultant

Eleven years of experience in the sales and marketing of technology solutions at Reseller, and Distribution level. Strong background in developing channel sales programs, end user promotions, and marketing programs including print, internet and email that drive long term results. 
Proven results in both direct customer sales and the recruitment and development of channel resellers

Specialties
Developing DMR and VAR channels partners
Recruiting channel partners and training and creating programs to ensure their success
Defining customers needs and designing, positioning and selling solutions that meet their needs

Networking product manager

Open Computing

Highly motivated and committed Distribution/Channel Manager with 15 years experience of working with and through UK distributors and channel partners. A proven ability to increase relationships within existing and net new partners. I have a proven track record of increasing sales revenue from identification of opportunity, development of business plan and maintaining a growth model. 

My primary strength is versatility. An instinctive leader and capable problem solver who wishes to excel at every level, I strive to meet both business and personal targets. A strong team player with a commitment to the culture of being focused on individual, team and company success.

Relevant experience/qualifications 

Man Management/Team management
Leadership
Business Strategy
Relationship building
Vendor Management
Business Development
Sales and Account Management
Channel programs
Partner recruitment
IT Security (Endpoint/Cloud) 
Vendor programs
Channel Development 
Partner Management


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