Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

Global Account Manager, driving strategic technology initiatives across Europe's leading media and entertainment organization:

• Spearhead enterprise-wide cloud transformation strategies for Sky Group, focusing on mission-critical areas including Enterprise Technology, Cybersecurity, and Content Delivery Networks.

• Orchestrate complex, multi-regional engagement model across Sky's European operations, ensuring alignment between AWS solutions and Sky's technology roadmap.

• Lead strategic initiatives in cloud-native transformation, cybersecurity enhancement, and content delivery optimization, driving innovation while maintaining operational excellence.

• Direct cross-functional collaboration between AWS and Sky teams, managing stakeholder relationships from technical specialists to C-suite executives.

Key Focus Areas:
• Enterprise technology modernization
• Global security infrastructure
• Content delivery optimization
• Strategic partnership development
• Cross-border technology initiatives

This role represents the culmination of my AWS journey, combining deep technical knowledge, strategic business acumen, and global partnership management to drive transformation at one of the world's leading media organizations.

Global Account Manager - Sky Group, Global Media and Entertainment

Advanced to Senior Account Manager within AWS's Independent Software Vendor (ISV) team, achieving accelerated career progression through demonstrated excellence in partner engagement and business development:

• Promoted to senior position in just 14 months, recognizing exceptional performance in driving partner growth and strategic relationship management within the Media & Entertainment sector.

• Led enterprise-scale digital transformation initiatives for strategic ISV partners, resulting in significant expansion of AWS service adoption and revenue growth.

• Designed and implemented innovative partnership frameworks that became best practices for the broader ISV team, focusing on scalable cloud solutions and commercial optimization.

• Mentored junior account managers while managing an expanded portfolio of high-value ISV relationships, driving collective team success and partner satisfaction.

Key Achievements:
• Exceeded partner growth targets by implementing strategic account plans
• Developed new methodologies for partner engagement and cloud adoption
• Successfully managed complex stakeholder relationships across global organizations
• Recognized for outstanding contribution to team's overall performance metrics

This rapid advancement demonstrated my ability to quickly master complex technical ecosystems while delivering exceptional business results and building lasting strategic partnerships.

Senior ISV Account Manager

Led strategic partnerships within AWS's Independent Software Vendor (ISV) team, focusing on Media & Entertainment sector transformation:

• Orchestrated cloud transformation strategies for key ISV partners, driving adoption of AWS services and enabling their evolution to cloud-native architectures.

• Developed and executed comprehensive go-to-market strategies, resulting in accelerated partner growth and increased AWS consumption across the Media & Entertainment vertical.

• Managed complex, multi-stakeholder relationships to drive mutual business value, focusing on strategic initiatives including AI/ML integration, content delivery optimization, and workflow modernization.

• Guided partners through AWS's technical and commercial frameworks, ensuring alignment with best practices and maximizing partnership benefits.

Key Achievements:
• Accelerated partner cloud adoption and modernization initiatives
• Established strategic roadmaps for technology transformation
• Drove significant growth in partner-led AWS consumption
• Created scalable solutions for media workflow optimization

This role showcased my ability to drive strategic partnerships, accelerate digital transformation, and deliver measurable business outcomes in the dynamic media and entertainment technology landscape.

ISV Account Manager

Led strategic customer enablement initiatives as an advanced specialist, driving enterprise-wide AWS adoption and optimization:

• Orchestrated white-glove customer experiences across account architecture, billing optimization, and enterprise agreements for key AWS clients in the Retail and Financial Services sectors.

• Partnered with business development teams to accelerate sales productivity and streamline customer onboarding processes, directly contributing to increased AWS adoption rates.

• Developed and delivered customized training programs and documentation, enabling scalable solutions for both internal teams and customers.

• Produced comprehensive monthly business reports and trend analyses, providing actionable insights to field teams and stakeholders.

Key Focus Areas:
• Strategic account optimization
• Enterprise agreement management
• Cost optimization strategies
• Cross-functional stakeholder engagement
• Customer experience enhancement
• Data-driven decision making

This position demonstrated my ability to translate complex technical concepts into actionable business strategies while maintaining strong relationships with both internal teams and enterprise clients.

Customer Enablement Specialist

Led enterprise-level customer support initiatives at AWS, delivering exceptional service to high-priority clients:

• Served as primary Billing and Accounts contact for enterprise and AWS Partner Network (APN) clients, managing complex account operations and executive-level escalations with a focus on billing, reporting, and account management.

• Achieved highest site-wide productivity metrics (3.15 WIPH) while maintaining superior quality scores (4.92 YTD), demonstrating exceptional efficiency and accuracy in issue resolution.

• Orchestrated seamless collaboration between Technical Account Managers, Business Account Managers, and Solutions Architects to expedite critical customer projects.

• Spearheaded enterprise client onboarding processes and training initiatives, ensuring smooth transition and adoption of AWS Enterprise Support services.

Key Achievements:
• Earned 'Exceeds Expectations' rating during probation evaluation
• Selected for Making Great Hiring Decisions team, contributing to AWS talent acquisition
• Developed and implemented best practice protocols based on deep-dive analysis
• Led critical communication during AWS launches and support events

This role showcased my ability to manage complex enterprise relationships, drive operational excellence, and deliver exceptional customer experiences in a fast-paced technical environment.

Technical Support Specialist for Enterprise Customers at Amazon Web Services

HSBC Retail Banking and Wealth Management

Led transformational branch management for Delphi Company, delivering exceptional results through strategic leadership and operational excellence:

• Orchestrated complete financial turnaround of an under-performing branch, eliminating significant debt within 8 months and establishing sustainable revenue streams.

• Directed a high-performing team of 3 staff, serving 4,000+ customers across all levels, from operational representatives to C-suite executives.

• Drove remarkable business growth, acquiring 3,000+ new customers within 14 months through strategic relationship management and superior service delivery.

• Consistently exceeded targets by 130%, specializing in comprehensive financial solutions including accounts, loans, investments, insurance, and mortgages.

Key Achievements:
• Recognized as top performer with performance-based awards
• Championed process improvement initiatives that enhanced operational efficiency
• Established robust risk management and compliance frameworks
• Elevated customer satisfaction metrics through strategic service improvements

This leadership role demonstrated my ability to drive organizational transformation, achieve aggressive growth targets, and build high-performing teams while maintaining rigorous compliance standards.

Bank Relationship Manager

Demonstrated excellence in relationship banking and strategic account management at HSBC:

• Partnered with senior Relationship Managers to develop and execute customer strategies, focusing on portfolio growth and risk management for high-value clients.

• Led comprehensive KYC processes and regulatory compliance initiatives while conducting sophisticated credit risk assessments and facility reviews.

• Executed detailed credit analysis and proposals, maintaining thorough documentation and monitoring of customer risk profiles across the portfolio.

• Proactively identified and cultivated new business opportunities through strategic networking within the HSBC global network, resulting in significant portfolio expansion.

• Advanced to Relationship Manager role through demonstrated expertise in customer relationship development, risk management, and consistent achievement of banking targets.

This position refined my strategic approach to relationship banking, combining deep financial analysis with proactive business development and regulatory compliance expertise.

Relationship Manager Assistant

Led comprehensive retail banking operations with a focus on exceptional client service and operational excellence:

• Managed end-to-end customer financial transactions, including deposits, loans, currency exchange, and specialized banking products, while maintaining impeccable accuracy and compliance standards.

• Successfully drove product cross-selling initiatives through consultative customer engagement, resulting in increased product penetration and customer satisfaction.

• Demonstrated expertise in complex banking procedures, including dual-control functions, cash reconciliation, and security protocols, consistently meeting audit requirements.

• Excelled in customer relationship management, leading to promotion as Relationship Manager Assistant, recognized specifically for outstanding service delivery and transactional precision.

This role developed my strong foundation in financial services, customer relationship management, and operational risk management, while honing my ability to balance customer satisfaction with regulatory compliance.

Bank Teller

Itaú Unibanco

As a strategic compliance and operational excellence leader, I spearheaded critical initiatives that significantly enhanced financial accuracy, risk management, and client satisfaction across a large-scale banking operation:

• Orchestrated comprehensive compliance and transaction management for a portfolio of 3,000+ corporate accounts, supporting 10 Banking Account Managers and ensuring adherence to operational, risk, and legal requirements.

• Pioneered process improvements that streamlined documentation workflows, optimized billing accuracy, and elevated client satisfaction metrics.

• Led the successful integration of compliance systems during the high-profile acquisition of Unibanco Bank, managing the entire São Paulo county transition within an accelerated 4-month timeframe.

• Demonstrated rapid career progression, advancing from trainee to analyst in just 10 months, showcasing exceptional adaptability and performance in a complex financial environment.

• Leveraged expertise in risk-based auditing, contract analysis, and CRM optimization to drive operational efficiency and mitigate financial risks across multiple branches.

This experience honed my ability to navigate complex regulatory landscapes, drive large-scale operational transformations, and deliver strategic value in high-pressure financial environments.

Bank Sales Compliance & Operations Analyst

Global Account Manager | AWS Comcast Team
LION - Open Networker | British, Italian & Brazilian Citizenship

A seasoned technology professional with 16+ years of experience spanning fintech, cloud computing, and enterprise relationship management. Currently driving strategic partnerships and technology initiatives for Comcast at Amazon Web Services, with a particular focus on Sky Enterprise Technology, Cybersecurity, and Content Delivery Networks.

My journey with AWS began in Dublin (2017) as a billing and account specialist for enterprise clients, before advancing to London (2018) to collaborate with the sales team serving Retail and FSI enterprises. In 2020, I joined the UK ISV team, focusing specifically on the Media and Entertainment industry, where I honed my expertise in developing high-value client partnerships and strategic solutions. Since January 2024, I've been serving as a Global Account Manager in the AWS Comcast team, supporting Sky's initiatives across Europe.

Prior to AWS, I built a successful career in banking, progressing from trainee to branch manager in Brazil. My unique background combines a BSc in Journalism with an MBA, enabling me to bridge technical expertise with strategic business acumen.

Core Competencies:
• Strategic Partnership Development
• Enterprise Account Management
• Contract Negotiation
• Cost Optimization Strategies
• Cross-functional Team Leadership

I'm particularly passionate about helping organizations leverage cutting-edge technologies including Machine Learning, Artificial Intelligence, and Cloud Computing to drive innovation and business transformation.

I welcome connections with fellow technology professionals, former colleagues, and innovative minds. Let's connect to explore how we might collaborate or share insights.

Languages: English, Portuguese
Contact: brunabercelli@hotmail.com

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Aaron Norris 🚴‍♂️ 🏃‍♂️

Bruna De Oliveira Bercelli

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