Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

TikTok

ByteDance has pioneered highly successful apps like TikTok. BytePlus offers enterprises access to the same cutting-edge technologies. Our solutions include artificial intelligence applied to video, recommendation systems, cloud computing, and augmented reality. I specialize in serving the Media & Entertainment, and E-commerce sectors. However, I am happy to assist regardless of your industry. Feel free to reach out if you're curious to learn more about how BytePlus can elevate your business.

EMEA enterprise partnerships

ByteDance

-Building a market strategy and a strong pipeline in the ISVs space.
-Supporting the numerous Account Teams with in-dept calls around edge solutions and perimeter security
-Engaging our engineering resources to evaluate and implement Media/CDN/Security projects.
-Negotiating and structuring complex deals.

AWS Senior Edge Services Sales Specialist

Akamai Technologies

-Expand Akamai's presence in the iGaming space, managing existing large accounts and helping new companies jump on board directly with us or via our partners' ecosystem.
-Leverage our existing solutions and competences in the gaming, media and finance industries to deliver value to real money gaming and online media companies.

Senior Major Account Executive

- A trusted point of contact for Italian digital enterprises at the largest edge platform in the world.
- Developed and maintained a solid indirect sales go to market approach.
- Expanded into new verticals and unveiled cross sales opportunties in existing accounts to expand our footprint while optimising our client's budget allocation.

Major Account Executive

- Helping our Italian customers navigate the range of complex solutions Akamai offers.
- Hunting for new opportunities while managing relationships with existing media and entertainment accounts.
- Engage out specialists to enable our clients achieving their content delivery and security goals with Akamai.

Account Executive

Citywire

About my role: In charge of the business development and commercial partnership for the Italian market. Products lines were:
-digital and print advertisements
-asset managers rating royalties
-events/conferences
-digital content creations and distribution

About Citywire: It provides independent news, analysis, a unique system of fund manager ratings, insight, and events for professional advisers and investors to help them make better investments worldwide.
Set up in 1999, we now have more than 200 employees in London, New York, Milan, Munich, Hong Kong, and Singapore.

Business Development - Account Manager

Lanieri

During the start-up phase, I mostly brought at Lanieri the marketing know-how in terms of advertisement and production.
I created both digital and physical marketing content, and the first line of physical products as the company focuses on a hybrid business model of online/offline distribution of made-to-measure menswear.
During the expansion phase, I lead the international business development in Asia and Switzerland.

Business Developement - Director of Creative Services

d'management group srl

Traveling worldwide for a few years working In advertisement, mainly connected to the fashion industry and commercial acting has been life-changing.
I had the chance to work with extraordinary teams on different projects in various countries with a different cultures, each time on a new project.
Relocating to a new city every couple of weeks, working in a totally independent and unstructured environment, and interacting with a different environment have been essential to develop and deepen my attitude of working in multicultural teams.
Main markets:
Milan, Tokyo, Seoul, New York, Hong Kong, Hamburg, Paris, Los Angeles, Bangkok, Guangzhou, Xiamen, Shanghai, Dubai.
These have been the cities in which I built a clientele and grow my business network.

Advertisement:  production, model, actor.

Abercrombie & Fitch

In charge of running Abercrombie and Fitch's operations in Italy within a group of international managers from the UK, USA, and Italy; Managing the merchandising flow was my main task, following the products from the inbound shipping to the sales floors and coordinating the sales team.
The team was incredibly rich in backgrounds and diversity and reached up to 40 people, organized in different roles to make every process the most smooth and efficient possible.

Merchandise Manager

FinecoBank

Marketing Strategy

A) About my job:
-growing the technology b2b business for bytedance in Emea harnessing the expertise matured with TikTok
-elaborating the gtm strategy, finding partners, resellers and clients for the innovative technologies unit of bytedance
-bridging the cultural gap between Asia and Europe

B) About BytePlus, the tech arm of ByteDance:
BytePlus is a B2B arm of ByteDance, offering AI-powered tech solutions to businesses. Its key services include personalized recommendation systems (like TikTok’s), AI tools for computer vision and language processing, AR effects, and real-time translation APIs. BytePlus serves industries like e-commerce, finance, and healthcare, helping companies enhance customer engagement and optimize operations.

C) About Me:
I spend my life transforming challenges into opportunities or what’s good into what’s great. I am a global sales executive and entrepreneur with 15 years of experience in business development, internationalization and account management.
While navigating with agility the ever-evolving circumstances of business and life, I aim to let myself and my organisation express the maximum potential, leveraging creativity, method, perseverance, appropriate use of data, and positive relationships with people, both inside and outside my organisation.
I lived in seven different countries across four different continents and visited 60+.
I’ve started or managed a few successful ventures and worked in some large corporations like Amazon AWS, Akamai and Bytedance. This mix made me extremely versatile in my working methodology and open to global and multicultural workplaces. I am passionate about finance and economics, and this is what I have studied. My background reflects into a comprehensive understanding of the business of the clients I talk to.

Dario Nanni

The Words of a Lack of Leadership:

- Decision-making procrastination.

“It requires reflection”
“We need to look into it further”
“It’s premature”
“It’s not the right time”
“We will evaluate”
“We will take it into consideration”

- Diffusion of responsibility.
“Discussion table”
“Working table”
“Working group”
“Committee”
“Steering committee”
“Stakeholders”
“Everyone needs to be involved”
“Sharing”

- Avoidance of decision-making.
“It’s complex”
“There are many variables”
“It’s not simple”
“We need to find a synthesis”
“We are monitoring the situation”
“It is under study”
“We are working on it”

- Consensus as an alibi.
“Alignment is needed”
“We need to find common ground”
“A discussion is necessary”
“We will listen to all parties”

- Bureaucracy as a shield.
“We are following the process”
“We are respecting the procedure”
“There are procedures to follow”

When I hear these words, I know leadership is missing and that things will generally go badly and take a long time.

The world moves forward because there is always someone who doesn’t use these words, makes decisions, and takes action.

At Amazon AWS, we used to call this attitude "Bias For Action" 

Always great inspiration reading Luca Foresti

Cybersecurity / Performance / Edge Computing

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